In this essay, I have expanded some points originally made in two recent blog posts, on 30 April and 1 May 2009.
Here’s an excerpt:
“Flu shots, quarantine measures and hospital care alone cannot counter the current flu outbreak. While medical doctors and researchers spearhead the public health response, we need the mass media and other communicators to mount the public awareness response. Ideally, they should reinforce each other.
“For the first time in history, we now have the technological means to quickly reach out to most of humanity. More than four billion mobile phones are in use, a majority of them in the developing world. Nearly a quarter of the world population (over 1.5 billion people) have access to the web, even if at varying levels of bandwidth. Thousands of radio and TV channels saturate the airwaves – these still are the primary source of news and information for billions.
“Can these information and communication technologies (ICTs) help disseminate the right kind of flu awareness? How fast can we mobilise 24/7 media outlets and telecom networks to inspire preventive and curative action? What can the blogging, texting and twittering new media activists do in such efforts?”
I then return to one of my favourite points about communicating disasters and crises: the need for credible messages and credible messengers. This was a core theme in the Asian book on Communicating Disasters that I co-edited in 2007. I also highlighted it in this interview given to APC in early 2008.
Here’s how my essay ends: “Whether it is SARS, HIV or tsunami, many Asian governments have suffered from a credibility gap in managing information about emergencies. For example, the initially slow and guarded media reporting on SARS allowed the virus to spread quickly in China, with devastating results. We cannot afford to repeat these mistakes with the latest flu pandemic.
“Nearly a century ago, British author H G Wells talked about human history being a race between education and catastrophe. In the coming weeks, we would find out if humanity has what it takes to outrun and outsmart a stubborn virus.”
Read the full essay at MediaChannel.org
My latest essay is a humble birthday present to MediaChannel.org as it completes 10 years. Unique among websites, MediaChannel.org holds the rest of the media accountable with the best of the world’s media criticism and analysis — offering news, diverse global perspectives, and commentaries tracking international news flows. They cover breaking controversies, showcase change-makers, trends and cutting edge issues that you need to know about – produced by journalists for journalists and citizens.
“Our survival alone is a cause for celebration – a decade of growth and impact is impressive in ‘Internet years’,” wrote the website’s founders in a special 10th anniversary message. They added: “Over the past 10 years, we have survived financial crises and organized hack attacks. We have managed to remain relevant and on the cutting edge in a quickly evolving online landscape when many other sites and organizations have come… and gone.”
The team is making an urgent appeal for donations to keep this excellent service going. I’m very happy to amplify this – few services can deliver better value for money, and our troubled times and troubled media sure need the soul-searching constantly provided by MediaChannel.org
So this is how it REALLY started...The World Health Organization (WHO) said this week that the global spread of swine flu was highly likely, and raised its alert level to Phase 5 — the next-to-highest level in the worldwide warning system. It also offered advice on prevention, caring for persons with the flu and how to seek medical help.
“Wash your hands when you shake hands, cover your mouth when you cough,” he said. “It sounds trivial, but it makes a huge difference. If you are sick, stay home. If your child is sick, take them out of school. If you are feeling certain flu symptoms, don’t get on an airplane.”
That’s the basic preventive message that needs amplification and repetition all over the world. While medical doctors and researchers spearhead the public health response, we need the mass media and all communications professionals to support the public awareness response. Flu shots and hospitals alone cannot win this battle.
For the first time in history, we have the means of rapid access to most of humanity. What we now need is clarity of message, credible messengers and sustained delivery.
I see this as an interesting – even if very risky – social experiment on the preventive powers of our 24/7 media and information devices. More than four billion mobile phones are in use, most of them in the developing world. Over one billion people connect to the web. We also have hundreds of radio and TV channels saturating the airwaves. Can these media peddle the right kind of awareness and inspire preventive action faster than the flu virus propagates itself? This is the classic race between education and catastrophe that H G Wells wrote about many decades ago!
