I quoted the Filipino academic and social activist Professor Walden Bello, as saying: “Things are pretty savage at the grassroots level in some of our countries. Journalists who investigate and uncover the truth take enormous personal risks – the vested interests hire killers to eliminate such journalists.”
Bello, executive director of the Focus on the Global South, further said: “Journalists living in the provinces and reporting from the grassroots are more vulnerable than those based in the cities. This is precisely why local journalists need greater support and protection to continue their good work.”
Last week, Reporters Without Borders echoed this call, saying: “We must defend journalists who expose attacks on the environment”.
The press freedom activist group released a new report titled “The dangers for journalists who expose environmental issues.” It highlights the indifference – and even complicity – of some governments and local authorities that make little attempt to protect journalists who take risks to investigate attacks on the environment.
The report looks at 13 cases of journalists and bloggers who have been killed, physically attacked, jailed, threatened or censored for reporting on the environment, and highlights the need for a free press to tackle ecological challenges.
In countries such as Russia, Cambodia, Brazil or even Bulgaria, in Europe, journalists run considerable risks when they try to alert the world about the misdeeds of those who prey on the environment.
Low Carbon, High PrioritySome 100 world leaders are due to gather at the United Nations headquarters in New York this week for the highest level summit meeting on climate change ever convened.
As the New York Times reported: “In convening the meeting, the United Nations is hoping that collectively the leaders can summon the will to overcome narrow nationalinterests and give the negotiators the marching orders needed to cut at least the outline of a deal.”
Recognising climate change as one of the greatest social, economic, political and environmental challenges facing our generation, the British Council has launched the Low Carbon Futures project. It has focus on mitigating the effects of climate change in an urban environment. It is part of the British Council’s major global climate security project and India is, along with China, one of the top two priority countries for this work. Sri Lanka, with less than 2% of India’s population and correspondingly lower carbon emissions, is a lower priority.
One strand in the Low Carbon Futures project is to engage communications professionals – journalists, writers and film makers to help them better understand the issues around mitigation and get across key messages to readers/viewers more effectively.
As part of this project, the British Council collaborated with Music Television (MTV) to produce a music video and two viral video animations on climate friendly, low-carbon lifestyles.
British Council’s first Music Video on Climate Change produced by MTV features VJ Cyrus Sahukar. Combining animation, lyrics and melody, the video talks about how small individual actions can help conserve natural resources and save the climate. MTV VJs have a cult following and the video ends with Cyrus Sahukar, MTV’s face in India, encouraging young people to take that first step. The video was launched in New Delhi on 1 June 2009 in the presence of 50 International Climate Champions from across India & Sri Lanka.
According to the British Council India website, “The video has created a flutter and there is growing demand to screen the video on various institutional networks across India and even outside fulfilling higher level objectives of impacting young urban aspirants. Young Indians are an emerging generation who are ambitious and internationally minded with the potential to be future leaders. The MTV video aims to influence this influential group.”
The Low Carbon Futures project has also released two short, powerful, animated messages that are ‘tongue-in-cheek’- making use of everyday events with a touch of humour. “We are hoping that the messages will be seen as creative, funny and innovative to tempt the recipient to forward it to their peer group. As the virus spreads, so will the message. The British High Commission and the The Energy and Resources Institute (TERI) are also promoting these virals to spread the message amongst the staff members and their external audiences,” says the project website.
The first viral video animation is called Green Journey, and shows a little known benefit of car pooling. Its blurb reads, simply: Meet 3 Mr Rights on the wrong side of the road!
The second viral video animation is called Play Cupid, and gives us one more reason to plant more trees! Blurb: Lets leave the young couples in peace and solitude of nature!
It's planet saving time...and everybody is invited!
Can ordinary people help save our planet?
What does it take to change their attitudes and lifestyles to consume and waste less?
For over two years, my team at TVE Asia Pacific and I have been working on a new TV series, modestly called Saving the Planet. It will be released at a regional conference in Tokyo, Japan, on 22 August 2009.
In this Asian series, produced in partnership with Asia Pacific Cultural Centre for UNESCO (ACCU), we profile successful initiatives that combine knowledge, skills and passion to create cleaner and healthier environments.
It was filmed in six countries in South and Southeast Asia: Cambodia, India, Laos, Nepal, the Philippines and Thailand.
