News wrapped in laughter: Is this the future of current affairs journalism?

Who can follow these footsteps?
Who can follow these footsteps?
In an excellent op ed essay assessing the lasting value and meaning of Walter Cronkite to the world of journalism, Frank Rich wrote in The New York Times on 26 July 2009:

“What matters about Cronkite is that he knew when to stop being reassuring Uncle Walter and to challenge those who betrayed his audience’s trust. He had the guts to confront not only those in power but his own bosses. Given the American press’s catastrophe of our own day — its failure to unmask and often even to question the White House propaganda campaign that plunged us into Iraq — these attributes are as timely as ever.

“That’s why the past week’s debate about whether there could ever again be a father-figure anchor with Cronkite’s everyman looks and sonorous delivery is an escapist parlor game. What matters is content, not style. The real question is this: How many of those with similarly exalted perches in the news media today — and those perches, however diminished, still do exist in the multichannel digital age — will speak truth to power when the country is on the line? This journalistic responsibility cannot be outsourced to Comedy Central and Jon Stewart.”

I cannot agree more with the premise and arguments in this essay, which is well worth a careful, slow read by everyone, everywhere who cares for good journalism — either as practitioners or consumers (and in this media saturated age, don’t we all fall into one or both categories?).

At the same time, without detracting from the value of — and the crying need for — investigative, reflective and ‘serious’ journalism, I believe comedy and especially political satire play a key role today in analysing and critiquing politicians, businessmen and others whose decisions and actions impact public policy and public life.

Anchor, anchor, burning bright...
Anchor, anchor, burning bright...
Political satire is nothing new: it’s been around for as long as organised government. Over the centuries, it has manifested in many oral, literary or theatrical traditions, some more memorable and enduring – such as Gulliver’s Travels and Animal Farm. And for over a century, political cartoonists have been doing it with brilliant economy of words – as I have said more than once on this blog, they are among the finest social philosophers of our times.

In the age of electronic media, it’s only natural that the tradition of satire thrives on the airwaves and online. In fact, there is a rich and diverse offering of politically sensitive and/or active satire in the mainstream and online media that we can consider it a genre of its own. Some of it is so clever, authentic and appealing that we might momentarily forget that we are experiencing a work of satire.
Purists might decry this blurring of traditional demarcations between information, commentary and entertainment — but does that really matter?

When we survey the media and cultural scenes in our globalised world, we see things getting hopelessly entangled and mixed up everywhere. Nothing is quite what they seem – or claim – to be anymore. Content that is explicitly labelled as pure news and current affairs is looking more and more like entertainment. My friend Kunda Dixit, who edits the Nepali Times, says this is inevitable when the same mega corporations own both cartoon networks and news channels.

No news is good news -- for whom?
No news is good news -- for whom?
If the mainstream news organisations don’t quite live up to our expectations to gather, analyse and reflect on the current affairs of the day, we should at least be grateful that some comedians are stepping into that void. We must welcome, celebrate and wish their tribe would increase!

The rise and rise of political satire is also being chronicled and analysed. A new book tells us why we now have to take satire TV seriously — it turns out to be the bearer of the democratic spirit for the post-broadcast age. Titled Satire TV: Politics and Comedy in the Post-Network Era, the book is co-edited by Jonathan Gray, Jeffrey Jones and Ethan Thompson (NYU Press, April 2009).

Here’s the blurb introducing the book: “Satirical TV has become mandatory viewing for citizens wishing to make sense of the bizarre contemporary state of political life. Shifts in industry economics and audience tastes have re-made television comedy, once considered a wasteland of escapist humor, into what is arguably the most popular source of political critique. From fake news and pundit shows to animated sitcoms and mash-up videos, satire has become an important avenue for processing politics in informative and entertaining ways, and satire TV is now its own thriving, viable television genre. Satire TV examines what happens when comedy becomes political, and politics become funny.”

The book contains a series of original essays focus on a range of popular shows, from The Daily Show to South Park, Da Ali G Show to The Colbert Report, The Boondocks to Saturday Night Live, Lil’ Bush to Chappelle’s Show, along with Internet D.I.Y. satire and essays on British and Canadian satire. “They all offer insights into what today’s class of satire tells us about the current state of politics, of television, of citizenship, all the while suggesting what satire adds to the political realm that news and documentaries cannot.”

Let me summarise the news so far. Intentionally or otherwise, some news anchors and politicians are increasingly behaving like comedians. Meanwhile, a few professional comedians are talking serious politics and current affairs in a genre of media that is growing in popularity by the day.

Are you confused yet? Well, get used to it. This is the shape of things to come.

In such topsy-turvy times, we need more Jon Stewarts to puncture the bloated egos and images of not only elected and other public officials, but also of our larger-than-life news anchors, editors and media tycoons. I would any day have conscientious comedians doubling as social and political commentators than suffer shallow, glib newscasters trying to be entertainers. That’s what you call laughing for a good cause.

Parting thought: There is another dimension to satirising the news in immature democracies as well as in outright autocracies where media freedoms are suppressed or denied. When open dissent is akin to signing your own death warrant, and investigative journalists risk their lives on a daily basis, satire and comedy becomes an important, creative – and often the only – way to comment on matters of public interest. It’s how public-spirited journalists and their courageous publishers get around draconian laws, stifling regulations and trigger-happy goon squads. This is precisely what is happening right now in countries like Kenya and Sri Lanka, and it’s certainly no laughing matter. More about this soon.

Backgrounder:

The news as you never saw it before...
The news as you never saw it before...
The Daily Show with Jon Stewart, is an American late night satirical television programme, airing on Comedy Central, a cable/satellite channel. The half-hour long show is presented as a (fake) newscast. In their own words, the Daily Show team “bring you the news like you’ve never seen it before — unburdened by objectivity, journalistic integrity or even accuracy.” It “takes a reality-based look at news, trends, pop culture, current events, politics, sports and entertainment with an alternative point of view.”

The show premiered in July 1996, and was initially hosted by Craig Kilborn. Jon Stewart took over as host in January 1999, and made it more strongly focused on politics. In each show, anchorman Jon Stewart and his team of correspondents, comment on the day’s stories, employing actual news footage, taped field pieces, in-studio guests and on-the-spot coverage of important news events.

