Solar Eclipse 15 Jan 2010: New media slowly eclipsing MSM in Sri Lanka?



The Annular Solar Eclipse, best seen from northern Sri Lanka and southern India on 15 January 2010, was not only a rare celestial event; it also marked a turning point in how the mainstream media (MSM) and new media cover a wide-spread news event (albeit a highly predictable one).

Where the island of Sri Lanka was concerned, it was the first solar eclipse of the broadband internet era — and that showed.

The last solar eclipse seen in Sri Lanka was two generations ago, on 20 June 1955. That was almost pre-historic in mass media terms. The newly independent Ceylon had a single, state-owned radio station and a handful of newspapers. There was no television, and the internet was not even conceived.

Yet, paradoxically, the media’s influence over the 8 million people then living on the island seem to have been greater at the time. As astronomer Dr Kavan Ratnatunga recalled: “A quack physician cum astrologer, recommended that women wanting to become fair and lovely should drink a decoction of which the main ingredient was “Vada Kaha” (Sweet Flag or Acorus Calamus) at the time of the total eclipse, preferably unseen by others. Many who took his advice ended up in hospital.”

Solar eclipse on 15 Jan 2010 seen in Anuradhapura, north-central Sri Lanka - photos by Reuters
In contrast, in 21st Century Sri Lanka, the January 15 eclipse was not much of a news story. I don’t claim to have done a systematic analysis, but my impressions are drawn from scanning the major newspaper websites in English and Sinhala, and surfing the dozen or more terrestrial (free-to-air, not cable) TV channels that were on the air during the three hours or so of the eclipse. (Sorry: I missed out radio, and I’m not proficient in Tamil.)

Broadcast television was my biggest disappointment. Solar eclipses are a visual spectacular, and literally heaven-sent for live television. Yet, not a single Lankan TV channel carried a live broadcast of the event, either from northern Sri Lanka where it was best seen (in its annular form, with ‘ring of fire’ effect), or from elsewhere on the island as a partial eclipse.

It seemed as if the Colombo-based media were completely preoccupied with the intense build-up to the presidential election scheduled for 26 January 2010 — a case of politics eclipsing the solar eclipse?

Jaffna school children view the solar eclipse - Photo courtesy Virakesari

But there were a couple of honourable exceptions – and thank heavens for that! One was the leading Tamil daily Virakesari, which sponsored an expedition to Jaffna, in northern Sri Lanka, by a group of professional and amateur astronomers from SkyLk.com. According to one member of this expedition, Thilina Heenatigala, this newspaper provided the widest and most uptodate coverage of the annular eclipse from Jaffna.

SkyLk.com collaborated with the Hindu College in Jaffna, whose playground was converted into an open air observation camp. Thilina says over 2,000 people – including school children and adults – had converged to witness the event. A large screen was set up on to which the live image from a telescope was projected.

Not far from there, a group of engineering students and teachers from the University of Moratuwa was doing a more scientific observation. Later that day, team leader Dr Rohan Munasinghe reported in an email: “We have recorded the solar eclipse from Kayts (lat 9d,37m N, Long 79d,58 E), the biggest island off Jaffna Sri Lanka. We have timestamped the video with GPS (Garmin 18) accuracy.”

University of Moratuwa team observing the clipse - photo courtesy Dr Rohan Munasinghe

The Sinhala Sunday newspaper Rivira was part of this university expedition. Its science editor Tharaka Gamage, himself an astronomy enthusiast, reported from the eclipse’s ground zero for his readers.

Elsewhere across the island of Sri Lanka, there was plenty of interest among the people from all walks of life — as seen from the thousands who stepped out during mid-day to take a peek at the celestial phenomenon. Not all of them followed the safety precautions to prevent eye damage, disseminating which the media had done a good job in the preceding days.

Clearly, this high level of public interest was not reflected in how the rest of Lankan mainstream media covered the eclipse. But if the mainstream media’s gaze was firmly fixed on the gathering election storm on the ground, the new media created opportunities for others to step into that void. Citizen scientists joined hands with citizen journalists to capture and share the eclipse with each other — and the world. These unpaid enthusiasts used commonly available digital tools and online platforms for this purpose.