The groups profiled in Saving the Planet often work without external funding and beyond the media spotlight. They have persisted with clarity of vision, sincerity of purpose and sheer determination. Their stories inspire many others to pursue grassroots action for a cleaner and safer planet.
This multiple exposure image shows the various stages of the total solar eclipse in Baihata village, 30 kms from Guwahati, the capital city of the northeastern state of Assam on July 22, 2009. The longest solar eclipse of the 21st century cast a shadow over much of Asia, plunging hundreds of millions into darkness across the giant land masses of India and China. AFP PHOTO/ Biju BORO
This century’s longest solar eclipsed moved across Asia on 22 July 2009, wowing scientists and the public alike. Asia’s multifarious media covered the solar eclipse with great enthusiasm and from myriad locations across the vast continent.
The path of the eclipse’s totality –- where the sun was completely obscured by the Moon for a few astounding minutes –- started in northern India. It then crossed through Nepal, Bangladesh, Bhutan, Myanmar and China, before heading out to the Pacific Ocean. Those who were lucky enough to be at the right place at the right time saw one of Nature’s most spectacular phenomena. It was certainly a sight to behold, capture on film, and cherish for a lifetime.
But many along the path missed this chance as clouds obscured the Sun. It’s the rainy season in much of Asia, where the delayed monsoon is finally delivering much-needed rain.
Eclipse watching in Taregna, Bihar, India - Photo: Prashant Ravi, BBC OnlineThat’s what happened in Taregna, in the eastern Indian state of Bihar. The media had dubbed it the ‘epicentre’ of the solar eclipse, and estimated totality to be visible for at least three minutes and 38 seconds. Thousands who flocked to the village were disappointed when the clouds refused to budge. Nature doesn’t follow our scripts.
That didn’t deter some affluent Indians -– if the eclipse won’t come to them, they just went after it. They chartered an airplane to fly above the rain clouds to catch the once-in-a-lifetime eclipse. Each seat cost US Dollars 1,650.
It’s rarely that totality crosses through countries with such high human numbers as China and India. This time around, millions of people and thousands of journalists took advantage.
Some travelled long distances hoping to get the best view from the 200-km wide path of totality. Others watched it one of Asia’s many and cacophonous 24/7 TV news channels. The event had all the elements of a perfect television story: mass anticipation, eager experts and enthusiasts, occasional superstitions, uncertainties of weather and, finally, a stunning display of Nature’s raw power.
‘Darkness at Dawn!’ screamed a popular headline, referring to the eclipse causing a sudden ‘nightfall’ after the day had begun. Other superlatives like ‘Spectacle of the century’ and ‘A sight never to be missed’ were also widely used.
Myanmar Buddhist novices watch solar eclipse through the filters, in Yangon, MyanmarSolar eclipses are indeed a marvel of Nature, and the media’s excitement was justified. For once, it was good to see them devoting a great deal of airtime and print/web space for something that was not violent, depressing or life-threatening.
How I wish Asia’s media took as much interest in another kind of ‘eclipse’ that surrounds and engulfs us! One that does not end in minutes, but lasts for years or decades, and condemns millions to lives of misery and squalor.
Stories of poverty, social disparity and economic marginalisation are increasingly ‘eclipsed’ in Asia by stories of the region’s growing economic and geopolitical might.
The mainstream media in Asia –- as well as many outlets in the West — never seem to tire of carrying reports of Asia rising. Indeed, that is a Big Story of our times: many Asian economies have been growing for years at impressive rates. Thanks to this, over 250 million Asians have moved out of poverty during this decade alone. According to the UN’s Asian arm ESCAP, this is the fastest poverty reduction progress in history.
We see evidence of increased prosperity and higher incomes in many parts of developing Asia. Gadgets and gizmos –- from MP3 to mobile phones — sell like hot cakes. More Asians are travelling for leisure than ever before, crowding our roads, trains and skies. Lifestyle industries never had it so good. Even the current recession hasn’t fully dampened this spending spree.
World map proportionate to number of poor people in each country/region - from Atlas of the Real World
But not everyone is invited to the party. Tens of millions of people are being left behind. Many others barely manage to keep up -– they must keep running fast just to stay in the same place.
National governments, anxious to impress their own voters and foreign investors, often gloss over these disparities. The poor don’t get more than a token nod in Davos. National statistical averages of our countries miss out on the deprivations of significant pockets of population.
