Today is World Malaria Day. It’s a day to reflect on an ancient disease that continues to kill and sicken so many people in the majority (developing) world.
Malaria accounts for one death every 30 seconds. Malaria kills more than 1 million people every year. Each year, between 350 million and 500 million people are infected with malaria.
Malaria plagued Europe and North America as recently as 60 years ago. Simple public health measures were crucial to eliminating the disease and helping those regions achieve growth, prosperity and stability. Many countries in Africa, Asia and Latin America have yet to achieve this level of control.
Public health officials have been trying to contain and control malaria for decades, most measures targeting the malaria vector mosquitoes. In recent years, educators have joined hands — for stopping malaria begins with awareness on how it spreads and what simple measures can be taken to prevent it.
The Buzz and Bite Campaign is the creation of Canadian animation producer and director Firdaus Kharas, working with a team of skilled professionals. Firdaus earlier took on another public health challenge, HIV/AIDS, through his highly popular animation series The Three Amigos.
Watch a sample Buzz and Bite Spot (in English, British Accent)
According to the Buzz and Bite website, PSAs have so far been produced in 22 languages, and are being adapted into more. “The goal is to enable a potential reach of 80% of the world’s malaria at-risk population or over 5 billion people in their own language.”
The PSAs are available to any television broadcaster, radio station, NGO, hospital, doctor, community group, university, school, educator or other user, free of charge, anywhere in the world.
Malaria has been eradicated in many parts of the world but continues to thrive and even grow in other parts, especially in tropical areas. “This anti-malaria campaign focuses on sub-Saharan Africa (where up to 90 per cent of all malaria fatalities occur), on South America, and on South and South-East Asia, where the rates of malaria are alarmingly high,” says the website, adding: “Malaria is preventable. The easiest and cheapest way to prevent malaria infection is through the use of long-lasting insecticide-treated bed-nets (LLINs) which can last up to 5 years. This campaign promotes the use of nets.”
“All things are connected. Whatever befalls the earth befalls the sons of the earth. Man does not weave the web of life; he is merely a strand of it. Whatever he does to the web, he does to himself.
“What is man without the beasts? If all the beasts were gone, man would die from a great loneliness of the spirit. For whatever happens to the beasts, soon happens to man. All things are connected.”
These words resonate very well in the environmental community, and are in fact considered to be something like a gospel of the greens. They are part of a moving speech that native American Chief Seattle is said to have given in January 1854. Read the full text here.
So these would be just the right sentiments to invoke on another Earth Day, right? Yes — except that Chief Seattle never uttered those words. They were, in fact, written by a screen writer in 1971 for a film about pollution and the plight of the Earth, called Home.
Tell that to thousands of die-hard greens who swear by Chief Seattle. By now, a couple of generations of people have been moved by the “speech.” Chief Seattle societies have formed in Europe. The supposed remarks have been reprinted widely and authoritatively cited in serious books on environmental issues, and quoted in high level speeches. Hundreds of teachers use extracts in environmental courses.
The man was real; the speech wasn't his
There’s absolutely no doubt that the words pack a great deal of traditional wisdom, poetic expression and what researchers like to call ‘indigenous knowledge’. This is how it ends: “Continue to contaminate your bed and you will one night suffocate in your own waste. When the buffalo are all slaughtered, the wild horses all tamed, the secret corners of the forest heavy with the scent of many men, and the view of the ripe hills blotted by talking wires. Where is the thicket? Gone. Where is the eagle? Gone. And what is to say good-bye to the swift and the hunt; the end of living and the beginning of survival.”
The value, modern-day relevance and power of the speech are not in doubt. But the problem is in its attribution: the wrong man is being credited worldwide for coming up with these oh-so-quotable words. And the misconception originated with a film script, where creative liberties are allowed and often exercised!
“Yes, Chief Seattle (more correctly Seathl) did give a speech in 1854 to Isaac Stevens, Pacific Northwest Commissioner of Indian Affairs. Dr. Henry Smith translated the speech from the original Lushotseed. Smith knew it to be special and that much was lost in his first oral translation. He supposedly visited the Chief many times in the following decades to get the words right in English. He published his translation in 1887 in the Seattle Sunday Star. According to Smith, the Chief spoke of his sadness about the grave injustice being visited upon the Indians by the European invaders and the absurdity, in the Chief’s view, of claiming land as one’s own and of not respecting ancestral ground.
“It was in the Victorian oratorical style of the time, and was soon forgotten. Professor William Arrowsmith, who taught classic literature at the University of Texas, came across the Smith version and modernized it in Arion in 1969. He changed it to reflect the protest-style of the 1960s. On the first Earth Day in 1970, Arrowsmith read his modified text before a large crowd.
Chief Seattle (left) and actual speech writer Ted Perry
“In that crowd was Ted Perry, a professor of film, who had been retained by the Southern Baptist Television Commission to draft a script for a film about pollution and the plight of the Earth, called Home. In a third execution of literary license, Smith turned it into a speech about poisoning the planet and human indifference to it. Perry’s concept was to transport Chief Seattle into the modern world and imagine what he would say.”
The documentary film on ecology, scripted by Ted Perry, was produced by the Southern Baptist Radio and Television Commission, and later ran on network television. But not before the original script was edited for being more Christian, and some references to God were added.
