From footprints to handprints: Treading lightly on Earth…

Nalaka Gunawardene

This is me making an impression at the Global Knowledge 3rd Conference held in Kuala Lumpur, Malaysia, in December 2007. Everyone was asked to dip a hand in a saucer of paint and then press it on a large sheet of paper. In the end it created a montage of hand prints from people all over the world.

The idea was a neatly symbolic one, but as with everything else at the GK3 conference (and with its organiser, the GKP), it didn’t go any further. Good intentions, poor implementation.

But the same concept of hand print was used far more cleverly and innovatively at another large international conference I attended in November 2007. The 4th International Conference on Environment Education , hosted by the Government of India and co-sponsored by the UNESCO and UNEP, was held at the Centre for Environment Education (CEE), Ahmedabad. That multi-faceted event saw the launch of several initiatives, including Handprint – action towards sustainability.

The concept of Handprint is to decrease our ecological footprints by taking more actions towards Education for Sustainable Development (ESD).

Ecological Footprint (EF) as a concept has been around for over 15 years. The term and concept of Ecological Footprint were proposed in 1992 by William Rees, a Canadian professor at the University of British Columbia. In 1995, Rees and coauthor Mathis Wackernagel published Our Ecological Footprint: Reducing Human Impact on the Earth.

EF quantifies our demand on Nature and natural systems. It measures the amount of biologically productive land and water required to meet our demands (for food, timber, shelter), and to absorb the pollution we generate. Using this assessment, it is possible to estimate how many planet Earths it would take to support all of humanity if everybody lived a given lifestyle.

For example, if everyone aspires to European lifestyles, we are going to need three planets. And for American way of life, four.

As of now, the Earth is the only naturally habitable planet that we know and have — which drives home the point that we have to contain, and eventually reduce, our ecological footprint. Some, like this cartoonist, fear that it’s already too late…

Read Sep 2007 blog post: Talking Big Foot in Yetiland

2006-020-footprint-on-the-planet.gif

Ecological footprint is a useful – in fact, revealing – measure of our species living beyond its ecological means. But it’s an inherently negative one. This is what promoted our colleagues at CEE – an internationally acknowledged centre for excellence in education for sustainable development – to come up with the related, but wholly more positive, concept of Handprint.

Whereas footprint measures our impact on the planet and its resources, Handprint will help quantify what we do to tread lightly on Earth — reducing our consumption of energy and resources, and being more considerate about the waste we generate.

As CEE says, there are many drivers of change to lessen the footprint. ESD is one of the important ones. Others include technology, policy, legal measures, systems and financial incentives.

Handprint is specifically a measure of ESD action. In the presence of over 1,000 officials, educators, activists and youth, Handprint was launched with the call: Increase your handprint; decrease your footprint!

A new website will soon be online at http://www.handsforchange.org, expanding on this concept.

While CEE is taking the concept to a whole new level and to millions who need to know and heed this message, the idea itself has been talked about by others for sometime.

For example, in May 2006, Alex Steffen wrote about it in the highly informative and inspirational website Worldchanging.

Steffen, who is executive editor of Worldchanging, wrote: “If we can imagine going climate negative, why can’t we imagine shrinking our ecological footprint until we zip past having any negative net ecological impact at all, until the operation of our daily lives heals the planet instead of hurts it? Until we transform, as I’ve said before, our ecological footprints into ecological handprints?”

TVE Asia Pacific‘s Saving the Planet TV series, currently in production, will feature a number of initiatives that will have a positive Handprint on the environment in selected countries in the Asia Pacific.

Clearly, Handprint is an area where interest and action will grow in the coming months and years.

Watch this space.

Related: Sep 2007: Way to blow our nose without blowing the planet

Photo courtesy Sasa Kralj

Can Rambo take on the Burmese junta? Not quite in 90 minutes…

Hollywood’s attempts to support progressive causes in movies continue with Rambo 4, starring Sylvester Stallone.

In the fourth and latest installment of the violent adventures of John Rambo, the Vietnam veteran takes on the Burmese junta who have held the Southeast Asian country in its crushing, ruthless grip since 1962.

