Eco-friendly living – Page 23

Listen to our Planet in Distress: Arthur C Clarke’s Last Call

Author and underwater explorer Arthur C Clarke, who died last week aged 90, may not have been a placard-carrying, greener-than-green environmental activist. But in his own unique style, he supported a range of environmental concerns – from the conservation of gorillas, whales and dolphins (among his favourite species) to the search for cleaner energy sources that would enable humanity to kick its addiction to oil.

This interest was sustained to the very end. In his last public speech delivered a month before his demise, he stressed: “There has never been a greater urgency to restore our strained relationship with the Earth.”

The speech was an audio greeting to the global launch of the International Year of Planet Earth (IYPE), held on 12 – 13 February 2008 at UNESCO Headquarters in Paris. Sir Arthur provided the closing remarks for the 2-day meeting attended by diplomats, scientists and youth from all corners of the world.

In that address, which he had recorded from his sick bed in Colombo, Sri Lanka, in early February, Sir Arthur said:
“The International Year of Planet Earth is being observed at a crucial juncture in our relationship with the planet. There are now clear signs that our growing numbers and our many activities are impacting the Earth’s natural systems, causing planetary stress.”

IYPE

He added: “We have had local or regional indicators of this stress for decades, and more recently we have confirmed our unmistakable role in climate change. If we’re looking for the smoking gun, we only need to look in the mirror…”

He outlined his wish for the ambitious IYPE, which is led by geoscientists around the world to raise more awareness and inspire action on understanding how our planet works. “I sincerely hope that the Year of Planet Earth would mark a turning point in how we listen to Earth’s distress call — and how we respond to it with knowledge, understanding and imagination.”

The full text of Sir Arthur’s greeting is found as a pdf on IYPE’s official website, which also offers the actual greeting as an audio file – but only in Apple Quicktime. For those who are not part of that limited universe, I reproduce Sir Arthur’s speaking text in full below.

I had the privilege of once again working on this text with Sir Arthur as I did for many years on various other video/audio greetings and essays. This was originally going to be a video greeting, but we decided to just capture it in audio as Sir Arthur was confined to bed with a back injury since early 2008.

Listen to the audio track on TVEAP’s YouTube channel:

Audio greeting by Sir Arthur C Clarke
to the global launch event of International Year of Planet Earth 2008
UNESCO Headquarters, Paris: 12 – 13 February 2008

Hello! This is Arthur Clarke, speaking from my home in Colombo, Sri Lanka.

I’m very happy to join you on this occasion, when the International Year of Planet Earth is being inaugurated at the UNESCO Headquarters in Paris.

I’m sorry that my health does not permit me to join you in person.
I have fond memories of attending major international conferences at UNESCO over the years. I’ve always cherished my close association with the organisation, especially since I received the UNESCO-Kalinga prize for popularisation of science in 1961 – a date that now seems to belong to the Jurassic era!

The International Year of Planet Earth is being observed at a crucial juncture in our relationship with the planet. There are now clear signs that our growing numbers and our many activities are impacting the Earth’s natural systems, causing planetary stress. We’ve had local or regional indicators of this stress for decades, and more recently we’ve confirmed our unmistakable role in climate change. If we’re looking for the smoking gun, we’ve only got to look in the mirror…

So there has never been a greater urgency to restore our strained relationship with the Earth.

In such a conversation, who speaks for the Earth?

Almost 30 years ago, my late friend astronomer Carl Sagan posed this question in his trail-blazing television series Cosmos. And this is how he answered it:
“Our loyalties are to the species and to the planet. We speak for earth. Our obligation to survive and flourish is owed not just to ourselves, but also to that cosmos ancient and vast from which we spring!”

I sincerely hope that the Year of Planet Earth would mark a turning point in how we listen to Earth’s distress call — and how we respond to it with knowledge, understanding and imagination.

My mind goes back to the International Geophysical Year, which was observed in 1957 – 58. Both the former Soviet Union and the United States launched artificial satellites during that period, thus ushering in the Space Age. Going to space was an important evolutionary step for our species – one that distinguishes our period in history from all the preceding ones. For the first time, we could look back on our home planet from a vantage point in space, and that gave us a totally new perspective.

The beautiful images of Earth from space inspired much public interest that led to the Earth Day and the global environmental movement in the 1970s.

Of course, I’ve suggested that ‘Earth’ is a complete misnomer for our planet when three quarters of it is covered by ocean. But I guess it’s a bit too late now to change the name to planet Ocean!

Fifty years after the IGY and the dawn of the Space Age, do we know enough about how our planet operates?

Thanks to advances in earth sciences and space sciences, we have unravelled many mysteries that baffled scientists for generations. We now monitor the land, atmosphere and ocean from ground-based and space-based platforms. Armies of scientists are pouring over tera-bytes of data routinely gathered by our many sentinels keeping watch over our planet.

We don’t yet fully understand certain phenomena, and there are still gaps in how we process and disseminate scientific knowledge. This is why, for example, the Indian Ocean tsunami of December 2004 arrived without public warnings in Sri Lanka and many other coastal regions. Within minutes of the undersea quake off Sumatra, geologists and oceanographers around the world knew what was happening. But they lacked the means of reaching authorities who could evacuate people to safety.

For this reason, I’m very glad to hear that the Year of Planet Earth is placing equal emphasis on creating new knowledge and its public outreach. Today, more than ever, we need the public understanding and engagement of science. As UNESCO has been advocating for 60 years, public engagement is essential for
science to influence policy and improve lives.