Some of them uploaded dozens of photos for public viewing on image sharing sites like Flickr. A good example is what Shehal Joseph and Romayne Anthony did. There were many others.

SkyLk.com group was more ambitious: they actually webcast the eclipse live online from their public observation camp at Hindu College grounds. Stuck in Colombo with its sub-optimal viewing conditions for this eclipse, this was the best chance for people like myself to catch the annular part of the phenomenon.

“We were struggling with bandwidth limitations most of the time,” Thilina Heenatigala says. “We used a Dialog HSPA modem to connect to the web, and line speeds kept fluctuating. We were not the only ones uploading still photos or video to the web from different locations in northern Sri Lanka — and apparently all of us were slowing down each other.”

Being the tech-savvy planner he is, Thilina had alerted Dialog telecom company about the likely peaking of bandwidth demand. But he is not sure if any temporary enhancing was done, even though Dialog currently claims to be the ‘first and best’ to offer telecom coverage in the north. Certainly, the live eclipse webcast was not of uniform quality — it’s a small miracle it happened at all: until a few months ago, this was part of the theatre of war in northern Sri Lanka.

In fact, SkyLk.com had used the web to build up public awareness and interest using video trailers on YouTube. Here is one of several simulations they had up from December, thus one for Anuradhapura, Sri Lanka (simulation):



In the end, however, SkyLk.com became a victim of its own success. The live webcast was followed by hundreds, and then thousands of online visitors from different parts of the world. This apparently overshot the usual allocations provided by the offshore hosting company (in the US), which suspended the account. Right now SkyLk.com website is not accessible (as at 16 January 2010, 15:00 UTC/GMT).

Within hours of the eclipse, several individuals and groups also uploaded highlights of their eclipse videos on to the YouTube. Here are the most striking ones I came across in a quick search:

Solar Eclipse 2010 Sri Lanka Scientific Record – by University of Moratuwa
Scientific recording of the annular solar eclipse on 15 January 2010 was carried out from the Island Kayts (Lat +09d 37m North and Long +79d 58m East) of Sri Lanka.

Orion Video’s coverage from Nallur, Jaffna:

Not in the same league as the above two videos, this was Nishan Perera’s personal observations from Ratnapura, south-western Sri Lanka:

It’s too early to draw firm conclusions from this random evidence, but in all likelihood, we passed thresholds in both citizen journalism and citizen science with this eclipse. Clearly, the mainstream media’s monopoly/domination over reporting of such an event has been shattered: their indifference will no longer stand in the way of information and images being disseminated.

Perhaps just as important, it is no longer possible for a couple of self-appointed ‘public astronomers’ to dominate the public information channels on an occasion like this, mostly for shameless self-promotion. As Dr Kavan Ratnatunga, President of the Sri Lanka Astronomical Association, noted in an article: “I am amazed as to how many who have never even seen a Solar Eclipse, will gladly talk about it to an equally ignorant journalist, resulting in some totally misleading and sometimes hilarious information being published in both the English and Sinhala media. In a nation which believes in pseudo astrology, I am sure it is just a matter of time before quacks start using it to predict influence on local events and politics. However, there is absolutely no influence on any person by any of these celestial events.”

At the end of the day, however, astronomy aficionados are emphatic that no amount of media coverage can really substitute the experience of being there and experiencing it ourselves. As Kavan says: “A solar Eclipse is event which must be experience and observed. No video can do justice to that experience. It can also become addictive. In the modern age when the Internet and TV can bring events to your home, one may wonder why some Eclipse chasers travel round the world to see an Eclipse of the Sun.”

The next solar eclipse visible from Sri Lanka will be on 26 December 2019. I wonder what kind of media and ICT landscape would cover that event…

Having a bad day? This cosmic perspective could help!