Inter Press Service (IPS) journalist Lynette Lee Corporal has just written an interesting article where she talked to Burmese exiles and others involved in Burma issues. Excerpts:

“In his latest caper, a bored-looking Rambo ekes out a living catching cobras in the jungles of Mae Sot in Thailand, near the border with Burma. But the arrival of a group of Christian missionaries, whose idealism and naivete literally led them to a slaughterhouse, changes Rambo’s zombie-like existence and brings back the days of gore and bloodbath.

“The film is unapologetic in its use of cliches. It’s the same tired story: Everything is black and white, good and evil, with lots of do-or-die moments thrown in for good measure.

“‘Rambo IV’ – which started showing in Asian cinemas in January and is due to open in mid-March in Thailand — is replete with stereotypes, especially when it comes to pointing out differences between the east and the west, symbolically played out in the kindness, idealism and determination of the Caucasian missionaries and the uncouth, barbaric bad guys in the form of the Burmese pirates and military.”

She says that while reports of the cruelty of the Burmese junta have been well-documented, the depiction of these stereotypes glosses over much more complex issues too deep to dig up in a 90-minute action movie.

Her article quotes freelance Burmese journalist Phyo Win Latt as saying: “The Burmese army in the movie is different from real-life. The film is filled with exaggeration and inaccuracies. Army officers, for example, don’t wear sunglasses while engaged in battle and although there are rape cases in remote ethnic villages, I’ve never heard of such things like ethnic women being forced to dance in front of the soldiers.”

Exiled Burmese appear to have given it some positive feedback. According to a report by the Norway-based Democratic Voice of Burma (DVB), about 600 Burmese who watched the film in Singapore became very emotional, chanted slogans and distributed political leaflets at the screening.

The crowd “clapped non-stop for 80 seconds to show respect to the movie audience gathered there and to show unity” in their fight for democracy, DVB reported.

Read her full article on Asia Media Forum

I’ll just take Lynette’s word for all this, because I’m not going to see this film – I can’t take a killing every few seconds.

Watch Rambo 4 official trailer on YouTube:
Caution: Extreme violence – but then, what else do you expect in Rambo?

Rambo may have discovered Burma’s long-drawn suffering only recently, but activist film-makers have been using moving images for many years to sustain international attention on Burma’s human rights and humanitarian issues.

Almost five years ago, in May 2003, TVE Asia Pacific website ran a feature titled ‘Documentaries keep Burma issues alive‘. It was written by Indian film-maker and journalist Teena Amrit Gill, who at that time was based in Chiang Mai, Thailand — where many Burma activists are concentrated.

Excerpts:

“Long drawn internal conflicts are often overlooked or completely ignored by the global media that often chase the latest stories as they unfold. It often takes a few dedicated activists and committed film-makers to sustain focus on conflicts that no longer grab headlines – but continue to affect hundreds of thousands of people.

“As Burma and the struggle of its people, especially its ethnic minorities, against four decades of military dictatorship begin to fade from international attention, a number of new television documentaries are attempting to keep the issue alive.

“Some have been made by television professionals for international broadcast. Others have used amateur or activist footage and aim at mobilising public concern and supporting campaigns to maintain pressure on the regime.”

Teena reviewed three new films that had been produced in 2001-2002 about the plight of minority groups like the Karen, Shan and Karenni who live along Burma’s borders with Thailand, China and Laos. These minorities are the target of repressive policies of the ruling military junta in Rangoon.

Read the full article, Documentaries keep Burma issues alive

Sep 2007 blog post: Kenji Nagai (1957 – 2007): Filming to the last moment

Another point of view: Entertainment the Burmese military way, by Ye Thu on DVB website

Why do Development Rip Van Winkles prefer ‘Aunties’ without eye-balls?

When I was growing up in suburban Colombo in the 1980s, we had a family friend who worked at the Sri Lanka Broadcasting Corporation (SLBC). When anyone asked him where he worked, he would simply reply: “I’m in broadcasting.”