In fact, with our planet under stress, we often have to act before we fully understand some natural processes. That is where we have to combine our best judgement and imagination.

We also need to change the way our resources and energy are used. Our modern civilisation depends on energy, but we can’t allow oil and coal to slowly bake all life on our planet. In my 90th birthday reflections a few weeks ago, I listed three wishes I dearly want to see happen. One of them is to kick our current addiction to oil, and instead adopt clean energy sources. For over a decade, I’ve been monitoring various new energy experiments, which have yet to produce commercial scale results. Climate change has now added a new sense of urgency to this quest.

So we face many challenges as we embark on the International Year of Planet Earth. I hope this year’s many activities will help us to better listen to our home planet, and then to act with knowledge and imagination.

This is Arthur Clarke, wishing you every success in this endeavour.

Listen to the audio file on IYPE website (only with Apple Quicktime)

The Meatrix Reality: Mixing animation, activism and spoof

When I gave up eating all meat nearly 15 years ago, I had some explaining to do.

Breaking away from the pack is never that easy. Friends and colleagues wanted to know if I had suddenly gone religious (most certainly not: I practise no religion and frown upon all); or become an animal-hugger (well, not quite); or if I was too sick to eat a ‘normal diet’ anymore.

That last one was closer to the truth. I became a partial vegetarian because I wanted to stay healthy. I realised how unhygienic meat production and distribution were in my part of the world, and yes, I was also sensitive about the excessive cruelty to animals who end up on dining tables.

And it’s not just in Asia that organised meat production is increasingly hazardous to human health (not to mention the untold suffering by farm animals and the growing power of big agri-business companies). Animal rights and environmental activists have been pointing these out for years. And as powerful documentaries like Fast Food Nation (2006) documented, it is not only meat that’s crushed in the powerful mincing machine, but the whole of society.

But just how do we carry this message to the young Digital Natives who are the most eager consumers of meat and fast food? As we discussed some months ago, the big challenge is to take complex development issues in the right durations (shorter the better) and right formats (mixed or pure entertainment).

The Meatrix Moopheus

I was delighted, therefore, to belatedly discover the innovative and insightful series called The Meatrix. Funnily, I heard about it from two sources almost at the same time. A Malaysian activist I was visiting in Georgetown, Penang, last week highly recommended it. Two days later, my colleague Manori Wijesekera returned from having screened one of our own films at the 16th Earth Vision Film Festival in Tokyo – where The Meatrix was a finalist in the children’s environmental film category.

The Meatrix is an animated spoof on The Matrix trilogy (1999 – 2003). It uses humor and thinly veiled characters and situations from the original Matrix films to educate the uninitiated about factory farms.

Evidently, it was made with the blessings of the Wachowski brothers who created the science fiction thriller series. The first animation, The Meatrix, starts when Moopheus the Cow finds Leo the Pig at a family farm and informs him that corporations are taking over the way farms used to be. By taking the blue pill, Leo can remain at ease in his current situation, or by taking the red pill, Leo can see just how far the rabbit hole goes. (Of course, the good Leo takes the red one.)

Watch the first animation on YouTube:

In this case, the Meatrix is the illusion created by big time agricultural corporations who have taken over most family-run farms in the west, and turned them into ruthless factories producing meat and dairy products. Those who take on the Meatrix – at grave risk to their life and limbs – reveal how these factory farms are pumping steroids, antibiotics and growth hormones to maximise production, exposing unsuspecting consumers to major health risks like mad cow disease and antiobiotic resistance.

There are two short sequels to the original Meatrix: The Meatrix II: Revolting, and The Meatrix II½. They all pack action, suspense and even a bit of romance….just like the Matrix films did. And all the Meatrix animations are under five minutes in duration – just right for the fast media generation!

The Meatrix is collaboration between GRACE (Global Resource Action Center for the Environment) and Free Range, a cutting-edge design company with a social conscience. It’s the mission of GRACE to eliminate factory farming and to preach the message that sustainable agriculture is both a better environmental and economic choice for rural communities.

In February of 2003, Free Range developed the Free Range Flash Activism Grant, offering the prize of a flash movie production to forward the work of a worthy nonprofit. GRACE was the first recipient, in recognition of its important work on farm reform.

When The Meatrix I launched in November 2003, the viral grassroots film broke new ground in online advocacy, creating a unique vehicle in which to educate, entertain and motivate people to create change. The Meatrix movies have been translated into more than 30 languages and are now the most successful online advocacy films ever with over 15 million viewers worldwide.

Get involved – what you can do to stop the Meatrix from marching on and on to restaurants and homes of the world

The Meatrix animations and the interactive website built around them are fine examples of crossing the other digital divide (between Digital Immigrants and Digital Natives) that I have been writing about. This is Education for Sustainable Development (ESD) with none of the pomposity and preaching of UN agencies and other development organisations who are, sadly, trapped in their own version of a Verbiage Matrix where text, text and more text seems to be their whole reality.

It’s time some of our development friends took a red pill to see what lies outside their charmed and illusory circles.

PS: By the way, I still eat fish and other seafood, largely because on my frequent travels in Asia I turn up in places where being a complete vegetarian is simply not realistic (try Korea, for example). I now say I eat only those creatures that swim, but none that walks on land. One of these days, I will give up temptations for all flesh…

From footprints to handprints: Treading lightly on Earth…

Nalaka Gunawardene

This is me making an impression at the Global Knowledge 3rd Conference held in Kuala Lumpur, Malaysia, in December 2007. Everyone was asked to dip a hand in a saucer of paint and then press it on a large sheet of paper. In the end it created a montage of hand prints from people all over the world.

