Iodised Salt: How to make the world smarter, faster?

A miracle powder?
A miracle substance to get smarter?
One of the earliest video films I helped distribute at TVE Asia Pacific, soon after it was set up in 1996, was called Ending Hidden Hunger.

This 20 minute film, made in 1992 by Bedford Films of UK and narrated by Sir Peter Ustinov, described how the UN children’s agency UNICEF was working toward eliminating micronutrient deficiencies from iron, vitamin A and iodine in different parts of the developing world. Examples are taken from Africa and Asia to both illustrate the extent of the problem as well as steps being taken to reduce these deficiencies that cause mass-scale disability and death.

The main premise of the film was simple: those lacking micro-nutrients in their regular diet often don’t show immediate signs of starvation. This deprivation builds up over time and causes slow – sometimes irreparable – damage.

Nicholas Kristof
Nicholas Kristof
I was reminded of this film — and its still very relevant message — when reading an excellent essay by Nicholas Kristof in International Herald Tribune a few days ago. He is a columnist for the New York Times who travels the world reporting from the various frontlines of survival and struggle.

In Raising the World’s I.Q., dispatched from Rawalpindi, Pakistan, Kristof was talking about ‘a miracle substance that is cheap and actually makes people smarter’: iodised salt.

Here’s the context, as he put it:

“Almost one-third of the world’s people don’t get enough iodine from food and water. The result in extreme cases is large goiters that swell their necks, or other obvious impairments such as dwarfism or cretinism. But far more common is mental slowness.

“When a pregnant woman doesn’t have enough iodine in her body, her child may suffer irreversible brain damage and could have an I.Q. that is 10 to 15 points lower than it would otherwise be. An educated guess is that iodine deficiency results in a needless loss of more than 1 billion I.Q. points around the world.”

In nearly all countries, the best strategy to control iodine deficiency is iodisation of salt — one of the most cost-effective ways to contribute to economic and social development. Especially in these hard times, development professionals are looking for smart ways to get the biggest bang for their limited (and still shrinking) bucks. Investing in micronutrients – such as iodine – can provide some of the biggest bangs possible.

UNICEF Report 2008
UNICEF Report 2008
In June 2008, UNICEF published Sustainable elimination of iodine deficiency, a new report on progress since 1990 when the world’s governments set the target to eliminate iodine-deficiency disorders worldwide.

In October 2008, The Lancet, one of the world’s leading medical journals, published a report that noted: “Iodine deficiency is the most common cause of preventable mental impairment worldwide.”

The medical, public health and development communities have known and talked about iodine and other micronutrients for over 30 years. Significant progress has been made – for example, UNICEF says by 2006, more than 120 countries were implementing salt iodisation programmes, and 34 countries had managed to get rid of iodine deficiency among their people through this smart strategy.

But there still are major gaps — which continue to cause preventable damage to tens of millions of people including children.

Nicholas Kristof navigates through the heavy, jargon-ridden developmentspeak and churns out an eminently readable, accessible piece. It’s written in first person narrative from a part of the world where illiteracy, superstition – and their erstwhile companion, religious fanaticism – are trying to prevent people at risk from using iodised salt. This is science writing at its finest: anecdotal, personalised and purposeful.

And he’s absolutely right when he says iodised salt lacks glamour, doesn’t have too many stars or starlets singing its praise and (almost) no one writing about it despite its potential to improve lives for so many people.

I should know: one of the earliest topics I tackled as a young science reporter – getting started in the late 1980s – was salt iodisation. I struggled to put together a readable, engaging piece — which I then had to push through jaded editors who wondered what all this fuss was about.

I have only one (minor) bone to pick with Kristof. He pokes fun at Canada for hosting and supporting the Micronutrient Initiative, “an independent, not-for-profit organization committed to promoting simple cost-effective solutions for hidden hunger and developing innovative new solutions where needed.”

He calls Canada “earnest and dull, just like micronutrients themselves”. It’s a personal view – perhaps expressed with his tongue firmly in his cheek. Having travelled a fair amount in North America, and having good friends in both countries, I think that the nation north of the US-Canada border is a tad more civilised, certainly more caring and better engaged with the rest of the world.

But then, that too is a personal view. I’m darn lucky that I get enough iodine in my diet so that I can think for myself, keep asking lots of annoying questions…and occasionally even get some answers right.

Two billion people – almost a third of humanity – aren’t so lucky.

Read Raising the world’s I.Q. by Nicholas Kristof

Salt iodisation is not universally hailed. Read an alternative point of view that appeared in India’s Frontline magazine in 2006: Imposing iodine

Wash Your Hands – yes, UNICEF, but only if you ask us nicely!