We all have a bad day every now and then. Each one has different ways of coping with it – some curse the government, others blame their karma, and still others just play sport or music to soothe the mind.

This past Season, two astronomically inclined friends showed me a new way of coping with the assorted problems of our imperfect world and unfair life.

First, Rex I de Silva – diver, naturalist and amateur astronomer who was a citizen scientist before the term was invented – sent me this clever piece of animation that originated in Australia. He wrote: “It’s so very well done that most folks don’t realize how much info is being shared! Just click on the link below….but with your computer’s speakers on. We are on quite a ride….It’s not over till it asks if you want to view again.”

Indeed, it’s the ultimate journey – take it at:
http://dingo.care2.com/cards/flash/5409/galaxy.swf (it was working as of today).

Then, Thilina Heenatigala – one of the most active astronomy and space enthusiasts in Sri Lanka – informed me that the original Galaxy Song was sung by Eric Idle from Monty Python’s Meaning of Life (1983), with graphics from NASA of flying through the universe.

So here it is, the film version from YouTube:

If the real images are not awe-inspiring enough, here’s an animated version of the same song that I discovered on my own while exploring that rapidly expanding online video galaxy – it features ‘Pinhead’ from RProduction13’s animated short series, “The Four”.

And here are the lyrics of
The Galaxy Song:

Whenever life gets you down, Mrs. Brown,
And things seem hard or tough,
And people are stupid, obnoxious or daft,
And you feel that you’ve had quite eno-o-o-o-o-ough…

Just remember that you’re standing on a planet that’s evolving
And revolving at nine hundred miles an hour,
That’s orbiting at nineteen miles a second, so it’s reckoned,
A sun that is the source of all our power.
The sun and you and me and all the stars that we can see
Are moving at a million miles a day
In an outer spiral arm, at forty thousand miles an hour,
Of the galaxy we call the “Milky Way”.

Our galaxy itself contains a hundred billion stars.
It’s a hundred thousand light years side to side.
It bulges in the middle, sixteen thousand light years thick,
But out by us, it’s just three thousand light years wide.
We’re thirty thousand light years from galactic central point.
We go ’round every two hundred million years,
And our galaxy is only one of millions of billions
In this amazing and expanding universe.

(Animated calliope interlude)

The universe itself keeps on expanding and expanding
In all of the directions it can whizz
As fast as it can go, at the speed of light, you know,
Twelve million miles a minute, and that’s the fastest speed there is.
So remember, when you’re feeling very small and insecure,
How amazingly unlikely is your birth,
And pray that there’s intelligent life somewhere up in space,
‘Cause there’s bugger all down here on Earth.

Composers: Eric Idle & John Du Prez
Author: Eric Idle
Singer: Eric Idle
From the ‘Meaning of Life’ album, MCA Records MCA 6121

I have no idea who Mrs Brown is, but it sure works for me too!

Plastics-free 2010? No laughing matter, says comedian Tim Minchin

For the first time this Season, I didn’t receive a single paper-based greetings card at home – a sign of our increasingly digital times.

Among the many e-cards and email-based greetings I received was an environmentally conscious friend who sent me the link to an upbeat, meaningful song by Tim Minchin, the British-born Australian comedian, actor and musician. This is a simple song about an everyday matter that has far-reaching implications: how to reduce plastics dumped in our environment.

In this case, simply by carrying a cloth/canvas bag to the supermarket, we can cut down on the needless use of plastic shopping bags.

Last FM wrote about Canvas Bags: “An ‘emotional’ tune that has fun lyrics. Tim Minchin is Australian, but you can’t really tell. Trying to show that he can send out a serious message, Minchin explains how plastic is the bane of the universe and that we can only save our planet by eliminating it and “taking our canvas bags to the supermarket”. Of course, this message is punctuated by the usual splashes of humour that Minchin has made his trademark.”

Canvas Bags by Tim Minchin

Directed by Stephen Leslie, this is the unedited version of Tim Minchin’s Environmental Anthem film clip recorded for BBC3’s Comedy Shuffle.

