Timeless Gandhian advice: Be the change you wish to see in the world…

Biggest gap: between rhetoric and practice!
Biggest gap: between rhetoric and practice!
It happened a decade ago, but I still remember the incident.

I was visiting London while the British Isles were having their typically limited experience with summer. My then colleague and I had gone for a business meeting, and were returning by Tube, or the London underground railway. Being the afternoon rush hour, the trains were packed to capacity.

My colleague didn’t say much on the journey, but I noticed her look of dismay. As we emerged from the tube station, she finally spoke: “Gosh, it’s another world down there, isn’t it? I didn’t know people smell so much!”

The warm and sweaty summer would surely have added to the experience, but as Londoners know well, the tube is the best mode of transport to get around quickly and inexpensively in that metropolis. It was only then that I realised my liberal, bleeding-heart colleague was not a regular user of public transport. She either uses taxis or drives around in her own Volvo car. She doesn’t normally commute with the Great Unwashed…

Yet, the same snooty ex-colleague speaks and writes so passionately on the virtues of public transport and mass transit systems as a means to better manage urban challenges in the developing world. Listening to her, one could hardly imagine her disdain for using public transport in her own city.

Practise what you preach. That’s a simple yet profound piece of advice for everyone promoting public interest causes in development, conservation or anything else. Or, as Mahatma Gandhi put it: you must be the change you wish to see in the world.

Saving the Planet: Living the Change
Saving the Planet: Living the Change

‘Living the change’ is also the title, and underlying message, of one film in Saving the Planet, TVE Asia Pacific’s new regional TV series showcasing communities thinking globally and acting locally.

The series features outstanding efforts in education for sustainable development (ESD) in South and Southeast Asia. It goes in search of answers to these key questions:
• What can ordinary people do for our planet, now under siege from multiple environmental crises?
• How can we change attitudes and lifestyles to consume less and generate less waste?

Here’s the synopsis of the India story:

For people in Dindigul in India’s Tamil Nadu state, waste isn’t really a problem – it’s just a resource in the wrong place. School children and housewives have been at the forefront in collecting household and market waste to turn them into compost. They have not only cleaned up the streets, but also persuaded people to grow organic food. As the word spreads, more towns and villages are emulating this example set by CLEAN India project and Gandhigram Trust.

Watch Saving the Planet: Living the Change

Read more information on this effort on Saving the Planet website.

Full credits and acknowledgements here

Radio Sagarmatha: Voice of a Valley and Hope of a nation

Location filming Saving the Planet in Nepal
Location filming Saving the Planet in Nepal

I have written more than once in this blog about Radio Sagarmatha of Nepal, the first independent community broadcasting station in South Asia.

In May 2007, on the occasion of their 10th anniversary, I called it Kathmandu Valley’s beacon of hope. I have known and admired the Nepali friends who are running the award-winning, public-spirited radio station.

I’m delighted, therefore, to be able to make a short film about one facet of Radio Sagarmatha: their contribution to education for sustainable development, ESD for short.

Radio Sagarmatha’s path-breaking work in the resort town of Nagarkot is the story in one film of Saving the Planet, TVE Asia Pacific’s new regional TV series showcasing communities thinking globally and acting locally.

The six-episode series, which was 18 months in the making, features outstanding efforts in education for sustainable development in South and Southeast Asia.

It goes in search of answers to these key questions: Can ordinary people help save our planet under siege from multiple environmental crises? How can everyone change attitudes and lifestyles to consume less and generate less waste?

Here’s the official synopsis of the Nepal story, titled Voice of a Valley:

Tourism generates incomes, jobs and markets for the people of Nagarkot, a popular resort close to the Nepali capital Kathmandu. But it had a bumpy start when hoteliers initially bypassed local communities. These tensions were diffused by Radio Sagarmatha, the country’s first independent public radio station, which brought all interested parties together on the air. This example shows how media can do more than just report. By inspiring discussion and debate, media can help communities to find the best solutions or compromises for their development needs.

