“For me as an editor, there is a compelling case for engaging with poverty. Increasing education and literacy is related to increasing the size of my readership. Our main audiences are indeed drawn from the middle classes, business and policymakers. But these groups cannot live in isolation. The welfare of the many is in the interests of the people who read the Daily Star.”
So says Mahfuz Anam, Editor and Publisher of The Daily Star newspaper in Bangladesh. I quoted him in my presentation to the orientation workshop for Media Fellows on Poverty and Development, held in Colombo on 24 September 2016.
Alas, many media gatekeepers in Sri Lanka and across South Asia don’t share Anam’s broad view. I can still remember talking to a Singaporean manager of one of Sri Lanka’s first private TV stations in the late 1990s. He was interested in international development related TV content, he told me, “but not depressing and miserable stuff about poverty – our viewers don’t want that!”
Most media, in Sri Lanka and elsewhere, have narrowly defined poverty negatively. Those media that occasionally allows some coverage of poverty mostly skim a few selected issues, doing fleeting reporting on obvious topics like street children, beggars or poverty reduction assistance from the government. The complexity of poverty and under-development is hardly investigated or captured in the media.
Even when an exceptional journalist ventures into exploring these issues in some depth and detail, their media products also often inadvertently contain society’s widespread stereotyping on poverty and inequality. For example:
- Black and white images are used when colour is easily available (as if the poor live in B&W).
- Focus is mostly or entirely on the rural poor (never mind many poor people now live in cities and towns).
The Centre for Poverty Analysis (CEPA), a non-profit think tank has launched the Media Fellowship Programme on Poverty and Development to inspire and support better media coverage of these issues. The programme is co-funded by UNESCO and CEPA.
Under this, 20 competitively selected journalists – drawn from print, broadcast and web media outlets in Sinhala, Tamil and English languages – are to be given a better understanding of the many dimensions of poverty.
These Media Fellows will have the opportunity to research and produce a story of their choice in depth and detail, but on the understanding that their media outlet will carry their story. Along the way, they will benefit from face-to-face interactions with senior journalists and development researchers, and also receive a grant to cover their field visit costs.
I am part of the five member expert panel guiding these Media Fellows. Others on the panel are senior journalist and political commentator Kusal Perera; Chief Editor of Daily Express newspaper Hana Ibrahim; Chief Editor of Echelon biz magazine Shamindra Kulamannage; and Consultant Editor of Sudar Oli newspaper, Arun Arokianathan.
At the orientation workshop, Shamindra Kulamannage and I both made presentations on media coverage of poverty. Mine was a broad-sweep exploration of the topic, with many examples and insights from having been in media and development spheres for over 25 years.
Here is my PPT:
More photos from the orientation workshop: