Open Minds! (formerly: Moving Images blog)

Al Jazeera has done it again.

They were the first mainstream news broadcaster to offer most of its content on YouTube. And now, they have started sharing their news footage online through a Creative Commons license.

This allows others to download, share, remix, subtitle and eventually rebroadcast (or webcast) the material originally gathered by Al Jazeera’s own reporters or freelancers. It has the potential to revolutionise how the media industry gathers and uses TV news and current affairs footage – a lucrative market where there are only a very few suppliers operating at global scale.

Al Jazeera’s uncommon sharing has started with the network’s coverage of the conflict in the Gaza strip, Palestine. Each day they plan to add the latest footage coming from Gaza. Additional Gaza footage from the start of the war is to be made available shortly.

This is the first time that video footage produced by a news broadcaster is released under the ‘Creative Commons 3.0 Attribution’ license which allows for commercial and non-commercial use.

“We have made available our exclusive Arabic and English video footage from the Gaza Strip produced by our correspondents and crews” says the introductory text in Al Jazeera Creative Commons Repository. “The ongoing war and crisis in Gaza, together with the scarcity of news footage available, make this repository a key resource for anyone.”

The website adds: “This means that news outlets, filmmakers and bloggers will be able to easily share, remix, subtitle or reuse our footage.”

Under the Creative Commons framework, Al Jazeera seeks no payment (licensing fees) of any kind. Users are free to reuse the material with acknowledgement to Al Jazeera. This means such users must attribute the footage to Al Jazeera (“but not in any way that suggests that we endorse you or your use of our work”). They are also required to leave the Al Jazeera logos intact, give reference to the Al Jazeera Creative Commons Repository, and the ‘Creative Commons 3.0 Attribution’ license itself.

Says Joi Ito, CEO of Creative Commons: “Video news footage is an essential part of modern journalism. Providing material under a Creative Commons license to allow commercial and amateur users to share, edit, subtitle and cite video news is an enormous contribution to the global dialog around important events. Al Jazeera has set the example and the standard that we hope others will follow.”

Professor Lawrence Lessig, founder of Creative Commons, has hailed this initiative: “Al Jazeera is teaching an important lesson about how free speech gets built and supported. By providing a free resource for the world, the network is encouraging wider debate, and a richer understanding.”

Al Jazeera – which means ‘the island’ or ‘the peninsula’ in Arabic – started out in 1995 as the first independent Arabic news channel in the world dedicated to providing comprehensive television news and live debate for the Arab world. Al Jazeera English, the 24-hour English-language news and current affairs channel, was launched in 2006 and is headquartered in Doha, Qatar. The organisation is the world’s first global English language news channel to be headquartered in the Middle East.

On this blog, we have been critical cheerleaders of Al Jazeera. We hailed their commitment to present the majority world’s voice and perspective in international news, but expressed our dismay on how hard Al Jazeera English channel’s aping of BBC World TV. We have sometimes questioned or challenged the ethics of how they sourced or filmed their stories.

But we have no hesitation in applauding their sharing of news footage. This move makes it easier for many television stations, websites and bloggers to access authentic moving images from the frontlines of news — we certainly hope Gaza marks only the beginning of AJ’s sharing.

It would also make commercial distributors of news and current affairs footage a bit nervous, for such material trades in hundreds or thousands of dollars per second. The logistical difficulties in gathering such footage, and sometimes the enormous risks involved to the news crews, partly explains the high cost. But the small number of suppliers and syndicators has made it possible for high prices to be maintained. If Al Jazeera sustains its sharing, that could mark the beginning of the end for another pillar of the mainstream media industry.

All images used in this blog post are courtesy Al Jazeera websites