‘Avatar’ unfolds in the Amazon: Find out the Real Price of Oil!

This is no Avatar: It's Real!
A few days ago, reviewing the blockbuster movie Avatar, I wrote: “Film critics and social commentators around the world have noticed the many layers of allegory in the film. Interestingly, depending on where you come from, the movie’s underlying ‘message’ can be different: anti-war, pro-environment, anti-Big Oil, anti-mining, pro-indigenous people, and finally, anti-colonial or anti-American. Or All of the Above…”

Indeed, an Avatar-like struggle is unfolding in the Amazon forest right now. The online campaigning group Avaaz have called it a ‘Chernobyl in the Amazon’. According to them: “Oil giant Chevron is facing defeat in a lawsuit by the people of the Ecuadorian Amazon, seeking redress for its dumping billions of gallons of poisonous waste in the rainforest.”

From 1964 to 1990, Avaaz claims, Chevron-owned Texaco deliberately dumped billions of gallons of toxic waste from their oil fields in Ecuador’s Amazon — then pulled out without properly cleaning up the pollution they caused.

In their call to action, they go on to say: “But the oil multinational has launched a last-ditch, dirty lobbying effort to derail the people’s case for holding polluters to account. Chevron’s new chief executive John Watson knows his brand is under fire – let’s turn up the global heat.”

Avaaz have an online petition urging Chevron to clean up their toxic legacy, which is to be delivered directly to the company´s headquarters, their shareholders and the US media. I have just signed it.

Others have been highlighting this real life struggle for many months. Chief among them is the documentary CRUDE: The Real Price of Oil, made by Joe Berlinger.

The award-winning film, which had its World Premiere at the 2009 Sundance Film Festival, chronicles the epic battle to hold oil giant Chevron (formerly Texaco) accountable for its systematic contamination of the Ecuadorian Amazon – an environmental tragedy that experts call “the Rainforest Chernobyl.”

Here’s the official blurb: Three years in the making, this cinéma-vérité feature from acclaimed filmmaker Joe Berlinger is the epic story of one of the largest and most controversial legal cases on the planet. An inside look at the infamous $27 billion Amazon Chernobyl case, CRUDE is a real-life high stakes legal drama set against a backdrop of the environmental movement, global politics, celebrity activism, human rights advocacy, the media, multinational corporate power, and rapidly-disappearing indigenous cultures. Presenting a complex situation from multiple viewpoints, the film subverts the conventions of advocacy filmmaking as it examines a complicated situation from all angles while bringing an important story of environmental peril and human suffering into focus.

Watch the official trailer of Crude: The Real Price of Oil

According to Amazon Watch website: “With key support from Amazon Watch and our Clean Up Ecuador campaign, people are coming together to promote (and see) this incredible film, and then provide ways for viewers to support the struggle highlighted so powerfully by the film.”

They go on to say: “A victory for the Ecuadorian plaintiffs in the lawsuit will send shock waves through corporate boardrooms around the world, invigorating communities fighting against injustice by oil companies. The success of our campaign can change how the oil industry operates by sending a clear signal that they will be held financially liable for their abuses.”

While Avatar‘s story unfolds in imaginary planet Pandora — conjured up by James Cameron’s imagination and created, to a large part, with astonishing special effects, the story of Crude is every bit real and right here on Earth. If one tenth of those who go to see Avatar end up also watching Crude, that should build up much awareness on the equally brutal and reckless conduct of Big Oil companies.

Civilisation's ultimate addiction?

Others have been making the same point. One of them is Erik Assadourian, a Senior Researcher at Worldwatch Institute, whom I met at the Greenaccord Forum in Viterbo, Italy, in November 2009.

He recently blogged: “The Ecuadorians aren’t 10-feet tall or blue, and cannot literally connect with the spirit of the Earth (Pachamama as Ecuadorians call this or Eywa as the Na’vi call the spirit that stems from their planet’s life) but they are as utterly dependent—both culturally and physically—on the forest ecosystem in which they live and are just as exploited by those that see the forest as only being valuable as a container for the resources stored beneath it.”