John Scull, specialising in eco-psychology, has traced the evolution of the Seattle myth in an interesting essay. He notes: “The Perry speech, in spite of its Christian editing and its many historical inaccuracies, anachronisms and inconsistencies, was widely distributed and was seen as authentic by many…The text’s lack of authenticity was finally described in 1987, and documented in articles in both Omni and Newsweek in 1992.”
In April 1991, the New York Times ran a front-page expose of the Chief Seattle myth, saying: “A number of historians say Chief Seattle never said most of what he is supposed to have said.”
NYT quoted historian David Buerge as saying: “Chief Seattle is probably our greatest manufactured prophet,” and described him as ‘one of the scholars frustrated that their work has failed to stop the myth from spreading around the world.’
In his analysis, John Scull poses the query: Why are environmentalists so eager to continue to attribute these words to Chief Seattle instead of to their author, Ted Perry?
Perry, now a professor of film studies at Middlebury University, has tried repeatedly to set the record straight. Moreover, he thinks that the myth is pernicious. “Why are we so willing to accept a text like this if it’s attributed to a Native American?” he asks. “It’s another case of placing Native Americans up on a pedestal and not taking responsibility for our own actions.”
This 1991 book built on the Chief Seattle fable
The myth of Seattle’s speech has been so pervasive that the Washington State Library issued a pamphlet in 1993 stating the facts. “The most important fact to note is that there is NO VERBATIM TRANSCRIPT IN EXISTENCE. All known texts are second-hand,” Nancy Zussy, State Librarian, said in that note.
That note listed four different versions of the speech. The most widely known of all, it said, was written by Texas professor Ted Perry as part of a film script. “The makers of the film took a little literary license, further changing the speech and making it into a letter to President Franklin Pierce, which has been frequently reprinted. No such letter was ever written by or for Chief Seattle.”
So is there anything authentic left of poor Chief Seattle? There’s no doubt the man cared deeply for his people and the environment, even if he was nowhere near as eloquent as modern-day environmentalists want us to believe. Sadly, we don’t even know what the old boy really looked like.
According to a story by Malcolm Jones Jr. and Ray Sawhill, appearing in Newsweek of 4 May 1992: “Even the one known photograph of him has been doctored repeatedly. In the original, his eyes were closed. Subsequent version were retouched so that his eyes looked open. In some versions, he carries a cane, but not always. And in the most revisionist makeover, his head has been grafted onto the body of another man.”
So is it just historical accuracy at stake here, in our setting the record straight about Seattle as scripted by Perry? Does it really matter whether or not the Indian chief actually said it as long as his alleged words continue to inspire environmental commitment?
I share Dr John Scull’s views when he says: “The world is in an environmental crisis and needs help, but a mythical Indian chief from the last century is not going to ride over the hill and save it from the industrial cavalry in some reversal of the Hollywood western — all of us are going to have to work together to save it ourselves. Recognizing that at least some of the answers lie within mainstream contemporary culture might be a good place to start.”
The power of three...to do good!Just imagine…
You do a favour that really helps someone, and tell him/her not to pay it back…
Instead, you ask that it be paid FORWARD to three other people who, in turn, must each pay it forward to three more…and so on.
Impossible? Well, not quite – if you believe (as I do) in the essential goodness of human beings, no matter what their class, race and other divisive factors are.
This idea is known as ‘Pay it forward’. It is really simple: it asks that a good turn be ‘repaid’ by having it done to others instead. Paying it forward has been around as a concept for more than two millennia, from the time of ancient Greece. It was rediscovered in modern times by Benjamin Franklin and later, by Ralph Waldo Emerson, one of my favourite essayists.
In his 1841 essay titled ‘Compensation’, Emerson wrote: “In the order of nature we cannot render benefits to those from whom we receive them, or only seldom. But the benefit we receive must be rendered again, line for line, deed for deed, cent for cent, to somebody.”
During the Twentieth Century, science fiction author Robert A Heinlein popularised the concept in his book Between Planets (1951). It formed the central theme of Pay It Forward (2000), a novel by Catherine Ryan Hyde, which was soon turned into a movie by the same name.
In that story, a thoughtful teacher challenges his seventh grade students with ‘an assignment to save the world’. One perceptive student devices a scheme where one has to carry out three good deeds for others as repayment of a good deed received. Such good deeds should be things that the beneficiaries cannot accomplish on their own.
It was through Pay It Forward the movie, made in 2000 and directed by Mimi Leder, that I first came cross the idea. It’s one of those simple and elegant ideas that packs so much power to change people and the world. Its implementation requires trust, honour and imagination, which most human beings can muster in sufficient quantity when challenged.
Then I realised that, without a conscious plan and not labelling it as such, I was already ‘paying it forward’ myself — and not just to three new people, but many. That was the least I could do for the many breaks, blessings and opportunities I had received in my professional life.
More about that in a minute. First, take a look at the official trailer for Pay it Forward:
And this is how it all started in the movie, with one thoughtful class teacher challenging his seventh grade pupils with ‘an assignment to save the world’:
Here’s an extended, unofficial trailer remixed by a fan using the official trailer, some scenes from the movie and a few interviews with the key stars:
Journalism – especially the industrialised, mainstream version of it – is by definition a highly collaborative business: newspapers, magazines, as well as TV/radio broadcasts are produced by several or many people working together, each playing a specified part.