Global Handwashing Day logo
Global Handwashing Day logo

October 15 was marked as the first Global Handwashing Day (GHD). It’s simple yet important mission was to promote the practice of handwashing with soap.

Washing hands can save lives. Washing hands with soap can save more lives. This is the simple message reinforced on this day with public campaigns focusing on schools and school children.

In this UN-declared International Year of Sanitation 2008, the GHD will echo and reinforce its call for improved hygiene practices.

GHD is a Unicef-led initiative involving governments, civil society, volunteers and others around the world.

“Turning handwashing with soap before eating and after using the toilet into an ingrained habit could save more lives than any single vaccine or medical intervention, cutting deaths from diarrhea by almost half and deaths from acute respiratory infections by one-quarter,” says the GHD official website, explaining the background.

IYS 2008 logo
IYS 2008 logo
Trying saying that aloud in one breath – I can’t. Evidently, the crusty technocrat who wrote that text wanted to pack all the rationale into one long, clumsy sentence.

But this message is too important to be spoilt by an inarticulate official. Washing hands with soap can prevent diahrroeal diseases and pneumonia, which together kill more than 3.5 million children under five every year. That’s 400 needless deaths every hour, round the clock.

Fortunately, the campaigning material that went out using moving images were better produced. Here are two good examples (and a bad one).

The popular Australian children’s musical entertainers, The Wiggles, produced and donated a song to mark the Global Handwashing Day. This simple and catchy tune “seeks to motivate millions of children around the world, to transform the simple act of handwashing with soap from an abstract and seldom practiced behaviour into an automatic and enjoyable habit”.

Meanwhile, in India, cricket star Sachin Tendulkar joined forces with UNICEF to get Indian children to improve their health and hygiene as part of GHD. Tendulkar features in a public service announcement (PSA) being broadcast this month in 14 languages across India. It will target students in more than 6 million schools.

And finally, here’s Unicef’s own news story posted this week on its YouTube channel telling us more on GHD. It’s technically well made, but absolutely lacks passion. The narrator delivers her script in such an indifferent, detached tone, and UNICEF Senior Adviser for Sanitation and Hygiene pontificates also in a tone that will not win her many followers. Scenes of senior UN officials washing their hands in a demonstration are laughable. The only saving grace in this story is when we see Hayley Westenra, the well known singer from New Zealand and youngest UNICEF Goodwill Ambassador, visiting water and sanitation projects in Ghana.

If only the rest of GHD promoters had the enthusiasm and passion that Hayley Westenra exudes! Passion used to be the hallmark of UNICEF during the time of its legendary executive director James Grant, who strongly believed in communicating messages of child survival and well-being. He gave UNICEF a head start in working with the media, especially television.

Alas, large UN agencies like UNICEF have little or no institutional memory for more than just a few years. Because if they did, GHD campaigns could have effectively used, at least in South Asia (where nearly half of all people lack access to toilets) an episode of the hugely popular Meena cartoon animation series.

Meena is the enchanting heroine of an animated film series produced by UNICEF in South Asia. The films are part of a package of communication materials promoting the status of the girl child in this region. UNICEF co-produced the series a decade ago with leading animators in the US and South Asia.

Meena's Three Wishes
Meena's Three Wishes
In Meena’s Three Wishes, Meena dreams of a magic genie that will grant her three wishes so that everyone would be healthy and never again get sick from poor sanitation and unsafe water. When Meena wakes up, she realizes that she must make her dream come true. With the help of her brother Raju, other children in the village, and Mithu, her pet parrot, Meena convinces people to build and use latrines, to use safe water and to wash their hands to stop the spread of germs and disease.

I don’t particularly enjoy it when UN agencies try to play nanny to the whole world, especially if they talk to us in such jargon-ridden, dispassionate terms. Their messages are tremendously important, and deserve wider dissemination — they can literally save lives.

That’s why public campaigns should be left in the hands of communication professionals who know how to reach out beyond the charmed development circle. For the rest of UNICEF, they should perhaps take a lesson or two in passionate communication from Hayley Westenra, The Wiggles – and their own little Meena!

Go ahead, just say the word: Condom! Now say it again…

not an easy task...
Acting out condoms in broad daylight in India: not an easy task...

Condom!

No one is certain how or where the word originated, but it has become one of those ubiquitous items in modern society.