Watch Saving the Planet: Voice of a Valley

Many thanks to friends at the Nepal Forum of Environmental Journalists (NEFEJ), for their help in making this short film about one of their most outstanding efforts.

Find the full credits of the film here

RSF: Who will protect journalists fighting for a better planet?

RSF: We must defend journalists who fight for the planet
RSF: We must defend journalists who fight for the planet
In November 2007, I wrote a blog post calling for greater protection for local journalists who cover social and environmental justice issues risking their life and limbs.

I quoted the Filipino academic and social activist Professor Walden Bello, as saying: “Things are pretty savage at the grassroots level in some of our countries. Journalists who investigate and uncover the truth take enormous personal risks – the vested interests hire killers to eliminate such journalists.”

Bello, executive director of the Focus on the Global South, further said: “Journalists living in the provinces and reporting from the grassroots are more vulnerable than those based in the cities. This is precisely why local journalists need greater support and protection to continue their good work.”

Last week, Reporters Without Borders echoed this call, saying: “We must defend journalists who expose attacks on the environment”.

The press freedom activist group released a new report titled “The dangers for journalists who expose environmental issues.” It highlights the indifference – and even complicity – of some governments and local authorities that make little attempt to protect journalists who take risks to investigate attacks on the environment.

The report looks at 13 cases of journalists and bloggers who have been killed, physically attacked, jailed, threatened or censored for reporting on the environment, and highlights the need for a free press to tackle ecological challenges.

In countries such as Russia, Cambodia, Brazil or even Bulgaria, in Europe, journalists run considerable risks when they try to alert the world about the misdeeds of those who prey on the environment.

Read the full report online

Read my June 2007 tribute to Joey Lozano, a courageous Filipino journalist who risked his life to fight for environmental and social justice issues

Animating and singing our way to a Low Carbon Future…

Low Carbon, High Priority
Low Carbon, High Priority
Some 100 world leaders are due to gather at the United Nations headquarters in New York this week for the highest level summit meeting on climate change ever convened.

As the New York Times reported: “In convening the meeting, the United Nations is hoping that collectively the leaders can summon the will to overcome narrow nationalinterests and give the negotiators the marching orders needed to cut at least the outline of a deal.”

Recognising climate change as one of the greatest social, economic, political and environmental challenges facing our generation, the British Council has launched the Low Carbon Futures project. It has focus on mitigating the effects of climate change in an urban environment. It is part of the British Council’s major global climate security project and India is, along with China, one of the top two priority countries for this work. Sri Lanka, with less than 2% of India’s population and correspondingly lower carbon emissions, is a lower priority.

One strand in the Low Carbon Futures project is to engage communications professionals – journalists, writers and film makers to help them better understand the issues around mitigation and get across key messages to readers/viewers more effectively.

As part of this project, the British Council collaborated with Music Television (MTV) to produce a music video and two viral video animations on climate friendly, low-carbon lifestyles.

British Council’s first Music Video on Climate Change produced by MTV features VJ Cyrus Sahukar. Combining animation, lyrics and melody, the video talks about how small individual actions can help conserve natural resources and save the climate. MTV VJs have a cult following and the video ends with Cyrus Sahukar, MTV’s face in India, encouraging young people to take that first step. The video was launched in New Delhi on 1 June 2009 in the presence of 50 International Climate Champions from across India & Sri Lanka.

According to the British Council India website, “The video has created a flutter and there is growing demand to screen the video on various institutional networks across India and even outside fulfilling higher level objectives of impacting young urban aspirants. Young Indians are an emerging generation who are ambitious and internationally minded with the potential to be future leaders. The MTV video aims to influence this influential group.”

The Low Carbon Futures project has also released two short, powerful, animated messages that are ‘tongue-in-cheek’- making use of everyday events with a touch of humour. “We are hoping that the messages will be seen as creative, funny and innovative to tempt the recipient to forward it to their peer group. As the virus spreads, so will the message. The British High Commission and the The Energy and Resources Institute (TERI) are also promoting these virals to spread the message amongst the staff members and their external audiences,” says the project website.