We in Asia have some useful experiences from 2003 when the Severe Acute Respiratory Syndrome (SARS) affected much of the region. On that occasion, the media led a parallel front against the pandemic, delivering both preventive messages and helping care for those already infected.
Precisely because rapid response is vital in a situation like SARS and swine flu, it’s the broadcast and online media that can provide timely and up-to-date coverage. It’s too early and too soon to compare media’s role in this crisis with SARS and other rapid-spread public health crisis of the past. Print media can also play a part in spreading general awareness, but they don’t have the speed and 24/7 outreach that we need for covering a crisis like this. Besides, in many parts of the world, newspapers and magazines are struggling to stay in business, coping with a terminal malady affecting their industry.
The power of three...to do good!Just imagine…
You do a favour that really helps someone, and tell him/her not to pay it back…
Instead, you ask that it be paid FORWARD to three other people who, in turn, must each pay it forward to three more…and so on.
Impossible? Well, not quite – if you believe (as I do) in the essential goodness of human beings, no matter what their class, race and other divisive factors are.
This idea is known as ‘Pay it forward’. It is really simple: it asks that a good turn be ‘repaid’ by having it done to others instead. Paying it forward has been around as a concept for more than two millennia, from the time of ancient Greece. It was rediscovered in modern times by Benjamin Franklin and later, by Ralph Waldo Emerson, one of my favourite essayists.
In his 1841 essay titled ‘Compensation’, Emerson wrote: “In the order of nature we cannot render benefits to those from whom we receive them, or only seldom. But the benefit we receive must be rendered again, line for line, deed for deed, cent for cent, to somebody.”
During the Twentieth Century, science fiction author Robert A Heinlein popularised the concept in his book Between Planets (1951). It formed the central theme of Pay It Forward (2000), a novel by Catherine Ryan Hyde, which was soon turned into a movie by the same name.
In that story, a thoughtful teacher challenges his seventh grade students with ‘an assignment to save the world’. One perceptive student devices a scheme where one has to carry out three good deeds for others as repayment of a good deed received. Such good deeds should be things that the beneficiaries cannot accomplish on their own.
It was through Pay It Forward the movie, made in 2000 and directed by Mimi Leder, that I first came cross the idea. It’s one of those simple and elegant ideas that packs so much power to change people and the world. Its implementation requires trust, honour and imagination, which most human beings can muster in sufficient quantity when challenged.
Then I realised that, without a conscious plan and not labelling it as such, I was already ‘paying it forward’ myself — and not just to three new people, but many. That was the least I could do for the many breaks, blessings and opportunities I had received in my professional life.
More about that in a minute. First, take a look at the official trailer for Pay it Forward:
And this is how it all started in the movie, with one thoughtful class teacher challenging his seventh grade pupils with ‘an assignment to save the world’:
Here’s an extended, unofficial trailer remixed by a fan using the official trailer, some scenes from the movie and a few interviews with the key stars:
Journalism – especially the industrialised, mainstream version of it – is by definition a highly collaborative business: newspapers, magazines, as well as TV/radio broadcasts are produced by several or many people working together, each playing a specified part.
And because the media are a mirror on our society and our times, the stories we journalists produce just won’t be possible unless our sources share their information, experiences and insights. This is why Bill Moyers, one of the most respected and credible voices in American broadcasting (a land where such professionals are endangered), says: “We journalists are simply beachcombers on the shores of other people’s knowledge, other people’s experience, and other people’s wisdom. We tell their stories.”
During the early years of my career as a science writer and journalist, I was enormously lucky in both respects. I had kind, indulgent, nurturing senior colleagues who showed me the ropes, expecting nothing in return except good stories. And I benefited much from the kindness and thoughtfulness of many accomplished men and women – mostly in the worlds of science, environment and development – who took the time and trouble to talk to me, clarify even basics to a rookie like myself, and allow me to attribute information or quotes them. I was a complete stranger to many of them, yet they cared enough in spite of busy schedules (there were also a few didn’t, but that’s only to be expected).