It’s a two syllable word, fairly easy to pronounce. Then how come so many people – at least in South Asia, home to a fifth of humanity – get their tongues tied or twisted in saying it?

That’s because it’s to do with sex! That’s not a subject that many South Asians still feel comfortable in talking about, in public or even private.

Sex may be a very private matter, but individuals’ sexual behaviour has direct and serious public health implications. Especially today when the world is still struggling to contain and overcome the spread of HIV that causes AIDS.

Condoms originally came into wide use to help prevent unwanted pregnancies and the spread of sexually transmitted diseases (STDs). In the past quarter century, condoms have become a major weapon against HIV.

Despite this, condoms still remain a hush-hush topic among many grown ups, even as the younger generation warms up to them. Across South Asia, we still have some hurdles to clear in normalising condoms – or making it socially and culturally acceptable for people to talk about condom use, and to go out and buy them without fear or shame.

They come in all colours and shapes!
They come in all colours and shapes!

This is the challenge that various communication groups have taken up, especially in India. According to a 2007 survey by UNAIDS and India’s National AIDS Control Organisation (NACO), at least 2.5 million people live with the HIV virus in India, placing the country third in the world after South Africa and Nigeria. However, AIDS prevention in the country is not an easy job. Many people, especially in rural areas, cling on to preconceived taboos about sex — and are often hesitant to use condoms.

In recent weeks, I’ve heard from two campaigns that are trying to change this. One is the BBC World Service Trust working with Indian broadcasters and other partners to normalise condom use through a campaign. I’ll be writing a separate blog post on that effort.

Last month, I received en email from someone called ‘Spread Word for a Better World’, who shared with me web links on a socio-cultural group based in Hyderabad, who are using the performing arts to promote condom awareness.

For over a decade, the Nrityanjali Academy has been singing and dancing their way to the glorification of condom use. They see it as a crucial fight in their central region, where 2 per cent of the population is HIV positive.

P Narsingh Rao, director of Nrityanjali, recently told France 24 online: “Our main target groups are people vulnerable to the HIV virus like sex workers, transsexuals or truck drivers. We tour villages in mobile video vans to show the film. The screening is followed by a question and answer session about condom use and sexually transmitted diseases.”

He added: “We also encourage the use of female condoms, a relatively new concept. We tell the women to negotiate the use of female condoms with their male partners: for men with little sex education, the insertion of the female condom in the vagina can in itself be an erotic act.”

Here are some YouTube videos showcasing their work:

This is an entertaining and educational video in Telugu language on Condom usage, to prevent from sexually transmitted infections and HIV:

A more instructional video on how to use condoms properly:

And finally, an HIV/AIDS song in Telugu – with all the fast-beat music, gyrating and riot of colours we typically associate Bollywood movies and songs with:

The videos speak for themselves. They are matter of fact, engaging and presented by ordinary people (trained entertainers) rather than by jargon-totting medical doctors or health workers. There is none of the awkwardness typically associated with conversations of this subject. No one is tip-toeing around perceived or real cultural taboos. They just get on with it.

Importantly, they involve both men and women, both in performances and in their audiences.

Training young men on just how to do it right...
Training young men on just how to do it right...

Related blog posts:

July 2007: The Three Amigos: Funny condoms with a serious mission

April 2007: Beware of Vatican Condoms – and global warming!

Images courtesy France 24’s The Observers.

Arthur C Clarke: My Vision for Sri Lanka in 2048

sir-arthur-clarke-with-sigiriya-in-background-photo-by-rohan-de-silva.jpg

Sir Arthur Clarke, who died last week, was buried at Colombo general cemetery at his request. That ended a 52-year-long association the author had with his adopted home.

His interest in diving and underwater exploration led him to Ceylon (now Sri Lanka), where he settled down in 1956. He pioneered diving and underwater tourism in Sri Lanka through his company Underwater Safaris, and played an active role as a public intellectual and as a patron of art, science and higher education. He served as Chancellor of Sri Lanka’s technological University of Moratuwa from 1979 to 2002.

Although he became the island nation’s first Resident Guest in 1975, Sir Arthur always remained a British citizen. The Sri Lankan government presented him the Lankabhimanya (‘Pride of Lanka’), the country’s highest civilian honour, in 2005. In December 2007, government officials, scientists, artistes and diplomats came together to felicitate Sir Arthur on his 90th birthday.

During the past few days, there was a good deal of coverage, editorialising and reminiscing in the Sri Lankan media about Sir Arthur, whom a former foreign minister once called a ‘one man cheering squad for Sri Lanka’. Most of this coverage looked back to recall the highlights and anecdotes of the sarong-clad, table tennis playing, myth-busting icon.