The first viral video animation is called Green Journey, and shows a little known benefit of car pooling. Its blurb reads, simply: Meet 3 Mr Rights on the wrong side of the road!

The second viral video animation is called Play Cupid, and gives us one more reason to plant more trees! Blurb: Lets leave the young couples in peace and solitude of nature!

Watch out for more interesting videos from British Council India’s YouTube channel.

‘Saving the Planet’ new Asian TV series is ready for release!

It's planet saving time...and everybody is invited!
It's planet saving time...and everybody is invited!

Can ordinary people help save our planet?

What does it take to change their attitudes and lifestyles to consume and waste less?

For over two years, my team at TVE Asia Pacific and I have been working on a new TV series, modestly called Saving the Planet. It will be released at a regional conference in Tokyo, Japan, on 22 August 2009.

In this Asian series, produced in partnership with Asia Pacific Cultural Centre for UNESCO (ACCU), we profile successful initiatives that combine knowledge, skills and passion to create cleaner and healthier environments.

It was filmed in six countries in South and Southeast Asia: Cambodia, India, Laos, Nepal, the Philippines and Thailand.

The groups profiled in Saving the Planet often work without external funding and beyond the media spotlight. They have persisted with clarity of vision, sincerity of purpose and sheer determination. Their stories inspire many others to pursue grassroots action for a cleaner and safer planet.

Watch the series trailer here:

The dedicated website has just been revamped for the launch.

Watch out for more updates!

Reporting disasters: How to keep a cool head when all hell breaks loose

WCSJ London

News by definition looks for the exception. What goes right, and according to plan, is hardly news. Deviations, aberrations and accidents hit the news.

It’s the same with disasters. Reducing a hazard or averting a disaster does not make the news; when that hazard turns into a disaster, that typically tops the news. Yet, as we discussed during a session at the 6th World Conference of Science Journalists held in London from June 30 – July 2, 2009, both aspects are important — and both present many challenges to journalists and the media.

The session, titled Covering a disaster from Sichuan to Sri Lanka, saw three science journalists share their own experiences and insights in covering two major disasters in Asia. Richard Stone (Asia News Editor, Science) and Hujun Li (senior science writer with Caijing magazine, China) both spoke about covering the Sichuan earthquake that occurred on 12 May 2008. I spoke on my experiences in covering the Indian Ocean tsunami of 26 December 2004. The session was chaired by the veteran (and affable) British journalist Tim Radford, who has been The Guardian‘s arts editor, literary editor and science editor.

Covering a disaster from Sichuan to Sri Lanka: L to R: Hujun Li, Nalaka Gunawardene and Richard Stone
Covering a disaster from Sichuan to Sri Lanka: L to R: Hujun Li, Nalaka Gunawardene and Richard Stone
I recalled the post-tsunami media coverage in two phases — breaking news phase (first 7 – 10 days) and the aftermath, which lasted for months. When the news broke on a lazy Sunday morning, ‘Tsunami’ was a completely alien term for most media professionals in Sri Lanka. In newspaper offices, as well as radio and TV studios, journalists suddenly had to explain to their audiences what had happened, where and how. This required journalists to quickly educate themselves, and track down geologists and oceanographers to obtain expert interpretation of the unfolding events. We than had to distill it in non-technical terms for our audiences.

My involvement in this phase was as a regular ‘TV pundit’ and commentator on live TV broadcasts of MTV Channels, Sri Lanka’s largest and most popular broadcast network. Night after night on live TV, we talked about the basics of tsunami and earthquakes, and summed up the latest information on what had taken place. We also acknowledged the limits of science -– for example, despite advances in science and technology, there still was no way of predicting earthquakes in advance.

