“What role (if any) did social media play in the recently concluded General Election on 17 August 2015?
“Many are asking this question – and coming up with different answers. That is characteristic of the cyber realm: there is no single right answer when it comes to a multi-faceted and fast-evolving phenomenon like social media.
“Shortly after the Presidential Election of 8 January 2015 ended, I called it Sri Lanka’s first cyber election. That was based on my insights from over 20 years of watching and chronicling the gradual spread of information and communications technologies (ICTs) in Sri Lanka and the resulting rise of an information society.
“That was not the first time social media had figured in Lankan election campaigns. The trend started slowly some years ago, with a few tech-aware politicians and advertising agencies using websites, Facebook pages and twitter accounts for political outreach. However, such uses did not reach a ‘critical mass’ in the general and presidential elections held in 2010, or in the provincial and local government elections held thereafter.
“By late 2014, that changed significantly but this time the frontrunners were politically charged and digitally empowered citizens, not politicians or their support teams.”
The above is an extract from an op-ed I have just written and published in Daily Mirror broadsheet national newspaper in Sri Lanka (3 Sep 2015).
Full text is found online here:
Special thanks to Sanjana Hattotuwa and Yudhanjaya Wijeratne from whose analyses I have drawn. The unattributed opinions are all mine.