This is what the Wikipedia says: “The program has grown in popularity since Jon Stewart took over hosting, with organizations such as the Pew Research Center claiming that it has become a primary source of news for many young people, an assertion the show’s staff have repeatedly rejected. Critics, including series co-creator Lizz Winstead, have chastised Stewart for not conducting hard-hitting enough interviews with his political guests, some of whom he may have previously lampooned in other segments; while others have criticized the show as having a liberal bias. Stewart and other Daily Show writers have responded to both criticisms by saying that they do not have any journalistic responsibility and that as comedians their only duty is to provide entertainment.”

OK, The Daily Show may not be intentionally serious journalism, anymore than mainstream news channels are intentionally funny. But a significant number of American TV viewers and TV critics, as well as media researchers, have found the analysis and commentary to be highly insightful and incisive. It has won many awards including an Emmy and Peabody Award. It’s been on the cover of Newsweek for its outstanding elections coverage and serious journalism. It’s not to be laughed off easily.

After the Last Newspaper...
After the Last Newspaper...

Asia’s Other Eclipse: The one that doesn’t make TV news!

This multiple exposure image shows the various stages of the total solar eclipse in Baihata village, 30 kms from Guwahati, the capital city of the northeastern state of Assam on July 22, 2009. The longest solar eclipse of the 21st century cast a shadow over much of Asia, plunging hundreds of millions into darkness across the giant land masses of India and China. AFP PHOTO/ Biju BORO
This multiple exposure image shows the various stages of the total solar eclipse in Baihata village, 30 kms from Guwahati, the capital city of the northeastern state of Assam on July 22, 2009. The longest solar eclipse of the 21st century cast a shadow over much of Asia, plunging hundreds of millions into darkness across the giant land masses of India and China. AFP PHOTO/ Biju BORO

This century’s longest solar eclipsed moved across Asia on 22 July 2009, wowing scientists and the public alike. Asia’s multifarious media covered the solar eclipse with great enthusiasm and from myriad locations across the vast continent.

The path of the eclipse’s totality –- where the sun was completely obscured by the Moon for a few astounding minutes –- started in northern India. It then crossed through Nepal, Bangladesh, Bhutan, Myanmar and China, before heading out to the Pacific Ocean. Those who were lucky enough to be at the right place at the right time saw one of Nature’s most spectacular phenomena. It was certainly a sight to behold, capture on film, and cherish for a lifetime.

But many along the path missed this chance as clouds obscured the Sun. It’s the rainy season in much of Asia, where the delayed monsoon is finally delivering much-needed rain.

Eclipse watching in Taregna, Bihar, India - Photo: Prashant Ravi, BBC Online
Eclipse watching in Taregna, Bihar, India - Photo: Prashant Ravi, BBC Online
That’s what happened in Taregna, in the eastern Indian state of Bihar. The media had dubbed it the ‘epicentre’ of the solar eclipse, and estimated totality to be visible for at least three minutes and 38 seconds. Thousands who flocked to the village were disappointed when the clouds refused to budge. Nature doesn’t follow our scripts.

That didn’t deter some affluent Indians -– if the eclipse won’t come to them, they just went after it. They chartered an airplane to fly above the rain clouds to catch the once-in-a-lifetime eclipse. Each seat cost US Dollars 1,650.

It’s rarely that totality crosses through countries with such high human numbers as China and India. This time around, millions of people and thousands of journalists took advantage.

Some travelled long distances hoping to get the best view from the 200-km wide path of totality. Others watched it one of Asia’s many and cacophonous 24/7 TV news channels. The event had all the elements of a perfect television story: mass anticipation, eager experts and enthusiasts, occasional superstitions, uncertainties of weather and, finally, a stunning display of Nature’s raw power.

‘Darkness at Dawn!’ screamed a popular headline, referring to the eclipse causing a sudden ‘nightfall’ after the day had begun. Other superlatives like ‘Spectacle of the century’ and ‘A sight never to be missed’ were also widely used.

Myanmar Buddhist novices watch solar eclipse through the filters, in Yangon, Myanmar
Myanmar Buddhist novices watch solar eclipse through the filters, in Yangon, Myanmar
Solar eclipses are indeed a marvel of Nature, and the media’s excitement was justified. For once, it was good to see them devoting a great deal of airtime and print/web space for something that was not violent, depressing or life-threatening.

How I wish Asia’s media took as much interest in another kind of ‘eclipse’ that surrounds and engulfs us! One that does not end in minutes, but lasts for years or decades, and condemns millions to lives of misery and squalor.

Stories of poverty, social disparity and economic marginalisation are increasingly ‘eclipsed’ in Asia by stories of the region’s growing economic and geopolitical might.

The mainstream media in Asia –- as well as many outlets in the West — never seem to tire of carrying reports of Asia rising. Indeed, that is a Big Story of our times: many Asian economies have been growing for years at impressive rates. Thanks to this, over 250 million Asians have moved out of poverty during this decade alone. According to the UN’s Asian arm ESCAP, this is the fastest poverty reduction progress in history.

We see evidence of increased prosperity and higher incomes in many parts of developing Asia. Gadgets and gizmos –- from MP3 to mobile phones — sell like hot cakes. More Asians are travelling for leisure than ever before, crowding our roads, trains and skies. Lifestyle industries never had it so good. Even the current recession hasn’t fully dampened this spending spree.

World map proportionate to number of poor people in each country/region - from Atlas of the Real World
World map proportionate to number of poor people in each country/region - from Atlas of the Real World

But not everyone is invited to the party. Tens of millions of people are being left behind. Many others barely manage to keep up -– they must keep running fast just to stay in the same place.

National governments, anxious to impress their own voters and foreign investors, often gloss over these disparities. The poor don’t get more than a token nod in Davos. National statistical averages of our countries miss out on the deprivations of significant pockets of population.

For example, despite recent gains, over 640 million Asians were still living on less than one US Dollar a day in 2007 according to UN-ESCAP. Three quarters of the 1.9 billion people who lack safe sanitation are in Asia — that’s one huge waiting line for a toilet!

On the whole, the UN cautions that the Asia Pacific region is in danger of missing out the 2015 target date for most Millennium Development Goals – the time-bound and measurable targets for socio-economic advancement that national leaders committed to in 2000.

The plight of marginalised groups is ignored or under-reported by the cheer-leading media. For the most part, these stories remain forever eclipsed. Except, that is, when frustrations accumulate and blow up as social unrest, political violence or terrorism. Even then, the media’s coverage is largely confined to reporting the symptoms rather than the underlying social maladies.

Indonesian children look up through x-ray film sheets to watch a solar eclipse in the sky in Anyer Beach, Banten province, Indonesia
Indonesian children look up through x-ray film sheets to watch a solar eclipse in the sky in Anyer Beach, Banten province, Indonesia
“Half the children in South Asia go to bed hungry every night, but the covers of our news magazines are about weight loss parlors,” says Kunda Dixit, Chief Editor of The Nepali Times.