Erik continues: “Both movies were fantastic reminders of human short-sightedness, one as an epic myth in which one of the invading warriors awakens to his power, becomes champion of the exploited tribe and saves the planet from the oppressors; the other as a less exciting but highly detailed chronicle of the reality of modern battles—organizers, lawyers, and celebrities today have become the warriors, shamans, and chieftains of earlier times.”

Making of ‘The Greenbelt Reports’ recalled in ‘The Green Pen’

The process of producing and distributing TVE Asia Pacific’s educational TV series, The Greenbelt Reports, is showcased in a new book on environmental journalism in South Asia, just published by Sage, a globally operating company that specialises in bringing out academic and professional books.

The book, titled The Green Pen: Environmental Journalism in India and South Asia, is edited by two senior Indian journalists, both good friends – Keya Acharya of Bangalore, and Frederick Noronha based in Goa. (In 2007, Fred and I co-edited Communicating Disasters: An Asia Pacific Resource Book.)

Arranged in 10 sections, the book brings together contributions from three dozen journalists, broadcasters and film makers in South Asia. It opens with a foreword by Darryl D’Monte, one time editor of The Times of India and Chair, Forum of Environmental Journalists of India (FEJI).

I co-wrote the chapter titled ‘Dispatches from the Frontline: Making of The Greenbelt Reports’ with my colleague Manori Wijesekera, TVEAP’s Regional Programme Manager. I was researcher and script writer of the 12-part, 4-country series that we made in 2006, in which Manori was series producer. The series looked at the environmental lessons of the 2004 Indian Ocean tsunami.

The title reflects the lingering print bias in media related discussions: in our case, the content we produced was disseminated on broadcast television, narrowcast DVD and online. We wielded cameras rather than pens, but are still very glad to share our experience in this book.

Keya Acharya (left) and Fred Noronha
The publisher’s blurb says: “This collection of essays by some of the most prominent environmental journalists in Indian and South Asia gives deep insights into their profession and its need and relevance in society. It looks at this ‘specialisation’ of journalism both in the past and the present. Underlying almost all the essays is the changing nature of media in the region and the dilemmas facing environmental journalists. The varied background of the writers ensures the showcasing of a wide range of realities and experiences from the field. Contributions include essays by Darryl D’Monte, the late Anil Agarwal and Sunita Narain, among others.”

“This is the first book of its kind on environmental journalism, which would be an excellent resource to aid the future evolution of the enterprise in the region. Apart from essays from India, there are contributions from Pakistan, Bangladesh, Sri Lanka, Nepal and the Maldives. The book will interest a wide readership, any informed reader, besides journalists and environmentalists.”

It’s an honour to be part of a book which features the work of respected seniors like Anil, Darryl and Sunita – all of who have influenced my own career and I’m privileged to count among my friends (alas, Anil is no longer with us). In fact, I have either met, worked with or am friends with more than half the three dozen contributing authors of this book.

Who says South Asia is large?

More in TVEAP news story: The Greenbelt Reports featured in new book on environmental journalism in South Asia

Plastics-free 2010? No laughing matter, says comedian Tim Minchin

For the first time this Season, I didn’t receive a single paper-based greetings card at home – a sign of our increasingly digital times.

Among the many e-cards and email-based greetings I received was an environmentally conscious friend who sent me the link to an upbeat, meaningful song by Tim Minchin, the British-born Australian comedian, actor and musician. This is a simple song about an everyday matter that has far-reaching implications: how to reduce plastics dumped in our environment.

In this case, simply by carrying a cloth/canvas bag to the supermarket, we can cut down on the needless use of plastic shopping bags.

Last FM wrote about Canvas Bags: “An ‘emotional’ tune that has fun lyrics. Tim Minchin is Australian, but you can’t really tell. Trying to show that he can send out a serious message, Minchin explains how plastic is the bane of the universe and that we can only save our planet by eliminating it and “taking our canvas bags to the supermarket”. Of course, this message is punctuated by the usual splashes of humour that Minchin has made his trademark.”