That answer was perfectly adequate at the time, when the fully state-owned and government-controlled SLBC was the only domestic broadcaster. The FM radio band was eerily silent, and only die-hard enthusiasts would persist with shortwave crackle to listen to foreign broadcasts like BBC, Voice of America or Radio Veritas from thousands of kilometres away. We also had two state TV channels still learning the ropes.

Today, that kind of answer would mean nothing. Two dozen FM radio channels crowd the airwaves. In the western province, there are 15 free-to-air terrestrial TV channels – and counting.

Most of these are privately owned and commercially operated channels, all started after broadcasting was (partially) liberalised in 1992. They compete fiercely for a share of audience – and advertising revenue. While that can sometimes be a race to the bottom, it’s infinitely better than the bad old days when we had no choice but to tune into ruling party propaganda masquerading as public broadcasting.

The situation is broadly the same in many other countries in the Asia Pacific region. With a few exceptions, the state-owned, government-controlled broadcasters have seen their monopolies end – and as their long-suffering audiences might confirm, not a moment too soon. They now have to compete with younger, more dynamic and decidedly more interesting private channels.

And in every market, former monopolists have seen their audience share shrink, in some cases dramatically. The one-time lords of the airwaves have been reduced to minority players. Many are struggling to make ends meet, and some are kept alive only because governments keep pumping in large volumes of tax-payer funds.

Meanwhile, the eye-balls and advertising revenues have migrated to the privately owned, commercially operated TV stations. They entertain, amuse and sometimes titillate. But they also inform and occasionally educate their audiences.

And yes, many are making money too – and that’s neither illegal nor immoral in market economies.

Alas, the former monopolists haven’t yet stopped crying foul. They allege that the commercial stations are playing by a different set of rules, allowing the latter to play the market and maximise returns. In contrast, the government channels claim to have a ‘public service mandate’ that’s harder to fulfill and not always popular or populist.

Note that I have not used the term ‘public broadcaster’ to describe the government channels – because, whatever their founding documents might say, most of them are not serving the public interest. In developing Asia, which lacks sufficient checks and balances to ensure independence of state broadcasters, the only thing public about such channels is that they are often a drain on public money collected through taxes. Their service and loyalties are entirely to whichever political party, coalition or military dictator in government.

When the divide between governments and the public interest is growing, most ‘public’ channels find themselves on the wrong side. No wonder, then, that discerning views have abandoned them.

Interestingly, old habits and brand loyalty might explain why at least a minority audience still remains for state broadcasters. The state channels have been around for longer, and for years, they were the only show in town. Some of them occupy large swaths of the UHF and VHF spectrum, making their signals easier to catch.

But these advantages would diminish over time. For one thing, young people far outnumber older persons in most parts of developing Asia (almost 62 per cent of the world’s youth – aged between 15 and 24 – are in Asia: that was 716 million in 2005). For another thing, the more dynamic private competition is finding new pathways to reach youthful audiences.

State broadcasters may be venerable to some, but no one thinks of them as ‘cool’. Even the BBC – which is far better shielded from governmental manipulation than its Asian counterparts – has yet to shed its old nickname and image of “Auntie”, originating from its old-fashioned “Auntie knows best” attitude.

In Asia, now home to the world’s largest combined television audience, it’s more a case of grandma knows best. The other day, I asked a young Filipino film-maker and TV journalist about who watches her country’s National Broadcasting Network. “In my family, only grandma watches it,” she replied, adding that the only time others tune in to that channel is to watch lottery results.

This is not an isolated insight. Across Asia, FM radio and commercial TV have captured the markets of the young and young-at-heart.

Nobody grudges grandmas and grandpas being served by their favourite channels. But we have to ask how and why decades of public investments in broadcast infrastructure and institutions are not serving a wider spectrum of the population. Dishing out lottery results and pandering to Narcissistic politicians cannot quite pass as serving the public interest.

Meanwhile, in a welcome trend, the market-leading commercial broadcasters are increasingly turning their massive outreach and influence to serve the public interest. It goes against the conventional wisdom of ivory tower researchers and media activists who cry themselves hoarse accusing commercial broadcasters of reaping profits without returning something to the community. But it’s real.