As Sir Arthur would have said, that was necessary – but not sufficient. His business was talking about the future and helping to shape it. So I dug up from my own archives a 1,100-word essay that I had written for The Sunday Observer in Sri Lanka a decade ago, for a series titled Sri Lanka in 2048. There, leading artistes, scientists and other public figures were asked to outline their personal vision for the year Sri Lanka would complete 100 years of political independence (the series marked the Golden Jubilee of this event).

Upon re-reading the essay, which was in Sir Arthur’s first person narrative, I found that it was still fully valid, and even more relevant a decade later than when it was first written. So I passed this on to Pramod de Silva, editor of The Daily News, the sister newspaper of the Observer, which ran it on 22 March 2008 – the day of Sir Arthur’s funeral. I found that quite appropriate – the physical remains were going on their final odyssey, but Sir Arthur’s vision would – hopefully – propel Sri Lanka to a better future for decades to come.

sir-arthur-clarke-at-swami-rock-trincomalee-sri-lanka-by-rohan-de-silva.jpg

Here’s how he opened the essay, My Vision for Sri Lanka in 2048:

“A guest must be careful about what he says of the host: contrary to popular perception, I am not a Sri Lankan citizen — only a resident guest. Yet, having lived here for 41 of my 80 years, I now regard this alone as home, and have visions and hopes for my adopted land.

“Half of all Sri Lankans alive today were not even born when, in December 1954, I had my first glimpse of the then Ceylon — when the P&O liner Himalaya carrying me to the Great Barrier Reef paused at the Colombo harbour for half a day. What I saw on a single afternoon tempted me to come back a year later to explore, and by the end of the 1950s, I had developed a life long love affair with the island.”

Taking stock of Sri Lanka’s already high human development indicators, Sir Arthur noted:
“It has been said that the biggest remaining challenge in terms of human health and welfare is not so much to add years to life, but to add life to years. For a country like Sri Lanka that has already achieved high levels of life expectancy and other impressive social indicators, this is indeed the next major challenge. The vision for the next fifty years should be to develop ways of improving the quality of life of all Sri Lankans. Difficult though it certainly is, such development will have meaning only if it is socially and environmentally sound.”

He then talked about two areas that were crucial for the socio-economic development of his adoptive land: energy and telecommunications. But he knew these physical improvements would not, by themselves, create a better society until and unless lasting peace could be achieved:
“The biggest challenge for all Sri Lankans in the coming century would be achieving better communications and understanding among the different ethnic, religious and cultural groups and sub-groups all of who call this their motherland. For material progress and economic growth would come to nothing if we allow the primitive forces of territoriality and aggression to rule our minds.

Read the full essay on the Daily News website

Related essay: Rebuilding after Tsunami: Sri Lanka’s challenges by Arthur C Clarke, January 2005

Photos by Rohan de Silva, Sir Arthur’s personal photographer

The Meatrix Reality: Mixing animation, activism and spoof

When I gave up eating all meat nearly 15 years ago, I had some explaining to do.

Breaking away from the pack is never that easy. Friends and colleagues wanted to know if I had suddenly gone religious (most certainly not: I practise no religion and frown upon all); or become an animal-hugger (well, not quite); or if I was too sick to eat a ‘normal diet’ anymore.

That last one was closer to the truth. I became a partial vegetarian because I wanted to stay healthy. I realised how unhygienic meat production and distribution were in my part of the world, and yes, I was also sensitive about the excessive cruelty to animals who end up on dining tables.

And it’s not just in Asia that organised meat production is increasingly hazardous to human health (not to mention the untold suffering by farm animals and the growing power of big agri-business companies). Animal rights and environmental activists have been pointing these out for years. And as powerful documentaries like Fast Food Nation (2006) documented, it is not only meat that’s crushed in the powerful mincing machine, but the whole of society.

But just how do we carry this message to the young Digital Natives who are the most eager consumers of meat and fast food? As we discussed some months ago, the big challenge is to take complex development issues in the right durations (shorter the better) and right formats (mixed or pure entertainment).

The Meatrix Moopheus

I was delighted, therefore, to belatedly discover the innovative and insightful series called The Meatrix. Funnily, I heard about it from two sources almost at the same time. A Malaysian activist I was visiting in Georgetown, Penang, last week highly recommended it. Two days later, my colleague Manori Wijesekera returned from having screened one of our own films at the 16th Earth Vision Film Festival in Tokyo – where The Meatrix was a finalist in the children’s environmental film category.