And because the media are a mirror on our society and our times, the stories we journalists produce just won’t be possible unless our sources share their information, experiences and insights. This is why Bill Moyers, one of the most respected and credible voices in American broadcasting (a land where such professionals are endangered), says: “We journalists are simply beachcombers on the shores of other people’s knowledge, other people’s experience, and other people’s wisdom. We tell their stories.”
During the early years of my career as a science writer and journalist, I was enormously lucky in both respects. I had kind, indulgent, nurturing senior colleagues who showed me the ropes, expecting nothing in return except good stories. And I benefited much from the kindness and thoughtfulness of many accomplished men and women – mostly in the worlds of science, environment and development – who took the time and trouble to talk to me, clarify even basics to a rookie like myself, and allow me to attribute information or quotes them. I was a complete stranger to many of them, yet they cared enough in spite of busy schedules (there were also a few didn’t, but that’s only to be expected).
Then there were opportunities, some competitively earned, others bestowed on me. In those formative years, the opportunities for training, mentoring and other influences sharpened my skills and shaped my worldview. It was easy to grow up angry with the world and seeing conspiracies everywhere; it was much harder to acquire a balanced view of the world and to become a skeptical enquirer without turning into an incurable cynic.
Among those early influences were:
• Working with the Centre for Science and Environment (CSE) in India, under the late Anil Agarwal and his worthy successor Sunita Narain
• Regional and international training programmes, organised by various UN agencies and other entities such as the Abdus Salam International Centre for Theoretical Physics in Trieste, Italy
• Invaluable support from the International Science Writing Association (ISWA), which leverages far more benefits than its modest resources would indicate at first glance (again, the power of networking!)
• Editorial training and global syndication from Panos, which provided my first outlet to publish internationally through Panos Features (sadly, no more).
Then there was my mentor Sir Arthur C Clarke, who gave me the rare privilege of spending 21 years as his research assistant — a long and unique apprenticeship that enriched me so much.
These and others helped fill gaps in my formal training in science journalism. And such exposure was worth so much more in the days before commercial internet connectivity. There was no Google or YouTube, and early versions of email were just beginning to roll out.
Just do it, and hope others will keep doing it too...And now it’s my turn to ‘pay it forward’. It’s plain and simple; there’s no grand pledge or plan. No one asked me to sign up to any binding agreement. There is no spiritual or intellectual compulsion. I just do it, because that’s a good thing to do.
This is also why I spent a good part of my recent Easter/New Year holidays putting together a detailed response to a young script writer who is passionately promoting a film project related to climate change. I have never met him in person, and until a few weeks ago, I’d never heard of him. A cynical British colleague used to caution me that any crazy nut sitting under a banyan tree can write a letter (or more likely an email these days) claiming to be anything he wasn’t. There’s always that risk. But I’m taking my chances.
Years ago I stopped counting the favours I paid forward, and I no longer even keep track of the people that I give little nudges along the way. Being a secular rationalist with no absolutely religious belief of any kind, I don’t collect brownie points for any ‘next world account’. I just do these little good deeds to make this world a little better place.
If further justification were needed, I cannot say it better than Steven Grellet, a prominent French Quaker missionary who once said (and I quote him for its secular essence): “I expect to pass through this world but once; any good thing therefore that I can do, or any kindness that I can show to any fellow creature, let me do it now; let me not defer or neglect it, for I shall not pass this way again.”
A film to reveal what the old media didn't show...When Barack Obama and his running made Joe Biden won the US Presidential Election held on 4 November 2008, they not only beat the Republican duo McCain-Palin but also a host of other also-rans. It’s too soon to tell, but that date might also mark the beginning of the end for the old media, also called the mediasaurus, who have been dominating the public’s access to news, information and commentary for over a century.
But how did it all happen? Who can tell us the real story as it happened, and why, without filters and biases so rampant among the mediasaurus?
On this blog, we have watched with deep interest and some fascination the rise of Barack Obama from relative obscurity to become the President of the United States. On 6 November 2008, soon after the election results were confirmed, we noted how Obama had just been elected ‘President of the New Media world’. I explained: “Obama’s rise has epitomised change in many ways. Among other things, he is the first elected leader of a major democracy who shows understanding and mastery over the New Media World, which is radically different from the old media order.”
On 20 January 2009, when he was inaugurated, we wrote: “For four or eight years, Obama’s every move, word and gesture will be captured, dissected and debated to exhaustion by admirers and detractors alike. And his administration will be under scrutiny by thousands of citizen journalists who don’t share much except the digital platforms and social networks on which they post their impressions. Welcome to the New Media Presidency. The hard work – and real fun – begin now!”
And now, one of the world’s leading new media activists, Danny Schechter, is about to release a new documentary on how the Obama campaign rode the new media wave to the White House — and more importantly, how the same new media can help the American public to keep Obama Administration accountable.
The film “Barack Obama, People’s President”, (slated for DVD release later this month by ChoiceMedia.net), documents the online and on the ground techniques that were used to win the highest office in the land.
As the film’s advance promo blurb says: The one story that most TV outlets didn’t tell in the 2008 election was the most important one -how did a young and relatively unknown candidate become President? If you voted for Barack Obama or not, this is a story you will want to know because it shows how the face of presidential politics changed forever. Barack Obama used techniques never seen before in a nationwide election — his grassroots mobilization and use of the internet was unprecedented, inspiring and effective. You have seen the rest of the coverage — now see the real story.