Here are the first few lines:

Take your canvas bags
When you go
To the supermarket
Why use plastic bags when you know
You know the world can’t take it

Take your canvas bags
When you go
To the supermarket market market
Don’t you use those plastic ones
No, no, no
Don’t you know that you’ll feel better for it…


Read the full lyrics

Looking back at Asian Tsunami of 2004…and media response

Nalaka Gunawardene talking about 2004 Asian Tsunami

To mark the fifth anniversary of the Indian Ocean Tsunami of December 2004, TVE Asia Pacific has just released excerpts from an in-depth TV interview I recorded four years ago.

The wide-ranging interview was originally filmed in November 2005 in Bangkok, Thailand, by Thai journalist and film maker friend Pipope Panitchpakdi. He used excerpts at the time for a Thai documentary to mark the first anniversary of the tsunami. It remains one of the best media interviews I have given, for which all credit goes to Pipope.

Selected segments of that interview, in its original English, can now be viewed on TVEAP’s YouTube channel, while the transcript is published on the TVEAP website.

To give a flavour of this belated release of archival material, here are the first two extracts:

Nalaka Gunawardene recalls Asian Tsunami of Dec 2004 Part 1 of 6

Part 2 of 6:



Watch all extracts on TVEAP’s YouTube channel

Punjabi Jingle Bells: A desi version of Christmas…why not?

Here’s a little mystery: why do most TV stations in tropical Asia dream of white Christmases?

Browse through the dozens (or hundreds) of channels that we Asians can now access on cable, and the chances are that many are displaying gently descending snow flakes, decorated evergreen coniferous trees, Santa Claus and other well known images of Christmas.

Nothing wrong with that – except that snowy Christmases aren’t very common close to the Equator — unless you climb to very high elevations. And for our friends in the southern hemisphere, this time of the year is actually summer! But hey, why let any of these facts get in the way of a nice fantasy?

Speaking of unusual or indigenous Christmases, I just came across this very funny version of ‘Jingle Bells‘ by A R Rachman, who won two Academy Awards for Best Original Music Score and Best Original Song at the 2009 Oscars for Slumdog Millionaire.

“Jingle Bells” is one of the best known and commonly sung winter songs in the world. It was written by James Lord Pierpont (1822–1893) and copyrighted under the title “One Horse Open Sleigh” on September 16, 1857. Despite being inextricably connected to Christmas, it is not specifically a Christmas song.

Children of Tsunami: No More Tears…

where Children of Tsunami stories were filmed for much of 2005
Four countries, eight locations: where Children of Tsunami stories were filmed for much of 2005

They have never met each other. Some have never travelled beyond their native village. On December 26 2004, the sea rose and rose and took everything they cherished.

Documented over the year, locally-based filmmakers returned to Asia’s battered coasts in India, Indonesia, Sri Lanka and Thailand to track the healing and the hurt through the eyes of children.

Asia’s recovery process from the tsunami is being captured through the stories of three girls and two boys aged 8 to 16 years.

Of different races, worshipping different Gods, they live on different shores in different countries. They are the tsunami generation, sharing the vulnerability of a child and the legacy of the tragic tides.

Young survivors of the Asian tsunami let us into their lives to personalise the mass of statistics, aid pledges and recovery plans. “Children of Tsunami” is a tapestry of intimate stories, woven by voices of individual and collective resilience, heroism and recovery.

Children of Tsunami: No More Tears – Part 1 of 3

Part 2 of 3

Part 3 of 3

Duration: 24 mins
Year of production: 2005
Countries filmed in: India, Indonesia, Sri Lanka, Thailand
In each country, a locally based production crew carried out filming for TVE Asia Pacific.