Canvas Bags by Tim Minchin

Directed by Stephen Leslie, this is the unedited version of Tim Minchin’s Environmental Anthem film clip recorded for BBC3’s Comedy Shuffle.

Here are the first few lines:

Take your canvas bags
When you go
To the supermarket
Why use plastic bags when you know
You know the world can’t take it

Take your canvas bags
When you go
To the supermarket market market
Don’t you use those plastic ones
No, no, no
Don’t you know that you’ll feel better for it…


Read the full lyrics

Ahead of tsunami, journalist foresaw coastal disaster in Sri Lanka: “A Catastrophe Waiting to Happen”

Dilrukshi Handunnetti in Deep Divide film
Contrary to a popular belief, journalists don’t enjoy being able to say ‘I told you so!’. They much rather prefer if their investigative or analytical work in the public interest are heeded in time.

A few months before the Indian Ocean tsunami of December 2004, my friend and journalist Dilrukshi Handunnetti wrote an investigative story on how coastal zone management laws and regulations were openly flouted by developers. She cautioned that it was a ‘disaster waiting to happen’

She had no idea how forcefully her point will be driven home before that year ended.

“Little did anyone realise the price coastal communities would have to pay for the greed of a few dozen developers,” she said after the tsunami, interviewed for Deep Divide, a South Asian documentary on environmental justice that TVE Asia Pacific produced in 2005.

Watch Deep Divide – story from Sri Lanka:

Here’s the blurb I wrote at the time to promote the story:

Sri Lanka’s economic activities are concentrated in coastal areas: 80 per cent of the tourist related activities are found there, along with one third of the population. Seeking to accelerate economic growth, the Sri Lankan government took measures to develop the island’s coastal regions. Shrimp and prawn farming was encouraged, while many incentives were provided for developing tourist resorts along the island’s scenic beaches.

As the shrimp exports grew and tourist arrivals increased, there was a ‘cost’ that only local residents and a few environmentalists cared about: mangrove forests were cleared, coral reefs were blasted, and the coastal environment was irreversibly changed.

Shrimp farming damaged mangroves, aggravated tsunami impactCoastal zone management regulations and guidelines were openly flouted by developers. Local communities were the last to benefit from this development boom — they watched silently as their fish catch dwindled and their coastal environment was pillaged. But little did anyone realise the price coastal communities would have to pay for the greed of a few dozen developers.

When the tsunami struck, there were very few natural barriers to minimise its impact. More than 40,000 people died or went missing, while hundreds of thousands lost their homes and livelihoods. It was the biggest single disaster in the island’s history.

Dilrukshi reflects: “Post-tsunami, people realised that the mangroves have protected these little, you know, landmass. And where you find a little bit of protected mangroves, you also find the landmass protected.”

She adds: “I think we have committed lot of excesses and we have been made to answer for those sins. Hereafter, we cannot afford to not do it right.”

Filmed on location in India, Nepal and Sri Lanka, Deep Divide explores the reality of environmental justice in South Asia — home to 500 million people living in absolute poverty, or 40 per cent of the world’s total poor. Everywhere, it finds environmental injustice. This investigative film builds on the work by three local journalists, who act as our guides to understanding the complexities and nuances of development amidst poverty and social disparities.

Environment For All book coverThe origins of Deep Divide go back to 2002. Panos South Asia, a regionally operating non-profit organization analyzing development issues, awarded media fellowships to selected journalists from five South Asian countries to explore specific cases of environmental injustice in their countries. They were to investigate issues as varied as land degradation, food and water insecurity, rising pollution, and mismanaged development.

Their findings were initially published in the local media – in the newspapers or magazines they worked for. In 2004, Panos South Asia compiled the articles in a book titled Environment for All. Three stories from this book were adapted into the documentary, directed by Indian film maker Moji Riba.