On the whole, the UN cautions that the Asia Pacific region is in danger of missing out the 2015 target date for most Millennium Development Goals – the time-bound and measurable targets for socio-economic advancement that national leaders committed to in 2000.
The plight of marginalised groups is ignored or under-reported by the cheer-leading media. For the most part, these stories remain forever eclipsed. Except, that is, when frustrations accumulate and blow up as social unrest, political violence or terrorism. Even then, the media’s coverage is largely confined to reporting the symptoms rather than the underlying social maladies.
Indonesian children look up through x-ray film sheets to watch a solar eclipse in the sky in Anyer Beach, Banten province, Indonesia“Half the children in South Asia go to bed hungry every night, but the covers of our news magazines are about weight loss parlors,” says Kunda Dixit, Chief Editor of The Nepali Times.
As he noted in a recent essay: “Maternal mortality in parts of Nepal is nearly at sub-Saharan levels, but we are obsessed with politics. Hundreds of cotton farmers in India commit suicide every year because of indebtedness, but the media don’t want to cover it because depressing news puts off advertisers. Reading the region’s newspapers, you would be hard-pressed to find coverage of these slow emergencies.”
P N Vasanti, Director of the Delhi-based Centre for Media Studies which monitors the leading newspapers and news channels in India, laments how “development” issues such as health, agriculture and education are not even on the radar of popular news sources. Her conclusion is based on a content analysis of the six major Indian news channels during the run-up to the recent general election in India.
I have come across similar apathy in my travels across Asia trying to enhance television broadcasters’ coverage of development and poverty issues. As one Singaporean broadcast manager, running a news and entertainment channel in a developing country, told me: “I don’t ever want to show poor people on my channel.”
Don’t get me wrong. Trained as a science journalist, I can fully appreciate the awe and wonder of a solar eclipse. For years, I have cheered public-spirited scientists who join hands with the media to inform and educate the public on facts and fallacies surrounding these celestial events.
But there are more things in heaven and earth, than are dreamt of in our mainstream media’s breathless coverage of the march of capital. Journalists and their gate-keepers should look around harder for the many stories that stay eclipsed for too long.
News by definition looks for the exception. What goes right, and according to plan, is hardly news. Deviations, aberrations and accidents hit the news.
It’s the same with disasters. Reducing a hazard or averting a disaster does not make the news; when that hazard turns into a disaster, that typically tops the news. Yet, as we discussed during a session at the 6th World Conference of Science Journalists held in London from June 30 – July 2, 2009, both aspects are important — and both present many challenges to journalists and the media.
The session, titled Covering a disaster from Sichuan to Sri Lanka, saw three science journalists share their own experiences and insights in covering two major disasters in Asia. Richard Stone (Asia News Editor, Science) and Hujun Li (senior science writer with Caijing magazine, China) both spoke about covering the Sichuan earthquake that occurred on 12 May 2008. I spoke on my experiences in covering the Indian Ocean tsunami of 26 December 2004. The session was chaired by the veteran (and affable) British journalist Tim Radford, who has been The Guardian‘s arts editor, literary editor and science editor.
Covering a disaster from Sichuan to Sri Lanka: L to R: Hujun Li, Nalaka Gunawardene and Richard StoneI recalled the post-tsunami media coverage in two phases — breaking news phase (first 7 – 10 days) and the aftermath, which lasted for months. When the news broke on a lazy Sunday morning, ‘Tsunami’ was a completely alien term for most media professionals in Sri Lanka. In newspaper offices, as well as radio and TV studios, journalists suddenly had to explain to their audiences what had happened, where and how. This required journalists to quickly educate themselves, and track down geologists and oceanographers to obtain expert interpretation of the unfolding events. We than had to distill it in non-technical terms for our audiences.
My involvement in this phase was as a regular ‘TV pundit’ and commentator on live TV broadcasts of MTV Channels, Sri Lanka’s largest and most popular broadcast network. Night after night on live TV, we talked about the basics of tsunami and earthquakes, and summed up the latest information on what had taken place. We also acknowledged the limits of science -– for example, despite advances in science and technology, there still was no way of predicting earthquakes in advance.
One question we simply couldn’t answer was frequently raised by thousands of people who lost their loved ones or homes: why did it happen now, here — and to us? Was it an act of God? Was it mass scale karma? As science journalists, we didn’t want to get into these debates — we had to be sensitive when public emotions were running high.