Regional Production Team
Supervising Producer: Bruce Moir
Production Assistant: Yohan Abeynaike
Production Manager: Manori Wijesekera
Executive Producers: Joanne Teoh Kheng Yau and Nalaka Gunawardene

Co-Produced by: Channel News Asia, Singapore
In partnership with TVE Asia Pacific

Broadcast Asia-wide on the first anniversary of the Asian Tsunami, 26 Dec 2005

For more information, visit: www.childrenoftsunami.info

See also: Channel News Asia – Making of a pan-Asian news channel

All You Need is Love: When the world sang one song for HIV…

We must love one another or die...

Our planet is one, but our world speaks and sings in a myriad tongues — and that’s part of our cherished cultural diversity. Once in a while, however, it’s good to see that cacophony morph into a symphony when the world shares a few moments — in awe, horror, love or happiness.

It happened last week when the world sang for an extremely good cause. On 7 December 2009 at 1:30pm GMT, Starbucks invited musicians from all over the world to sing together at the same time to raise awareness for HIV/AIDS in Africa. In one breathtaking moment, musicians from 156 countries played “All You Need is Love” together. The live participation of most nations together to sing this song became a Guinness world record.

Watch now, as musicians from all around the world come together and share a song.

My former colleague Buddhini Ekanayake joined this global production by coordinating the input from Sri Lanka. “Personally, I am really glad to take part in this event together with my team, on behalf of Watermelon Creatives,” she says on her blog, where she shares some info and images.

You can still join in by lending your own voice to the Starbucks Love Project.. Watch streaming video from countries around the world and then join in by singing All You Need is Love yourself. For each video submitted, Starbucks will make a contribution to the Global Fund to help fight against AIDS in Africa. You can also help increase the Starbucks contribution to the Global Fund by submitting a drawing to the Love Gallery.

The global sing-along is part of our continuing efforts to help fight AIDS in Africa. In just one year in partnership with (RED), Starbucks has generated money equivalent to more than 7 million days of medicine to help those living with HIV in Africa.

“All You Need Is Love” is a song written by John Lennon and credited to Lennon/McCartney. It has been associated with path-breaking initiatives before. It was first performed by The Beatles on Our World, the first live global television link. Watched by 400 million in 26 countries, the programme was broadcast via satellite on 25 June 1967.

Please Help the World: The call to Copenhagen climate conference

Earlier this week, United Nations Climate Change Conference 2009 (COP15) in Copenhagen opened with an apocalyptic video showing the world torn asunder from a variety of disasters.

As one reviewer wrote: “The portrayal sought to play up on the fears of the world should a worst case scenario develop from global warming. The entire video is reminiscent of the recent disaster movie blockbuster, 2012 that was released in movie theatres in recent months.

I haven’t yet seen 2012, now showing in a theatre close to me, so I can’t comment on the comparison. But here’s the video, now playing on COP15 channel on YouTube:

In the video, a child goes to sleep peacefully but wakes to find herself in a desert wasteland. As she sets out to explore, the very land on which she stands begins to crack open and she flees. The girl doesn’t make it far before she looks up to see the world’s largest tornado tearing a city apart and flood waters approaching. The child leaps to a tree branch as the waters overtake her and she screams. It is then that she wakes from what is only a dream and decides to make a home video saying, “Please help the world.”

Will the bickering and myopic leaders of the world heed this call? We shall know in the next few days.

Meanwhile, here are the credits for this film:
Director: Mikkel Blaabjerg Poulsen
Producers: Stefan Fjeldmark and Marie Peuliche
Cinematographer: Dan Laustsen
Production designer: Peter de Neergaard
Editor: Morten Giese
Composer: Davide Rossi
Sound design: Carl Plesner
Production company: Zentropa RamBuk
Advisory consultants: Mogens Holbøll, Bysted A/S and Christian Søndergaard, Attention Film ApS.

For some comparisons, here is the official trailer for 2012:

‘Small Islands – Big Impact’ film making waves in the world’s Biggest Polluter…

Dilrukshi Handunnetti
Dilrukshi Handunnetti: Making waves
My good friend Dilrukshi Handunnetti, a leading investigative journalist in Sri Lanka, is currently on a Jefferson Fellowship traveling in the United States. She is one of a dozen journalists from the Asia Pacific who have been competitively chosen to participate in this prestigious programme, which in 2009 is focusing on the theme, The Right Climate for Confronting Climate Change?

