Nalaka Gunawardene speaks at Annual Scientific Sessions of College of Community Physicians Sri Lanka, 24 Sep 2013 Colombo – Photo by Janaka Sri Jayalath
Speaking to an audience of medical practitioners, researchers and academics focusing on community medicine, I explored how public perceptions influence private choices and, ultimately, public health trends and progress.
I was part of a plenary session titled ‘Multi-sectoral approaches for universal health access’, co-chaired by the Director General of Health Services (Dr Palitha Maheepala) and WHO Country Representative in Sri Lanka (Dr F R Mehta).
Achieving universal health access and a robust public healthcare system requires not only medical and para-medical systems but also paying attention to sociological, anthropological and psychological aspects of wellness and illness in the Lankan context, I argued.
Nalaka Gunawardene speaking at Annual Scientific Sessions of College of Community Physicians Sri Lanka, 24 Sep 2013 Colombo – Photo by Janaka Sri Jayalath
I have long been interested in the nexus between public perceptions and environmental conservation. The same principles apply in public health: it’s not just facts, figures and technocratic analysis but people’s impressions, apprehensions, suspicions and fears that shape the public mind. These, in turn, influence public policies (which in democracies try to respond to public opinion — for better or worse!).
Investing LKR billions of public funds in the health sector is necessary, but not sufficient. Such public funds are at risk of being undermined if the public mind is occupied by assorted demons old and new. The new demons come dressed in the clothes of pseudo-science!
The media can either amplify ill-founded public perceptions, or help clarify matters. For the latter, medical professionals need to collaborate with sympathetic media editors and practitioners. This is a long-haul task.
My latest book is dedicated to Asanga Abeysundara who was my zoology teacher 30 years ago, as well as my earliest editor-publisher. For several years in the 1980s, he edited and published (in properly printed form) a progressive science magazine in Sinhala named Maanawa (meaning ‘human’).
This non-profit publication, started in 1978 as a wall newspaper at the University of Colombo by its founder when he was an undergraduate there, evolved into a printed magazine in 1984 with a small circulation and loyal readership.
Maanawa Sinhala science magazine first print issue, Aug 1984
It was a platform for aspiring young writers – many of them in school or university at the time – to write about science, technology and their impact on society. As part of the editorial team, I remember we covered big issues like the origins of life, cost-benefits of space exploration, HIV/AIDS and human evolution.
Maanawa was entirely a labour of love: everybody, including the editor, worked for free. But printers and distributors charged for their services, which the limited sales couldn’t recover. So, despite passion and voluntary editorial inputs, the magazine stopped printing after sometime.
Yet, showing resilience and innovation, Maanawa became the first Sinhala publication to produce an Internet edition in 1996 — the year after commercial connectivity was introduced in Sri Lanka. The web edition, which played a pioneering role, is no longer online.
I have written this week’s Ravaya column (in Sinhala) about Maanawa.
Cover of Sivu Mansala Kolu Getaya Book 2 by Nalaka Gunawardene, pub Sep 2013
PROMO NOTE FOR MY LATEST BOOK:
Science writer Nalaka Gunawardene’s latest Sinhala book, Wada Kaha Sudiye Sita Loka Winashaya Dakwa, will be released at the Colombo International Book Fair that starts on 14 September 2013.
Through 54 columns, the book offers personalised insights and non-technical analysis related many current issues and topics in science, technology, sustainable development and information society in the Lankan context. It is written in an easy, conversational Sinhala style rich in metaphor and analogy.
In particular, this collection probes how and why Lankan society is increasingly prone to peddling conspiracy theories without critical examination or rational discussion. From astrological hype linked to end of the world in 2012 to claims of mass poisoning via agrochemicals, Nalaka seeks to separate facts from hype, conjecture and myth.
The book defies easy categorisation, as it covers topics as diverse as alternative histories, agrochemical misuse, disaster management, Internet censorship, Antarctic exploration, asteroid impacts, cricket history and road safety.
“I seem to have outgrown the neat label of science writer,” says Nalaka. “Indeed, the very title of my column suggests how I sit at the intersection (or confluence) of science, development, mass media and information society. From that point, I explore tensions between modernity and tradition — and ask more questions than I can easily answer!”
In his quest for clarity and reason, Nalaka talks to researchers, activists and officials. He also draws on his many experiences and global travels as a journalist, TV producer and development communicator.
The 340-page book is priced at Rs. 550. It will be available from leading bookstores, and at special discounts from the Ravaya booth during the Colombo Book Fair.