Then there were opportunities, some competitively earned, others bestowed on me. In those formative years, the opportunities for training, mentoring and other influences sharpened my skills and shaped my worldview. It was easy to grow up angry with the world and seeing conspiracies everywhere; it was much harder to acquire a balanced view of the world and to become a skeptical enquirer without turning into an incurable cynic.
Among those early influences were:
• Working with the Centre for Science and Environment (CSE) in India, under the late Anil Agarwal and his worthy successor Sunita Narain
• Regional and international training programmes, organised by various UN agencies and other entities such as the Abdus Salam International Centre for Theoretical Physics in Trieste, Italy
• Invaluable support from the International Science Writing Association (ISWA), which leverages far more benefits than its modest resources would indicate at first glance (again, the power of networking!)
• Editorial training and global syndication from Panos, which provided my first outlet to publish internationally through Panos Features (sadly, no more).
Then there was my mentor Sir Arthur C Clarke, who gave me the rare privilege of spending 21 years as his research assistant — a long and unique apprenticeship that enriched me so much.
These and others helped fill gaps in my formal training in science journalism. And such exposure was worth so much more in the days before commercial internet connectivity. There was no Google or YouTube, and early versions of email were just beginning to roll out.
Just do it, and hope others will keep doing it too...And now it’s my turn to ‘pay it forward’. It’s plain and simple; there’s no grand pledge or plan. No one asked me to sign up to any binding agreement. There is no spiritual or intellectual compulsion. I just do it, because that’s a good thing to do.
This is also why I spent a good part of my recent Easter/New Year holidays putting together a detailed response to a young script writer who is passionately promoting a film project related to climate change. I have never met him in person, and until a few weeks ago, I’d never heard of him. A cynical British colleague used to caution me that any crazy nut sitting under a banyan tree can write a letter (or more likely an email these days) claiming to be anything he wasn’t. There’s always that risk. But I’m taking my chances.
Years ago I stopped counting the favours I paid forward, and I no longer even keep track of the people that I give little nudges along the way. Being a secular rationalist with no absolutely religious belief of any kind, I don’t collect brownie points for any ‘next world account’. I just do these little good deeds to make this world a little better place.
If further justification were needed, I cannot say it better than Steven Grellet, a prominent French Quaker missionary who once said (and I quote him for its secular essence): “I expect to pass through this world but once; any good thing therefore that I can do, or any kindness that I can show to any fellow creature, let me do it now; let me not defer or neglect it, for I shall not pass this way again.”
A film to reveal what the old media didn't show...When Barack Obama and his running made Joe Biden won the US Presidential Election held on 4 November 2008, they not only beat the Republican duo McCain-Palin but also a host of other also-rans. It’s too soon to tell, but that date might also mark the beginning of the end for the old media, also called the mediasaurus, who have been dominating the public’s access to news, information and commentary for over a century.
But how did it all happen? Who can tell us the real story as it happened, and why, without filters and biases so rampant among the mediasaurus?
On this blog, we have watched with deep interest and some fascination the rise of Barack Obama from relative obscurity to become the President of the United States. On 6 November 2008, soon after the election results were confirmed, we noted how Obama had just been elected ‘President of the New Media world’. I explained: “Obama’s rise has epitomised change in many ways. Among other things, he is the first elected leader of a major democracy who shows understanding and mastery over the New Media World, which is radically different from the old media order.”
On 20 January 2009, when he was inaugurated, we wrote: “For four or eight years, Obama’s every move, word and gesture will be captured, dissected and debated to exhaustion by admirers and detractors alike. And his administration will be under scrutiny by thousands of citizen journalists who don’t share much except the digital platforms and social networks on which they post their impressions. Welcome to the New Media Presidency. The hard work – and real fun – begin now!”
And now, one of the world’s leading new media activists, Danny Schechter, is about to release a new documentary on how the Obama campaign rode the new media wave to the White House — and more importantly, how the same new media can help the American public to keep Obama Administration accountable.
The film “Barack Obama, People’s President”, (slated for DVD release later this month by ChoiceMedia.net), documents the online and on the ground techniques that were used to win the highest office in the land.