In market after market, country after country all over the Asia Pacific, privately owned, commercially successful radio and TV channels are championing the public interest. They may not have a UNESCO-articulated grand agenda, but they see it as serving the needs and wants of their loyal audiences.

The services are as diverse as the needs themselves. Some channels are dispensing practical information and advice on all sorts of everyday matters from traffic congestion and vaccination to school admissions and crime prevention. Others have gone further, for example launching national campaigns against narcotic drugs or corruption, and advocating better care for persons living with HIV.

In covering these and other public interest or development issues, commercial channels bring in a healthy dose of creativity, dynamism and innovation. They don’t preach or pontificate. Instead they make it fun, hop and cool to do what we should be doing anyway in our self interest.

See, for example, my Sep 2007 blog post on MTV Exit: Entertainment TV takes on human trafficking

And I don’t mind if some of them laugh all the way to their banks at the end of each financial year. (In reality, many operate on thin margins and few make significant profits.)

A few commercial broadcasters go even further. On a visit to Manila last week, I heard how ABS-CBN – the country’s privately owned, market-leading broadcast group – is doing much for science popularisation and public education. These are done through charitable foundations that deliver public goods through private means.

While all this is happening, the development community seems trapped in a time warp – clinging on to an outdated notion that state broadcasters alone can serve the public interest (if you ask me, they never did). Perhaps out of habit, they keep turning to such channels with their ever-shrinking audiences.

A few weeks ago, a senior official at Sri Lanka’s largest development organisation Sarvodaya told me how hard it was for them to have their development films broadcast. The two state broadcasters had both demanded money for air time.

Strangely, he had not even considered engaging a commercial broadcaster. “After all, we want to be seen our national channels,” he explained.

This Rip Van Winkle attitude doesn’t help anyone, and least of all those communities that development agencies are trying to reach through media-based communication.

As I asked at a recent UNEP-convened meeting in Bangkok: “If in our technical work we are evidence-based, why can’t we be evidence-based in our communication strategies and decisions as well? We must define the priority audiences we want to reach, and find out their media preferences. We need to use independent audience ratings, and not personal perceptions or biases in choosing which stations we work with.”

Thus, if the development community is serious about engaging the broadcast media, they must first awake from their long slumber and quickly update themselves on current realities in Asian broadcasting.

It’s not who owns that decides the public spirited character of a radio or TV station. In today’s complex and nuanced media landscape, it’s the performance and delivery that count.

Aunties without eyeballs can trudge along on government’s crutches. The rest of us have miles to go before we can rest.

What’s local in our mixed up, globalised world?

I belong to what’s arguably the biggest club in the world, whose members number not in millions but billions. Everywhere I go, I meet fellow members and, sooner or later, conversation drifts to our shared membership in – parenthood.

Last weekend, I was absorbing the sights, sounds and smells of the Laguna province in the Philippines in the exalted company of academic colleagues from the College of Development Communications, University of Philippines Los Banos. At one point, we walked past some old houses designed in Spanish style – a reminder of the country’s strong Spanish legacy.

I heard how the Filipino language has absorbed or adapted hundreds of Spanish words, so much so that the younger generations don’t realise the Spanish origins of many words they use everyday.

One colleague related a story. Her daughter (now 16) had been a fan of ‘Madeline‘ – an animated series based on the popular children’s books by Ludwig Bemelmans, an American author of Austrian and German origins. Read more about Madeline animated TV series.

Happy coincidence: my daughter Dhara (still 11) and I are fans too of the smart and adventurous little French girl who lives with 11 other kids Miss Clavelle’s boarding school in Paris. Although the smallest girl, Madeline nevertheless manages to get herself into one predicament after another, giving her friends and teachers much to worry about. In the end, though, she always comes out all right.

Madeline is a good friend of the Spanish Ambassador’s son, Pepito. The young boy occasionally slips in a few Spanish words or phrases. This happened in one episode when Pepito was talking about sombreros.