As he noted in a recent essay: “Maternal mortality in parts of Nepal is nearly at sub-Saharan levels, but we are obsessed with politics. Hundreds of cotton farmers in India commit suicide every year because of indebtedness, but the media don’t want to cover it because depressing news puts off advertisers. Reading the region’s newspapers, you would be hard-pressed to find coverage of these slow emergencies.”

P N Vasanti, Director of the Delhi-based Centre for Media Studies which monitors the leading newspapers and news channels in India, laments how “development” issues such as health, agriculture and education are not even on the radar of popular news sources. Her conclusion is based on a content analysis of the six major Indian news channels during the run-up to the recent general election in India.

I have come across similar apathy in my travels across Asia trying to enhance television broadcasters’ coverage of development and poverty issues. As one Singaporean broadcast manager, running a news and entertainment channel in a developing country, told me: “I don’t ever want to show poor people on my channel.”

Don’t get me wrong. Trained as a science journalist, I can fully appreciate the awe and wonder of a solar eclipse. For years, I have cheered public-spirited scientists who join hands with the media to inform and educate the public on facts and fallacies surrounding these celestial events.

But there are more things in heaven and earth, than are dreamt of in our mainstream media’s breathless coverage of the march of capital. Journalists and their gate-keepers should look around harder for the many stories that stay eclipsed for too long.

* * * * * *

Shorter version of the above comment was published by Asia Media Forum on 23 July 2009

Full length version appeared on OneWorld.Net on 23 July 2009

Reprinted in The Nepali Times, 24 July 2009

Waiting for his long eclipse to end...
Waiting for his long eclipse to end...

Lights, Camera, Apollo: Did NASA and Hollywood co-produce Moon Landings?

Is this how it really happened? Just kidding!
Is this how it really happened? Just kidding!
When NASA announced last week that they were working with a leading digital imaging company in Hollywood to remaster the original Apollo 11 Moon walk video footage, I told myself: that’s one more cannon to the conspiracy theorists!

Everyone would welcome a quality improvement in those murky, grainy moving images capturing humanity’s grand achievement. But the choice of Lowry Corporation, best known for restoring old Hollywood films, could fuel the fire of conspiracy theorists who argue that the entire Moon landing was faked by NASA with the connivance and participation of Hollywood. They believe that the entire Apollo programme – that landed people on the moon six times between 1969 and 1972 – was staged on a movie set or secret military base.

This link didn’t bother Richard Nafzger, the NASA engineer who oversaw television processing at the ground-tracking sites during the Apollo 11 mission, and now involved in their restoration. “This company is restoring historic video. It mattered not to me where the company was from,” Nafzger was quoted as saying.

Technically and officially, NASA is right. The US space agency has always dismissed the conspiracy theorists, and not spent much time discussing the outrageous idea. As it says on NASA website: “The Apollo Moon landings were among the most completely documented and observed events in history. Moon rocks have been examined by scientists from all over the world, not just the U.S. Video special effects were in their infancy in the late 60’s so that faking a landing on the Moon would probably have been more difficult than actually going there, and it seems highly unlikely that the hundreds or even thousands of people who would have had to be involved in such a conspiracy would have kept it a secret for so long.”

In another place, NASA website says Moon rocks and common sense prove Apollo astronauts really did visit the Moon.

Err, Wasn't Spielberg only 23 at the time...?
Err, Wasn't Spielberg only 23 at the time...?
Independent scientists point out that it would be impossible for tens of thousands of NASA employees and Apollo contractors to keep such a whopping secret for almost four decades. Tell that to those who are deeply suspicious of anything to do with governments, who historically don’t have the best record for transparency and full disclosure!

So the conspiracy theory lingers. Like many other crazy ‘theories’, it has spread rapidly with the growth of the Internet. It’s really an old one: even at the time Apollo astronauts landed on the Moon, a few people refused to believe it as it apparently conflicted with their religious beliefs.

The Moon Hoax, as it’s popularly called, accuses NASA of manufacturing, destroying, or tampering with evidence — including photos, telemetry tapes, transmissions, and rock samples; and that the deception continues to this day. These theorists concede that the Apollo launches did take place. But instead of going to the Moon, which they say was technologically impossible at the time, the astronauts just orbited the Earth for a few days while NASA carefully fed the media with manufactured images. And then they returned to a heroes’ welcome!

Before we proceed, let’s agree that there is independent, verifiable and irrefutable evidence that the Moon landings did take place. Here are a few online sources for details:
Bad Astronomy website by Phil Plaits
Did We Really Land on the Moon? Suggestions for Science Teachers from Rational Inquiry
Wikipedia entry: collaborative discussion with multiple sources cited
Clavius.org website

My curiosity in conspiracy theories stems from my interest in popular culture. In this instance, I’m intrigued to note how moving images have fuelled the Moon Hoax theory in a number of ways. A cornerstone in the doubters’ argument is that NASA’s photos and videos from the moon contained ‘suspicious anomalies’ (all of which, by the way, have been satisfactorily explained by scientists.)

Superb entertainment, but it was just that...
Superb entertainment, but it was just that...
Some believe that these theories inspired the 1978 movie Capricorn One, where NASA fakes a Mars landing on a military base on Earth, and then goes to desperate lengths to cover it up. It’s entirely possible that some people can’t discern fact from fiction. Or why allow facts to get in the way of a damn good story?

In 1980, the Flat Earth Society was one of the first to accuse NASA of faking the Moon landings, arguing that these events were actually staged in Hollywood studios and based on a script written by Arthur C. Clarke! Another group suggested that acclaimed film director Stanley Kubrick, who co-wrote with Clarke the classic movie 2001: A Space Odyssey, was strong-armed into shooting much of the Apollo footage.

Sir Arthur Clarke, with whom I worked for over 20 years, used to laugh these off. He’d enjoyed a ring side seat when he joined Walter Cronkite in covering Apollo 11 and later missions for CBS News.

At one point in the early 1990s, he wrote to the NASA Administrator, with his tongue firmly in his cheek, saying: “Dear Sir, On checking my records, I see that I have never received any payment for this work. Could you please look into this matter with some urgency? Otherwise, you will be hearing from my solicitors, Messrs Geldsnatch, Geldsnatch and Blubberclutch.”

Of course, he never received – nor expected – a reply. But when media reports about this appeared, some with no sense of humour considered it further ‘proof’ of a cover-up!