As the film’s advance promo blurb says: The one story that most TV outlets didn’t tell in the 2008 election was the most important one -how did a young and relatively unknown candidate become President? If you voted for Barack Obama or not, this is a story you will want to know because it shows how the face of presidential politics changed forever. Barack Obama used techniques never seen before in a nationwide election — his grassroots mobilization and use of the internet was unprecedented, inspiring and effective. You have seen the rest of the coverage — now see the real story.
The film goes inside the official and unofficial campaign to show how Barack Obama was turned into a political brand to appeal to young first time voters. It shows how social networking on the internet — blogs, Facebook, texting and other techniques — were used carry the message to the masses and to raise tens of millions of dollars for the campaign. Popular online videos such as “Obama Girl”, along with those created by regular yet passionate supporters to engage their own communities, became one of the most important tools in the campaign’s success.
Watch the trailer of “Barack Obama, People’s President” directed by Danny Schechter:
Emmy award winning film-maker Danny Schechter, who is also blogger-in-chief at MediaChannel.org that keeps a critical eye on the media, just wrote this explaining why he made this film:
“It is hard to remember that two years earlier Obama was barely known, registering on the radar screen for just 10% of voters. He was also hardly a brand name as a first term Senator who spent more time in state politics in Illinois than on the national stage. Moreover, he was young and a man of color — not qualities that usually prevail in a presidential arena which tends to draw far older, far whiter, and far more centrist candidates. The thought that he would beat frontrunner Hillary Clinton in the primaries was, quite frankly, unthinkable to most of the elite.
“And yet he prevailed, as he used a phrase appropriated from labor organizer and Latino legend Caesar Chavez. Obama turned the farm workers Spanish language slogan “Si Se Puede” into “Yes We Can.” Rather than focus on specific political issues, he built a campaign on the promise of “Hope.” Rather than just rely on traditional fundraising — although by the end, he was plush with it — he reached out over the internet for smaller donations from millions of donors.
Perils of the New Media Generation...“Few in the major media gave him a chance, but he was not discouraged because he had created his own grassroots media operation using sophisticated organizing and social networking techniques to build a bottom-up movement, not the usual top-down apparatus. While his campaign ran the show, he encouraged independent initiatives including citizen-generated media, music videos, personalized websites, twittering and texting, etc..
“This is the new direction our politics has taken. It is a story that may be somewhat threatening to old media – and older activists – who prefer a one to many approach to communication, as opposed to forging a more interactive empowering platform. There is no question that young people — especially those mobilized by Obama — prefer online media and that choice is making it harder and harder for traditional outlets to sustain their influence and, in some cases, even their organizations. Old media may be on the way out.
“This is why our film is, in my mind, so important, not just as a record of how Obama won and what happened in 2008, but in what will happen, can happen, and is happening in the future. This is why I believe its critical for Americans to see it — and others in the world as well — to recognize how Obama represents more than just another politician, but a whole new approach to politics. That old adage is worth remembering: “It’s not the ship that makes the wave, it’s the motion of the ocean.”
“Obama, for all his shortcomings, which are becoming more obvious by the day, has pioneered the way change must be won — not by people on the top, but by all of us. It remains for “us” to hold him accountable. We live in a culture of amnesia – it is important to learn the lessons of the recent past.”
Read the full comment: New Film Tells Unreported Story of Obama’s Election on MediaChannel.org
Courtesy: The PC Weenies This blog has been silent for over two weeks at a stretch, which is unusual. A few regular readers have enquired as to why.
Well, I’ve been busy on other fronts – some online, others offline. Many years ago, a journalist friend of mine – herself an early adopter of information technologies – cautioned how time-consuming and addictive this medium can be. “Sometimes networking can mean not working,” she said. That’s still true, unless our bread-and-butter is earned entirely online. Conversely, working offline can mean being away from social networking online. You get the idea…
But I digress. The real reason for my not blogging is a lot more interesting – I only wish I could disclose it, but inter-galactic peace depends on my silence. I hope you understand.