The idea was a neatly symbolic one, but as with everything else at the GK3 conference (and with its organiser, the GKP), it didn’t go any further. Good intentions, poor implementation.

But the same concept of hand print was used far more cleverly and innovatively at another large international conference I attended in November 2007. The 4th International Conference on Environment Education , hosted by the Government of India and co-sponsored by the UNESCO and UNEP, was held at the Centre for Environment Education (CEE), Ahmedabad. That multi-faceted event saw the launch of several initiatives, including Handprint – action towards sustainability.

The concept of Handprint is to decrease our ecological footprints by taking more actions towards Education for Sustainable Development (ESD).

Ecological Footprint (EF) as a concept has been around for over 15 years. The term and concept of Ecological Footprint were proposed in 1992 by William Rees, a Canadian professor at the University of British Columbia. In 1995, Rees and coauthor Mathis Wackernagel published Our Ecological Footprint: Reducing Human Impact on the Earth.

EF quantifies our demand on Nature and natural systems. It measures the amount of biologically productive land and water required to meet our demands (for food, timber, shelter), and to absorb the pollution we generate. Using this assessment, it is possible to estimate how many planet Earths it would take to support all of humanity if everybody lived a given lifestyle.

For example, if everyone aspires to European lifestyles, we are going to need three planets. And for American way of life, four.

As of now, the Earth is the only naturally habitable planet that we know and have — which drives home the point that we have to contain, and eventually reduce, our ecological footprint. Some, like this cartoonist, fear that it’s already too late…

Read Sep 2007 blog post: Talking Big Foot in Yetiland

Ecological footprint is a useful – in fact, revealing – measure of our species living beyond its ecological means. But it’s an inherently negative one. This is what promoted our colleagues at CEE – an internationally acknowledged centre for excellence in education for sustainable development – to come up with the related, but wholly more positive, concept of Handprint.

Whereas footprint measures our impact on the planet and its resources, Handprint will help quantify what we do to tread lightly on Earth — reducing our consumption of energy and resources, and being more considerate about the waste we generate.

As CEE says, there are many drivers of change to lessen the footprint. ESD is one of the important ones. Others include technology, policy, legal measures, systems and financial incentives.

Handprint is specifically a measure of ESD action. In the presence of over 1,000 officials, educators, activists and youth, Handprint was launched with the call: Increase your handprint; decrease your footprint!

A new website will soon be online at http://www.handsforchange.org, expanding on this concept.

While CEE is taking the concept to a whole new level and to millions who need to know and heed this message, the idea itself has been talked about by others for sometime.

For example, in May 2006, Alex Steffen wrote about it in the highly informative and inspirational website Worldchanging.

Steffen, who is executive editor of Worldchanging, wrote: “If we can imagine going climate negative, why can’t we imagine shrinking our ecological footprint until we zip past having any negative net ecological impact at all, until the operation of our daily lives heals the planet instead of hurts it? Until we transform, as I’ve said before, our ecological footprints into ecological handprints?”

TVE Asia Pacific‘s Saving the Planet TV series, currently in production, will feature a number of initiatives that will have a positive Handprint on the environment in selected countries in the Asia Pacific.

Clearly, Handprint is an area where interest and action will grow in the coming months and years.

Watch this space.

Photo courtesy Sasa Kralj

Race to Save the Sky…by 2010

This is the opening segment of an Asian film that we at TVE Asia Pacific produced in 2006 for the UN Environment Programme (UNEP).

Called Return of the Ozone Layer: Are We There Yet? (30 mins, 2006), it tells the story of how the Asia Pacific – home to half of humanity – holds the key to saving the ozone layer…from man-made chemicals eating it up.

We presented it as a race…against time, and against many odds. Here’s how it opens.

You wouldn’t notice it even if you look carefully…but the Asia Pacific is running an important race.

It’s a race to phase out a group of chemicals used in industry, agriculture or consumer products.

When released to the atmosphere, these chemicals damage the Earth’s protective ozone layer. This ‘ozone shield’ protects all life from the Sun’s harmful ultraviolet rays.

These chemicals are used in refrigerators, air conditioners, fire fighting equipment, farming and a range of other products and processes.

The industrialised countries have already stopped producing these chemicals. This happened thanks to an international environmental treaty called the ‘Montreal Protocol on Substances that Deplete the Ozone Layer’. It was adopted in 1987 in response to the thinning of the ozone layer – or the ‘Ozone Hole’ –discovered two years earlier.

The Montreal Protocol sets time-bound, measurable targets for managing nearly 100 different chemicals.

These are closely tied to economic activity, public health and safety. Therefore, developing countries and economies in transition were given more time to reduce consumption — with the same goal of eventually phasing them out.

20 years on, the Montreal Protocol’s implementation has produced tremendous benefits to our health and environment.

But it’s a bit too early to celebrate.

Many challenges remain.

Developing countries now have to show they are making good use of the extra time and resources given to them.

It is the Asia Pacific that now produces and consumes most of the world’s Ozone Depleting Substances – or ODS. .

All production and use of CFCs in developing countries must stop in 2010.

But it’s easier said than done. The region has tens of thousands of small scale industries and farms that still use ozone damaging chemicals.

To accomplish the remaining phase-out targets, all
of them need to be engaged.

In this film, we look at key challenges the Asia Pacific region faces on the road to 2010. Meeting these challenges would ensure timely compliance of phase-out targets.