And here’s another connection: Peter Hyams, who directed Capricorn One, went on to direct the movie adaptation of Arthur C Clarke’s 2010: Odyssey Two, which was released in 1984.

More seriously, in later years Sir Arthur was concerned that at one point a few years ago, millions of Americans harboured doubts whether the Moon landings actually took place. That indicated a failure of the education system to produce people with critical thinking abilities, he said.

The conspiracies received a boost when, on 15 February 2001, the Fox News TV network aired
Conspiracy Theory: Did We Land on the Moon?. Hosted by X-Files actor Mitch Pileggi, this hour-long, sensational documentary peddled what it called eerie “inconsistencies” in NASA’s Apollo images and TV footage. Among them: no blast craters are visible under the landing modules; shadows intersect instead of running parallel, suggesting the presence of an unnatural light source; and a planted American flag appears to ripple in a breeze although there’s no wind on the moon.

It concluded that the whole Apollo Moon landings were faked in the Nevada desert because, cccording to the conspiracy theorists, NASA did not have the technical capability of going to the Moon, but pressure due to the Cold War with the Soviet Union forced them to fake it. Fox TV did preface the programme with a notice saying: “The following programme deals with a controversial subject. The theories expressed are not the only possible interpretation. Viewers are invited to make a judgement based on all available information.” But skeptics felt Fox didn’t do enough to provide a minimum level of balance in their discussion.

Warning: This is a funny cartoon and not meant to be taken seriously
Warning: This is a funny cartoon and not meant to be taken seriously
The documentary’s ‘evidence’ has since been refuted point by point. NASA has also dismissed the documentary’s claims. It prompted Sir Arthur Clarke to protest to his long-time friend Rupert Murdoch, owner of the Fox TV network, for peddling unscientific nonsense.

Rather than being a ‘true believer’, Fox TV may have been trying to boost its audience ratings. But others in the moving images industry apparently take the matter very seriously. Among them is the film-maker Bart Sibrel. His aggressive interview tactics once provoked astronaut Buzz Aldrin (second man to walk on the Moon) to punch him in the face in a 2002 encounter.

“I don’t want to call attention to the individuals who are trying to promote and shuffle off this hoax on people,” Aldrin told CNN in a recent interview. “I feel sorry for the gullible people who’re going to go along with them. I guess it’s just natural human reaction to want to be a part of ‘knowing something that somebody doesn’t know.’ But it’s misguided. It’s just a shame.”

One of the strongest rebuttals of the Moon hoax on TV has come from the Mythbusters series of popular science programmes produced by Beyond Television Productions, originally for the Discovery Channel. The series features special effects experts Adam Savage and Jamie Hyneman, who use basic elements of the scientific method to test the validity of various rumors, myths, movie scenes, internet videos and news stories in popular culture.

In August 2008, they tackled a number of pervasive myths associated with the Moon landing, debunking them one by one. To film the episode, Adam, Jamie and the rest of the Mythbusters team visited the NASA Marshall Space Flight Center in Alabama. A team of Marshall scientists helped the Mythbusters with several of their tests. Here are two excerpts:

Mythbusters probe the ‘Moonlanding photo hoax’

Mythbusters investigate ‘Moonwalk hoax’:


Read Space.com coverage about how Mythbusters busted the Moon Hoax.

Read Popular Mechanics coverage on the Mythbusters exposure

As the 40th anniversary of the first Moon landing passes, the scientific community and rationalists will have to make some hard choices. How much more time and energy must they expend countering such wildly fanciful theories and fantasies? In a world that still has a (dwindling?) number of people who believe in more ancient concepts like the Flat Earth theory, is it really surprising that the Space Age would inspire its own share of modern-day myths?

No matter what the scientists say and how overwhelming the evidence is, conspiracy theories will always believe what they want. Often their convictions border on a blind faith – and as Arthur C Clarke was fond of saying (in relation to religions), one definition of faith is ‘believing in what you know isn’t true!’.

In a pluralistic world, people choose what to believe in
In a pluralistic world, people choose what to believe in
Then there is simple demographics. The total world population in 1969 was 3.6 billion. Today, it has surpassed 6.7 billion. This means nearly half of the people alive today were not even born when Neil and Buzz stepped on to the Moon. At 43, even I have only a headline memory of Apollo 11, even if it’s a strong one.

NASA itself is well aware of this. “As the number of people who were not yet born at the time of the Apollo program increases, the number of questions [about the moon landings] also may increase,” NASA said in a statement on the eve of the anniversary. “Conspiracy theories are always difficult to refute because of the impossibility of proving a negative.”

Perhaps what the Moon Hoax debate really needs is what Sir Arthur Clarke once proposed as a response to the obsession with UFOs and alien abductions: a decade or so of benign neglect. Conspiracy theorists and myth-makers thrive on counter-arguments and debate. When they don’t get it for long enough, they’ll probably run out of steam.

Meanwhile, networks like Fox News should stick to making entertainment programming that is labeled as such. Who can find fault with creations like The Simpsons?

Walter Cronkite (1916 – 2009): And that’s the way it was…

Walter Cronkite (1916 - 2009): The man who ruled American airwaves
Walter Cronkite (1916 - 2009): The man who ruled American airwaves

Walter Cronkite, the broadcast journalist and newscaster who redefined television news of his generation, has just signed off for the very last time. A leading light in the history of moving images is gone. What a light…and what a voice.

The New York Times reported the loss as its front page lead: “Walter Cronkite, who pioneered and then mastered the role of television news anchorman with such plain-spoken grace that he was called the most trusted man in America, died Friday at his home in New York. He was 92.”

Cronkite was best known as anchorman for the CBS Evening News for 19 years (1962–81). He was at the helm at a time when television became the dominant news medium of the United States. His influence spread well beyond one network, one medium and one generation.

America's favourite uncle...
America's favourite uncle...
Danny Schechter, the News Dissector and head of MediaChannel.org, said in a tribute: “He figuratively held the hand of the American public during the civil rights movement, the space race, the Vietnam war, and the impeachment of Richard Nixon.”

His own former network, CBS, noted in a tribute: “Known for his steady and straightforward delivery, his trim moustache, and his iconic sign-off line – ‘That’s the way it is’ – Cronkite dominated the television news industry during one of the most volatile periods of American history. He broke the news of the Kennedy assassination, reported extensively on Vietnam and Civil Rights and Watergate, and seemed to be the very embodiment of TV journalism.”