The Meatrix is an animated spoof on The Matrix trilogy (1999 – 2003). It uses humor and thinly veiled characters and situations from the original Matrix films to educate the uninitiated about factory farms.

Evidently, it was made with the blessings of the Wachowski brothers who created the science fiction thriller series. The first animation, The Meatrix, starts when Moopheus the Cow finds Leo the Pig at a family farm and informs him that corporations are taking over the way farms used to be. By taking the blue pill, Leo can remain at ease in his current situation, or by taking the red pill, Leo can see just how far the rabbit hole goes. (Of course, the good Leo takes the red one.)

Watch the first animation on YouTube:

In this case, the Meatrix is the illusion created by big time agricultural corporations who have taken over most family-run farms in the west, and turned them into ruthless factories producing meat and dairy products. Those who take on the Meatrix – at grave risk to their life and limbs – reveal how these factory farms are pumping steroids, antibiotics and growth hormones to maximise production, exposing unsuspecting consumers to major health risks like mad cow disease and antiobiotic resistance.

There are two short sequels to the original Meatrix: The Meatrix II: Revolting, and The Meatrix II½. They all pack action, suspense and even a bit of romance….just like the Matrix films did. And all the Meatrix animations are under five minutes in duration – just right for the fast media generation!

The Meatrix is collaboration between GRACE (Global Resource Action Center for the Environment) and Free Range, a cutting-edge design company with a social conscience. It’s the mission of GRACE to eliminate factory farming and to preach the message that sustainable agriculture is both a better environmental and economic choice for rural communities.

In February of 2003, Free Range developed the Free Range Flash Activism Grant, offering the prize of a flash movie production to forward the work of a worthy nonprofit. GRACE was the first recipient, in recognition of its important work on farm reform.

When The Meatrix I launched in November 2003, the viral grassroots film broke new ground in online advocacy, creating a unique vehicle in which to educate, entertain and motivate people to create change. The Meatrix movies have been translated into more than 30 languages and are now the most successful online advocacy films ever with over 15 million viewers worldwide.

Read more about the creators of The Meatrix.

Read more about healthy farm products – information from Sustainabletable

Get involved – what you can do to stop the Meatrix from marching on and on to restaurants and homes of the world

The Meatrix animations and the interactive website built around them are fine examples of crossing the other digital divide (between Digital Immigrants and Digital Natives) that I have been writing about. This is Education for Sustainable Development (ESD) with none of the pomposity and preaching of UN agencies and other development organisations who are, sadly, trapped in their own version of a Verbiage Matrix where text, text and more text seems to be their whole reality.

It’s time some of our development friends took a red pill to see what lies outside their charmed and illusory circles.

PS: By the way, I still eat fish and other seafood, largely because on my frequent travels in Asia I turn up in places where being a complete vegetarian is simply not realistic (try Korea, for example). I now say I eat only those creatures that swim, but none that walks on land. One of these days, I will give up temptations for all flesh…

Portraits of Commitment: New face of HIV/AIDS in Asia

Sabina Yeasmin Putul, photo by Shahidul Alam

Today, 1 December, is World AIDS Day — and this is the new face of HIV/AIDS in Asia.

Well, at least one of 50 faces that my friend Shahidul Alam captured during this year for a UNAIDS-published book titled ‘Portraits of Commitment: Why people become leaders in the AIDS response’.

It profiles men and women who are confronting HIV/AIDS in their lives, professions, work places and families in a variety of ways, each of them remarkable and courageous.

In August 2007, Shahidul held an exhibition in Colombo that featured the South Asians who were photographed for the book. Adorning the cover of the exhibition brochure was this 17-year-old Bangladeshi girl, Sabina Yeasmin Putul.

And this is what Karen Yap Lih Huey of Inter Press Service/TerraViva wrote about her and the exhibition:

Sabina Yeasmin Putul has a silent, determined look with her left fist clenched tight in front of her face – a vision of strength, grace, and resilience all in one.

The 17-year-old Bangladeshi has a lot going for her. Mature beyond her age, she had a good understanding of what she has been through, as a daughter of a sex worker, and of how society sees and judges her. And she probably doesn’t know this – that her struggles inspired respected Bangladeshi photographer, writer and activist Shahidul Alam.

“The way she tackles issues regarding her mother and the people around her is powerful. Of course, among other things, she did martial arts and I thought rather than showing child of a sex worker, I photographed her as this powerful woman who came across with powerful ideas,” said Alam, managing director and founder of the Dhaka-based Drik Photo Library.