The Filipino girl was excited. She exclaimed: “Mom, Pepito is talking in Filipino!”

It’s a small reminder of how delightfully mixed up our cultures are – and not just in language. Many of our metaphors, references and other expressions have been borrowed and adapted from other cultures and traditions in far corners of the planet. After a generation or two, few remember the origins.

It’s becoming impossible to discern or define what is ‘local’ anymore in this rapidly globalising and integrating world. Sociologists and communication researchers who split hairs about preserving ‘local content’ have a romanticised notion that is hard to find in the real world.

‘Content creation’ describes something that we journalists, as well as film-makers, writers and creative artistes have been doing for centuries. For much of that period, content was entirely local. It was only in recent decades that information and communications technologies (ICTs) enabled content to be swapped around the world at the speed of light.

And some ICT activists feel the need to make content more local again. No doubt an ideal. But I keep asking them: just what is local anymore in our rapidly integrating and hopelessly mixed up world?

Does it really matter anyway, except to the cultural purists who live in ivory towers?

Dewitt Wallace, the American founder of the Reader’s Digest magazine, was fond of pointing out how much his publication had become a part of the everyday lives of millions of people worldwide. One of his favourite anecdotes was about two children born and raised on a Caribbean island.

On their first visit to the United States, the kids were walking on the streets of New York, in the magazine’s home state of New York (Reader’s Digest is owned and published by The Reader’s Digest Association, a privately held company based in Chappaqua, New York, but the mailing address is actually Pleasantville, New York). On seeing the magazine on sale at newsstands, one of them exclaimed: “Look dad, they have the Reader’s Digest here too!”.

I personally think we should focus more on content that is locally relevant and locally useful. If it is also locally generated, that’s well and good — but does the point of origin matter too much in this knowledge society, when we are swapping electrons and ideas across political boundaries?

Release Ozzy Ozone held prisoner by brand guardians!

In September 2007, I wrote about Ozzy Ozone, an energetic, cheerful little ozone molecule – part of the ozone layer in the upper atmosphere that prevents the Sun’s harmful ultra-violet rays from coming through and causing skin cancer, cataract and other health problems.

Ozzy Ozone is part of a global public education effort by the UN Environment Programme (UNEP) to tell everyone how harmful UV rays are to our health, and how Ozzy and his fellow ozone molecules are literally protecting life on earth from being zapped out.

I called Ozzy the little molecule on a big mission — to tell all humans to soon phase out using certain chemicals that, when released to the air, go up and destroy his kind.

Last week, while attending a UNEP meeting in Bangkok to plan the next ozone communication strategy for Asia Pacific, I heard some disturbing news: little Ozzy has become a prisoner of his brand guardians. As a result, he is not as free as he could be to roam the planet, spreading the vital ozone message.

Anne Fenner, Information Officer of UNEP’s OzonAction Programme revealed how she routinely turns down requests to produce toys and other material using the popular character.

“I have had so many requests from companies, but we cannot allow commercial exploitation of this brand,” Anne said.

I was stunned. Here is one of the more popular communication products to emerge from the UN, not generally known for such successful engagement of popular culture. And there we were, brainstorming on ways to get the ozone message to large, scattered (and distracted) audiences.

Ozzy was created by a graphic artist in Barbados, as part of a government-supported campaign to raise public awareness on ozone layer thinning. This cartoon character served as a “mascot” and was very effective in raising awareness in Barbados. The cartoon series was printed in local newspapers. Additionally, promotional items produced for local public awareness and education campaigns using the Ozzy graphic include posters, key rings, rulers, erasers, refrigerator magnets, mouse pads, pens, pencils, stickers, and envelopes.

The character was so popular that UNEP struck a deal with Barbados to ‘globalize’ Ozzy. An animated video was produced, along with a dedicated website, comic strips and other media adaptations.

Ozzy has been a run-away success, giving UNEP a high profile, widely popular character — and a great deal of media coverage and interest. The kind of media engagement that is typically enjoyed by Unicef, the most media-savvy of all UN agencies.

But we now know that Ozzy’s brand guardians don’t allow him to go as far as he could. They may be playing by the rules, but do they realise that huge opportunities are being lost?