One question we simply couldn’t answer was frequently raised by thousands of people who lost their loved ones or homes: why did it happen now, here — and to us? Was it an act of God? Was it mass scale karma? As science journalists, we didn’t want to get into these debates — we had to be sensitive when public emotions were running high.

There were enough topics during the breaking news phase that had a scientific angle. Clinically cold as it sounded, the mass deaths required the safe, proper and fast burial of bodies with identities established. The survivors had to be provided shelter, food, safe drinking water and counselling. And when rumours were spreading on the possibility of further tsunamis, both officials and public needed credible information from trusted, competent sources.

Tsunami waves lashing Kalutara beach on western Sri Lanka on 26 December 2004: satellite image courtesy DigitalGlobe Quickbird satellite, http://www.digitalglobe.com
Tsunami waves lashing Kalutara beach on western Sri Lanka on 26 December 2004: satellite image courtesy DigitalGlobe Quickbird satellite, http://www.digitalglobe.com

After the breaking news phase passed, we had more time to pursue specific stories and angles related to the tsunami. As an environmentally sensitive journalist, I was naturally interested in how the killer waves had impacted coastal ecosystems. Then I heard some interesting news reports – on how some elements of Nature had buffered certain locations from Nature’s own fury.

Within days, such news emerged from almost all Tsunami-affected countries. They talked about how coral reefs, mangroves and sand dunes had helped protect some communities or resorts by acting as ‘natural barriers’ against the Tsunami waves. These had not only saved many lives but, in some cases, also reduced property damage. Scientists already knew about this phenomenon, called the ‘greenbelt effect’. Mangroves, coral reefs and sand dunes may not fully block out tsunamis or cyclones, but they can often reduce their impact.

Researching this led to the production of TVE Asia Pacific‘s regional TV series called The Greenbelt Reports, which was filmed at a dozen tsunami impacted locations in South and Southeast Asia. By the time we released the series in December 2006, sufficient time had passed for the affected countries to derive environmental lessons of the tsunami.

The other big story I closely followed was on early warnings for rapid on-set disasters like tsunamis. Some believed that the tsunami caught Indian Ocean rim countries entirely by surprise, but that wasn’t quite true. While the countries of South and Southeast Asia were largely unprepared to act on the tsunami, the Pacific Tsunami Warning Centre (PTWC) in Hawaii, who had detected the extraordinary seismic activity, did issued a tsunami warning one hour after the undersea quake off western Sumatra. This was received at Sri Lanka’s government-run seismological centre in good time, but went unheeded: no one reacted with the swiftness such information warranted. Had a local warning been issued, timely coastal evacuation could have saved thousands.

Views from Ground Zero of several disasters...
Views from Ground Zero of several disasters...
Part of my sustained coverage focused on logistical, technological and socio-cultural challenges in delivering timely, credible and effective early warnings to communities at risk. I did this by writing opinion essays on SciDev.Net and elsewhere, partnering in the HazInfo action research project in Sri Lanka, and leading the Communicating Disasters Asian regional project. A lasting outcome is the multi-author book on Communicating Disasters that I co-edited in December 2007.

All this shows the many and varied science or development stories that journalists can find in the aftermath of disasters. Some of these are obvious and widely covered. Others need to be unearthed and researched involving months of hard work and considerable resources. Revisiting the scenes of disasters, and talking to the affected people weeks or months after the event, often brings up new dimensions and insights.

My own advice to science journalists was that they should leave the strictly political stories to general news reporters, and instead concentrate on the more technical or less self-evident facets in a disaster. During discussion, senior journalist Daniel Nelson suggested that all disaster stories are inherently political as they deal with social disparities and inequalities. I fully agreed that a strict separation of such social issues and science stories wasn’t possible or desirable. However, science journalists are well equipped to sniff out stories that aren’t obviously covered by all members of the media pack that descends on Ground Zero. Someone needs to go beyond body counts and aid appeals to ask the hard questions.