I finished my latest climate film, Small Islands – Big Impact, only the day before Dilrukshi left for Hawaii, her first stop in the multi-destination, intensive programme. Given her long standing coverage of the Maldivian political affairs as well as Asian/global environmental issues, I gave her a DVD of the film to take along.

I’m delighted to hear that she has been showing Small Islands – Big Impact in various presentations, often producing a…big impact wherever it was shared. It’s always good to have such feedback — here’s an excerpt from an email she has just sent me from Boulder, Colorado:

“I liked presenting your short film and the response it generated. The film generated a discussion on promoting the concept of (climate) adaptation as a human right – just as I felt it would be such a catch phrase here. I also had the (media coverage of) the underwater Cabinet meeting with me. So Maldives got a lot of attention despite not having a Maldivian here.

“Several wanted to know about the actual risk level of the Maldives and the possibility of the islands being submerged. They also asked about purchasing land elsewhere and whether the Maldives had the financial capability to do that. Others wanted to know about depleting fish catch President Nasheed spoke about as this was a common concern to Indonesia, Southern India and Vietnam.

President Nasheed
President Nasheed: Stop pointing fingers, extend a helping hand...
“Some queried whether President Nasheed was going to Copenhagen to state his case. Two others asked whether lobby groups were behind his thinking. Several found, including American, Chinese and Indian participants, that President Nasheed’s call to end the blame game should be heeded by all. There was collective agreement that others’ behaviour impacted on the likes of President Nasheed and vulnerable communities.

“Interestingly, everyone found his interview a STORY. Something that they would want to report on in their respective media. We continue to discuss the same on our tours and walkathons from venue to venue for various meetings. In fact, I had the American participant asking our resource persons (IPCC types, no less!) whether they were willing to acknowledge the concept of climate refugees directly in relation to the Maldives.

“I think the movie served a great purpose of awakening the minds of many to the threat level faced by some communities on low lying coastal nations – like the pacific Islands and the Maldives. A senior broadcaster from the Tonga Broadcasting Corporation personally thanked me for wanting to highlight their plight as a small island nation.”

You can watch Small Islands – Big Impact online here:

Read the full text of my interview with President Nasheed on TVEAP website

As with all TVEAP films, this one too is available free of license fees and copyright restrictions to broadcast, civil society and educational users anywhere in the world. It’s now a year since I wrote a widely reproduced op ed essay on Planet before profit for climate change films — I practise what I preach!

A journalist for over 17 years, Dilrukshi Handunnetti has extensively covered politics, the environment, culture, and history and gender issues. In her current role, she writes the parliamentary column for the newspaper in addition to writing and editing investigative stories carried in her publication. Dilrukshi has also covered the ethnic conflict from a non-military perspective and written extensively on issues of good governance, graft and corruption. Dilrukshi is the recipient of many national journalism awards in Sri Lanka, including: the Young Reporter of the Year 2001, Best Environment Reporter of the year 2002, Best Environment Reporter of the year 2003, Best English Journalist of the Year 2004 (Merit) Award and D B Dhanapala Award for the Best English Journalist of the Year 2005, all presented by the Editors’ Guild of Sri Lanka.

In this extract from our 2005 film Deep Divide, Dilrukshi talks about Sri Lanka’s coastal resource development challenges before and after the 2004 Asian Tsunami:

Satinder Bindra: It’s the message, stupid (and never mind the UN branding)!

Satinder Bindra (left) and Keya Acharya
Satinder Bindra (left) and Keya Acharya at IFEJ 2009 Congress

Satinder Bindra left active journalism a couple of years ago when he joined the UN Environment Programme (UNEP) as its Director of the Division of Communications and Public Information (DCPI) based at UNEP Headquarters in Nairobi. But thank goodness he still thinks and acts like a journalist.

