Mano Wikramanayake (1951 - 2011): Image courtesy Commonwealth Broadcasting Association
We could always rely on Mano Wikramanayake to provide an incisive analysis of any given situation with a boyish grin on his face.
The senior Lankan broadcast manager, who died suddenly on 3 December 2011, was well informed and articulate without any intellectual or artistic pretensions so common in his industry. The one time cricketer turned avid golfer, he knew when to strike – with just enough force – and when to safeguard his wicket.
For over a decade, Mano was Senior Group Director of the Capital Maharaja Organisation and a Founder Director of the company’s electronic media operations, comprising three TV channels, four radio stations and three TV production houses in Sri Lanka. It is the closest the island nation has to an electronic media giant that is now extending also to the web.
Trained as a management accountant, Mano helped the Maharaja group to consolidate its pioneering ventures in privately owned radio and TV broadcasting. Media researchers and activists have faulted this liberalisation, which started in the early 1990s, as being imperfect, for example lacking a due process in the licensing. But one benefit is undeniable: it liberated us audiences from the tiresome state monopoly of the airwaves that had lasted for decades.
From the beginning, it was evident that the Maharaja group had a long time vision for their broadcasting ventures. In the early stages, they brought in Singaporean and Australian professionals but within a few years the company was run entirely by Lankans. Mano, in particular, groomed many young journalists, producers, technicians and business managers who shared his belief that a private broadcaster could do well while also doing good.
I cheered him every time he spoke out at national and international gatherings to broaden the traditionally narrow definition of public service broadcasting. In his book – and mine – PSB was not confined to state owned or public funded stations. Every channel transmitting on the public airwaves could serve the public interest, albeit in different ways.
Our paths crossed more often outside of Sri Lanka, at various regional and global media gatherings in Asia and Europe. He spoke at such events with authority, clarity and honesty. He chose his words carefully, but didn’t gloss over the thorny issues. While I tend to be cheeky and provocative – for example, calling former state monopoly broadcasters ‘Old Aunties Without Eyeballs’ – he was more circumspect. Yet he never berated Sri Lanka even at the worst of times, most notably when his main station came under a daring arson attack in early 2009.
If Mano was measured, sharp and articulate in his public remarks, he could still be jovial and easy-going in private conversation. We were regular (and vocal) participants at the annual Asia Media Summits organised by the Asia Pacific Institute for Broadcasting Development (AIBD). Another regular Asian broadcaster once called him the ‘Lankan pragmatist’ while labelling me the ‘Lankan idealist’. To him, at least, Mano and I appeared to bat on from the opposite ends, but working to a common goal.
During Asia Media Summit 2006, Mano spoke at a plenary session on ‘Local Content for Global Audience: An uphill battle?’ that my organisation, TVE Asia Pacific, put together on behalf of the UN’s regional body, ESCAP. It explored the role of broadcasters in promoting the Millennium Development Goals that all countries have committed to achieving by 2015.
Mano Wikramanayake (second from left) at MDG and Local Content Plenary Session at Asia Media Summit 2006
Soon after he’d spoken, my colleague Manori Wijesekera good-naturedly challenged him to “put his money where his mouth was”. He readily agreed — and kept his word. Two years later, we co-produced with his station a TV debate series called Sri Lanka 2048 that explored pathways for creating a more sustainable island nation.
“This could be a forerunner to programmes which encourage public debate on issues that concern all of us,” he said when the series premiered in May 2008.
Mano was always ready to partner with development or charitable organisations on well-conceived projects, but he had no time for random do-gooders with vague ideas. He ensured that the Maharaja group’s considerable presence in the airwaves was put to good use in support of carefully selected educational, cultural and sporting endeavours.
Mano was equally sharp with numbers as he was with words. As a senior manager, he minded the financial bottomline of the companies under his charge. He also realised that the media business was very different from, say, marketing soft drinks or manufacturing PVC. His team bore witness to how ably he balanced the regulatory, political, journalistic and commercial interests while raising the bar for quality news, information and entertainment for his audiences.
In later years, he shared this vast experience with other developing country broadcasters, for example through training programmes and manuals for the AIBD, and the Commonwealth Broadcasting Association (CBA) in which he was a leading light. From Afghanistan to Fiji, and from Barbados to South Africa, the voice of practical and pragmatic Mano Wikramanayake will be missed.
But he has energised a generation of broadcasters, and not just in Sri Lanka. In the evolutionary perspective, all of us are transmitters — we constantly pass on ideas, experience and values to our children, students, colleagues and others in our spheres of influence. Such transmission happens 24/7, in all directions and across generations. Some among us are better transmitters than others: they amplify and value-add before passing on.
Mano was one of the finest ‘transmitters’ in the broadcast business, and that is how I shall remember him. His “transmissions” will continue in the teams and establishments he leaves behind.