Climate cartoons: When less is definitely more!

While politicians, scientists and activists were jostling in Copenhagen at the crucial climate conference, I spent a few hours this week laughing my head off about climate change.

That’s when I judged the Sri Lanka entries for the cartoon contest on climate change, organised by the British Council and the Ken Sprague Fund of UK.

Joining me on this enjoyable challenge were professional cartoonist Wasantha Siriwardena and environmentalist Nimal Perera. We started off with close to 150 entries – many of them good, and some excellent – and ended up with a shortlist or 30 or so of the best.

That’s all I can say about it for now, since the final selection of winners will only be made in January 2010. In the meantime, I’ve been looking at many climate related cartoons inspired by the Copenhagen conference. Here are some that particularly appealed to me…

Last chance, by Erl
CLIMATE SUMMIT OF COPENHAGEN! by ismail dogan
copenhagen 09 logo - by samir abdl-fatah ramahi
by David Horsey
by uber

Earth Journalism award winners: Front-runners in the race to save the planet

Earth Journalism 2009 Award winners

“If we are to have any hope of reversing the effects of climate change, then we have a monumental task of educating the six billion people on our planet about how climate change works and what they can do to help. The media is critical in this effort, since just one reporter has the ability to reach thousands, even millions, of people. These awards help to expand and honour these vitally important efforts.”

So said Dr Rajendra Pachauri, 2007 Nobel Peace Prize co-winner and head of the UN climate panel (IPCC) at the gala ceremony in Copenhagen tonight to present the inaugural Earth Journalism Awards.

Among the other presenters were key figures on climate and environmental issues, including Mary Robinson, the former President of Ireland; Marina Silva, the former environment minister of Brazil; and award-winning Chinese movie star Li Bingbing, who is also the Global Ambassador for WWF’s Earth Hour.

Nearly 1,000 journalists, bloggers and citizen reporters from 148 countries participated in the competition by submitting their work. The 15 winners were selected through a process involving a globe-spanning, independent jury with over 100 media and climate change experts. The winning reports included a Kenyan group who spread environmental information to their peers in the Nairobi slums through a hip hop video filmed atop mountains of trash, a compelling account of a small Pakistani community adapting to climate change, and an investigative report on disturbing business practices in Papua New Guinea’s carbon market.

Full list of winning entries and winners found on Earth Journalism website.

The Global Public Award, determined by thousands of online votes, went to “The Route of Smoke,” a multimedia report by Brazilian journalists Andreia Fanzeres and Cristiane Prizibisczki, who documented how customary farming practices that contribute to the country’s emissions are clashing with new methods for responsible agriculture.

“Our reporting showed how complex this issue of burning forests in the Amazon really is,” Fanzeres said. “It’s not about ‘good guys’ versus ‘bad guys.’ If you understand the complexities of climate change, you can start to solve the problem.”

James Fahn, Internews’ Global Director of Environmental Programs, said: “The Earth Journalism Awards were established to boost climate change coverage in this critical year leading up to Copenhagen, and to highlight the efforts of journalists reporting on this challenging subject around the world.”

10 Nov 2009: Earth Journalism Awards: Vote online for your favourite climate story!

Please Help the World: The call to Copenhagen climate conference

Earlier this week, United Nations Climate Change Conference 2009 (COP15) in Copenhagen opened with an apocalyptic video showing the world torn asunder from a variety of disasters.

As one reviewer wrote: “The portrayal sought to play up on the fears of the world should a worst case scenario develop from global warming. The entire video is reminiscent of the recent disaster movie blockbuster, 2012 that was released in movie theatres in recent months.

I haven’t yet seen 2012, now showing in a theatre close to me, so I can’t comment on the comparison. But here’s the video, now playing on COP15 channel on YouTube:

In the video, a child goes to sleep peacefully but wakes to find herself in a desert wasteland. As she sets out to explore, the very land on which she stands begins to crack open and she flees. The girl doesn’t make it far before she looks up to see the world’s largest tornado tearing a city apart and flood waters approaching. The child leaps to a tree branch as the waters overtake her and she screams. It is then that she wakes from what is only a dream and decides to make a home video saying, “Please help the world.”