There were enough topics during the breaking news phase that had a scientific angle. Clinically cold as it sounded, the mass deaths required the safe, proper and fast burial of bodies with identities established. The survivors had to be provided shelter, food, safe drinking water and counselling. And when rumours were spreading on the possibility of further tsunamis, both officials and public needed credible information from trusted, competent sources.
Tsunami waves lashing Kalutara beach on western Sri Lanka on 26 December 2004: satellite image courtesy DigitalGlobe Quickbird satellite, http://www.digitalglobe.com
After the breaking news phase passed, we had more time to pursue specific stories and angles related to the tsunami. As an environmentally sensitive journalist, I was naturally interested in how the killer waves had impacted coastal ecosystems. Then I heard some interesting news reports – on how some elements of Nature had buffered certain locations from Nature’s own fury.
Within days, such news emerged from almost all Tsunami-affected countries. They talked about how coral reefs, mangroves and sand dunes had helped protect some communities or resorts by acting as ‘natural barriers’ against the Tsunami waves. These had not only saved many lives but, in some cases, also reduced property damage. Scientists already knew about this phenomenon, called the ‘greenbelt effect’. Mangroves, coral reefs and sand dunes may not fully block out tsunamis or cyclones, but they can often reduce their impact.
Researching this led to the production of TVE Asia Pacific‘s regional TV series called The Greenbelt Reports, which was filmed at a dozen tsunami impacted locations in South and Southeast Asia. By the time we released the series in December 2006, sufficient time had passed for the affected countries to derive environmental lessons of the tsunami.
The other big story I closely followed was on early warnings for rapid on-set disasters like tsunamis. Some believed that the tsunami caught Indian Ocean rim countries entirely by surprise, but that wasn’t quite true. While the countries of South and Southeast Asia were largely unprepared to act on the tsunami, the Pacific Tsunami Warning Centre (PTWC) in Hawaii, who had detected the extraordinary seismic activity, did issued a tsunami warning one hour after the undersea quake off western Sumatra. This was received at Sri Lanka’s government-run seismological centre in good time, but went unheeded: no one reacted with the swiftness such information warranted. Had a local warning been issued, timely coastal evacuation could have saved thousands.
All this shows the many and varied science or development stories that journalists can find in the aftermath of disasters. Some of these are obvious and widely covered. Others need to be unearthed and researched involving months of hard work and considerable resources. Revisiting the scenes of disasters, and talking to the affected people weeks or months after the event, often brings up new dimensions and insights.
My own advice to science journalists was that they should leave the strictly political stories to general news reporters, and instead concentrate on the more technical or less self-evident facets in a disaster. During discussion, senior journalist Daniel Nelson suggested that all disaster stories are inherently political as they deal with social disparities and inequalities. I fully agreed that a strict separation of such social issues and science stories wasn’t possible or desirable. However, science journalists are well equipped to sniff out stories that aren’t obviously covered by all members of the media pack that descends on Ground Zero. Someone needs to go beyond body counts and aid appeals to ask the hard questions.
As Hujun Li said recalling the post-Sichuan quake experience, “Politics and science are like twins – we can’t separate the two. What we as science journalists can do is to gather scientific evidence and opinion before we critique official policies or practices.”
Another question we were asked was how journalists can deal with emotions when they are surrounded by so much death and destruction in disaster scenes. Reference was made to trauma that some reporters experience in such situations.
I said: “We are human beings first and journalists next, so it’s entirely normal for us to be affected by what is happening all around us. On more than one occasion in the days following the tsunami, I spoke on live television with a lump in my throat; I know of presenters who broke down on the air when emotions overwhelmed them.”
And now...the sequelsSumming up, Tim Radford emphasized the need for the media to take more interest in Disaster Risk Reduction (DRR), which basically means preventing disasters or minimising the effects of disasters.
“DRR is perhaps less ‘sexy’ for the media, as it involves lots of policies and practices sustained over time,” he said. “But the potential to do public good through these interventions is enormous.”
As Tim reminded us, disasters already exact a terrible and enduring toll on the poorest countries. This is set to get worse as human numbers increase and climate change causes extreme weather and creates other adverse impacts. Living with climate change would require sustained investments in DRR at every level.