The film goes inside the official and unofficial campaign to show how Barack Obama was turned into a political brand to appeal to young first time voters. It shows how social networking on the internet — blogs, Facebook, texting and other techniques — were used carry the message to the masses and to raise tens of millions of dollars for the campaign. Popular online videos such as “Obama Girl”, along with those created by regular yet passionate supporters to engage their own communities, became one of the most important tools in the campaign’s success.
Watch the trailer of “Barack Obama, People’s President” directed by Danny Schechter:
Emmy award winning film-maker Danny Schechter, who is also blogger-in-chief at MediaChannel.org that keeps a critical eye on the media, just wrote this explaining why he made this film:
“It is hard to remember that two years earlier Obama was barely known, registering on the radar screen for just 10% of voters. He was also hardly a brand name as a first term Senator who spent more time in state politics in Illinois than on the national stage. Moreover, he was young and a man of color — not qualities that usually prevail in a presidential arena which tends to draw far older, far whiter, and far more centrist candidates. The thought that he would beat frontrunner Hillary Clinton in the primaries was, quite frankly, unthinkable to most of the elite.
“And yet he prevailed, as he used a phrase appropriated from labor organizer and Latino legend Caesar Chavez. Obama turned the farm workers Spanish language slogan “Si Se Puede” into “Yes We Can.” Rather than focus on specific political issues, he built a campaign on the promise of “Hope.” Rather than just rely on traditional fundraising — although by the end, he was plush with it — he reached out over the internet for smaller donations from millions of donors.
Perils of the New Media Generation...“Few in the major media gave him a chance, but he was not discouraged because he had created his own grassroots media operation using sophisticated organizing and social networking techniques to build a bottom-up movement, not the usual top-down apparatus. While his campaign ran the show, he encouraged independent initiatives including citizen-generated media, music videos, personalized websites, twittering and texting, etc..
“This is the new direction our politics has taken. It is a story that may be somewhat threatening to old media – and older activists – who prefer a one to many approach to communication, as opposed to forging a more interactive empowering platform. There is no question that young people — especially those mobilized by Obama — prefer online media and that choice is making it harder and harder for traditional outlets to sustain their influence and, in some cases, even their organizations. Old media may be on the way out.
“This is why our film is, in my mind, so important, not just as a record of how Obama won and what happened in 2008, but in what will happen, can happen, and is happening in the future. This is why I believe its critical for Americans to see it — and others in the world as well — to recognize how Obama represents more than just another politician, but a whole new approach to politics. That old adage is worth remembering: “It’s not the ship that makes the wave, it’s the motion of the ocean.”
“Obama, for all his shortcomings, which are becoming more obvious by the day, has pioneered the way change must be won — not by people on the top, but by all of us. It remains for “us” to hold him accountable. We live in a culture of amnesia – it is important to learn the lessons of the recent past.”
Read the full comment: New Film Tells Unreported Story of Obama’s Election on MediaChannel.org
At the height of the Cold War, some of the best brains in both the United States and the now extinct USSR worked for their respective nation’s nuclear weapons development and maintenance work. They were basically driven by Mutually Assured Destruction, a doctrine of military strategy in which a full-scale use of nuclear weapons by two opposing sides would effectively result in the destruction of both the attacker and the defender. It was appropriately abbreviated as M.A.D.
The men (it was mostly if not entirely male) with these deadly toys have been described as very smart people with no common sense. They’ve been the subject of much study, commentary and satire — Stanley Kubrick’s 1964 black comedy film Dr Strangelove among them.
Where would very smart men with no common sense (and few, if any, scruples) find work in the post Cold War period? Looks like some of them went into banking!
How else could we explain the deadly games played by bankers that triggered the credit crisis which has snowballed into a global economic recession affecting us all?
Sub-prime mortgages, collateralised debt obligations, frozen credit markets and credit default swaps. These terms are now being bandied around but a year ago, few had heard of them and even now, how many of us non-bankers understand what they mean?
Aren’t they the weapons of mass destruction of our times? While the nukes were well guarded and their use was tightly controlled (with only a few near misses over decades), where was regulatory oversight when bankers accumulated toxic credit over time?
In September 2008, I wrote a blog called Financial Meltdown: Putting pieces together of a gigantic whodunnit with links to some current affairs documentaries that tried to explain what was happening. In December 2008, I named the American blogger, investigative journalist and film-maker Danny Schechter as Moving Images Person of the Year for his relentless, now prophetic work cautioning about the coming credit crisis from years ago.
Watch it on YouTube: Crisis of Credit, part 1 of 2
Crisis of Credit, part 2 of 2
Here’s his description:
The goal of giving form to a complex situation like the credit crisis is to quickly supply the essence of the situation to those unfamiliar and uninitiated. This project was completed as part of my thesis work in the Media Design Program, a graduate studio at the Art Center College of Design in Pasadena, California.
For more on his thesis work exploring the use of new media to make sense of a increasingly complex world, visit jonathanjarvis.com
Asian voice in a global village“We’re the messenger for all the stories that might not have been told…that’s our job,” says Glenda Chong, the Shanghai-based China correspondent (and former anchor) of Channel NewsAsia (CNA), the Singapore-based Asian regional news broadcaster that just turned 10.