There we were, a small group of journalists, communicators, scientists and government officials discussing for three days how to get the biggest bang for our collectively limited buck where ozone messaging is concerned.

It was frustrating to know that the best brand ambassador has been locked up in brand integrity and copyright restrictions.

I suggested to Anne Fenner that protecting the brand integrity need not be so rigidly pursued. For example, careful franchising could be undertaken based on a set of guidelines — and the royalty could go into a trust fund that supports ozone communication work.

Indeed, the challenge for development communicators everywhere is to find the common ground between the public interest and the commercial interest. In this era of globalised media and CSR, the two interests are no longer mutually exclusive. Some might argue they never were.

The long-established copyright regimes themselves are being questioned, challenged and bypassed by a growing number of research, advocacy and activist groups. Many now publish their academic or artistic work under Creative Commons licenses, that enable their creators to be acknowledged and retain some control — and yet allow many types of uses without excessive restriction.

When TVE Asia Pacific recently released an Asian regional book called Communicating Disasters, our co-publisher UNDP Regional Centre in Bangkok proposed that the book be under Creative Commons Attribution 3.0 license. We were happy to go along.

UNEP has some catching up to do. Turning the pages of lavishly illustrated Ozzy Ozone comic story books (of which 3 titles have come out so far), I found that UNEP has the standard copyright restriction. However, they add a line: “This publication may be reproduced in whole or part and in any form for educational or non-profit purposes without special permission from the copyright holder, provided acknowledgement of the source is made.”

That’s encouraging – but not good enough. What happens if a commercially operated media organisation wants to use this content for public interest? Will they qualify under ‘educational or non-profit purposes’?

Probably not. And that’s when the dreaded copyright lawyers could come marching out.

It’s the assorted lawyers and over-cautious officials who are keeping Ozzy Ozone a virtual prisoner.

And sadly, little Ozzy is not alone. Everywhere in the publishing and media world, we can find many examples of how creative works are being held back – usually by over-protective lawyers or accountants. Sometimes that’s the case even if the artistes or media professionals themselves would much rather let go of the rights.

In July 2007, I wrote a blog post called ‘The lawyers who locked up the butterfly tree’ — which revealed how lawyers working for the publicly-funded BBC had systematically blocked a multi-award winning African documentary film from being used for environmental education, awareness and advocacy. All because the BBC had partly funded its production, and therefore had a claim on its copyright.

So here’s our plea to Ozzy’s brand guardians in UNEP: let him roam free, taking the vital message to millions. And while at it, let him make some money (from franchisees) which can suppot the rest of UNEP’s ozone communication work.

And if some spoilsport of a copyright lawyer gets in the way, tell him/her to take a beach vacation — without sunblock.

Related links:
Sep 2006: Make poverty a copyright free zone

May 2007: TVEAP renews call for poverty as a copyright free zone

Race to Save the Sky…by 2010

This is the opening segment of an Asian film that we at TVE Asia Pacific produced in 2006 for the UN Environment Programme (UNEP).

Called Return of the Ozone Layer: Are We There Yet? (30 mins, 2006), it tells the story of how the Asia Pacific – home to half of humanity – holds the key to saving the ozone layer…from man-made chemicals eating it up.

We presented it as a race…against time, and against many odds. Here’s how it opens.

You wouldn’t notice it even if you look carefully…but the Asia Pacific is running an important race.

It’s a race to phase out a group of chemicals used in industry, agriculture or consumer products.

When released to the atmosphere, these chemicals damage the Earth’s protective ozone layer. This ‘ozone shield’ protects all life from the Sun’s harmful ultraviolet rays.

These chemicals are used in refrigerators, air conditioners, fire fighting equipment, farming and a range of other products and processes.

The industrialised countries have already stopped producing these chemicals. This happened thanks to an international environmental treaty called the ‘Montreal Protocol on Substances that Deplete the Ozone Layer’. It was adopted in 1987 in response to the thinning of the ozone layer – or the ‘Ozone Hole’ –discovered two years earlier.