Posters of her in a martial arts pose was the face for Shahidul’s photography exhibition, a project produced by a team from Pathshala, the South Asian Institute of Photography which is the education wing of the award-winning agency Drik.

Read the article in full on IPS/TerraViva

Read my Aug 2007 blog post on another Portrait of Courage: Rajiv Kafle of Nepal

Photograph by Shahidul Alam/Drik/Majorityworld

Protect journalists who fight for social and environmental justice!

In June 2007, I wrote about the late Joey R B Lozano, a courageous Filipino journalist and activist who fought for human rights and environmental justice at tremendous risk to his life.

For three decades, Joey survived dangerous missions to defend human rights using his video camera in the Philippines, a country known for one of the highest numbers of journalists killed in the line of duty. Joey went into hiding numerous times, and he dodged two assassination attempts.

Last week, a leading Filipino academic and social activist called for greater protection for local level journalists who cover social and environmental justice issues risking their life and limbs.

“Things are pretty savage at the grassroots level in some of our countries. Journalists who investigate and uncover the truth take enormous personal risks – the vested interests hire killers to eliminate such journalists,” said Professor Walden Bello, executive director of the Focus on the Global South (photo, below).

He was speaking at the Greenaccord Media Forum on 10 November 2007 in Frascati, Rome, where several dozen journalists covering environmental issues had gathered for a four-day meeting.

He delivered an insightful survey of social movements across Asia on environmental and public health issues
, where he questioned the role of elites in the global South in standing up for what is right and fair for all people.

During question time, I asked him how he saw the media playing a role in social movements that he’d just described. It varied from country to country, he said, and gave several examples.

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In China, most environmental exposes in recent years have been made by ‘very brave journalists’. Their investigations have compelled the local and central authorities to address the massive incidents of pollution and environmental degradation resulting from China’s economic march forward.

In South Asia, the record is uneven. Indian publications like The Hindu newspaper and Frontline magazine are at the forefront in reporting and analysing ‘almost exhaustively’ on environmental struggles in the world’s largest democracy.

In contrast, Singapore and Malaysia have no critical mass media to turn the spotlight on excesses or lapses, he said. In these countries, journalists as well as activists have turned to the web to express themselves — but even they are under pressure from their governments.

In Thailand, the two English language newspapers The Nation and Bangkok Post have both have a long tradition of covering environmental issues and supporting mass movements. A number of Thai language newspapers also have sustained coverage.

In his native Philippines, Prof Bello singled out the Philippine Daily Enquirer for persisting with environmental coverage and exposing environment related scandals. But that comes with its own risks.

“At the local levels, journalists who take up these issues face many threats, including the very real risk of extra-judicial killings. The Philippines is one of the most dangerous countries in the world today for independent journalists and human rights activists,” he added.

Journalists living in the provinces and reporting from the grassroots are more vulnerable than those based in the cities. This is precisely why local journalists need greater support and protection to continue their good work.

The local elites and officials would much rather silence such journalists. International solidarity for such journalists could make a big difference, Prof Bello said.

He had a suggestion for his hosts, Greenaccord, which annually organises what is now the world’s largest annual gathering of journalists and activists concerned about the environment: Invite and involve more local level journalists in the future forums.

That will give them a voice, and strengthen their resolve to continue the very important work they do.

Read April 2007 blog post: Can journalists save the planet?


Meeting photos courtesy Adrian Gilardoni’s Flickr account

True ‘People Power’ needed to fight climate change

Dealing with climate change – the biggest environmental threat faced by the planet today – requires building up a mass movement at the grassroots across the developing countries of the global South.

Such a movement might be unpopular not only with the Southern elite but also with sections of the urban-based middle class sectors that have been the main beneficiaries of the high-growth economic strategy that has been pursued since the early 1990s, a leading southern activist cautioned in Rome last week.

Speaking at the Greenaccord Media Forum on 10 November 2007, Walden Bello, Filipino academic and executive director of the Focus on the Global South (seen in photo below, on the right), dismissed the notion that Asian masses are inert elements that uncritically accept the environmentally damaging high-growth export-oriented industrialisation models promoted by their governing elites.

“It is increasingly clear to ordinary people throughout Asia that the model has wrecked agriculture, widened income inequalities, led to increased poverty after the Asian financial crises, and wreaked environmental damage everywhere,” he said.

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People in the South are open to an alternative to a model of growth that has failed both the environment and society, he said. For instance, in Thailand, a country devastated by the Asian financial crisis of 1997 and wracked by environmental problems, globalization and export-oriented growth are now bad words.

