In July 2007, we had an interesting discussion on this blog on the shrinking durations of nature and environment films and TV programmes. The moving images community is divided on this, with some purists holding out that to pack complex, nuanced messages into a few minutes is akin to dumbing everything down. Noted film-makers like Neil Curry disagreed.
But there’s no argument of the sheer power of well produced public service announcements (PSAs) to move people with a specific, short message. Nothing can beat them for the economy of time and efficacy of delivery.
During August 2008, Al Gore’s ‘We’ campaign for climate change activism released two new PSAs, both appealing to Americans to change their energy habits, especially their addiction to oil. This follows and promotes the challenge Al Gore posed to America in July 2008 “to commit to producing 100 percent of our electricity from renewable energy and truly clean carbon-free sources within 10 years”.
Real change can happen real fast. We can strengthen our economy, lower fuel costs, free ourselves from our addiction to oil, and help solve the climate crisis. We can do this by switching to clean, free energy sources like the wind and sun — and to do it within 10 years. Meeting this ambitious goal would create millions of new jobs, lead to permanently lower energy costs for families and help America lead the fight against global warming. William H. Macy narrates in this ad which premiered on network TV in the US during the 2008 Beijing Olympics coverage.
We must save our economy, lower fuel costs, free ourselves from our addiction to oil, and solve the climate crisis. To do this, we must demand that we Repower America with 100% clean electricity within 10 years.
The We Campaign is a project of The Alliance for Climate Protection — a nonprofit, nonpartisan effort founded by Nobel laureate former Vice President Al Gore. Its ultimate aim is to halt global warming