This cartoon will give you a hint. ‘When worlds collide’ is one of my favourite phrases, and it seems to be happening to me a little too often. (Disclaimer: I don’t look anything like the blogger in this cartoon.)
The PC Weenies is a popular webcomic with a special focus on technology humour and geek culture, as experienced through the lives of the fictitious Weiner family. The PC Weenies was created and launched on the web in October 1998 by Krishna M. Sadasivam, a former electrical engineer.
The legend lives on: Arthur C Clarke (1917 - 2008) - photos by Rohan de Silva
Today we mark the first death anniversary of Sir Arthur C Clarke. Exactly one year ago, when he passed away aged 90, I was thrust into a media frenzy. I’d been Sir Arthur’s research assistant and, in later years, his media spokesman and in the hours and days following his death, the family asked me to continue that role.
This blog recorded my experiences and emotions as they happened (see several posts in the latter half of March 2008). A year later, all of us who worked closely with him still miss Sir Arthur, but I can now take a more detached, longer-term view. And that’s what I’ve just done.
In an op ed essay published today in Groundviews website, I argue that sparking imagination and nurturing innovation are the best ways in which Sri Lanka can cherish Sir Arthur’s memory in the land he called home for half a century.
Despite his well known ego, Sir Arthur never sought personal edifices to be put up in his honour or memory. When a visiting journalist once asked him about monuments, he said: “Go to any well-stocked library, and just look around…”
In the weeks and months following Sir Arthur’s death, many have asked me what kind of monument was being planned in his memory. As far as the Arthur C Clarke Estate is concerned, there is none –- and that seems to surprise many.
Yet it is fully consistent with the man of ideas, imagination and dreams that Sir Arthur Clarke was. Monuments of brick and mortar — or even of steel and silicon — seem superfluous for a writer who stretched the minds of millions. Commemorative lectures or volumes cannot begin to capture the spirit and energy of the visionary who invented the communications satellite and inspired the World Wide Web.
A life of no regrets...except for a minor complaint In my essay, I suggested: “Instead of dabbling in these banalities, Sri Lanka should go for the ‘grand prize’: nurturing among its youth the intellectual, cultural and creative attributes that made Arthur C Clarke what he was. In other words, we must identify and groom the budding Arthur Clarkes of the 21st century!”
Easier said than done. In fact, in a country like Sri Lanka that is still partly feudal, insular and stubbornly clinging on to the past instead of facing the present and future, this becomes formidable. This is why I noted: “But can imagination and innovation take root unless we break free from the shackles of orthodoxy? For transformative change to happen, we will need to rethink certain aspects of our education, bureaucracy, social hierarchies and culture. Are we willing and able to attempt these?”
I then discuss some of the key challenges involved in nurturing imagination and innovation. I end my essay with these words: “Let’s not kid ourselves: sparking imagination and innovation is much harder than launching a gleaming new satellite in Sir Arthur’s name. But the rewards would also be greater: if we get it right this time, Sri Lanka can finally take its rightful place in the 21st century.”
Few films in recent years have generated as much buzz as Slumdog Millionaire, the British-Indian film based in the slums of Mumbai. It has won five Critics’ Choice Awards, four Golden Globes and seven BAFTA Awards, and is nominated for ten Academy Awards, including Best Picture.
I just called to ask...Early on, film critic Ben Walters spotted this aspect. He asked in The Guardian on 9 December 2008: Is Slumdog Millionaire the first truly 21st-century film? Among his reasons: “Jamal works in a call centre decorated with London Underground paraphernalia and whose employees are kept up to date on EastEnders plotlines to improve their chances of successful small talk with their customers. Aptly enough, the customers are mobile phone users – another emblem of 21st-century connectivity – and a mobile plays a crucial part in the story’s climax.”
And now it turns out that a real life ICT experiment triggered the idea of the Slumdog story.