For a decade, CNA has covered Asia for Asians and the rest of the world. It has uncovered stories missed – or ignored – by other, global news channels. Just as important, it has also found the Asian voices and angles in mega stories originating from Asia that gripped the world’s attention — such as the outbreak of SARS, Indian Ocean tsunami, earthquakes in Sichuan and Kashmir.
Started on 1 March 1999 and owned by Singapore’s MediaCorp, CNA is now a major Asian news broadcaster with programmes telecast to more than 20 Asian countries and territories. Visit CNA’s 10th anniversary website for a look back…and forward.
“In the early days, when we talked about a news channel from Singapore, you could cut the cynicism with a knife,” said Woon Tai Ho, managing director of MediaCorp News.
That was inevitable for any media venture anchored in Singapore, ranked currently at 144 out of 173 countries in the World Press Freedom Index. But CNA has shown that geography need not be destiny.
Asians telling their own storyIn 10 years, it has emerged as a primary source of news in Asia, and along the way, has picked up a plethora of high-profile awards — including two silver medals at the New York Festivals 2009 and three awards at Asia Television Awards 2008.
Started as a business news channel at the tail end of the Asian financial crisis of 1997, CNA later evolved into a fully-fledged news and current affairs channel covering all facets, aspects and territories of Asia – the world’s largest region, home to half of humanity. Map showing CNA geographical coverage
Ironically, CNA enters double-digits chronicling the region once again in the midst of a financial crisis, this time of global proportions and repercussions.
Unlike Al Jazeera English (AJE), the global news channel launched from Qatar in November 2006, CNA has relied on Asian talent for anchoring and reporting. While AJE has shamelessly and desperately tried to ape the BBC, CNA has forged its own identity in offering a world class product.
Whereas AJE tries so hard to please its audiences in Europe and North America (is it so anxious for western acceptance?), CNA has focused its energies in telling the myriad stories of emerging Asia primarily for Asia’s upwardly mobile, burgeoning middle classes.
For example, when an interviewee gives his/her views in a language other than English, Channel NewsAsia does not voice-over the original audio with an anglo-saxon voice like other major news channels do. Instead, an English subtitle appears, preserving and complementing the original audio.
At TVE Asia Pacific, we have had a positive experience of engaging this regional broadcaster. In late 2005, we were looking for a broadcast partner to co-produce a documentary looking back at the first year after the Indian Ocean tsunami through the eyes of eight survivor families – in India, Indonesia, Sri Lanka and Thailand – that we had tracked on video under the Children of Tsunami project. We had a mass of professionally and ethically filmed material, and a unique collection of stories we were keen to be amplified to the world.
When we approached Channel NewsAsia through a friend, they immediately welcomed the collaboration. They invested their time, resources and talent to edit Children of Tsunami: No More Tears, a half hour that distilled some of the stories that we had painstakingly captured for a year. No money changed hands. Legalities were kept to a minimum. CNA saw we had a story that was relevant and important for their viewers. They found the story authentic, as captured by local crews who spoke the language in each country and who lived through the traumas of the tsunami themselves (no ‘parachute film crews’ were involved). So CNA just did it — with none of the airs of pomposity and self importance that so characterise the BBC in any collaboration.
Children of Tsunami: No More Tears was first broadcast globally on Channel NewsAsia in the last week of December 2005 to mark the tsunami’s first anniversary with this intro: “Young survivors of the Asian tsunami let us into their lives to personalise the mass of statistics, aid pledges and recovery plans. ‘Children of Tsunami’ is a tapestry of intimate stories, woven by voices of individual and collective resilience, heroism and recovery.”
No longer just a drop in the ocean..?The Final Inch didn’t win the Oscar for the best short documentary film made in 2008. But the nomination has given a boost to the film and its cause: even before its official release in April 2009, it is already raising global awareness on the major public health challenge of banishing polio from the planet.
The Final Inch is a testament of the health workers around the world laboring to make polio the second globally eliminated disease behind small pox, says director Irene Taylor Brodsky.
The 37-minute film, due to air on HBO on 1 April 2009, looks at the “the final stages of a 20 year initiative” to eradicate polio. It focuses the polio vaccine efforts in India and Pakistan, which are among the last four countries where polio is still endemic (the other two being Afghanistan and Nigeria).
Watch the trailer for The Final Inch:
The campaign to eradicate polio is now 21 years old. World Health Organisation (WHO), UNICEF and Rotary Foundation embarked on this campaign in earnest in 1988, and as a young (and equally earnest) science journalist, I remember writing about its early strategies, goals and targets. But the virus has proven to be a lot more stubborn than originally expected.
Well, the campaign has scored remarkable victories, and a little over 1,600 people in the world were stricken by polio in 2008. (AIDS and malaria, in contrast, killed more than three million people.) Compare that with 350,000 cases per year when the global onslaught started, and we see there has indeed been progress.
But the virus – and the crippling disease it causes – persists in several poor, densely populated countries in Asia and Africa. Updates are available from Global Polio Eradication Initiative.
Thus it’s the ‘last inch’ – or last mile, if you like – that’s proving the hardest to traverse. In a perceptive essay published in Newsweek in January 2009, Fred Guterl noted: “It’s not easy to wipe a disease off the face of the planet—especially one like polio, which spreads easily and quickly through contact and occasionally through contaminated food and water. Only one in 200 children who contract the virus shows symptoms (usually paralysis), which makes the other 199 silent carriers.”