In early August, Sri Lanka stopped the import of milk from New Zealand after discovering trace amounts of dicyanamide (DCD) a fertilizer additive, in four batches of milk sold by several firms. Concerns were also expressed on the presence of whey protein, a natural byproduct in cheese production.
After nearly a month of confusion and panic, the government now says it “probably overreacted” in its response to stories of contamination in milk powder imported from New Zealand.
Ensuring food safety is vital, and constant vigilance is needed – both on imported as well as locally produced food and beverages. What is the role of medical doctors and other scientifically trained professionals in such vital debates on public health and safety? How best can they conduct themselves in contentious policy issues with broad implications?
Science writer Nalaka Gunawardene won the Vidyodaya Literary Award for the best newspaper column in Sinhala during 2012.
The award is one of several presented annually by the University of Sri Jayawardenapura to celebrate creative writing and journalism in Sri Lanka. Each September, the University’s faculty members and students announce their selection of the preceding year’s most outstanding published books in the Sinhala language.
The award ceremony, held on 2 September 2013 at the National Library Services Board auditorium in Colombo, recognized the best Sinhala novel, best short story collection, best poetry collection, best lyrics collection and the best newspaper column of 2012.
Nalaka won the award for his Sinhala language column titled Sivu Mansala Kolu Getaya (සිවුමංසල කොලූ ගැටයා), which he has been writing on a weekly basis in the Ravaya Sunday broadsheet newspaper since early 2011. A collection of 44 selected columns was published in September 2012 as a book by the same name. It was a Ravaya Publication.
The award citation, read by Professor Dammika Ganganath Dissanayeke, Head of the Department of Sinhala and Mass communication at the University, described Sivu Mansala Kolu Getaya as being in a league of its own, engaging twenty first century Lankans.
It noted the broad range of the column’s topics and subjects – such as information society, innovation, climate change, disaster management, HIV/AIDs, energy crisis and censorship – and commended the colloquial language in which it is written.
Copies of the book, priced at Rs 450, are still available from all leading bookstores. The second book of columns, also a Ravaya Publication, will be released later this month during Colombo International Book Fair.
In this week’s Ravaya column (in Sinhala), I discuss the recent controversy surrounding food safety of imported milk powder, and how certain medical doctors and scientists conducted themselves.
This week, my Ravaya Sunday column (in Sinhala) carries the second part of my long exchange with the late Dr Ray Wijewardene, agro-engineer turned farmer and a leading practitioner in conservation farming in the humid tropics.
In this week’s Ravaya column (in Sinhala), I have adapted a long exchange I did in 1995 with the late Dr Ray Wijewardene, agro-engineer turned farmer and a leading practitioner in conservation farming in the humid tropics. The rest of this exchange will appear in future columns.
In this week’s Ravaya column, I pay tribute to Dr Cyril Ponnamperuma, Lankan biochemist who was one of the best known and most accomplished scientists produced by Sri Lanka.
CBA President Moneeza Hashmi opens workshop on Pandemics and broadcasting, Manado, 28 May 2013
The discussion on the role of information and communication in disaster situations continues. Media-based communication is vitally necessary, but not sufficient, in meeting the multiple information needs of disaster risk reduction and disaster management. Other forms of participatory, non-media communications are needed to create more resilient communities.
During the past decade, the world’s humanitarian and disaster management communities have acknowledged the central and crucial role of communications — not just for outreach, but as a frontline activity and a core component of response.
It was organised by the Commonwealth Broadcasting Association (CBA) in collaboration with the Asia Pacific Institute for Broadcasting Development (AIBD), and held on 28 May 2013.
Perhaps the most significant sentence in the booklet is this: “WHO believes it is now time to acknowledge that communication expertise has become an essential outbreak control as epidemiological training & laboratory analysis…”
It is preceded by this candid appraisal: “Communication, generally through the media, is another feature of the outbreak environment. Unfortunately, examples abound of communication failures which have delayed outbreak control, undermined public trust and compliance, and unnecessarily prolonged economic, social and political turmoil.”
The document is certainly a leap forward in thinking, but eight years since it was published, the ICT and media realities have changed drastically. As I noted in my opening remarks, social media, then fledgling, have exploded and completely changed the dynamics of emergency communications.
In a recent op-ed published in SciDev.Net, Rohan Samarajiva and I made this point: “The proliferation of ICTs adds a new dimension to disaster warnings. Having many information sources, dissemination channels and access devices is certainly better than few or none. However, the resulting cacophony makes it difficult to achieve a coherent and coordinated response…”
We added: “The controlled release of information is no longer an option for any government. In the age of social media and 24/7 news channels, many people will learn of distant hazards independently of official sources.”
Open Minds! 