The New York Times report added: “On the day President John F. Kennedy was assassinated, Mr. Cronkite briefly lost his composure in announcing that the president had been pronounced dead at Parkland Memorial Hospital in Dallas. Taking off his black-framed glasses and blinking back tears, he registered the emotions of millions.”

Walter Cronkite announces death of President John F Kennedy: 22 November 1963

He is especially remembered for publicly opposing the Vietnam War. In 1968, he traveled to Vietnam, where he called the war a stalemate and advocated a negotiated peace. “If I’ve lost Cronkite, I’ve lost middle America,” President Lyndon B. Johnson said after seeing the broadcast, according to Bill Moyers, an aide to the president at the time.

In July 1969, Cronkite anchored the historic 32-hour CBS broadcast that covered the first Moon landing, which became the most widely watched live broadcast event worldwide up to that time. When Neil Armstrong stepped on the moon, Cronkite exclaimed, “Oh, boy!” — another rare show of emotion for the leading anchorman of his era who chose to keep his opinions separate from the news he covered and presented.

Cronkite missed the 40th anniversary of Apollo only by a few days. He will be sadly missed when astronauts and space buffs mark the event.

In this excerpt from for a 4-hour interview filmed for the Archive of American Television in 1998, Cronkite explains the origin of “That’s the way it is”– his signature sign-off:

New York Times has compiled some of his most memorable TV News moments.

The true professional he was, he never retired. Long after leaving CBS News, he remained fully active, engaged and supportive of good journalism in the United States and around the world. He lent his name to educational and charitable causes nurturing investigative journalism.

Danny Schechter writes in his blog: “In his later years, Walter Cronkite abandoned the pretense of only being above the fray and started speaking out as an internationalist for arms control and world federalism, and on many other global issues. He supported progressive causes but never too blatantly. He was very conscious of his image and reputation and identification with the media and power elite. He lived up the street from the United Nations and was often a speaker at UN events.”

Reproduced in full below is the endorsement Walter Cronkite gave our friends at MediaChannel.org, an online media activist group that keeps the spotlight on the media. In the dark during our own war, and in the days since the war ended, I have often found solace, inspiration and courage in his words.

* * * * * *

Walter Cronkite On The Media­ And The MediaChannel.


Good evening, I’m Walter Cronkite. I really wanted to be with you in person tonight for Globalvision New Media’s launch of the new Internet site the Media Channel, but unfortunately I was called out of the country. Yet the issues that led to the creation of this unique global resource, and the crisis that’s facing all of us who work in and care about journalism and the media, are so profound that I simply felt compelled to tape this message so that you would know that I am with you in spirit at least.

As you know, I’ve been increasingly and publicly critical of the direction that journalism has taken of late, and of the impact on democratic discourse and principles. Like you, I’m deeply concerned about the merger mania that has swept our industry, diluting standards, dumbing down the news, and making the bottom line sometimes seem like the only line. It isn’t and it shouldn’t be.

We report, you decide...
We report, you decide...
At the same time, I’m impressed that so many other serious and concerned people around the world are also becoming interested in holding media companies accountable and upholding the highest standards of journalism.

The Media Channel will undoubtedly be worth watching and taking part in. I am intrigued by its potential, and its global reach. The idea that so many leading groups and individuals around the whole world have come together to share resources and information about a wide range of media concerns is very promising, and I urge you to make the Media Channel your media ‘bookmark’ and your portal to the Internet.

I’m particularly excited about one aspect of the Media’s Channel’s work: its encouragement to people inside the media to speak up ­to speak out about their own experiences. Corporate censorship is just as dangerous as government censorship, you know, and self-censorship can be the most insidious form of pulling punches. Pressures to go along, to get along, or to place the needs of advertisers or companies above the public’s need for reliable information distort a free press and threaten democracy itself.

I’m pleased that the Media Channel opens an immediately available resource for media whistle-blowers. Anonymity will be protected, of course­ if their stories check out, of course. And, of course, are backed up with the facts.

We have all been supportive for years of dissidents around the world who take great risks to stand up for what they believe in. But here at home, in our own industry, we need to make it possible for people to speak out when they feel they’ve been wronged, even if it means shaming newsrooms to do the right thing. Journalists shouldn’t have to check their consciences at the door when they go to work for a media company. It ought to be just the reverse.

As I’ve said on other occasions, the strength of the American system is possible and can be nurtured only if there is lively and provocative dissent. In a healthy environment dissent is encouraged and considered essential to feed a cross-fertilization of ideas and thwart the incestuous growth of stultifying uniformity.

We need to encourage and support those among us who face either overt or covert threats­ or even a more subtle absence of encouragement to search out the truth. We all know that economic pressures and insecurities within news organizations have reduced the scope and range of investigative reporting. Sometimes projects are spiked with just a simple phrase: “It’s not for us.”

We’re always ready to speak out when journalists are at risk. But today we must speak out because journalism itself is at risk. That’s why I’m speaking out and reaching out to you tonight, to tell you that I like the idea of the Media Channel and want to encourage your participation.

And that’s the way it is.

Walter Cronkite interviews President Kennedy - Photo courtesy Associated Press
Walter Cronkite interviews President Kennedy - Photo courtesy Associated Press

Nollywood rising: Low cost, high volume film industry entertains Africa

Lights, camera...budget action! Image courtesy 'This Is Nollywood'
Lights, camera...budget action! Image courtesy 'This Is Nollywood'
Here’s a general knowledge question: Everyone knows India’s Bollywood is the world’s largest producer of movies (by number). Which country’s movie industry comes second?

If you said Hollywood, that’s a dated answer. America’s movie industry used to be the second largest in the world — until an unlikely contender turned up from…Nigeria!

India remains the world’s leading film producer but Nigeria is closing the gap after overtaking the United States for second place, according to a global cinema survey conducted by the UNESCO Institute for Statistics (UIS).

Bollywood produced 1,091 feature-length films in 2006 compared to 872 productions (in video format) from Nigeria’s film industry, commonly referred to as Nollywood. In contrast, the United States produced 485 major films.

The three heavyweights were followed by eight countries that produced more than 100 films: Japan (417), China (330), France (203), Germany (174), Spain (150), Italy (116), South Korea (110) and the United Kingdom (104).

Nigerian filmmakers rely on video instead of film to reduce production costs. And as the survey points out, Nigeria has virtually no formal cinemas. About 99% of screenings occur in informal settings, such as “home theatre”.