Clearly, governments alone cannot win this race. Millions of ordinary citizens have to join in.

Millions like the five we feature in this film.

Making this 30-minute documentary was a challenge. For a start, we had to grapple with complex scientific, economic and political issues and present them in a non-technical, accessible manner. We knew the average viewer was not interested in the intricacies of inter-governmental negotiations or atmospheric chemical reactions.

Talking about the ozone layer – which is out of sight, lying a few kilometers above the Earth’s surface – is never easy. It’s harder to get people to pay attention that sustained action is needed to remove man-made threats to the ozone layer.

Our challenge was to tell the story in a simple, engaging way — and UNEP wanted it to be different from many ozone layer documentaries already made. That’s when we decided to focus on five ordinary Asians who were doing their bit to save the ozone layer.

As our opening narration put it:

Five ordinary people, living and working in the Asia Pacific – the world’s largest and most diverse region.

Their actions will impact the future of life on our planet.

And there are millions more like them.

This is their story.

Watch the entire film (in several parts) on TVEAP’s YouTube channel.

September 2007 blog post: Ozzy Ozone: The Little molecule on a big mission

Hard Times: Give us more cars and less traffic!

In July 2007, we featured an interesting new film called Faecal Attraction. It probed the link between sewage disposal and river water pollution in India — specifically, the River Yamuna, part of the massive Indo-Gangetic river system.

Now the intrepid film-maker Pradip Saha has taken on another big, messy subject that has even bigger vested interests: the auto industry and its contribution to worsening traffic congestion, air pollution and public health in metropolitan India, especially the capital Delhi.

The film couldn’t have come at a better (worse?) time. India’s Tata Motors will be unveiling their people’s car, priced at Indian Rupees 100,000 (US$ 2,600 approx) on 10 January 2008 at Auto Expo in New Delhi.

“A car priced at hundred thousand Indian Rupees means a lot in terms of urban planning, urban life,” says Pradip, who is also the editor of Down to Earth magazine on science and environment. “Roads are already clogged, winter air is thick with SOX and NOX, our cities will be swarming with small cars.”

He says a few gunfights have already taken place in Delhi between neighbours over claims on parking space. Automobile industry has made urban space pretty absurd.

Pradip Saha Courtesy CSE India
Courtesy CSE Down to Earth

Yet, he adds, any opposition to the introduction of these swarming small cars on account of increasing traffic congestion and pollution has been termed by the car maker and their friends as ‘elitist’. “This car maker has positioned itself as the agent of liberation, where we all have cars. Kink has no boundary.”

So Pradip decided to take the issue head on, making fun of a very serious situation.

Here’s the story behind the film, in Pradip Saha’s own words:

I was invited for an art residency by Khoj, an international artist’s association in Delhi. The brief was to create a public artwork with urban ecological concern.

I decided to do something on automobiles. My initial response was to respond to the way automobiles are sold, playing with desire. I also find certain policy issues related to automobile use pretty kinky. For example, when the auto bosses complain to highest financial authority about slump in auto sale, the highest financial authority calls the bank bosses to make car loans easy. Isn’t it kinky? I was thinking of pushing these kinks and business of desire a bit and create pornography that has automobiles as characters.

I made two. But wasn’t sure about putting them in public as kids will be seeing them too. I have been talking a few friends to create a website of automobile porns, mimicking standard porn site sensibilities.

So I turned to another format. I created a fake news TV channel called HARD TIMES, and went to the road interviewing drivers and riders in cars stuck in traffic jam in Delhi. The style is a take on News TV style, where they stick a microphone down your throat on any occasion, pretending a democratic format that generates peoples’ voice.

I did the same, with 2 basic questions: What is the reason of traffic jam? and How can we solve traffic jam? I edited 5.50 minutes video, and showed it as a loop in Connaught place, on the pavement on a large plasma screen. It also had an accompanying LED display board, a la, railway station information system, that went on giving out important numbers related to absurdity of automobile use in the city. This was a loop too.

Ultra low-cost small cars — such as the much-hyped models being planned by the Tatas and other carmakers — can mean big trouble for India, unless the country makes drastic policy changes. A new study by Centre for Science and Environment (CSE) , released in October 2007, said the influx of these cars would drive public transport and two-wheelers off the roads and greatly increase urban congestion and pollution.

Courtesy CSE Down to Earth

Read CSE’s Down to Earth cover story on 15 October 2007: Small car revolution: Who cares about congestion, pollution

From KL to Bali: Why were ICT and climate change debates worlds apart?

The timing of the Third Global Knowledge Conference or GK3 last week just couldn’t have been worse in terms of international media attention and coverage.

Some 1,700 people from all over the world – representing academia, civil society, governments and industry – gathered in the Malaysian capital of Kuala Lumpur from 9 to 13 December 2007 for this platform of events meant for everyone interested in using information and communications technologies (ICTs) for the greater good – to solve real world problems of poverty, under-development, illiteracy and various other disparities that afflict our world.

The organisers, a network called the Global Knowledge Partnership, called it ‘Event on the Future’. They had worked for almost two years on planning the event, and spent a huge amount of development funding to drum up global interest in the event.

As things turned out, GK3 was a complete non-event for the world’s media, whose attention was much more engaged by another event that was crucial for the future of all life on this planet – the UN Climate Change conference taking place in neighbouring Indonesia’s Bali island.

That coincidence of events was very unfortunate, especially since GK3 also discussed and debated important issues that shape our common future. Yes, the substance at GK3 was immersed in — and sometimes buried under — massive volumes of hype and spin, but for the discerning participants there were occasional gem stones amidst the numerous gravel.