Will the bickering and myopic leaders of the world heed this call? We shall know in the next few days.

Meanwhile, here are the credits for this film:
Director: Mikkel Blaabjerg Poulsen
Producers: Stefan Fjeldmark and Marie Peuliche
Cinematographer: Dan Laustsen
Production designer: Peter de Neergaard
Editor: Morten Giese
Composer: Davide Rossi
Sound design: Carl Plesner
Production company: Zentropa RamBuk
Advisory consultants: Mogens Holbøll, Bysted A/S and Christian Søndergaard, Attention Film ApS.

For some comparisons, here is the official trailer for 2012:

South Asian Sanitation Conclave: Who’s afraid of Pee and Poop?

L to R - Darryl D'Monte, Dilrukshi Handunnetti, Nalaka Gunawardene

Who’s afraid of Pee and Poop?

That’s the innocent but slightly provocative question I posed to a South Asian Conclave on sanitation that I addressed today at the Colombo Hilton.

My audience was a group of South Asians – drawn mainly from Bangladesh, India, Pakistan and Sri Lanka – working in government, mainstream media or development agencies, all sharing an interest in water supply and sanitation (wat-san) issues.

I was asked to speak about Telling the Sanitation Story using Moving Images. But after listening to the fairly staid and often technocratic discussions preceding my presentation, I changed it. In doing so, I said that especially in broadcast television, the window of opportunity to attract the viewer is a tight one – it used to be 45 seconds, but these days more likely 30 seconds.

Sanitation is both an issue that is both urgent and important. As I noted on World Toilet Day marked on 19 Nov 2009, 2.5 billion people do not have somewhere safe, private or hygienic to go to the toilet.

And as C. Ajith Kumar of the Water and Sanitation Program (WSP) – convenors of the Conclave – reminded us at the outset, South Asia is where most of these people live. Lacking any alternative, more than a billion (yes, 1,000 million) South Asians defecate in the open on a daily basis.

That’s a lot of poop, folks — and it’s completely untreated, uncovered and responsible for too many preventable illnesses and deaths.

Despite this dire emergency at individual and society levels, officials and activists concerned with wat-san issues continue to tip-toe around this poop. Or so it seemed to me — after two days, not once had the words poop or shit been mentioned in discussions. Instead, everyone was using the more politically correct terms such as faeces, excreta and excrement.

“Most of those billion people pooping in the open are not going to understand the lofty terms used in the charmed development circle,” I said. “You’ve got to talk in a language that ordinary, real people can and will understand – that’s the first step in effective communication.”

South Asian Conclave on Sanitation in Colombo, 8 Dec 2009
The meeting had already acknowledged that improving sanitation involved a lot more than providing running water or building toilets. The development experience in the past three decade shows that infrastructure alone does not, automatically, lead to better sanitation. The biggest challenge remains in promoting hygienic practices among all – and that requires behaviour change, a slow and gradual process in any society.

I reminded everyone that when it comes to sanitation, the command-and-control approach that our South Asian governments are so used to adopting just won’t work. There are at least three aspects of life where choices and conduct are strictly personal: what happens in the bed room, bath room (toilet) and the shrine room.

As I summed it up in these words that I asked my audience to reflect on: Governments don’t defecate; people do.

“Please remember this if you really want to reach out and engage ordinary people who are living, breathing and pooping everyday in the real, harsh world.”

More of my presentation will be shared on this blog in the coming days.

Photos by Amal Samaraweera, TVE Asia Pacific

Little strokes make big pictures: Covering climate change in South Asian media

Given the surfeit of media stories on climate in the build-up to the Copenhagen climate conference (7-18 Dec 2009), it would appear that journalists have little or no difficulty in covering this literally hot topic, right?