This is Nollywood
This is Nollywood
The UNESCO survey reveals another key element of the Nigerian success story: multilingualism. About 56% of Nollywood films are produced in Nigeria’s local languages, namely Yoruba (31%), Hausa (24%) and Igbo (1%). English remains a prominent language, accounting for 44%, which may contribute to Nigeria’s success in exporting its films.

Nollywood’s rising has been chronicled in a 2007 documentary by Franco Sacchi and Robert Caputo. Called This is Nollywood, it tells the story of the Nigerian film industry – a revolution enabling Africans with few resources to tell African stories to African audiences. Despite all odds, Nigerian directors produce between 500 and 1,000 movies a year. The disks sell wildly all over the continent – Nollywood actors have become stars from Ghana to Zambia.

Says Zambia-born director Franco Sacchi: “When I first read about Nigerian directors producing hundreds of feature-length films with digital cameras, a week, and a few thousand dollars, I found the subject irresistible. Here was not only a rare positive story about Africa, but one that embodied the egalitarian promise of digital technology—anybody can make a movie. And Nollywood was virtually unknown.”

This is Nollywood takes us behind the sets and scenes in one Nigerian movie being made on the cheap — and fast. Acclaimed director Bond Emeruwa sets out to make a feature-length action film in just nine days. Armed only with a digital camera, two lights, and about $20,000, Bond faces challenges unimaginable in Hollywood and Bollywood.

Emeruwa says: “We are telling our own stories in our own way, our Nigerian way, African way. I cannot tell the white man’s story. I don’t know what his story is all about. He tells me his story in his movies. I want him to see my stories too.”

Watch This is Nollywood: Movie Trailer

I then came across this TED Talk by Franco Sacchi, where he takes us through Nollywood (at the time he gave his talk, the world’s third largest and now second only to Bollywood). He talks about ‘guerrilla film-making’ and brilliance under pressure from crews that can shoot a full-length feature in a week.

Welcome to Nollywood is another 2007 documentary film, directed by Jamie Meltzer, that looked at the Nigerian film industry. Its findings were similar to those of This is Nollywood. Traveling to the country’s chaotic capitol, Lagos, Meltzer spent ten weeks following three of Nigeria’s hottest directors, each different in personality and style, as they shot their films about love, betrayal, war, and the supernatural.

At around US$250 million per year (and rising), Nollywood’s capital outlay is far below that of Hollywood and Bollywood. For perspective, that’s a bit less than what it cost to make Spiderman 3 in 2007 (budget: US$ 258 million) — the second most expensive film made. See list of most expensive Hollywood films.

Telling their own stories....
Telling their own stories....
But what it lacks in capital, Nollywood more than makes up in numbers and mass appeal. As the Wikipedia notes, Nigerian directors adopt new technologies as soon as they become affordable. Bulky videotape cameras gave way to their digital descendents, which are now being replaced by HD cameras. Editing, music, and other post-production work is done with common computer-based systems.

As Colin Freeman wrote in the Daily Telegraph, UK: “While the likes of Serpent in Paradise and Evil Finger may not be as slick as their Hollywood counterparts, they offer one thing that the likes of George Clooney and Brad Pitt can never provide: characters and stories with which an African audience can identify.”

And according to The Economist, it all started in 1992, when Kenneth Nnebue, a Nigerian trader based in Onitsha, was trying to sell a large stock of blank videocassettes he had bought from Taiwan. He decided that they would sell better with something recorded on them, so he shot a film called “Living in Bondage” about a man who achieves power and wealth by killing his wife in a ritualistic murder, only to repent later when she haunts him. The film sold more than 750,000 copies, and prompted legions of imitators.

The rest, as they say, is now Nollywood history.

Read my August 2007 blog post: “If we don’t tell our stories, no one else will”

Michael Jackson: A tale of two moonwalks (and a ‘Thank You’ from the Ayatollahs)

While Apollo astronauts conquered the Moon, Michael Jackson took over the Earth...
While Apollo astronauts conquered the Moon, Michael Jackson took over the Earth...

What a pity that Michael Jackson missed the 40th anniversary of the first Apollo moonwalk by only a few weeks.

He was only 10 when Apollo 11’s Neil Armstrong took that historic first lunar step on July 20, 1969 and was probably among the 500 million people — the largest TV audience the world had known at that time — who watched it live. Fourteen years later, Jackson would invent his own kind of ‘moonwalk’.

First performed for his song ‘Billie Jean’ on a U.S. TV show in March 1983, Jackson’s dance technique that gives the illusion of the dancer stepping forward while actually moving backward gained worldwide popularity and became his signature move.

Like that historic ‘moonwalk’ 40 years ago, Jackson’s untimely death on June 25, 2009 created ripples that was felt worldwide. News of his sudden death crashed some news or social networking websites, and stalled others. Even the mighty Google, now the world’s largest media operation, slowed down; Google News was inaccessible for a while.

This is the opening of my latest op ed essay, inspired by the media and public reactions to Michael Jackson’s sudden death. Titled ‘King of Pop Moonwalks to Online Immortality’, it has just been published by the Asian Media Forum website.

I must admit that I’m more a fan of the original Apollo moonwalk than Michael’s version. I was three and a half years when the first Moon landing happened, which remains my earliest childhood memory that can be traced to a specific date.

Moonwalking all over the news - Cartoon © 2009 Creators Syndicate
Moonwalking all over the news - Cartoon © 2009 Creators Syndicate
All the same, as an observer of media and popular culture trends, I have always been interested in the Michael Jackson phenomenon. The crux of my new essay is captured in this para: “He was not the world’s first mega-star — in the zenith of their careers, the Beatles and Elvis Presley were similar globalised cultural icons. But two waves of communication technology, arriving in quick succession, propelled Jackson to unprecedented heights in popular culture: satellite television and the Internet.”

I look back at how these twin technologies transformed far-away Jackson into a local icon across Asia. I also recall a 2001 documentary named Michael Jackson Comes to Manikganj. Directed by Indian journalist Nupur Basu, it probed how far and wide satellite television was influencing and impacting culture, society and even politics of South Asia. (Full disclosure: I was interviewed on the film, along with nearly two dozen other South Asians.)

Read Nupur Basu’s own recent recollections of how she came across Michael Jackson in remote parts of South Asia, courtesy satellite TV.

The essay ends noting how Jackson could not quite ride the Internet wave the way he did the satellite TV wave. I share my thoughts on how the world’s online population — now over 1.5 billion people according to one estimate — reacted to the news that King of Pop was no more.

The news created a data tsunami of its own on the web, which incidentally – and half the world away – provided a much need respite for the Ayatollahs of Iran…Read the full essay and find out why!