The stories are out there to be captured, analysed and communicated. In the coming years, the best stories may well turn out to be on disasters averted or minimised
Michael Jackson, who has just died aged 50, has been called the Elvis Presley of our times. He certainly was a global cultural icon with an enormous following in the West and East, North and South. And he used this celebrity status for more than mere entertainment (which he did exceedingly well): he had a long-standing history of releasing socially conscious songs that spread public interest messages with great ease and power.
Mixing social messages with entertainment is a difficult and delicate art that only a few artistes manage to get right. Jackson was one of them — his mass appeal or sales didn’t suffer because he occasionally endorsed a worthy cause. He wasn’t overtly political like Pete Seeger, who turned 90 last month, but Jackson did it in his own unique way in songs like “We Are the World“, “Man in the Mirror” and “Heal the World“.
In fact, Michael Jackson’s biggest selling UK single ever was a song about the environment: Earth Song. Released in November 1995, it sold over a million copies and was at the top of the charts for six weeks.
Earth Song was the first of his songs that overtly dealt with the environment and animal welfare. Written and composed by Jackson himself, Earth Song opened with these words:
What about sunrise
What about rain
What about all the things
That you said we were to gain.. .
What about killing fields
Is there a time
What about all the things
That you said was yours and mine…
Did you ever stop to notice
All the blood we’ve shed before
Did you ever stop to notice
The crying Earth the weeping shores?
Jackson wanted to create a song that was lyrically deep yet melodically simple, so the whole world, particularly non-English-speaking fans, could sing along. He conceptualized a song that had an emotional message.
As he later recalled: “I remember writing Earth Song when I was in Austria, in a hotel. And I was feeling so much pain and so much suffering of the plight of the Planet Earth. And for me, this is Earth’s Song, because I think nature is trying so hard to compensate for man’s mismanagement of the Earth. And with the ecological unbalance going on, and a lot of the problems in the environment, I think earth feels the pain, and she has wounds, and it’s about some of the joys of the planet as well. But this is my chance to pretty much let people hear the voice of the planet. And this is ‘Earth Song’. And that’s what inspired it. And it just suddenly dropped into my lap when I was on tour in Austria.”
The video of the Earth Song was among the most expensive ever made – it was filmed in four geographic regions and involved scenes from the Amazon forest, Croatia, Tanzania and New York city, USA. It starts with a long tracking shot through a lush rain forest that then cuts to a scene showing Jackson walking through a scorched, desolate landscape. The environmental imagery then rolls on: dead elephants, evil loggers, belching smoke stacks, snared dolphins, seal clubbing, and hurricane winds. The video closes with a request for donations to Jackson’s Heal the World Foundation.
Watch Earth Song by Michael Jackson:
Although not as widely selling, ‘Will you be there‘ is my personal favourite among Jackson’s socially conscious songs. First released as a single in 1993, it was taken from the 1991 album Dangerous and also appeared on the soundtrack to Free Willy – the charming story of a boy befriending a killer whale.
The song won the MTV Movie Award for “Best Song in a Movie” in 1994. It was also included in the album All Time Greatest Movie Songs, released by Sony in 1999. Jackson also performed songs for the film’s two sequels.
Watch Michael Jackson’s ‘Will You Be There’ in Free Willy:
However, Earth Song had much wider and more lasting appeal, almost becoming an anthem for the global environmental movement in the past decade. But its real impact was not among the converted – with this song, Jackson took the green message to the heartland of the Facebook generation.
Few global figures commanded the audience he had – as the New York Times noted: “At the height of his career, he was indisputably the biggest star in the world; he has sold more than 750 million albums.”
“The song is a very rare thing: a hit record with a powerful message about our impact on the environment,” says Leo Hickman writing in The Guardian earlier today.
He adds: “What struck me today watching the video was how it is very much the product of an age before climate change had become a mainstream concern. The lyrics and imagery speak of over-fishing, deforestation, and smog. All of them are still huge and legitimate concerns, of course, but they have all now become somewhat dwarfed by climate change, the most compelling and over-arching environmental issue of our age.
“But that shouldn’t distract us from the song’s impact on its fans. Given its universal success and the repeated showing of its powerful video, it is highly likely that it was the spark that made many people – particularly young Michael Jackson fans, which, even in the mid-1990s, would have numbered many millions of people around the world – stop and think about environment for the first time.”