I have written up my impressions of GK3 as a series of missed opportunities. In my view, the biggest missed opportunity was GK3’s failure to position itself as part of the smart response to global climate change that scientists now confirm is happening and is largely human-induced.

After 20 years working in the media, I can understand why the news media ignored GK3. Yes, bad timing was one factor. But the bigger lapse was that the GK3 organisers and participants failed to find and articulate their common ground with the bigger global process that was unfolding in Nusa Dua, Bali island.

In the real world, Bali is not all that far from KL. But sadly, the two were worlds apart as parallel processes took place with little confluence.

It need not have been that way. There is much that ICTs can do in reducing carbon emissions that are warming up the planet.

The biggest ‘digital dividend’ from ICTs is how they can help reduce needless travel. Dependent as we still are on fossil fuels of oil and coal for most of our transport, even a few percentage points of travel that we can realistically cut down can yield major savings in emissions of carbon dioxide.

In a blog post written in August 2007, I cited Sir Arthur C Clarke’s slogan that sums this up very well: Don’t commute; communicate!

I quoted from an essay Sir Arthur had written for the UK’s Climate Group in 2005, included as part of a global exhibit on climate issues, where he noted: “….Meanwhile, other technologies enable us to adjust our work and lifestyles. For example, mobile phones and the Internet have already cut down a lot of unnecessary travel – and this is only the beginning. We should revive a slogan I coined in the 1960s: ‘Don’t commute – communicate!’”

My friend and academic colleague Dr Rohan Samarajiva, who heads the regional ICT research organisation LIRNEasia, has given this some further thought.

More and easier use of telecom should theoretically lead to less need to travel. But nothing is ever that simple, he says. “It is not realistic to think that improved telecom-based connectivity will immediately lead to a reduction in demand for transport and a reduction in greenhouse gases. But it is clearly a necessary action that will yield good results over time.”

For telecom to make a real contribution to reducing demand for transport, Rohan says several things need to happen:
• Most people need to have easy and convenient access to telecom, for sending as well as receiving messages and for retrieving as well as publishing information;
• All offices and business establishments must be reachable through telecom;
• They must change their business processes to reduce the need for people to physically come to their locations; and
• The ancillary infrastructures such as energy, payment and delivery systems must change accordingly.

These, then, are important goals that are worth pursuing not only for the achieving information societies but also for saving the planet from the current slow baking. That’s the message that GK3ers failed to grasp or convey to Bali.

Instead, we heard from the movers and shakers of the IT and ICT companies how they are working to achieve greater energy efficiency in the manufacture and use of their products. Their sincerity and commitment were not in question. But I didn’t hear anyone emphatically make the point that helping people to avoid needless transport use is the biggest climate benefit ICTs can deliver. (I was yearning to stand up and say ‘It’s avoided transport, stupid!’ in one plenary but we ran out of time.)

The industry mandarins were not alone. Even the International Telecommunications Union (ITU), which sets standards and keeps an eye on ICT trends and conditions, missed this point. In a statement delivered to the Bali climate conference, ITU talked about lots of small contributions that ICTs can make to find solutions to the climate crisis.

To quote from their 12 December 2007 press release:
“ITU pointed out that the proliferation of ICT products in homes and offices, and their deployment throughout the world, places an increasingly heavy burden on energy consumption. The late night glow in homes and offices emanating from computers, DVD players, TVs and battery chargers is all too familiar. And the move to “always-on” services, like broadband or mobile phones on standby, has greatly increased energy consumption compared with fixed-line telephones, which do not require an independent power source. Energy demands caused by high-tech lifestyles in some countries are now being replicated in others.”

It’s always good to improve energy efficiency, if only to keep the bills in check. But can ICT industry and ITU please stop apologising for the relatively minor contribution their sector makes to global warming — and instead become a much bigger part of the solution? In other words, stop rearranging chairs on the Titanic’s deck, and instead get in the engine room to help steer the planetary Titanic from heading straight into that iceberg looming large.

We don’t need further studies, expert groups or conferences to deliver this category of carbon-saving, climate-friendly benefits: just keep rolling out telecom coverage worldwide and also make the services affordable and dependable. The markets will do the rest.

This point was also lost in Bali. Obsessed as they were with a mechanism to succeed the imperfect Kyoto Protocol, the delegates failed to fully appreciate tried and tested solutions that can begin to roll out now and here. Let the diplomats and lobbysts bicker for years to come, but don’t ignore what markets can do in the meantime.

Even some champions of climate change have yet to realise the ICT potential for their planet-saving crusade. Al Gore, being both ICT-savvy and green, is an exception. Sir Nicholas Stern is not.

In October 2006, the UK government published a 579-page report on the economics of climate change by Sir Nicholas Stern, a former chief economist at the World Bank. Despite the massive size, scope and authority of the report, the Stern Report had no reference to the role that the ICT sector could play in helping to reduce energy demand, mitigate CO2 emissions and help to save the planet.

Fortunately, as I wrote in August 2007, telecom operators are begining to taking note. Among them is the European Telecommunications Network Operators’ Association (ETNO), which issued a report — incidentally, in the same month as the Stern Report — titled Saving the climate @ the speed of light: ICT for CO2 reductions.

It was a joint publication with the World Wide Fund for Nature, WWF. Its introduction read: “A wider usage of ICT-based solutions can play an important role in reducing CO2 emissions. This joint WWF-ETNO road map proposes a concrete way forward for a better consideration and inclusion of ICT’s in EU and national strategies to combat climate change.”