It’s not just biology that polio eradicators are up against. Indeed, human superstition and religious dogma have made the final inch particularly contentious and treacherous for public health workers.
In 2005, TVE Asia Pacific started distributing a global documentary on immunisation called Fragile Lives: Immunization at Risk. It showed how at least 2 million children die every year from diseases that that vaccination could easily prevent.
Foot soldiers of the largest non-military army in history engaged in its final battle At one point, the film takes us to Uttar Pradesh, in northern India, to show how polio, eradicated in most of the world, stubbornly persists in a few countries. This very poor state with its 272 million inhabitants had two thirds of the world’s polio. We talk to the glamorous young cricketer, Mohamed Kaif, who helps publicise a massive campaign to get every single child to the vaccination booths. The film discovers the strange reason behind why so many Muslim parents refuse to have their children vaccinated.
The Final Inch features the heroic efforts of Munzareen Fatima, a field worker in Meerut, Uttar Pradesh, who is a part of UNICEF’s Social Mobilisation Network for ensuring vaccination coverage. She reaches out to her target group through personal and public intervention programmes.
As she told IANS: “It has been a tough journey for me over the last five years to convince 470 families at Dufferin block in Khairnagar to administer polio drops to their children. I met with resistance from the families, who initially refused to immunise their children. The conservative community also belittled me for stepping out of home to campaign against polio.”
India is not alone. If anything, misplaced resistance to polio vaccination has been stronger in Pakistan. As IPS reported in August 2006, the country’s drive against polio was hit by both rumours and litigation.
The news story, filed by Ashfaq Yusufzai in Peshawar, noted: “The reliability and safety of oral polio vaccine (OPV) has been put under scrutiny in Pakistan after wild rumours that it causes impotency snowballed into a writ petition in a high court.”
Bill Gates: geek power and bucks to battle polio...Religion-inspired superstitions have often stood in the way of achieving sufficient vaccination coverage, leaving room for viruses to spread again. Religious leaders sometimes strengthen the hand of those making pseudoscientific claims, says South African science writer George Claassen. Writing in SciDev.Net in April 2008, he noted: “Attempts to eliminate polio in Nigeria, for example, ran into problems when Datti Ahmed, the chair of the Supreme Council for Sharia in Kano state, referred to the Global Polio Eradication Initiative as ‘modern-day Hitlers… who have deliberately adulterated the oral polio vaccines with antifertility drugs and contaminated them with certain viruses which are known to cause HIV and AIDS.'”
Of course, the mistrust of vaccines is not just limited to the developing world, nor is it always inspired by religion or superstition. Sometimes over-protective moms can be just as irrational. Fragile Lives, for example, took us to Dublin, Ireland, where there have been two serious outbreaks of measles – largely due to mothers rejecting vaccination because of the MMR controversy. In some parts of Ireland only 60% instead of the necessary 95%, have been vaccinated.
Few films in recent years have generated as much buzz as Slumdog Millionaire, the British-Indian film based in the slums of Mumbai. It has won five Critics’ Choice Awards, four Golden Globes and seven BAFTA Awards, and is nominated for ten Academy Awards, including Best Picture.
I just called to ask...Early on, film critic Ben Walters spotted this aspect. He asked in The Guardian on 9 December 2008: Is Slumdog Millionaire the first truly 21st-century film? Among his reasons: “Jamal works in a call centre decorated with London Underground paraphernalia and whose employees are kept up to date on EastEnders plotlines to improve their chances of successful small talk with their customers. Aptly enough, the customers are mobile phone users – another emblem of 21st-century connectivity – and a mobile plays a crucial part in the story’s climax.”
And now it turns out that a real life ICT experiment triggered the idea of the Slumdog story.
Indian author Vikas Swarup, on whose 2005 novel Q&A the movie is based, has recently revealed how he was inspired by the hole-in-the-wall project. This was an initiative by Dr. Sugata Mitra, chief scientist at NIIT, a leading computer software and training company in New Delhi. Mitra embedded a high-speed computer in a wall separating his firm’s headquarters from an adjacent slum, he discovered that slum children quickly taught themselves how to surf the net, read the news and download games and music. He then replicated the experiment in other locations. Each time the results were similar: within hours, and without instruction, the children began browsing the Internet.
Swarup told Indian Express in January 2009: “That got me fascinated and I realised that there’s an innate ability in everyone to do something extraordinary, provided they are given an opportunity. How else do you explain children with no education at all being able to learn to use the Internet. This shows knowledge is not just the preserve of the elite.”
Discover your world...Dr Mitra’s project was the subject of a 2002 documentary film, called Hole in the Wall, made by the New York based production company GlobalVision.
The film was introduced as follows: A revolution in information technology is redefining poverty, as how much you know is becoming just as important as how much you own. “The Hole in the Wall” examines one possible solution to the growing technological gap between rich and poor — the so-called ‘digital divide’ — that threatens to consign millions to an “information underclass.”
The film was made by Rory O’Connor and Gil Rossellini. An 8-min version was broadcast by PBS in October 2002 in their program Frontline/World. A 60-min version was screened at the United Nations in New York City in December 2002. The film has been widely screened, and won several awards.