Indian author Vikas Swarup, on whose 2005 novel Q&A the movie is based, has recently revealed how he was inspired by the hole-in-the-wall project. This was an initiative by Dr. Sugata Mitra, chief scientist at NIIT, a leading computer software and training company in New Delhi. Mitra embedded a high-speed computer in a wall separating his firm’s headquarters from an adjacent slum, he discovered that slum children quickly taught themselves how to surf the net, read the news and download games and music. He then replicated the experiment in other locations. Each time the results were similar: within hours, and without instruction, the children began browsing the Internet.
Swarup told Indian Express in January 2009: “That got me fascinated and I realised that there’s an innate ability in everyone to do something extraordinary, provided they are given an opportunity. How else do you explain children with no education at all being able to learn to use the Internet. This shows knowledge is not just the preserve of the elite.”
Discover your world...Dr Mitra’s project was the subject of a 2002 documentary film, called Hole in the Wall, made by the New York based production company GlobalVision.
The film was introduced as follows: A revolution in information technology is redefining poverty, as how much you know is becoming just as important as how much you own. “The Hole in the Wall” examines one possible solution to the growing technological gap between rich and poor — the so-called ‘digital divide’ — that threatens to consign millions to an “information underclass.”
The film was made by Rory O’Connor and Gil Rossellini. An 8-min version was broadcast by PBS in October 2002 in their program Frontline/World. A 60-min version was screened at the United Nations in New York City in December 2002. The film has been widely screened, and won several awards.
Initiator of the Hole in the Wall project carries on his mission to adapt ICTs to serve the unmet needs of India’s poor. Watch Dr Sugata Mitra talk about his work in this TED Video:
Being the fourth monkey?“Historically, organised and commercialised mass media have existed only in the past five centuries, since the first newspapers — as we know them — emerged in Europe. Before the printing press was invented, all news was local and there were few gatekeepers controlling its flow. Having evolved highly centralised systems of media for half a millennium, we are now returning to a second era of mass media — in the true sense of that term. Blogs, wikis and citizen journalism are all signs of things to come.”
This is how Sir Arthur C Clarke and I summed up the transformative change that is currently taking place in the world of mass media, in an essay we co-wrote for the Indian news magazine Outlook in October 2005.
We’d given it the title ‘From Citizen Kane to Citizen Journalist’ – a formulation that I’m still proud of – but the editors changed it to ‘Arise, Citizen Journalist!’. Of course, our original title made evocative sense only for those who knew the popular culture reference to the movie Citizen Kane.
I recently had a chance to revisit these issues and explore them further in a half-hour, in-depth TV interview with media researcher/activist and fellow citizen journalist Sanjana Hattotuwa. This was part of The Interview series produced by Young Asia Television, and broadcast on two Sri Lankan TV channels, TNL and ETV during the second week of February 2009.
Sanjana covered a wide range in his questions. Starting with a brief reflection on my 21-year association with Sir Arthur Clarke, we moved on to the bewildering world of new media and its co-existence with the mainstream media. We discussed the fragmentation of audience and the concern that some current and would-be bloggers harbour: is anyone listening or reading?
And more importantly, how do we get conversations started and going. I look back on my own experience as an active blogger for almost two years, and assert that if we have something new and worthwhile to say, and know how to express it well, we can slowly build up an audience. There’s no blueprint or road map – everything is in ‘beta’ mode, and the name of the game is try-it-and-see!
Here’s that full interview on YouTube, broken into four parts:
Sanjana Hattotuwa talks to Nalaka Gunawardene – Part 1 of 4:
Sanjana Hattotuwa talks to Nalaka Gunawardene – Part 2 of 4:
Sanjana Hattotuwa talks to Nalaka Gunawardene – Part 3 of 4:
Sanjana Hattotuwa talks to Nalaka Gunawardene – Part 4 of 4:
What happens when a small and culturally diverse group is flown in from different parts of the world, put up in a comfortable hotel, fed well — and mandated to watch two or three dozen excellent films and asked to come up with a selection of ‘the best of the best’?
That pretty much sums up the experience of the final jury process of international film festivals that have a competitive element. The festival secretariat lines up the logistics but entrusts all the rankings and selections of entries to an independent jury – which typically serves without pay, and works long and hard.