Read the full report here.

So it seems that part of the climate response answer is literally in the air – or the airwaves. The emergence of information societies — where more electrons (carrying information) are moved than atoms (people, goods) — can help the pursuit of climate-neutral or, even better, climate friendly lifestyles. To use a currently fashionable UN term, that’s a co-benefit!

For these co-benefits to be appreciated and seized, it’s essential that we look at the bigger picture and not just work in individual sectors such as ICT and sustainable development. The ITUs and UNEPs of this world have to meet and talk more often — and also listen to each other more seriously.

I chose to attend the ICT event of GK3 in KL in spite of receiving three separate (and sponsored) invitations to join various activities in Bali. After last week, I have mixed feelings about that choice, but there’s no doubt at all in my mind about the massive potential that ICTs hold for mitigating the worsening of climate change.

But the ICT sector has to put its money where its mouth is, and practise what it advocates. It’s not good enough to endlessly meet and talk about all things ‘e’. Just as the world has to kick its serious addiction to oil and coal, we in the development sector have to wean ourselves away from our obsession with paper. Lots and lots of it.

In the last hour of the final day, I walked around GK3’s exhibition area, with the ridiculous name MoO. I was stunned by the massive volumes of paper lying around everywhere. The week’s events were drawing to an end, and it was unlikely there would be too many more takers for all that paper. In that week, I saw very little digital media being used to peddle institutional messages or deliver their logos. It was 95% paper-based.

My colleague Manori captured on her mobile phone this image of an exasperated me surrounded by mountains of paper.

The MoO exhibitors were not alone in their profligacy and wastefulness – the GK3 secretariat easily wins the prize for producing the greatest volume of glossy, expensive paper-based promotional material for at least a year preceding the event.

Clearly both ICT and climate camps have some urgent rethinking to do. Together, we can find win-win, now-and-here solutions for slowing down processes of disruptive climate change already underway.

Or we can keep pushing bits of paper all around, all year round. The choice is ours – and the planet is at stake.

– Nalaka Gunawardene

Read my overall impressions of GK3: All geek but very little meek…and at what high cost?

True ‘People Power’ needed to fight climate change

Dealing with climate change – the biggest environmental threat faced by the planet today – requires building up a mass movement at the grassroots across the developing countries of the global South.

Such a movement might be unpopular not only with the Southern elite but also with sections of the urban-based middle class sectors that have been the main beneficiaries of the high-growth economic strategy that has been pursued since the early 1990s, a leading southern activist cautioned in Rome last week.

Speaking at the Greenaccord Media Forum on 10 November 2007, Walden Bello, Filipino academic and executive director of the Focus on the Global South (seen in photo below, on the right), dismissed the notion that Asian masses are inert elements that uncritically accept the environmentally damaging high-growth export-oriented industrialisation models promoted by their governing elites.

“It is increasingly clear to ordinary people throughout Asia that the model has wrecked agriculture, widened income inequalities, led to increased poverty after the Asian financial crises, and wreaked environmental damage everywhere,” he said.

People in the South are open to an alternative to a model of growth that has failed both the environment and society, he said. For instance, in Thailand, a country devastated by the Asian financial crisis of 1997 and wracked by environmental problems, globalization and export-oriented growth are now bad words.

He added: “Thais are more and more receptive to the idea of a ‘sufficiency economy‘ promoted by popular monarch King Bhumibol, which is an inward-looking strategy that stresses self-reliance at the grassroots and the creation of stronger ties among domestic economic networks, along with ‘moderately working with nature'”.

But the southern countries cannot and must not rely on their elite to provide leadership, he said. “What is clear is that in most other places in the South, one cannot depend on the elites and some sections of the middle class to decisively change course. At best, they will procrastinate.”

The fight against global warming will need to be propelled mainly by an alliance between progressive civil society in the North and mass-based citizens’ movements in the South.

Delivering the Lectio Magistralis to conclude the 4-day international gathering of journalists, activists and experts concerned about the environment, Prof Bello traced the evolution of social movements on environment and public health in East Asia, Southeast Asia and South Asia over the past few decades.

Read the test of a similar talk given by Walden Bello at the Trans National Institute in October 2007.

Prof Bello acknowledged that the environmental movements in the South and North have seen their ebbs and flows. “As with all social movements, it takes a particular conjunction of circumstances to bring an environmental movement to life after being quiescent for some time or to transform diverse local struggles into one nationwide movement.”

The challenge facing activists in the global North and the global South is to bring about those circumstances that will trigger the formation of a global mass movement that will decisively confront the most crucial challenge of our times.

And climate challenge is one among several challenges we confront today.

Meeting photos courtesy Adrian Gilardoni’s Flickr account
People power India photo courtesy TVEAP image archive

Beyond press release journalism: Digging up an environmental business story

“Don’t reproduce press releases from companies, or accept their corporate PR. To get to the real stories, journalists have to dig deeper and work a bit harder.”

Paolo Pietrogrande, Chairman of Atmos Holding, offered this piece of advice when talking to an international group of journalists at the V Greenaccord International Media Forum on the Protection of Nature, held from 7 to 11 Novmeber 2007 in Rome, Italy.

Pietrogrande (seen speaking in photo, below) was talking on ‘new investment scenarios in renewable energy sources’ during a session on sustainable economic mechanisms. A New York based Italian businessman with past experience in Ducati Motor, General Electric, Bain&Company and Ryanair, he suggested that many positive environmental business stories were being overlooked by the media.