As Hujun Li said recalling the post-Sichuan quake experience, “Politics and science are like twins – we can’t separate the two. What we as science journalists can do is to gather scientific evidence and opinion before we critique official policies or practices.”

Another question we were asked was how journalists can deal with emotions when they are surrounded by so much death and destruction in disaster scenes. Reference was made to trauma that some reporters experience in such situations.

I said: “We are human beings first and journalists next, so it’s entirely normal for us to be affected by what is happening all around us. On more than one occasion in the days following the tsunami, I spoke on live television with a lump in my throat; I know of presenters who broke down on the air when emotions overwhelmed them.”

SciDev.Net blog post: Finding the science in the midst of disaster

And now...the sequels
And now...the sequels
Summing up, Tim Radford emphasized the need for the media to take more interest in Disaster Risk Reduction (DRR), which basically means preventing disasters or minimising the effects of disasters.

“DRR is perhaps less ‘sexy’ for the media, as it involves lots of policies and practices sustained over time,” he said. “But the potential to do public good through these interventions is enormous.”

As Tim reminded us, disasters already exact a terrible and enduring toll on the poorest countries. This is set to get worse as human numbers increase and climate change causes extreme weather and creates other adverse impacts. Living with climate change would require sustained investments in DRR at every level.

Read Tim Radford on how disasters hit the poor the hardest (The Guardian, 22 May 2009).

The stories are out there to be captured, analysed and communicated. In the coming years, the best stories may well turn out to be on disasters averted or minimised

Michael Jackson (1958 – 2009): Mixed celebrity, entertainment and good causes

Did you ever stop to notice...The crying Earth the weeping shores?
Did you ever stop to notice...The crying Earth the weeping shores?

Read later blog post: 8 July 2009 – Michael Jackson: A Tale of Two Moonwalks

Michael Jackson, who has just died aged 50, has been called the Elvis Presley of our times. He certainly was a global cultural icon with an enormous following in the West and East, North and South. And he used this celebrity status for more than mere entertainment (which he did exceedingly well): he had a long-standing history of releasing socially conscious songs that spread public interest messages with great ease and power.

Mixing social messages with entertainment is a difficult and delicate art that only a few artistes manage to get right. Jackson was one of them — his mass appeal or sales didn’t suffer because he occasionally endorsed a worthy cause. He wasn’t overtly political like Pete Seeger, who turned 90 last month, but Jackson did it in his own unique way in songs like “We Are the World“, “Man in the Mirror” and “Heal the World“.

In fact, Michael Jackson’s biggest selling UK single ever was a song about the environment: Earth Song. Released in November 1995, it sold over a million copies and was at the top of the charts for six weeks.

Earth Song was the first of his songs that overtly dealt with the environment and animal welfare. Written and composed by Jackson himself, Earth Song opened with these words:
MichaelJackson-EarthSong
What about sunrise
What about rain
What about all the things
That you said we were to gain.. .
What about killing fields
Is there a time
What about all the things
That you said was yours and mine…
Did you ever stop to notice
All the blood we’ve shed before
Did you ever stop to notice
The crying Earth the weeping shores?

Jackson wanted to create a song that was lyrically deep yet melodically simple, so the whole world, particularly non-English-speaking fans, could sing along. He conceptualized a song that had an emotional message.

As he later recalled: “I remember writing Earth Song when I was in Austria, in a hotel. And I was feeling so much pain and so much suffering of the plight of the Planet Earth. And for me, this is Earth’s Song, because I think nature is trying so hard to compensate for man’s mismanagement of the Earth. And with the ecological unbalance going on, and a lot of the problems in the environment, I think earth feels the pain, and she has wounds, and it’s about some of the joys of the planet as well. But this is my chance to pretty much let people hear the voice of the planet. And this is ‘Earth Song’. And that’s what inspired it. And it just suddenly dropped into my lap when I was on tour in Austria.”