Hosting the Wildscreen Film Festival in Colombo, Sri Lanka, which ended last evening, brought back memories from eight years ago, when I served on the global jury of Wildscreen festival in Bristol in October 2000. It wasn’t just the turn of the millennium that made the festival especially remarkable that year. In some ways, Wildscreen 2000 marked a significant change in how wildlife and natural history films are assessed and honoured.
I’ve done this a few times before and since 2000 — among them Earth Vision (Tokyo) in 1993 and Japan Wildlife Festival (Toyama) in 2003. But being on Wildscreen jury was special, for it’s considered to be the world’s largest and most prestigious wildlife and environmental film festival — the ‘green’ equivalent of the Oscars.
Serving on film festival juries can be both tedious and highly rewarding. On the plus side, I get to watch the best of contemporary factual film making on these subjects from all over the world, and then discuss their relative merits with some of the best professionals in the industry. The downside is that no jury can ever satisfy all film makers who enter their work, nor come up with a selection that is universally accepted: after every festival, there are those who feel their creations didn’t receive the recognition they deserved.
While all the film juries I have served on managed to reach consensus decisions, it often wasn’t easy. Much depends on the jury chair’s ability to find common ground among jury members who hold diverse – sometimes even opposite – views. Wildscreen 2000 jury was very ably chaired by Peter Goodchild, who came from a background of science film making, and was once editor of BBC’s Horizon science series (He was called in on short notice when the chair designate Christopher Parsons, co-founder of Wildscreen, fell ill.)
Endless golden sunsets...Among my fellow jurors were conservationist Dr Lee Durrell and Canadian film-maker and co-inventor of Imax Roman Kroitor. Jane Krish, then Executive Director of Wildscreen, kept us going and made sure there wasn’t too much blood on the expensively carpeted floors of the Bristol Marriot hotel where we were holed up.
Details of what happened during that week is now buried too deep beneath sediments of memory. I remember watching and discussing some great films in great company and racing against time to reach our decisions for the awards night. Parallel to this, the festival’s multiple events were taking place in nearby venues but we couldn’t join them – except some social events in the evenings.
I’m only sorry that I haven’t got a single photograph of that occasion in my personal collection – it was a year or two later that I started the routine of taking my camera on all my travels. But I’ve just located, from the digital archives two laptops ago, the opening remarks that Peter Goodchild made at the awards ceremony, which he’d typed out on my machine. That neatly sums up our extraordinary experience:
“In the past week my jury and I have, in effect, left the human race. During our four days’ viewing we have seen no less than 54 films. And in that time we have tramped over billions of tons of sand, swum in every ocean of the world with trillions of fish, experienced 80 full moons, watched the production of 30 tons of elephant droppings, around 120 copulations (not ourselves), 15 rapes (not ourselves), 210 killings including 30 infanticides, several thousand insect bites, and we have done all this in temperatures of 50 degrees Fahrenheit below and temperatures of 50 degrees Centigrade above.
“In those aforementioned copulations we were privy to the sight of a pair of 1 ton testicles accompanied by what looked like 3 meters of stout garden hose, but was referred, very tastefully, by the narrator as a ‘flexible friend’.
“And so it goes on, 73 assorted prehistoric animals, 18 symphony orchestras, around half a dozen heavenly choirs and — we have refrained from killing each other and we learned that Nature is prolific, but merciless, that humankind has screwed things up quite a bit, and still is, but we are beginning to try to remedy our ignorance and mistakes. And now we return to you here with the results of our deliberations amongst what is, with one or two exceptions, an embarrassment of riches…”
Panda Award, a.k.a. 'Green Oscar'From then on, each member of the jury took turns in announcing winners in various categories, some technical and others more editorial. Each winner received the coveted Panda Award, affectionately (and unofficially) known as the ‘Green Oscar’. Wildlife film-makers from Australia, Britain, France, India, the Netherlands, Norway, South Africa and the United States shared the honours that evening.