According to him, there are billions to be made in clean energy and clean technology sectors in the coming years — and venture capitalists and other investors have already recognised this potential. Real Money is now being invested in these sectors, often below the media’s radar and without any fanfare.

This is not corporate social responsibility (CSR), philanthropy or ‘greenwashing’ PR. These are hard-nosed investors who fully expect good and dependable returns on what they put in. They do due diligence and take expert advice before putting in their billions into such emerging sectors.

Yet, immersed in peddling doom and gloom stories – especially on climate change these days – most media outlets miss out on these stories which have significant business and environmental angles.

His advice to journalists included these tips:
* Don’t look at press/media sections on corporate websites, which is usually full of PR. Even CSR reports are carefully crafted to give a rosy picture. The real stories lie elsewhere.
* Instead, read the annual reports of companies, especially the CEO’s letter to shareholders. That’s a carefully crafted statement and analysis which contains a good deal of information.
* Stop replying on press releases, and certainly don’t get into the habit of recycling them in news stories. Instead, look at public disclosure documents of companies for leads and insights.

The environment has moved way beyond CSR and corporate PR, he said. More and more companies realise how environmental compliance increases their efficiency and thus profitability. Whole new business areas and opportunities are opening up for those working on clean energy and clean technologies. The impetus has come from concerns on global climate change.

If Pietrogrande sounded a bit like Carl Sagan – talking of billions and billions – that is understandable. He sees vast potential in clean energies and clean technologies that can help reduce carbon emissions causing global warming. Industry has traditionally made profit emitting carbon, and now there is money – and profit – to be made cleaning it up.

Investors are lining up with the money, but good ideas and projects are in short supply, he said.

Which reminded me of something that the American engineer, architect and visionary Buckminster Fuller once said: “There is no shortage of energy on this planet. There is, however, a serious shortage of intelligence”.

Meeting photos courtesy Adrian Gilardoni’s Flickr account

Oz challenge to Japanese whaling – on YouTube!

Who said YouTube is only for activists and video enthusiasts to share their content?

The above appeal is by Australia’s Environment Minister Malcolm Turnbull, who’s using the popular new media platform to reach out to children and young adults in Japan in a campaign aimed at stopping Japan’s stubborn insistence on whaling.

The Australian Department of Environment has taken out a YouTube channel where this and several other videos are on offer.

This is very encouraging – to see a government putting aside diplomatic niceties and taking a campaign right to the heart of a society that is still culturally attached to whale meat. For sure, Australia is also active in inter-governmental negotiations to sustain the global ban on whaling, but addressing the issue from the demand side and future generation angle can make the anti-whaling positions stronger.

Here’s how Reuters reported the story this week:

CANBERRA, Oct 9 (Reuters) – Australia has taken its battle against Japanese whaling in the Antarctic to the Internet, with a new YouTube campaign unveiled on Tuesday that targets Japanese children.

“Can you imagine what life on Earth would be like without these magnificent creatures? Hundreds of years of whaling have nearly wiped them out,” Australia’s Environment Minister Malcolm Turnbull says in the video, subtitled in Japanese.

Japan plans for the first time to hunt 50 humpback whales in the Antarctic over the coming summer, with the endangered animals currently migrating south along the Australian coast. Japan also plans to hunt 935 minke whales for scientific research.

The Japanese whaling fleet, hampered by a fire on the factory processing ship Nisshin Maru last February which killed one crewman, was recently bolstered by the addition of a new chaser vessel.

Australia’s government, facing re-election in weeks, has dismissed as futile the opposition’s calls for legal action over Japanese whaling in Australia’s Antarctic Whale Sanctuary, which is not recognised by other nations.

Japan’s fisheries agency, confident its whaling rights will be confirmed, has challenged any country to take it to the International Court of Justice in The Hague

Turnbull said Canberra would fight in the court of public opinion.

Read the full story on Reuters AlertNet

Greenpeace anti-whaling website

Here’s an animated anti-whaling TV commercial I came across on YouTube that takes a different look at the same issue. It was produced by Saachi & Saachi Poland:

Crossing the other Digital Divide: Challenge to conservation community

Digital Divide refers to the gap between those who have regular, easy access to modern information and communication technologies (ICTs) and those who don’t. In the past decade, the IT industry and development community have launched various initiatives to bridge this divide. The One Laptop Per Child project is among the better known examples.

As digital technologies and media gain momentum and wider coverage than ever before, another kind of digital divide has emerged. This week in Kathmandu, during the Fourth Asian Conservation Forum, some of us have been talking about this new divide — between the Digital Natives and Digital Immigrants.

This latter divide is mainly a product of age, not socio-economics. Market research and sociological studies now confirm that today’s younger people – raised on a diet of mobile phones, video games and mp3 (music) players – have radically different ways of accessing, receiving and coping with information.

Recognising this new Digital Divide is vital for communication and advocacy work of conservation groups, such as IUCN – The World Conservation Union, conveners of the Kathmandu forum.

For nearly 60 years, IUCN has been an effective platform for knowledge-based advocacy. Using scientific evidence and reasoning, it has influenced conservation policies, laws and practices at country and global levels. The world would be a worse place to live in if not for this sustained advocacy work by thousands of experts and activists who were mobilised by IUCN.

Much of that work has been accomplished through the classical advocacy tools: scientific papers, books, conferences and, in recent years, ‘policy dialogues’ — meetings where experts and activists would sit down and talk things through with those who make policy in governments and industry.