Experts should let film-makers produce professional films in simple terms that are more appropriate for public audiences, instead of trying to produce films that have little chance of being broadcast or distributed in other ways. There is a role for technical experts – but that’s not in the crafting and directing of films, but in providing the knowledge, clarifications and guidance to film-makers and journalists who are professionals in communicating complex issues to non-specialist publics.
Self-evident as it may be, these home truths are well worth reiterating every now and then — especially to experts and officials who keep forgetting them (sometimes with disastrous and expensive results!). So I was very glad to read that these points were emphatically made at a ‘film debate’ held in Geneva last week.
Moderated by the well known journalist, writer and producer Edward Girardet, from Media21, Geneva, it involved five panelists drawn from media/communication sector and the disaster/humanitarian sectors. Among the panelists was my colleague Robert Lamb, director of One Planet Pictures, UK, and consultant producer with dev.tv, Switzerland.
The debate’s premise was simple: So far much of the thrust of the film industry, NGOs, UN organizations and media in portraying disasters and climate change has focused on outcome – which is more visually stimulating – rather than showcasing vital prevention and adaptation solutions. This is necessary, but not sufficient. What can be done to improve the interaction between the film/news industry and leading organizations dealing with disaster risk management and climate change adaptation on a daily basis?
Interviewing tsunami survivor in Tamil Nadu, India - image from TVEAPThis was similar to the approach we had in TVE Asia Pacific’s Communicating Disasters project in Asia (2006-2007). We too explored the common ground for these two sectors, with their distinctive needs, and asked how the two can support each other without stepping on each others’ toes.
The same discussion continued in Geneva. I’ve limited information on what actually transpired during the debate, and am hoping someone will soon write it up. For now, here’s a summary adapted from UN-ISDR daily coverage (the official language is theirs, not mine):
“More than 150 participants attended a thought-provoking film debate. The five panelists discussed how to enhance the interaction between the film/news industry and leading organizations dealing with climate change adaptation (CCA) and disaster management to increase CCA visibility which is very limited today in film productions.
“Eight short films were presented during the session, among them a short trailer of ‘An Inconvenient Truth’ and a CCA film shot in Burkina Faso produced by Christian Aid. After identifying a number of challenges due to their formats and audiences, film-makers and experts agreed it was important to work more closely to make more films on the solutions offered by CCA.
“Film-makers suggested that experts should let them produce professional films in simple terms that are more appropriate to their audiences and focus on bringing expert knowledge to enrich the content of their current productions instead of producing films that have little chance to be broadcast or distributed.”
All this reminds me of a discussion we had around an earlier blog post where I asked: Anyone can make video film, right? So why do we need professionals?
The framework, building on a dozen years of TVEAP experience in working with television broadcasters and other media outlets across the Asia Pacific region, guides individuals and institutions to get the best out of the media. One key to success is building sustained relationships with media professionals and their gatekeepers (the bosses at media organisations who decide what content to publish or broadcast).
We introduced the framework to a group of ICT researchers drawn from across Asia who came together for a two-day workshop in Hyderabad, India, on 1 – 2 December 2008. The workshop aimed to build their capacity to use different communication frameworks and tools to engage policy makers, various other stake-holders and the wider public.
Our friends at IDRC have recently edited highlights of our presentation into a short video, which mixes excerpts from an interview they filmed with me. It can be watched here:
“Development” is seen as a hard sell in the increasingly commercialised media in the Asia Pacific. Researchers, activists and educators engaged in development work often complain that they are blocked out of the print and broadcast media. Yet they fail to understand a basic truth about the media: there is no quota of print space or air time set aside for development. Information and opinions on development topics must compete with other areas of human endeavour for the limited space and time available.
It is unrealistic to expect any legally or otherwise guaranteed space or time for development content. Even if there were, that can only apply on the media owners and media professionals. There can be no guarantee that media audiences will accept such content.
I get rather weary when well-meaning development players complain about the airwaves being full of entertainment, as if that airtime is something they have been deprived of. There is nothing intrinsically wrong with entertainment. The world will be a very dull place if the broadcasters listened to development people and packed every minute of air time with ‘information and education’.
Hitch a hike, but don't expect to get in the driver's seat...
This is the big challenge to the development community — how to get that delicate balance right, and learn to co-exist with other forms of media products catering to the wide and varied human interests. Hitch-hiking with the media avoids confrontation, looks for the common ground and tries to nurture collaboration for mutual benefit.