Read earlier blog post: 26 June 2009: Michael Jackson (1958-2009): Mixed celebrity, entertainment and good causes

Tabloid science maybe imperfect, but it’s still better than no science coverge!

WCSJ London

Raised on popular culture, I have always been an admirer of tabloid journalism – which means using popular formats to reach out to a mass audience in newspapers or broadcasting. There’s nothing inherently wrong with this: we might even argue that the tabloid approach is the only way to achieve truly mass media (with all else being niche media reaching to smaller demographic groups).

So I was delighted to be on a panel with two leading British tabloid journalists and a popular radio host from South Africa during the 6th World Conference of Science Journalists held in London from June 30 – July 2, 2009.

We had to address this question: Does science coverage in the media need to be highbrow?

My own, personal answer is NO — it need not be! And I’ve spent a good part of my two decades of work in the media experimenting and showing that communicating science can be fun — both for us communicators and our audiences.

But I pointed out that science is still being covered in sections of Asian media in the more traditional, classical way, just like science itself is still an elitist pursuit in many of our societies.

L to R: Paul Sutherland, space correspondent of The Sun, UK; Christina Scott, radio and web journalist, South Africa; David Derbyshire, Environment editor, The Daily Mail, UK; Nalaka Gunawardene, Director/CEO, TVE Asia Pacific
L to R: Paul Sutherland, space correspondent of The Sun, UK; Christina Scott, radio and web journalist, South Africa; David Derbyshire, Environment editor, The Daily Mail, UK; Nalaka Gunawardene, Director/CEO, TVE Asia Pacific

I said: “We might call this coverage ‘broadsheet approach’ in print; or ‘bluechip documentary’ format on television. And they are both unsustainable! They are also endangered in these hard times for the mainstream media in most economies.

“So going the tabloid path is a practical and pragmatic way to deliver science stories and science information to a mass audience or readership. We’re doing it in different ways in the Asian media!”

In my remarks, I gave some examples where science is jazzed up (rather than dumbed down) for popular consumption on Asian television. For example, how solar and lunar eclipses provide fodder for endless stories on our numerous news channels. Such coverage, fleeting and superficial as it might often be, takes the wonders of science and Nature to more people than anyone else can.

I argued that the path to the mass audiences in Asia is through news, sports and entertainment programming. We have our own niche, factual channels – Discovery, National Geographic, Animal Planet and their local equivalents. They have a loyal but small audience. They do excellent work. But where numbers are concerned, they cannot – yet! – compete with the outreach and appeal of broadcast radio, TV and newspapers. Neither can the online and mobile media, even though their outreach is growing fast.

Things don’t always go right, however. Doing wall-to-wall coverage of news demands producers and reporters to tackle a variety of topics and subjects — including specialised science stories. Some handle this better than others. In their race for ratings and revenue, a few ‘dress up’ the stories a bit too much.

Television science: aspiration or reality?
Television science: aspiration or reality?
A good example was how some Indian news channels handled the so-called ‘Big Bang experiment’ in September 2008, when the Large Hadron Collider (LHC) was commissioned. The mega-science experiment was interesting in its own right, but it wasn’t apparently exciting enough for at least two channels — Aaj Tak and India TV. Their coverage running up to the event speculated about its “catastrophic effect on the world” – effectively end of the world.

Their coverage caused panic, which led to at least one attributable death. This prompted the Indian Ministry of Information and Broadcasting to caution the channels for spreading “misinformation, fear and horror” among viewers. It advised the channels to exercise restraint in presenting such issues.

I call this the ’24/7 TV Deficit’ in Asian broadcasting. The long term response to this is to invest in training and capacity building of journalists and producers already working in the media. For the most part, they learn on the job, making mistakes on the air. This is far from ideal.

Here’s how I summed up: ‘Tabloid science coverage’ – in print or broadcast – may be imperfect in some ways. But our choice is either that, or nothing. Our challenge is to make the process and product better as we go along.

We urgently need to unleash scientific knowledge and understanding in matters of public interest and public policy. We can’t afford the ALL or NOTHING approach.

Media extinction postponed in Asia…or last hurrah of ‘mediasaurus’?

WCSJ London

Journalists always love a crisis for its news value. But they’d prefer such crises to be happening to someone else, and not to themselves. Right now, however, mainstream media (MSM) are hit by their own crisis – one that threatens their very survival. Their old business models are crumbling in the face of online media, and their advertisers are moving away as fast as their audiences do.

This crisis dominated many discussions at the 6th World Conference of Science Journalists held in London from June 30 – July 2, 2009. No less than the editor of the Scientific American cautioned that a mass extinction event was imminent – one that can wipe out many MSM players large and small.

The crisis is real, no doubt — but it’s not evenly spread across the media or around the world. Despite being a world conference, what we heard most frequently and emphatically was the version of the western, mainly English language media. So when I had a chance to talk — during a session on Does science need to be highbrow? — I spent a couple of minutes giving the other side of the news.

Here’s part of what I said:

All news is not doom and gloom...
All news is not doom and gloom...
We’ve heard a lot of doom and gloom at this conference about the state of mainstream media. We empathise with our journalist colleagues affected by both economic downturn and audience migration to online media. The situation is somewhat different in many parts of Asia, where there is still vibrancy in newspapers, radio and television industries. I realise this is a sweeping generalisation, but the media industry’s statistics suggest this.

According to the World Association of Newspapers (WAN):
• 8 of the world’s 10 largest circulating, paid-for daily newspapers are in Asia.
• The largest national newspaper markets are in China, India and Japan — the United States is a distant fourth.
• While readers are abandoning newspapers in North America and Europe, paid-subscriptions in Asia’s grew by nearly 5% in 2008.
• In India alone, 11.5 million new newspaper readers were added in 2008.

Some say Asia is enjoying what may be the world’s last great newspaper boom. This is fuelled by a confluence of factors – among them:
• growing literacy rates and rising educational levels;
• rising middle classes many of who consider buying a daily newspaper at home as a sign of prosperity; and
• media reforms in some countries which have liberalised the sector, allowing local and foreign companies to enter the media market.

Similar trends are seen in radio and television broadcasting, where there has been an explosion of channel numbers in the past two decades. All this presents challenges AND opportunities for covering science.

What does all this mean? Is the Asian media boom the exception that does not prove the rule? Or is the mass extinction of mainstream media going to hit Asia just a bit later? In that case, are we now seeing the last hurrah of the mediasaurus — to use a term that was first coined by the American writer Michael Crichton, best known for his novel Jurassic Park? He anticipated the current crisis in the media back in 1993, in an essay he wrote in Wired magazine, titled “Mediasaurus“.