Initiator of the Hole in the Wall project carries on his mission to adapt ICTs to serve the unmet needs of India’s poor. Watch Dr Sugata Mitra talk about his work in this TED Video:
What happens when a small and culturally diverse group is flown in from different parts of the world, put up in a comfortable hotel, fed well — and mandated to watch two or three dozen excellent films and asked to come up with a selection of ‘the best of the best’?
That pretty much sums up the experience of the final jury process of international film festivals that have a competitive element. The festival secretariat lines up the logistics but entrusts all the rankings and selections of entries to an independent jury – which typically serves without pay, and works long and hard.
Hosting the Wildscreen Film Festival in Colombo, Sri Lanka, which ended last evening, brought back memories from eight years ago, when I served on the global jury of Wildscreen festival in Bristol in October 2000. It wasn’t just the turn of the millennium that made the festival especially remarkable that year. In some ways, Wildscreen 2000 marked a significant change in how wildlife and natural history films are assessed and honoured.
I’ve done this a few times before and since 2000 — among them Earth Vision (Tokyo) in 1993 and Japan Wildlife Festival (Toyama) in 2003. But being on Wildscreen jury was special, for it’s considered to be the world’s largest and most prestigious wildlife and environmental film festival — the ‘green’ equivalent of the Oscars.
Serving on film festival juries can be both tedious and highly rewarding. On the plus side, I get to watch the best of contemporary factual film making on these subjects from all over the world, and then discuss their relative merits with some of the best professionals in the industry. The downside is that no jury can ever satisfy all film makers who enter their work, nor come up with a selection that is universally accepted: after every festival, there are those who feel their creations didn’t receive the recognition they deserved.
While all the film juries I have served on managed to reach consensus decisions, it often wasn’t easy. Much depends on the jury chair’s ability to find common ground among jury members who hold diverse – sometimes even opposite – views. Wildscreen 2000 jury was very ably chaired by Peter Goodchild, who came from a background of science film making, and was once editor of BBC’s Horizon science series (He was called in on short notice when the chair designate Christopher Parsons, co-founder of Wildscreen, fell ill.)
Endless golden sunsets...Among my fellow jurors were conservationist Dr Lee Durrell and Canadian film-maker and co-inventor of Imax Roman Kroitor. Jane Krish, then Executive Director of Wildscreen, kept us going and made sure there wasn’t too much blood on the expensively carpeted floors of the Bristol Marriot hotel where we were holed up.
Details of what happened during that week is now buried too deep beneath sediments of memory. I remember watching and discussing some great films in great company and racing against time to reach our decisions for the awards night. Parallel to this, the festival’s multiple events were taking place in nearby venues but we couldn’t join them – except some social events in the evenings.
I’m only sorry that I haven’t got a single photograph of that occasion in my personal collection – it was a year or two later that I started the routine of taking my camera on all my travels. But I’ve just located, from the digital archives two laptops ago, the opening remarks that Peter Goodchild made at the awards ceremony, which he’d typed out on my machine. That neatly sums up our extraordinary experience:
“In the past week my jury and I have, in effect, left the human race. During our four days’ viewing we have seen no less than 54 films. And in that time we have tramped over billions of tons of sand, swum in every ocean of the world with trillions of fish, experienced 80 full moons, watched the production of 30 tons of elephant droppings, around 120 copulations (not ourselves), 15 rapes (not ourselves), 210 killings including 30 infanticides, several thousand insect bites, and we have done all this in temperatures of 50 degrees Fahrenheit below and temperatures of 50 degrees Centigrade above.
“In those aforementioned copulations we were privy to the sight of a pair of 1 ton testicles accompanied by what looked like 3 meters of stout garden hose, but was referred, very tastefully, by the narrator as a ‘flexible friend’.
“And so it goes on, 73 assorted prehistoric animals, 18 symphony orchestras, around half a dozen heavenly choirs and — we have refrained from killing each other and we learned that Nature is prolific, but merciless, that humankind has screwed things up quite a bit, and still is, but we are beginning to try to remedy our ignorance and mistakes. And now we return to you here with the results of our deliberations amongst what is, with one or two exceptions, an embarrassment of riches…”
Panda Award, a.k.a. 'Green Oscar'From then on, each member of the jury took turns in announcing winners in various categories, some technical and others more editorial. Each winner received the coveted Panda Award, affectionately (and unofficially) known as the ‘Green Oscar’. Wildlife film-makers from Australia, Britain, France, India, the Netherlands, Norway, South Africa and the United States shared the honours that evening.
Each Panda award was introduced with a brief citation. I presented two: the Conservation/Environment Award and the award for the best film entry from a country that did not have a long tradition of making natural history films.
When presenting the latter, I noted: “It is tempting to draw parallels between the natural world and the world of natural history film making. There are enormous inequalities and disparities in both. Film makers everywhere find it increasingly difficult to raise adequate budgets, but this has always been a stark fact of life for film makers in those parts of the world that lack a long tradition of producing natural history films. In these harsh conditions, the resourcefulness and ingenuity of film makers are tested on many fronts.
“This festival received relatively few entries from such parts of the world and from such film makers, but we understand that it is better than last time. This indicates the presence of talented professionals working against many odds, and trying to exploit the medium to raise public understanding of the environment. The finalists we saw bear testimony to the resolve and commitment of their film makers — who clearly know the art of story telling on television in ways that best engage their audiences. And we need to remember that some of them reach out to hundreds of millions of viewers. These people can make a difference for the planet.”