The video of the Earth Song was among the most expensive ever made – it was filmed in four geographic regions and involved scenes from the Amazon forest, Croatia, Tanzania and New York city, USA. It starts with a long tracking shot through a lush rain forest that then cuts to a scene showing Jackson walking through a scorched, desolate landscape. The environmental imagery then rolls on: dead elephants, evil loggers, belching smoke stacks, snared dolphins, seal clubbing, and hurricane winds. The video closes with a request for donations to Jackson’s Heal the World Foundation.

Watch Earth Song by Michael Jackson:

Although not as widely selling, ‘Will you be there‘ is my personal favourite among Jackson’s socially conscious songs. First released as a single in 1993, it was taken from the 1991 album Dangerous and also appeared on the soundtrack to Free Willy – the charming story of a boy befriending a killer whale.

The song won the MTV Movie Award for “Best Song in a Movie” in 1994. It was also included in the album All Time Greatest Movie Songs, released by Sony in 1999. Jackson also performed songs for the film’s two sequels.

Watch Michael Jackson’s ‘Will You Be There’ in Free Willy:

However, Earth Song had much wider and more lasting appeal, almost becoming an anthem for the global environmental movement in the past decade. But its real impact was not among the converted – with this song, Jackson took the green message to the heartland of the Facebook generation.

Few global figures commanded the audience he had – as the New York Times noted: “At the height of his career, he was indisputably the biggest star in the world; he has sold more than 750 million albums.”

“The song is a very rare thing: a hit record with a powerful message about our impact on the environment,” says Leo Hickman writing in The Guardian earlier today.

He adds: “What struck me today watching the video was how it is very much the product of an age before climate change had become a mainstream concern. The lyrics and imagery speak of over-fishing, deforestation, and smog. All of them are still huge and legitimate concerns, of course, but they have all now become somewhat dwarfed by climate change, the most compelling and over-arching environmental issue of our age.

“But that shouldn’t distract us from the song’s impact on its fans. Given its universal success and the repeated showing of its powerful video, it is highly likely that it was the spark that made many people – particularly young Michael Jackson fans, which, even in the mid-1990s, would have numbered many millions of people around the world – stop and think about environment for the first time.”

Talk about moving images moving people!

Peace...at last
Peace...at last

Wanted, urgent: Reporters Sans Labels!

DW GMF 2009
A top European Union official recently cautioned against the concept of ‘peace journalism‘, under which journalists actively promote peace as part of their coverage of conflicts. His views resonated much with my own reservations about this particular brand of journalism.

Javier Solana, EU High Representative for the Common Foreign and Security Policy, made the remarks in a written contribution to the Deutsche Welle Global Media Forum, held in Bonn, Germany, from 3 to 5 June 2009. I wasn’t there in person, but have been reading up some of the presentations and media coverage of the event.

Javier Solana
Javier Solana
In his wide-ranging talk, on ‘Conflict prevention in the multi-media age – The EU’s role in the world‘, Solana asked: should we incorporate peace journalism into our conflict prevention strategies? Yes, he said, “if this means striving to give as much impartial, quality information as possible to the press and media, in all their forms”.

The Spanish physicist-turned-politician added: “We all want to promote peace, reconciliation and conflict resolution and we want the media to help us in this. The best way in which they can do this is to inform us. This is the journalist’s fundamental task.”

He then sounded a word of caution: “The reporter is there to report. We should be careful not to weigh down the media with additional responsibilities over and above their primary task of providing information. A healthy media environment is diverse and plural; it is there to explain but not take sides. The profession of journalism needs no justification and no sophisticated qualification.”

Solana also referred to the early notion of ‘development journalism’ that was promoted in the 1970s, which called upon journalists in the developing countries to always support their governments’ development efforts. Such uncritical cheer-leading, which resulted in many ‘sunshine stories’ that glossed over problems, eventually did a lot more harm than good: development journalists became mere propagandists for governments pursuing wrong development models that squandered natural resources and brought misery to millions.