The Montreal Protocol sets time-bound, measurable targets for managing nearly 100 different chemicals.

These are closely tied to economic activity, public health and safety. Therefore, developing countries and economies in transition were given more time to reduce consumption — with the same goal of eventually phasing them out.

20 years on, the Montreal Protocol’s implementation has produced tremendous benefits to our health and environment.

But it’s a bit too early to celebrate.

Many challenges remain.

Developing countries now have to show they are making good use of the extra time and resources given to them.

It is the Asia Pacific that now produces and consumes most of the world’s Ozone Depleting Substances – or ODS. .

All production and use of CFCs in developing countries must stop in 2010.

But it’s easier said than done. The region has tens of thousands of small scale industries and farms that still use ozone damaging chemicals.

To accomplish the remaining phase-out targets, all
of them need to be engaged.

In this film, we look at key challenges the Asia Pacific region faces on the road to 2010. Meeting these challenges would ensure timely compliance of phase-out targets.

Clearly, governments alone cannot win this race. Millions of ordinary citizens have to join in.

Millions like the five we feature in this film.

Making this 30-minute documentary was a challenge. For a start, we had to grapple with complex scientific, economic and political issues and present them in a non-technical, accessible manner. We knew the average viewer was not interested in the intricacies of inter-governmental negotiations or atmospheric chemical reactions.

Talking about the ozone layer – which is out of sight, lying a few kilometers above the Earth’s surface – is never easy. It’s harder to get people to pay attention that sustained action is needed to remove man-made threats to the ozone layer.

Our challenge was to tell the story in a simple, engaging way — and UNEP wanted it to be different from many ozone layer documentaries already made. That’s when we decided to focus on five ordinary Asians who were doing their bit to save the ozone layer.

As our opening narration put it:

Five ordinary people, living and working in the Asia Pacific – the world’s largest and most diverse region.

Their actions will impact the future of life on our planet.

And there are millions more like them.

This is their story.

Watch the entire film (in several parts) on TVEAP’s YouTube channel.


September 2007 blog post: Ozzy Ozone: The Little molecule on a big mission

Lakshmi and Me: Filming an invisible superwoman

Seen but never noticed?
Seen but never noticed?
It’s so clichéd to say that behind every successful man stands a woman. With so many women being successful in so many spheres of activity on their own terms, this assertion is not particularly relevant or sensitive any longer.

But who stands behind some of these successful women? Writing in her regular Sunday column in The Hindu newspaper, my friend Kalpana Sharma suggests an answer: the unsung, unappreciated and often poorly paid housemaids or domestic workers.

Here’s how Kalpana opens her column, aptly titled ‘Invisible women’:

“They flit in and out of our homes like ghosts in the night. They sweep and swab, wash and cook, look after our children, care for the elderly. Yet we know little about them. Most of us just about know their first names. We don’t know where they ’re from, where they live, whether they are married, how many children they have, how many other homes they work in, what they earn — how they survive. They are virtually invisible.

“We usually wake up to their existence when they don’t turn up for work. And the first response is annoyance, because of the inconvenience caused to us. Many professional women don the title of being superwomen because they manage jobs and homes — work life balance. But in fact the real superwomen are these silent workers, without whom few professional women in India would be able to function. Yet, while those in formal employment get sick leave, casual leave, privileged leave and weekends, our domestic help is not entitled to any of this. If she rests too long, she’s lazy. If she doesn’t turn up for work, she’s a shirker. It would appear that these women don’t have the right to relax, to fall sick, to have some fun. And of course, no one acknowledges that when they’re done with our homes, they still have their own homes where they have to do the very same jobs, sweep and swab, wash clothes, cook and take care of children and elderly.

With this, Kalpana introduces a recently made Indian documentary, Lakshmi and Me (Nishtha Jain 59′, India, USA, Finland, Denmark, 2007), where the middle class film maker turns her camera on her 21-year-old part-time maid Lakshmi.