As my colleague Manori Wijesekera (presenting in the photo above) told the Hyderabad workshop: “Researchers and activists are a good source of information and opinions for the media, who need a constant supply of these. This can be a win-win situation for both parties, but we have to remember that we are hitching a ride with the media. So we can’t get into the driving seat or demand too much at once!”
So here’s our commercial: TVEAP conducts short, customised training sessions and workshops for researchers and civil society groups to enhance their media skills. These offer guidance on how to build and sustain ‘bridges’ with the media, and receive quality coverage that go well beyond publicity and public relations. If interested, get in touch with us!
In this essay, I have expanded some points originally made in two recent blog posts, on 30 April and 1 May 2009.
Here’s an excerpt:
“Flu shots, quarantine measures and hospital care alone cannot counter the current flu outbreak. While medical doctors and researchers spearhead the public health response, we need the mass media and other communicators to mount the public awareness response. Ideally, they should reinforce each other.
“For the first time in history, we now have the technological means to quickly reach out to most of humanity. More than four billion mobile phones are in use, a majority of them in the developing world. Nearly a quarter of the world population (over 1.5 billion people) have access to the web, even if at varying levels of bandwidth. Thousands of radio and TV channels saturate the airwaves – these still are the primary source of news and information for billions.
“Can these information and communication technologies (ICTs) help disseminate the right kind of flu awareness? How fast can we mobilise 24/7 media outlets and telecom networks to inspire preventive and curative action? What can the blogging, texting and twittering new media activists do in such efforts?”
I then return to one of my favourite points about communicating disasters and crises: the need for credible messages and credible messengers. This was a core theme in the Asian book on Communicating Disasters that I co-edited in 2007. I also highlighted it in this interview given to APC in early 2008.
Here’s how my essay ends: “Whether it is SARS, HIV or tsunami, many Asian governments have suffered from a credibility gap in managing information about emergencies. For example, the initially slow and guarded media reporting on SARS allowed the virus to spread quickly in China, with devastating results. We cannot afford to repeat these mistakes with the latest flu pandemic.
“Nearly a century ago, British author H G Wells talked about human history being a race between education and catastrophe. In the coming weeks, we would find out if humanity has what it takes to outrun and outsmart a stubborn virus.”
Read the full essay at MediaChannel.org
My latest essay is a humble birthday present to MediaChannel.org as it completes 10 years. Unique among websites, MediaChannel.org holds the rest of the media accountable with the best of the world’s media criticism and analysis — offering news, diverse global perspectives, and commentaries tracking international news flows. They cover breaking controversies, showcase change-makers, trends and cutting edge issues that you need to know about – produced by journalists for journalists and citizens.
“Our survival alone is a cause for celebration – a decade of growth and impact is impressive in ‘Internet years’,” wrote the website’s founders in a special 10th anniversary message. They added: “Over the past 10 years, we have survived financial crises and organized hack attacks. We have managed to remain relevant and on the cutting edge in a quickly evolving online landscape when many other sites and organizations have come… and gone.”
The team is making an urgent appeal for donations to keep this excellent service going. I’m very happy to amplify this – few services can deliver better value for money, and our troubled times and troubled media sure need the soul-searching constantly provided by MediaChannel.org
Media joined the public awareness campaign Now that the World Health Organisation (WHO) has raised the swine flu level to Phase 5, the next to highest level in the worldwide alert system, everyone is talking about a global pandemic. On 30 April 2009, the UN’s top health agency referring to it as Influenza A(H1N1).
As I just wrote in another blog post, “While medical doctors and researchers spearhead the public health response, we need the mass media and all communications professionals to support the public awareness response. Flu shots and hospitals alone cannot win this battle.”
This is where Asian mass media – especially broadcast television – have some relevant and useful experiences. When Severe Acute Respiratory Syndrome (SARS) spread across much of East Asia and Southeast Asia, it wasn’t just the public health systems that took on the epidemic. The local, national and regional media joined the effort in the true spirit of public interest. There was no division between state-owned and privately-owned media. The airwaves were mobilised for preventing, containing and eventually beating the disease that wreaked havoc for several months.
The role played by Asian media during the SARS crisis has been studied and analysed in considerable detail. Lessons from that experience are worth recalling at this moment when the world is looking for ways to contain swine flu.