In fact, after having been part of the media and communications profession for over two decades, I no longer like to box myself into any category. For some years during my first decade of working life, I proudly called myself an ‘environmental journalist’. I still cover environmental issues with the same interest and passion, but now question whether the growth of environmental journalism as a media specialisation has, inadvertently, ghettoised environmental issues within the editorial considerations of media organisations. I also feel that at one point we became too ‘green’ for our own good.

Show things as they are!
Show things as they are!
This is not to argue against journalists specialising in environment or other sectors such as health, gender, peace or human rights. As issues become more complicated, journalists require a great deal of background knowledge, sustained interest and context to do their job well. But it’s poor strategy to leave sustainable development issues entirely in the hands of ‘environmental journalists’. Or coverage of conflict to ‘peace journalists’.

At best, such specialist journalists can only weave part of the much-nuanced, multi-faceted tapestry of sustainable development. To grasp that bigger picture, and to communicate it well, we need the informed and active participation of the entire media industry -– from reporters, feature writers and producers to editors, managers and media owners.

What we lack – and urgently need – is plain good journalism that covers development, conflict and other issues as an integral part of human affairs. Noble intentions of saving the planet, or making world peace, sound good at beauty pageants. But these catch-all lines don’t give anyone the license to engage in shoddy journalism that lacks accuracy, balance and credibility – the core tenets of the profession. It applies equally to mainstream and citizen journalists.

So it’s time to take a few steps back, grasp the bigger picture ourselves, and then show it as is to our audiences. We need Reporters Without Labels.

The only label worth aspiring to is a good journalist. May their tribe increase!

Hitchhiker’s (Rough) Guide to the Media: Who wants a free ride?

If you got a message, hitch a ride...
If you got a message, hitch a ride...

How can research institutes and advocacy groups use the mainstream media effectively to communicate their findings and analyses?

What is the secret of some researchers receiving more media attention and coverage than others? Why are some ‘media darlings’?

Are there ways to secure quality coverage for public interest content without having to pay high rates for media space or air time?

TVE Asia Pacific (TVEAP) addresses these important questions in a new framework to engage the mass media for communicating for influence and social change. We call it a Hitchhiker’s (Rough) Guide to the Media.

The framework, building on a dozen years of TVEAP experience in working with television broadcasters and other media outlets across the Asia Pacific region, guides individuals and institutions to get the best out of the media. One key to success is building sustained relationships with media professionals and their gatekeepers (the bosses at media organisations who decide what content to publish or broadcast).

We introduced the framework to a group of ICT researchers drawn from across Asia who came together for a two-day workshop in Hyderabad, India, on 1 – 2 December 2008. The workshop aimed to build their capacity to use different communication frameworks and tools to engage policy makers, various other stake-holders and the wider public.

Workshop participants were all drawn from various action research projects on ICT or ICT for development supported by the Pan Asia Networking programme of the International Development Research Institute (IDRC) of Canada.

Our friends at IDRC have recently edited highlights of our presentation into a short video, which mixes excerpts from an interview they filmed with me. It can be watched here:

More about the workshop is found on a dedicated blog.

Read more about our framework on TVEAP website.

“Development” is seen as a hard sell in the increasingly commercialised media in the Asia Pacific. Researchers, activists and educators engaged in development work often complain that they are blocked out of the print and broadcast media. Yet they fail to understand a basic truth about the media: there is no quota of print space or air time set aside for development. Information and opinions on development topics must compete with other areas of human endeavour for the limited space and time available.

It is unrealistic to expect any legally or otherwise guaranteed space or time for development content. Even if there were, that can only apply on the media owners and media professionals. There can be no guarantee that media audiences will accept such content.

I get rather weary when well-meaning development players complain about the airwaves being full of entertainment, as if that airtime is something they have been deprived of. There is nothing intrinsically wrong with entertainment. The world will be a very dull place if the broadcasters listened to development people and packed every minute of air time with ‘information and education’.