Satinder, whom I first met in Paris in the summer of 2008 soon after he took up the new post, gave a highly inspiring speech to the latest congress of the International Federation of Environmental Journalists (IFEJ), held at India Habitat Centre in New Delhi from 28 to 30 October 2009.

We have gone beyond the cautionary stage of climate change, and are now acting out ‘Part II’ where we have to focus on what people can do, he said. “Climate change is no longer in doubt, and if anything, the IPCC’s scenarios are turning out to be under-estimates.”

He was referring to the IFEJ congress theme, “Bridging North-South Differences in Reporting Climate Change: Journalists’ role in Reaching an Ambitious Agreement at COP15 in Copenhagen”.

Satinder sounded emphatic when he said: “We have a limited time in which to reach as many people as possible. Environment is the single biggest challenge we face in the world today, and we as journalists have a tremendous responsibility in providing the latest, accurate information to our audiences.”

He added: “There is still a debate among journalists on whether or not we should be advocates for the environment. We should not be scared to push the best science, even if we don’t choose to engage in advocacy journalism.”

Satinder mentioned the “Paris Declaration on Broadcast Media and Climate Change,” adopted by delegates at the first UNESCO Broadcast Media and Climate Change conference held in Paris on 4-5 September 2009. It resolved to “strengthen regional and international collaboration, and encourage production and dissemination of audiovisual content to give a voice to marginalized populations affected by climate change”.

Satinder, who was a familiar face on CNN as its South Asia bureau chief until 2007, acknowledged that the media landscape was evolving faster than ever before. “Thanks to the web and mobile media, our distribution modes and business models are changing. YouTube has emerged as a key platform. Viral is the name of the game.”

His message to broadcasters, in particular, was: “You may be rivals in your work, but when it comes to saving the planet, put those differences aside.”

Copy of Seal the Deal
A call to the whole planet...
Satinder is spearheading, on behalf of UNEP, the UN-wide Seal the Deal Campaign which aims to galvanize political will and public support for reaching a comprehensive global climate agreement in Copenhagen in December.

To me at least, the most important part of Satinder’s speech was when he said that he was not seeking to promote or position the UNEP or United Nations branding. His open offer to all journalists and broadcasters: “If you need to use the hundreds of UNEP films, or make use of our footage in your own work, go right ahead. We want you to make journalistic products. There’s no need or expectation to have the UN branding!”

Wow! This is such a refreshing change — and a significant departure — from most of his counterparts at the other UN agencies, who still think in very narrow, individual agency terms. They just can’t help boxing the lofty ideals of poverty reduction, disaster management, primary health care and everything else within the agenda setting and brand promotion needs of their own agencies.

I have serious concerns about this which I have shared on a number of occasions on this blog. See, for example:
May 2007: Feeding Oliver Twists of the world…and delivering UN logos with it!
August 2007: ‘Cheque-book Development’: Paying public media to deliver development agency logos
October 2007: The many lives of PI: Crisis communication and spin doctors
July 2009: Why can’t researchers just pay the media to cover their work?

In a widely reproduced op ed essay published originally on MediaChannel.org in August 2007, I wrote:

“As development organisations compete more intensely for external funding, they are increasingly adopting desperate strategies to gain higher media visibility for their names, logos and bosses.

“Communication officers in some leading development and humanitarian organisations have been reduced to publicists. When certain UN agency chiefs tour disaster or conflict zones, their spin doctors precede or follow them. Some top honchos now travel with their own ‘embedded journalists’ – all at agency expense.

“In this publicity frenzy, these agencies’ communication products are less and less on the issues they stand for or reforms they passionately advocate. Instead, the printed material, online offerings and video films have become ‘logo delivery mechanisms’.”

Let’s sincerely hope that the pragmatic and passionate Satinder Bindra will be able to shake up the communication chiefs and officers of the UN system, and finally get them to see beyond their noses and inflated egos. It’s about time somebody pointed out that vanity does not serve the best interests of international development.

See also April 2007 blog post: MDG: A message from our spin doctors?