IUCN continues to pursue all these methods, with creditable impact. IUCN’s Red List of Threatened Species, whose latest edition is being released today (12 September 2007), is among the best known examples of how the Union’s work informs and inspires urgent action for saving the world’s animals and plants driven to the edge by human activity.

To remain similarly effective in the coming years, IUCN — and the rest of the conservation community — need to evolve and adapt to changing realities in human society. One such reality is the proliferation of ICTs in the past two decades.

The International Telecommunications Union (ITU) announced recently that the world’s telephone connections had passed four billion. Largely thanks to the explosion of mobile phones in the majority world, the total number of telephones (fixed and mobile) had quadrupled in the past decade.

While exact figures are hard to come by, it is estimated that around 1.17 billion people (almost 1 in 6 persons) have access to the Internet, even though varying levels of quality.

These are the more widely quoted figures, but the media mix keeps diversifying even as the size of the overall ‘ICT pie’ keeps increasing. For example, the 1990s saw a channel explosion in both FM radio and television across much of Africa, Asia Pacific and Latin America, hugely increasing viewers’ choice and enhancing the outreach of broadcasting. The popularity of video games (and now, online games) has spawned trans-boundary subcultures that were inconceivable even a decade ago.

It is this bewilderingly media-enriched world that IUCN’s members and experts are trying to engage, hoping to persuade everyone — from governments and industry to communities and individuals — to live and work as if the planet mattered.

In Kathmandu this week, I argued that scientific merit and rational (and often very articulate) reasoning alone won’t win them enough new converts to achieve significant changes in lifestyles, attitudes and practices. To be heard and heeded in the real world outside the charmed development and conservation circles, we need to employ a multitude of platforms, media and ICT tools. And we have to talk in the language of popular culture.

We have come a long way since the 1980s, with the new ICTs evolving parallel to our own understanding of sustainability.

When we were involved in processes leading up to the Earth Summit in Rio de Janeiro, back in 1992, most of us were still using fax and snailmail to exchange information. Email was confined to academic circles and the web was not even conceived.

By the time Johannesburg Summit was held a decade later, email had come into wide use and static websites were being used to disseminate information and opinions. E-commerce and music file sharing were gaining momentum.

Just five years on, the rapidly evolving web 2.0 offers us more tools and platforms to not just engage in one-way dissemination, but to truly communicate with a two-way flow. Wikis allow participatory document drafting. Web logs or blogs enable faster, easier expression and discussion. YouTube and other platforms have suddenly made sharing of moving images much simpler (assuming we have sufficient bandwidth).

In fact, connectivity is improving in many parts of the world, though there still are many gaps, frustrations and cost issues to be resolved. Young people, under 25 years, are leading the charge in entering and ‘colonising’ the new media. Social networking platforms such as MySpace and FaceBook are only the tip of this cyber iceberg. And virtual worlds — such as Second Life, with over 8 million online members — are moving in from the periphery to occupy a clear niche in our new digital world.

Every indication is that these trends will continue. IUCN and other conservationists, with their rigorous scientific analysis expressed in technical papers, print publications and the occasional op ed article in a broadsheet newspaper, have to navigate in this whirlpool — and it’s not easy. But their choice is between engagement and marginalisation. The planet cannot afford the latter.

I’m not suggesting that conservation scientists and organisations must drop their traditional advocacy methods and rush to embrace the new ICT tools. But they need to survey the new media landscape with an open mind and identify opportunities to join the myriad global conversations.

A good part of that is what intellectuals might see as chatter, or tabloid culture. It’s precisely this mass tabloid audience that needs to be engaged for conservation.

There are inspiring examples of how other sections of the development spectrum are seizing new media opportunities:

* Some humanitarian groups now use Google Earth online satellite maps for their information management and advocacy work, for example in Darfur, Sudan, and the Central African Republic.

* In an attempt to name and shame offenders, human rights activists are using YouTube to post incriminating video evidence of human rights abuses worldwide. The influential Foreign Affairs journal recently called this the YouTube Effect.

Fortunately, at least a few Asian conservation leaders already appreciate this enormous new media potential. In Kathmandu, Surendra Shrestha, UNEP’s regional director for Asia Pacific, echoed my views.

“My young kids spend several hours each weekend in virtual worlds. We need to get in there and engage them with our content,” he said. “To do that, we have to get inside their minds, and speak their language.”

Shrestha mentioned how UNEP in Asia is attempting this with ICT-based projects for youth, such as e-generation which, according to him, has involved half a million young people.

Such initiatives are beginning to happen, thanks to a few conservationists who are pragmatic enough to exploit the inevitable. But much more needs to be done to make conservation ‘cool’ and hip for Asia’s youthful population, half of them under 35, and many of them Digital Natives.

For sustainability measures to have a chance of success, these upwardly mobile, spend-happy youth have to be reached, touched and persuaded. If it takes tabloid tactics to achieve this, so be it.

And given Asia’s growing economic clout and ecological impact – with China and India leading the way – the fate of the planet will be decided by what is done, or not done, in our region.

While they debate the finer points of conservation strategies and activities in Kathmandu, Bangkok and other cities across our massive region, Asia’s conservation community must quickly cross the new Digital Divide that currently separates them from Digital Natives.

Declaration of interest: I was part of IUCN Sri Lanka Secretariat (1992-1994), where I started its communication division, and have been a member of IUCN Commission on Education and Communication since 1991.

Read my April 2007 post: Do ICTs make a difference?