Adapting to survive?
Adapting to survive?
Naturally, the industry does not like to acknowledge it is doomed. Predicting the death of newspapers “seems to have reached the level of a new sport,” says Gavin O’Reilly, President of the World Association of Newspapers. He told the ‘Power of Print’ Conference in Barcelona, Spain, in May 2009: “That this doom and gloom about our industry has largely gone unanswered is, to me, the most bizarre case of willful self-mutilation ever in the annals of industry. And it continues apace, with commentators failing to look beyond their simple rhetoric and merely joining the chorus that the future is online, online, online, almost to the exclusion of everything else. This is a mistake. This oversimplifies a rather complex issue.”

It’s complex alright, and what happens to the larger media industry would determine how and where science can be covered in the media. In our session, I went on to discuss the prospects for covering science and technology in the currently numerous – and very cacophonous! – media in South and Southeast Asia. A separate blog post covers that part of my remarks.

Mediasaurus, prepare for the Mass Extinction Event!

WCSJ London

“There is soon going to be a mass extinction event for the media (as we know it) – it’s triggered by the spreading of online media, and accelerated by the economic recession. Very few media organisations will survive…”

This sobering prognosis was offered by John Rennie, editor-in-chief of Scientific American during the
6th World Conference of Science Journalists held in London last week.

John Rennie (photo courtesy Yale University)
John Rennie (photo courtesy Yale University)
He added: “Only some very large media organisations and a few really small ones will be able to withstand this mass extinction.”

He then posed the critical question to the several hundred journalists, editors and broadcasters from all over the world: does the rest of us deserve to survive?

He wasn’t so sure – no media organisation, however large or prestigious it may be, and how deep its pockets are, can carry on business as usual amidst this transformative event. In other words, adapt fast – or go the way of the dinosaurs…

It’s probably time for editors to redefine what constitutes science news, he said. “We should move away from the current model of reporting the ‘big paper of the week’.”

Calling such news the ‘low-hanging fruit’, he challenged his peers: “We need to be better than that. Good bloggers can now match us in most of our routine work. So how and where do professional journalists add value?”

We can always depend on Rennie to sum up complex issues in an interesting soundbite or two. My blog post from the previous WCSJ in Melbourne, where he talked (joked) about Vatican condoms and global warming, has drawn consistently high levels of visitor interest since.

Strangely symbolic? WCSJ 2009 delegates were entertained at London's Natural History Museum...around the skeleton of a Diplodocus!
Strangely symbolic? WCSJ 2009 delegates were entertained at London's Natural History Museum...around the skeleton of a Diplodocus!

He didn’t actually use the term ‘mediasaurus’, but clearly his remarks tally with what the American writer Michael Crichton had anticipated as far back as 1993, in a landmark essay titled “Mediasaurus“. In this essay, written for the then newly launched Wired magazine, he prophesied the death of the mass media — specifically the New York Times and the American commercial TV networks.

“To my mind, it is likely that what we now understand as the mass media will be gone within ten years. Vanished, without a trace,” he wrote. Building on his credentials as the author of a best-seller on dinosaurs, Crichton called this endangered beast ‘mediasaurus’.

As later events showed, Crichton foresaw the trend ahead of most people, but didn’t get the timeline right. He was off by a few years — but only a few.

John Rennie is only the seventh editor in chief in the 164-year history of Scientific American magazine. Since his appointment in late 1994, he has been the executive force behind the modernization and reinvigoration of this great publishing institution. So it seems that he is at least trying to prepare his own publication for the coming mass extinction event…

Why can’t researchers just pay the media to cover their work?

WCSJ London
“Why can’t researchers pay media to cover their work?”

This was the question asked by one African editor participating in the 6th World Conference of Science Journalists held in London last week. He raised it during a luncheon session titled ‘Friendship or Friction: How the media relates to the research community’ organised by the UK Department for International Development (DFID).

The question was asked in apparent sincerity and seriousness. Since media space/time is limited, and different groups and interests are competing to get in, he reasoned, why can’t research budgets include a legitimate allocation for buying newspaper space or radio/TV air time.

Luckily, good sense prevailed and the suggestion was gently cast aside by the moderator. Participants felt such a practice, if allowed, could seriously distort both the news values of media organisations and their public service brief. Listening to this exchange in the audience, I heaved a sigh of relief.

It’s true that many mainstream media organisations are struggling these days to stay in business. But resorting to selling their column inches or air time to the highest bidder would take them a whole different realm where advertising and public relations set the agenda.

This can cast a long and dubious shadow...
This can cast a long and dubious shadow...
This is the reverse of cheque-book journalism, where some media organisations pay celebrity or other sources for exclusive access to their stories. When development agencies are paying sections of the media to get promotional or favourable stories aired, we must call it ‘cheque-book development’.

In August 2007, I wrote an op ed essay on this concern, titled ‘Cheque-book Development’ Corrupting the Media?. It appeared in several websites, and was later reprinted in newspapers such as Nepali Times. I was reacting to a disturbing trend where development agencies were simply throwing money at the media to gain access for their (supposedly public interest) messages.

I wrote: “As development organisations compete more intensely for external funding, they are increasingly adopting desperate strategies to gain higher media visibility for their names, logos and bosses.

“Communication officers in some leading development and humanitarian organisations have been reduced to publicists. When certain UN agency chiefs tour disaster or conflict zones, their spin doctors precede or follow them. Some top honchos now travel with their own ’embedded journalists’ — all at agency expense.

“In this publicity frenzy, these agencies’ communication products are less and less on the issues they stand for or reforms they passionately advocate. Instead, the printed material, online offerings and video films have become ‘logo delivery mechanisms’.”

Read full essay: ‘Cheque-book Development’ Corrupting the Media?

I have long argued, and shown with results, that there is really no need for productive researchers to pay anything to have their work covered in the media. If all they want is to bring the essence of their analysis, findings and recommendations to the attention of public and policy makers, there are ways they can engage the media without paying. I’ve called this Hitch-hiking with the media.

If on the other hand, researchers or their institutions want ego-massaging, vanity-promoting kind of coverage, the media will be far less likely to provide that for free. Throwing money is then the only way forward, but beware: it’s a slippery slope…

See also:
1 December 2007: Moving images moving research…beyond academic circles
16 December 2007: Teleuse@BOP film launched at GK3 – Interactive Quiz – a novel format to communicate research

Read SciDev.Net’s blog post on the same session