Vulnerability Exposed: Micro films on how climate change affects YOU!

Never underestimate the power of moving images. Al Gore tipped the balance in the long-drawn climate change debate with his Oscar-winning film, An Inconvenient Truth. The rest is recent history.

Thanks to the film – and sustained advocacy of hundreds of scientists and activists – climate change is no longer a speculative scenario; it’s widely accepted. The challenge now is to understand how it impacts different people in a myriad ways.

Now the World Bank wants people to use their video cameras to capture how climate change may already be affecting their ways of living and working. The Bank’s Social Development Department has just announced the launch of a worldwide documentary competition that will highlight the social aspects of climate change as experienced and/or observed by the film-maker(s).

Called Vulnerability Exposed, the contest is open to anyone anywhere in the world who wishes to have their voice heard. The submitted films should innovatively illustrate the consequences of climate change through one of the following theme categories: conflict, migration, the urban space, rural institutions, drylands, social policy, indigenous peoples, gender, governance, forests, and/or human rights. The submission period ends on 24 October 2008.

Caroline Kende-Robb, Acting Director, Social Development Department, said, “There is a need to see climate change as an issue of global social justice. The rights, interests and needs of those affected by climate change must be acknowledged.”

Watch the Bank’s short video, where she explains further:

The contest has two award categories:
1) Social Dimensions of Climate Change Award (general category) – open to professional and amateur; and
2) Young Voices of Climate Change (youth category) – open to entries submitted by filmmakers under 24 years old.

Award winners will be chosen through a combination of public voting and a judging panel. The film with the most public votes in each theme category will receive honorable mention.

This contest indicates that the World Bank is slowly but surely opening up to the currently untapped communication potential of web 2.0 – the very point I made in a recent op ed essay.

There are several noteworthy aspects in this competition, some more positive than others. I offer this critique in the spirit of improving a commendable initiative.

Three cheers to the bank for accommodating both amateurs and professionals. It’s about time those who don’t video film for a living (some of who are no less talented in the craft) had more opportunities to showcase their products.

It’s good to see the preference for shorter films, in this contest defined between 2 and 5 mins in duration. This certainly resonates with TVE Asia Pacific’s experience with Asian broadcasters, many of who now prefer shorter films. Longer films have their place, of course, but shorter ones are clear favourites of 24/7 news channels and also online.

Most film contests are judged exclusively by an all-powerful jury (I’ve been on several over the years), but here the online public have a chance to vote for their favourite entries. Let’s hope the judges will consider the story telling power of entries as the most important deciding factor. (The examples in the YouTube film given above are misleading – they all seem extracts from expensively made documentaries.)

The big challenge for many aspiring contestants would be to relate climate change to daily realities in their societies. Despite global headlines and the development community’s current frenzy about it, climate change as a phrase and concept still isn’t clearly understood in all its ramifications. If science now knows 100 facts about the murky processes of climate change, the average public knows less than 25 and understands even less. So it will be interesting to see how entries relate the big picture to their individual small pictures.

I’m a bit disappointed that the World Bank is not offering any cash prize to the winners. Instead, “the winners will receive an all expenses paid trip to Washington, DC for a screening of their film and will have the opportunity to attend a series of networking and learning events organized by…the World Bank in December 2008.” This is all useful, but video – even at the low end – is not exactly cheap, and even labour of love creations cost money to make. We are currently running a comparable the Asia Pacific Rice Film Award – which seeks entries no longer than 10 mins on any aspect of rice – and despite being a non-profit, civil society initiative we have a prize of US$ 2,000 to the winner. And we wish we could offer more.

But my biggest concern is the unequal, unfair terms of copyrights found in the small print of the competition rules. This is where the lawyers have done their usual handiwork, and with the usually lopsided results. The World Bank wants all contestants to make absolutely sure that all material used is fully owned by the contestants, or properly licensed. That’s fine. But tucked away on page 7, under section 12 titled Entrant’s permission to the organiser, is a set of conditions which will allow all affiliated institutions of the World Bank group to use the submitted material for not just promoting this contest (a standard clause in most competitions), but for ‘climate change work program of the organiser’.

What this means, in simpler terms, is that without offering a single dollar in prize money, the World Bank is quietly appropriating the unlimited user rights for any and all the submitted material. These are the core materials in the moving images industry, and nothing is more precious to their creators.

I have long advocated a more balanced, equitable and liberal approach to managing copyrights and intellectual property by both the broadcast television industry and development community — especially where public funded creations are concerned. I have nothing but contempt for lawyers and accountants who often determine the copyrights policies in large broadcast and development organisations. They set out terms that may be justified in strict legal terms, but are totally unfair, unjust and, in the end, counterproductive to the development cause and process. It seems that while our friends in the social and communication divisions were not looking, the Bank’s lawyers have done their standard hatchet job.

While this doesn’t detract from the overall value of Vulnerability Exposed, it diminishes its appeal and potential. Many professional video film-makers who value their footage – gathered with much trouble and expense – may not want to sign future user rights away for simply entering this contest. And worse, the unsuspecting enthusiasts who don’t necessarily earn their living from making films – but are entitled to the same fair treatment of their creations – would be giving away material whose industrial value they may not even fully appreciate.

It’s certainly necessary and relevant for development organisations like the World Bank and the UN system to engage web 2.0. But they must be careful not to import or impose rigid, one-sided and outdated copyright regimes of the past on this new media.

I hope the Bank would consider revising these unfair copyright terms, and treat the submitted material with greater discretion and respect. If not, all entrants risk seeing their material popping out of bluechip films produced by top-dollar production companies in North America and Europe who have ‘mining rights’ to the Bank’s video archives.

Vulnerability Exposed can have more meanings than one. We’d rather not consider some.