Wrong. The planet is warming, but not all editors and other media gate-keepers have yet warmed up to the topic. (We might even say: some are thawing more slowly than glaciers these days!).

“While environment is fast becoming a trendy topic, environmental journalists say they are finding it increasingly difficult to sell their stories to editors. This is a confounding trend in the news media, given the increasing confusion – and resultant calls for clarity – about scientific data for climate change in the run up to the United Nations Climate Change Conference in Copenhagen. The experts, however, say the trick is to repackage the story alluringly.”

Zofeen T Ebrahim
This is the thrust of an article just written by the experienced Pakistani journalist and blogger Zofeen T. Ebrahim on Dawn.com. In Little strokes make big pictures, she probes the challenges that South Asian journalists continue to face in reporting and analysing on climate change in their mainstream media.

Zofeen, who was with me at the recent IFEJ congress in New Delhi a few weeks ago, quotes me in her article: “Nalaka Gunawardene, a senior award-winning science writer from Sri Lanka, recalls that his mentor, Tarzie Vittachi, once advised that ‘ordinary people live and work in the day-to -day weather. Most can’t relate to long-term climate. It’s our job, as journalists, to make those links clear.’ Of course, three decades ago, well before climate change was a hot topic, Vittachi was speaking metaphorically. But the words have great import today.”

She also quotes South Asian colleagues like Kunda Dixit, Joydeep Gupta, Nirmal Ghosh and Aroosa Masroor Khan (all men, although they are among the finest in the profession :)).

Her conclusion: environmental stories may still be a hard sell in many media outlets, but committed journalists have found ways to market their stories first within their organisations, and then to their respective audiences. That is some good news as the crucial climate talks open in the cool climes of Copenhagen.

Read the full article: Little strokes make big pictures, by Zofeen T Ebrahim

Zofeen T. Ebrahim is a Karachi-based independent journalist and has been writing for IPS since April 2003. She also writes for Women’s Feature Service, IRIN and Indo Asian News Service. The stories she has covered include human rights, specially pertaining to women and children, health and how development impacts environment.

Copenhagen: ‘Fourteen days to seal history’s judgment on this generation’

Today, 7 December 2009, the latest UN-FCCC climate negotiations begin in Copenhagen, Denmark. It’s not just another environmental conference – this one can make or break the future of our world.

Recognising this, 56 newspapers from 45 countries across the world have up with common editorial and demanded that world leaders put aside their differences and step up to seal the deal. The text was drafted by a Guardian team during more than a month of consultations with editors from more than 20 of the papers involved. Like the Guardian most of the newspapers have taken the unusual step of featuring the editorial on their front page.

It’s indeed rare for the world’s cacophonous media to agree on such nuance and detail, but uncommon unity is indeed what we need to ensure a common, shared future.

At Moving Images, we add our own modest echo to this call by reproducing the editorial in full, as is:

One World, One Climate, One Editorial...


Copenhagen climate change conference: ‘Fourteen days to seal history’s judgment on this generation’


This editorial calling for action from world leaders on climate change is published today by 56 newspapers around the world in 20 languages.

Today 56 newspapers in 45 countries take the unprecedented step of speaking with one voice through a common editorial. We do so because humanity faces a profound emergency.

Unless we combine to take decisive action, climate change will ravage our planet, and with it our prosperity and security. The dangers have been becoming apparent for a generation. Now the facts have started to speak: 11 of the past 14 years have been the warmest on record, the Arctic ice-cap is melting and last year’s inflamed oil and food prices provide a foretaste of future havoc. In scientific journals the question is no longer whether humans are to blame, but how little time we have got left to limit the damage. Yet so far the world’s response has been feeble and half-hearted.

Climate change has been caused over centuries, has consequences that will endure for all time and our prospects of taming it will be determined in the next 14 days. We call on the representatives of the 192 countries gathered in Copenhagen not to hesitate, not to fall into dispute, not to blame each other but to seize opportunity from the greatest modern failure of politics. This should not be a fight between the rich world and the poor world, or between east and west. Climate change affects everyone, and must be solved by everyone.