Each Panda award was introduced with a brief citation. I presented two: the Conservation/Environment Award and the award for the best film entry from a country that did not have a long tradition of making natural history films.
When presenting the latter, I noted: “It is tempting to draw parallels between the natural world and the world of natural history film making. There are enormous inequalities and disparities in both. Film makers everywhere find it increasingly difficult to raise adequate budgets, but this has always been a stark fact of life for film makers in those parts of the world that lack a long tradition of producing natural history films. In these harsh conditions, the resourcefulness and ingenuity of film makers are tested on many fronts.
“This festival received relatively few entries from such parts of the world and from such film makers, but we understand that it is better than last time. This indicates the presence of talented professionals working against many odds, and trying to exploit the medium to raise public understanding of the environment. The finalists we saw bear testimony to the resolve and commitment of their film makers — who clearly know the art of story telling on television in ways that best engage their audiences. And we need to remember that some of them reach out to hundreds of millions of viewers. These people can make a difference for the planet.”
The award went to Indian film maker Mike Pandey, for his film Shores of Silence: Whale Sharks in India. The 25-minute film, made in early 2000, was the first ever revelation of the killing of whale sharks on the Indian coastline. It so stirred the collective conscience of the authorities, that the government banned the hunting of these endangered marine creatures seven months later.
Every jury’s selection sends out signals, and this is especially so when it concerns the natural history film industry’s most coveted awards. Beyond selecting the winners, our jury also recommended the expansion of the festival’s scope in two ways.
Firstly, we pointed out that simply documenting animal and plant behaviour and their habitats was no longer adequate in a world facing a multitude of environmental crises. There was an urgent need, we said, to mainstream films that looked at the nexus between the natural environment and human society – both conflict and harmony between the two.
Secondly, we recognised the rapid changes taking place in the worlds of broadcasting and web, which challenges film makers to try out new formats or genres, including some that used much shorter durations than those used in wildlife and natural history films until recently. Reviewing eligible film formats was necessary, we said, in an industry that was embracing multimedia to retain or attract eyeballs.
As Peter Goodchild noted in his remarks: “There’s little doubt that there will be increasing demands for personality led programmes, for cheaper format programmes and, because a valuable award – a panda on the mantelpiece – is one potent way of moderating any feared slides into banality, it seemed to us that the Festival needed to create an award rooted in entertainment, where good work in this kind of programming would be recognised.”
It’s heartening to note that Wildscreen festival took note of these recommendations, as evidenced by changes in subsequent editions of the festival. But Peter’s words still hold true: “What is needed, in our view, is to keep testing alternative forms and approaches, expanding the range of programming and avoiding the dangers of a rut based on a past successes.”
Sam Gregory“It’s an immensely exciting time for people working with video. More and more people creating and using video, more places to share it, more ways to place it in front of people who can make a difference.
“It raises challenges too: saturation of images and compassion-fatigue, finding your place to be heard, and the safety and security and consent issues that arise when many more people are filming each other.
“But overall I think we’re seeing a really powerful moment for individual expression but also collective accountability being supported via image-making.”
So says Sam Gregory programme director of Witness, a human rights organisation which uses video and online technologies to open the eyes of the world to human rights violations. The New York-anchored organisation works around the world to ’empower people to transform personal stories of abuse into powerful tools for justice, promoting public engagement and policy change’.
http://www.witness.orgSam recalls how he was once making films and also involved in activism, and ‘frustrated at how the two didn’t fit together’.
He adds: “In the traditional TV documentary world, the advocacy purpose of film was under-utilized. The fact that you got 500,000 viewers for a TV broadcast told you nothing about whether that turned into action. So I started looking for ways to really make the video fit as a tool for real advocacy and change-making, and came upon WITNESS.”
We at TVE Asia Pacific worked closely with Sam in 2002-2004, when we implemented a collaborative Asian regional project called Truth Talking where Witness was a partner. It was through Witness that I met courageous info activists like Joey R B Lozano.
I’ve done this a few times before and since 2000 — among them 
Open Minds! 