When SARS forced Chinese schools, universities and public offices to be closed for several weeks in the Spring and Summer of 2003, the country’s television broadcasters rose to the occasion. They started beaming a combination of entertainment and educational programming round the clock to over 400 million households across the country — now the largest national television audience in the world. The idea was to use the media to encourage more people to stay inside homes and minimise the spread of the virus through contact. China Educational Television (CETV) — the satellite distributed educational network — took on the role of substitute teacher by increasing its broadcasts.
Crisis? What crisis?Of course, as the most likely place of origin of the SARS virus, China’s initial response to the epidemic was denial. Researchers have established how the slow or muted media reporting within China triggered more rapid disease transmission of the virus both within and beyond China. As the noted Asia watcher, columnist and journalism professor Tom Plate, wrote in 2008: “All the serious Chinese journalists were left holding their heads in shame. In effect, the institution of the mass-communication of news, because it was not allowed to do its job, contributed to the enormity of the SARS toll.”
Many researchers agree that it was the island republic of Singapore that best handled the SARS crisis. Dr Stewart Auyash, an Associate Professor in Health Promotion and Physical Education at Ithaca College in New York says: “Of the countries affected, the actions of Singapore’s government stand out as an example of how to deal not only with the biological elements of the disease but with the methods, style, tone, timing and breadth of its communicated messages.”
The Auyash study was titled ‘Communications as a Treatment for SARS in Singapore and its Lessons for Infectious Epidemics in Asia’, and appeared in Media Asia (Vol 32, No 4). Although the journal’s publishers restrict online access to subscribers, a copy can be freely downloaded from here.
Here’s how Tom Plate summarised its findings: “At the outset of the 2003 crisis, Singapore’s government and media authorities hammered out a clear plan to limit the syndrome’s spread among the populace. It adopted a containment policy that offered a major role for news media institutions. The media was asked to promote the idea of positive participation by all citizens to avoid furthering transmission.
Practising what we preach...“Model citizens who followed World Health Organization guidelines with exceptional care were made proud subjects of newspaper feature stories. Top government officials, including high-profile members of the cabinet, were photographed or televised as submitting to the same mandatory preventive procedures as everyone else (for example, regular temperature checks). But citizens who fought the program by either resistance or even tepid nonchalance were portrayed scornfully, with the media publicly castigating them as ‘free riders’ who benefited from a safer health environment solely through the sacrifices of others.
“To make the media policy work, the government had to play things absolutely straight. When officials knew the answer to a scary question about SARS, they answered it quickly and completely; but when they had no answer, rather than making one up and putting their credibility at risk when this was later discovered, they flat out stated that they simply did not know but would try to find out.
“In Singapore, compliance with all kinds of government policies, not just health measures, is viewed as a personal and community responsibility. It is in the small city-state’s civic ethic that ‘individual rights and inconvenience may be infringed upon to protect the greater good of the public’s health,’ as Prof. Auyash put it. Even so, what seems both notable and possibly transportable to other countries is the cooperative role of the news media in a serious health crisis. Auyash points out that the role of the media is to emphasize symbols of positive compliance. Gestures and symbols, he says, ‘can galvanize a nation’s citizens to act. In short, symbols matter.'”
At the height of the crisis, Singapore even launched a dedicated SARS TV channel. The public service channel, which began in May 2003, was run jointly by Singapore’s three main broadcasters — Singapore Press Holdings, Media Corporation of Singapore and StarHub — and aimed to raise awareness about how to identify symptoms and prevent the spread of the disease.
Everyone was roped in, from educators to entertainers, in the all-out campaign against the invisible but formidable virus. The popular local sit-com Phua Chu Kang, which airs on Singapore’s Channel 5, came up with this hilarious rap video advising viewers the dos and don’ts of SARS.
As Prof Auyash concludes: “Singapore’s communication management around SARS can serve as a guide for future infectious disease control measure…There are major principles learned from SARS in Singapore from which other countries can learn…”
The US Centers for Disease Control (CDC) offered a similarly positive post-crisis judgment. This global defender against infectious diseases has praised Singapore’s aggressive and expansive policy of contact tracing and home quarantine during SARS.
“The bleakest projections about bird flu suggest that more than 300 million people could die from a global pandemic,” says Tom Plate. He adds: “Let us hope that such a number will never be realized simply because nations refuse to learn from the successes of others, simply out of pride, parochialism, ignorance or stubbornness. A pandemic of stupidity can kill people, too.”
Open Minds! 