He added: “Thais are more and more receptive to the idea of a ‘sufficiency economy‘ promoted by popular monarch King Bhumibol, which is an inward-looking strategy that stresses self-reliance at the grassroots and the creation of stronger ties among domestic economic networks, along with ‘moderately working with nature'”.

But the southern countries cannot and must not rely on their elite to provide leadership, he said. “What is clear is that in most other places in the South, one cannot depend on the elites and some sections of the middle class to decisively change course. At best, they will procrastinate.”

The fight against global warming will need to be propelled mainly by an alliance between progressive civil society in the North and mass-based citizens’ movements in the South.

Delivering the Lectio Magistralis to conclude the 4-day international gathering of journalists, activists and experts concerned about the environment, Prof Bello traced the evolution of social movements on environment and public health in East Asia, Southeast Asia and South Asia over the past few decades.

Read the test of a similar talk given by Walden Bello at the Trans National Institute in October 2007.

Prof Bello acknowledged that the environmental movements in the South and North have seen their ebbs and flows. “As with all social movements, it takes a particular conjunction of circumstances to bring an environmental movement to life after being quiescent for some time or to transform diverse local struggles into one nationwide movement.”

The challenge facing activists in the global North and the global South is to bring about those circumstances that will trigger the formation of a global mass movement that will decisively confront the most crucial challenge of our times.

And climate challenge is one among several challenges we confront today.

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Meeting photos courtesy Adrian Gilardoni’s Flickr account

People power India photo courtesy TVEAP image archive

Shimu: Bangladesh’s real life ‘Meena’ enthralls millions on TV

Meena’s uncle has arranged for his daughter Rita to marry Babu, a shopkeeper’s son. But Rita is only 15 and has not yet finished school. With Meena’s help, it comes to light that Babu, who is studying to be a doctor, does not want to get married yet, especially since he knows it is unsafe for young girls to become mothers. To everyone’s satisfaction, the marriage is postponed until Rita is 18 and has completed her education.

That’s the storyline in Meena: Too Young to Marry, which is part of the hugely successful cartoon animation series Meena, which Unicef produced with leading animation houses in South Asia during the 1990s. It was part of the Meena Communication Initiative.

Its central character is Meena: a spirited, nine-year-old girl, living in a typical South Asian village, facing all the usual challenges of growing up — whether in her efforts to go to school, or having enough to eat, or in fighting the stigma surrounding HIV/AIDS in her village. In a sub-region where many families still favour boys over girls, life is not easy for Meena, but she finds ways to not just cope but flourish.

Now comes the news of a real life Meena in Bangladesh.

Shimu - photo courtesy Washington Post

Alo Amar Alo is the name of a live action television drama series that promotes girls’ education in Bangladesh. Launched in July 2007, it is currently running on Bangladesh Television, BTV.

Alo Amar Alo (“Light My Light”) centers around a girl named ‘Alo’ who stops going to school when she completes Class V. Throughout 26 episodes, the story follows Alo as she struggles to overcome life’s challenges through the support and friendship of a renowned actress.

Playing the role of Alo is 13-year-old Shimu, who suddenly finds herself the star of the country’s most popular television series.

In an article profiling her, The Washington Post wrote on 14 September 2007: “Shimu, a youthful Bangladeshi version of Winona Ryder, is recognized across the country for her moving role as the spunky 11-year-old heroine Alo. On Wednesday nights, more than 10 million viewers tune in after the 8 p.m. news to see her character put through the gantlet of family entanglements and financial strains that afflict many of the young girls in this desperately poor, densely populated South Asian nation. Alo must fight to stay in the fifth grade while her uncle demands that she work in a garment factory and other family members urge her to marry so they will have one less mouth to feed.”

“Teachers say that Shimu’s photograph hangs in classrooms across the country on posters advertising the show and that her story has become a symbol of the struggle to keep girls in school.”

Elsewhere, the article notes:
“As in Latin America’s telenovelas and many African and South Asian TV dramas, story lines in Bangladeshi programs are often infused with messages decrying social ills such as child labor, domestic violence and early marriage. Many of the shows are low-budget productions funded by nonprofit organizations or the government. Shimu’s show…is funded by the Education Ministry and UNICEF; actors receive modest stipends.

Being a TV star has not changed Shimu’s life, says Washington Post writer Emily Wax. Even though Shimu is on television, her family does not own a TV set. She and her friends watch the show at the theater group’s center.