The award went to Indian film maker Mike Pandey, for his film Shores of Silence: Whale Sharks in India. The 25-minute film, made in early 2000, was the first ever revelation of the killing of whale sharks on the Indian coastline. It so stirred the collective conscience of the authorities, that the government banned the hunting of these endangered marine creatures seven months later.
Every jury’s selection sends out signals, and this is especially so when it concerns the natural history film industry’s most coveted awards. Beyond selecting the winners, our jury also recommended the expansion of the festival’s scope in two ways.
Firstly, we pointed out that simply documenting animal and plant behaviour and their habitats was no longer adequate in a world facing a multitude of environmental crises. There was an urgent need, we said, to mainstream films that looked at the nexus between the natural environment and human society – both conflict and harmony between the two.
Secondly, we recognised the rapid changes taking place in the worlds of broadcasting and web, which challenges film makers to try out new formats or genres, including some that used much shorter durations than those used in wildlife and natural history films until recently. Reviewing eligible film formats was necessary, we said, in an industry that was embracing multimedia to retain or attract eyeballs.
As Peter Goodchild noted in his remarks: “There’s little doubt that there will be increasing demands for personality led programmes, for cheaper format programmes and, because a valuable award – a panda on the mantelpiece – is one potent way of moderating any feared slides into banality, it seemed to us that the Festival needed to create an award rooted in entertainment, where good work in this kind of programming would be recognised.”
It’s heartening to note that Wildscreen festival took note of these recommendations, as evidenced by changes in subsequent editions of the festival. But Peter’s words still hold true: “What is needed, in our view, is to keep testing alternative forms and approaches, expanding the range of programming and avoiding the dangers of a rut based on a past successes.”
For me, it was more than a fascinating journey to far corners of our endangered planet in the company of the world’s best known broadcaster, and Britain’s most trusted public figure. I recalled how in this very venue, as an eager teenager growing up in the simpler, pre-web days of the 1980s, I watched his pioneering series Life on Earth (1979) and The Living Planet (1984). These path-breaking series redefined how natural history documentaries were made, and inspired a whole new generation of film-makers and nature lovers. A quarter century later, I’m still hooked.
Over the last 25 years, Attenborough has established himself as the world’s leading natural history programme maker with more landmark series: The Trials of Life (1990), The Private Life of Plants (1995), The Life of Birds (1998), The Life of Mammals (2002) and Life in the Undergrowth (2005). The final chapter in the ‘Life’ series is Life in Cold Blood (2008).
As fellow broadcaster Jeremy Paxman noted in a Time magazine tribute to Attenborough: “Life After Death is almost the only natural-history series yet to be made by Attenborough. In a career that has taken him to every corner of the world, he has explored life in all its richness — from mammals and birds to plants and reptiles. No living person has done more to make the people of Planet Earth aware of the world around them.”
Close encounters?But as I wrote in May 2007, “like all creatures big and small in the great Circle of Life that Sir David has so avidly told us about, he too is mortal. At 81, it’s time for the world to look for the next David Attenborough.”
In his Time tribute, Paxman noted that what distinguishes Attenborough is “that boundless, schoolboyish enthusiasm, the infectious joy of discovering the infinite variety of life”. Yet as the popular song goes, dragons live forever, but not so little boys – so the quest for the next Attenborough has quietly preoccupied the minds of many practising or following the world of natural history and environmental film making.
I’m not obsessed with this question (and I wish Sir David many more years of life on Earth and life on the airwaves), but I today popped it to Jeremy Bristow, a producer of environmental programmes at BBC Television, at the end of his fascinating master class on The role of films in Environmental Conservation. Jeremy’s most recent project has been two films hard-hitting films on Climate Change with Sir David Attenborough for BBC1 and the Discovery Channel.
The bad news is that despite searching far and wide – even some competitions – the David Attenborough has yet to be discovered.
“There are many talented, passionate natural history film makers and some of them also have good screen presence — but none to match Sir David,” said Jeremy Bristow. “I know many in the natural history film world have kept their eyes open for a potential successor.”
Perhaps Sir David is a unique product of his time and circumstances, Jeremy speculated. Certainly, there weren’t too many getting into this business in the early days of television broadcasting. The first major programme series to feature Sir David was BBC’s Zooquest, which ran from 1954 to 1963. And then, one thing led to another…and more than 50 years later, he’s still in the business.
To me, it’s the voice – authoritative without at all being pompous or pontificating – that gives Sir David enduring and endearing appeal. Time called it ‘the voice of the environment’.
Now is the time when that voice of reason, moderation and passion is needed more than ever. A time when the natural world is under siege from human-induced accelerated climate change even as the world of science takes daily beatings from assorted fundamentalist forces.
At 82, Sir David still remains not just our most versatile ambassador to the natural world, but also one of the best spokespersons for the rigors of science and intellectual curiosity.
Here’s a recent example of Sir David – taking us on a quick, animated guide to evolution of life on Earth, in a 2009 documentary called Charles Darwin and the Tree of Lifeto mark 150 years since Charles Darwin published his famous Origin of the Species:
I’ve done this a few times before and since 2000 — among them 
Open Minds! 