Hitch a hike, but don't expect to get in the driver's seat...
Hitch a hike, but don't expect to get in the driver's seat...

This is the big challenge to the development community — how to get that delicate balance right, and learn to co-exist with other forms of media products catering to the wide and varied human interests. Hitch-hiking with the media avoids confrontation, looks for the common ground and tries to nurture collaboration for mutual benefit.

As my colleague Manori Wijesekera (presenting in the photo above) told the Hyderabad workshop: “Researchers and activists are a good source of information and opinions for the media, who need a constant supply of these. This can be a win-win situation for both parties, but we have to remember that we are hitching a ride with the media. So we can’t get into the driving seat or demand too much at once!”

So here’s our commercial: TVEAP conducts short, customised training sessions and workshops for researchers and civil society groups to enhance their media skills. These offer guidance on how to build and sustain ‘bridges’ with the media, and receive quality coverage that go well beyond publicity and public relations. If interested, get in touch with us!

Photos courtesy TVEAP Image Archive

Mosquito SPLAT: New Facebook game to support malaria research

I just killed a few dozen ‘girls’ before breakfast. It wasn’t always easy or pleasant, and after a while there was blood all over the place. But I feel good about getting them – and I saved an innocent baby in the process, and even helped a researcher doing good work!

The ‘girls’ are malaria carrying mosquitoes, and I was playing a new Facebook game called Mosquito SPLAT that was released this week to mark World Malaria Day 2009.

Now online: a game we have played over millennia against 'em blood suckers...
Now online: a game we have played over millennia against 'em blood suckers...

The aim of the game is to use the fly squatter to SPLAT mosquitoes before the baby gets malaria. For each mosquito you SPLAT, you score 10 points. For every 100 points scored, advertisers will make a donation to support malaria research projects at the National Institute for Medical Research in Tanzania. We also score 10 points for everyone we invite to play the game – plus there’s a link taking us to an online donation page in case we want to support the research directly.

“It’s quick, easy and fun, and a great way to do your part for one of the most serious global health problems in the developing world,” say the game’s promoters.

Indeed. Nearly 500 million cases of malaria occur each year, resulting in over one to three million deaths (figures online vary enormously on this). Malaria is particularly devastating in Africa where it is a leading killer of children. Every 30 seconds a child in Africa dies from malaria.

The fact is, malaria deaths are entirely preventable with modest investment and spread of knowledge that mosquitoes spread malaria (not everyone knows this, and as I wrote in another blog post, that’s a challenge that educators and broadcasters are now working on).

McLaughlin-Rotman Center for Global Health: Taking anti-malaria campaign online
McLaughlin-Rotman Center for Global Health: Taking anti-malaria campaign online
But more needs to be done to engage the Digital Natives in this global public health challenge. It’s not just the exposed people in malaria-prevalent parts of Africa, Asia and Latin America who are at risk. As development economist Jeffrey Sachs has been reminding us eloquently, malaria reduces productivity, increases poverty, weakens people’s bodies and makes them vulnerable to other diseases. In a globalised world, such massive suffering in some parts of the world would quickly manifest in different ways all over the planet.

Mosquito SPLAT is a partnership between the McLaughlin-Rotman Center for Global Health at the University Health Network and the University of Toronto and the UN Foundation’s Nothing But Nets campaign. The Mosquito SPLAT game is part of Malaria Engage, an initiative to enlist people directly in the anti-malaria battle by supporting malaria research projects in the developing world.

Click here to engage your Facebook friends to support malaria research.

Little biology lesson: Usually, people get malaria by being bitten by an infective female Anopheles mosquito. Only Anopheles mosquitoes can transmit malaria, and they must have been infected through a previous blood meal taken on an infected person. When a mosquito bites an infected person, a small amount of blood is taken, which contains microscopic malaria parasites. About one week later, when the mosquito takes its next blood meal, these parasites mix with the mosquito’s saliva and are injected into the person being bitten.