Her grandfather, Mohamed Siddiq, 61, is quoted saying he wants Shimu to stay in school but is worried that she may end up marrying or working, since their family is being evicted in a month and has no savings.

“We are illiterate. I really want Shimu to stay in classes,” Siddiq said. “It’s just so hard to survive here.”

Read the full article about Shimu in The Washington Post online

The Alo Amar Alo series is funded by Unicef and the Ministry of Education in Bangladesh. It’s part of a communication strategy which includes interactive popular theatre shows, folksong performances, wall paintings and Meena Communication Initiatives.

“These have been extremely effective in raising awareness on the value of education as well as reaching the remote corners of the country through the mass media. Parents have shown more willingness to send girls to school. The increase in the enrollment of girls has also been the impact of multiple awareness raising campaigns,” says Unicef Bangladesh.

But big challenges remain. The Washington Post article draws parallels between the character Alo and child actor Shimu.

“Sometimes I feel she should support me,” Shimu’s grandmother, Ayesha, 49, who was herself married at 12, is quoted as saying. “Boys want to marry her. They are always harassing her. Even though she is known for her acting, it’s very hard to make a living here. If she were married, we wouldn’t have to worry about feeding her.”

To which Shimu says, simply: “It’s better to stay in learning for the future. I want to try.”

One concern is I have why Unicef is exploiting a child actor without adequate pay. The article refers to actors receiving ‘modest stipends’. If Shimu was paid better for her natural talent as well as considerable time she doubtless spends on acting in Alo Amar Alo, surely that can make a difference in one child’s life? Or is that not statistically significant for Unicef?

Photo of Shimu courtesy The Washington Post

Meena image courtesy Unicef

Look, no Kleenex: Way to blow our noses without blowing our planet

In the Fall of 2004, I was on a Cathay Pacific flight from Hong Kong to Toronto. The flight across the vast Pacific was 13 hours long, and half way into the flight my nose started playing up.

Being in cold placed for many hours sometimes triggers my catarrh, but I was prepared. I always carry one or more handkerchiefs with me, especially on flights. And also some anti-sneeze pills from my homeopathy doctor.

Blowing my nose and popping the small, sugary pills hardly ever draws anyone’s attention, but on this occasion it did. Our friendly flight stewardess was quite amused to see me using a hanky.

“Oh, Sir, you’re such a gentleman!” she exclaimed.

It took me a few seconds to figure out what she meant. Then she added, helpfully: “You still use a handkerchief. That’s so charming. No one uses them anymore…”

There wasn’t the faintest tone of sarcasm in her voice. She was genuinely impressed that I carried a hanky.

Image courtesy Boeing Co

I was reminded of this incident when reading Time magazine’s recent reflective essay on ten years after Princess Diana’s death.

At one point, it quotes Dickie Arbiter, a former press secretary to the Queen, Charles and Diana who was responsible for the media arrangements for Diana’s funeral: “The Queen was always going to pay tribute to Diana….There was a furor because she was at [the Scottish castle] Balmoral and not down with the sniveling mobs in London. [But] William and Harry needed her more than hundreds and thousands of people keeping Kleenex in business.”

Indeed, Kleenex and other tissue paper manufacturers must have done very nicely that week. A few days later, the death of Mother Teresa in Kolkata (formerly Calcutta) would have profited the Indian peddlers of the flimsy paper that more and more people seem to find indispensable.

Tissue paper vs. Handkerchiefs is an on-going debate that’s far from resolved. Both items have pros and cons; they also have their defenders and promoters. Some of them air their views on the Bottledguy blog

I have always been a handkerchief user, so I’m naturally biased in their favour. Yes, I have to be careful in using and storing them; yes, I have to wash, dry and keep track of them. And no, I don’t mind these chores at all.

And everything I read tells me it is more environmentally friendly to use hankies.

Here’s an interesting story from Pittsburgh Post-Gazette (3 Sep 2007): Can Australian sisters bring back hanky’s heyday?

It’s about two sisters in Australia, one in Sydney and the other in Brisbane (that I passed through only a few days ago) trying to revive the use of handkerchiefs.

They market them as “both useful accessories and as markers of the bonds between people.”

Image courtesy Hanky Schmanky

Their company is named Hanky Schmanky. I don’t know them, but applaud their initiative. They are trying to make hanky use ‘cool’ again.

We need many more people like Jennifer Moran and Angela Galgut – co-founders of this small company – to help us blow our noses without blowing the planet.

Hankymania page from Hanky Schmanky website


Nothing to Sneeze at: Umbrak Fisk gives environmental advice to all nose blowers at Grist.org