The science is complex but the facts are clear. The world needs to take steps to limit temperature rises to 2C, an aim that will require global emissions to peak and begin falling within the next 5-10 years. A bigger rise of 3-4C — the smallest increase we can prudently expect to follow inaction — would parch continents, turning farmland into desert. Half of all species could become extinct, untold millions of people would be displaced, whole nations drowned by the sea. The controversy over emails by British researchers that suggest they tried to suppress inconvenient data has muddied the waters but failed to dent the mass of evidence on which these predictions are based.

Few believe that Copenhagen can any longer produce a fully polished treaty; real progress towards one could only begin with the arrival of President Obama in the White House and the reversal of years of US obstructionism. Even now the world finds itself at the mercy of American domestic politics, for the president cannot fully commit to the action required until the US Congress has done so.

But the politicians in Copenhagen can and must agree the essential elements of a fair and effective deal and, crucially, a firm timetable for turning it into a treaty. Next June’s UN climate meeting in Bonn should be their deadline. As one negotiator put it: “We can go into extra time but we can’t afford a replay.”

At the deal’s heart must be a settlement between the rich world and the developing world covering how the burden of fighting climate change will be divided — and how we will share a newly precious resource: the trillion or so tonnes of carbon that we can emit before the mercury rises to dangerous levels.

Rich nations like to point to the arithmetic truth that there can be no solution until developing giants such as China take more radical steps than they have so far. But the rich world is responsible for most of the accumulated carbon in the atmosphere – three-quarters of all carbon dioxide emitted since 1850. It must now take a lead, and every developed country must commit to deep cuts which will reduce their emissions within a decade to very substantially less than their 1990 level.

Developing countries can point out they did not cause the bulk of the problem, and also that the poorest regions of the world will be hardest hit. But they will increasingly contribute to warming, and must thus pledge meaningful and quantifiable action of their own. Though both fell short of what some had hoped for, the recent commitments to emissions targets by the world’s biggest polluters, the United States and China, were important steps in the right direction.

Social justice demands that the industrialised world digs deep into its pockets and pledges cash to help poorer countries adapt to climate change, and clean technologies to enable them to grow economically without growing their emissions. The architecture of a future treaty must also be pinned down – with rigorous multilateral monitoring, fair rewards for protecting forests, and the credible assessment of “exported emissions” so that the burden can eventually be more equitably shared between those who produce polluting products and those who consume them. And fairness requires that the burden placed on individual developed countries should take into account their ability to bear it; for instance newer EU members, often much poorer than “old Europe”, must not suffer more than their richer partners.

The transformation will be costly, but many times less than the bill for bailing out global finance — and far less costly than the consequences of doing nothing.

Many of us, particularly in the developed world, will have to change our lifestyles. The era of flights that cost less than the taxi ride to the airport is drawing to a close. We will have to shop, eat and travel more intelligently. We will have to pay more for our energy, and use less of it.

But the shift to a low-carbon society holds out the prospect of more opportunity than sacrifice. Already some countries have recognized that embracing the transformation can bring growth, jobs and better quality lives. The flow of capital tells its own story: last year for the first time more was invested in renewable forms of energy than producing electricity from fossil fuels.

Kicking our carbon habit within a few short decades will require a feat of engineering and innovation to match anything in our history. But whereas putting a man on the moon or splitting the atom were born of conflict and competition, the coming carbon race must be driven by a collaborative effort to achieve collective salvation.

Overcoming climate change will take a triumph of optimism over pessimism, of vision over short-sightedness, of what Abraham Lincoln called “the better angels of our nature”.

It is in that spirit that 56 newspapers from around the world have united behind this editorial. If we, with such different national and political perspectives, can agree on what must be done then surely our leaders can too.

The politicians in Copenhagen have the power to shape history’s judgment on this generation: one that saw a challenge and rose to it, or one so stupid that we saw calamity coming but did nothing to avert it. We implore them to make the right choice.