Superwoman at work...but who can see her?
Superwoman at work...but who can see her?
As Kalpana says: “Nishtha Jain, a Mumbai-based documentary filmmaker has done what all of us need to do. She has not just acknowledged that this silent worker in her home has a name, but she’s followed her life so that we see the person behind the name — a person just like any of us. And instead of viewing the woman from a distance, the filmmaker has bravely placed herself in the frame, honestly dissecting her own relationship as an employer. “Lakshmi and Me” is a remarkably honest documentary about 21-year-old Lakshmi and the filmmaker, Nishtha.”

I haven’t yet seen the film, and after reading Kalpana’s review, I quite look forward to catching it. I hope it goes beyond the clichéd approach of offering glimpses of how the other half lives, which afflicts many documentaries of this kind made by well-meaning middle class film-makers who can’t quite break free from their own social framework.

Watch the trailer for Lakshmi and Me on IDFA festival website

About the film-makers: Nishtha Jain and Smriti Nevatia

Kalpana Sharma Column in The Hindu: 30 December 2007: Invisible Women

Director’s Note by Nishtha Jain, writer and director of Lakshmi and Me

Lakshmi and Me film website

Kalpana Sharma blog

Photos courtesy Lakshmi and Me film

Little voices from the waves: Maldives too young to die!

maldives-too-young-to-die-say-school-children-nov-1989.jpg

My post last week on the Maldives on the frontline of climate change reminds me that I have been covering this story for the better part of 20 years. I have just located this photo from the depths of my personal image collection.

I first visited the Maldives in 1988, which was within months of the Indian Ocean archipelago nation suffering from a massive storm surge in 1987. Although the damage was minimal, the experience was a forceful reminder of how vulnerable the Maldives can be to even a small rise in sea levels – this is what prompted the low lying nation to take up the issue internationally.

In November 1989, the Maldives hosted the first ever small states conference on sea level rise, held at the Kurumba island resort.

It was also one of the earliest international gatherings on this issue, which was to gain public interest and momentum in the years that followed. Among the participants were delegates from practically all the small states in different parts of the world (defined as those with less than 1 million population), and scientists from disciplines such as oceanography, climatology, meteorology and geology.

This was one of the first international scientific events that I covered as an eager young science journalist. I was then a roving South Asian correspondent for Asia Technology, a popular monthly on Asian science and technology published from Hong Kong (which, alas, folded up in 1991) – there’s nothing online as it was in the pre-web era!

The conference had technical sessions where experts debated scenarios and implications, and a political segment where delegations made their official statements. In the end, they issued the Malé Declaration on Global Warming and Sea Level Rise, which urged for inter-governmental action on the issue.

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Some 18 years later, I’m still eager but not so young – and I’ve covered more than my share of international environmental conferences to know that they can’t save the world. At least not on their own.

But many serve a useful function in rallying around concerned parties, helping them to agree on advocacy positions. Progress at inter-governmental level can be painfully slow and incremental. Sustaining public and media interest is one way to keep pressure on the endlessly bickering governments.

Following the November 1989 conference, small island states played a key role in negotiations that led to the UN Framework Convention on Climate Change adopted in 1992. This is the precursor to Kyoto, Bali and other processes that are now very much in the news.

The Maldivian hosts knew that scientists and officials alone could not send out a powerful message to the world on what climate change means to low lying islands of the world – many of them no more than a few feet above sea level.

So on the last day evening, we were all taken to the Maldivian capital of Male, where we saw a demonstration and meeting held by the school children and ordinary people. To me, at least, this was the most striking moment of the whole week.

Leading up to this, I had been listening to competent experts and concerned officials talk about impacts, scenarios and mitigation measures for several days. Based on my notes and interviews, I filed several stories that captured highlights.

But unless I go back to my personal archives and look up those stories, I can no longer remember what I wrote. My lingering memories of this event are in these images, showing school children telling delegates – and the world – what it means to be living on the front lines of climate change impact.

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Then newly formed Maldivian environmental organisation Bluepeace was also part of the demonstration:

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I worked for several years as a science and technology reporter. I was trained to gather, process and present facts and, preferably, expert opinion. But over the years I have realised that while hard facts and expert opinions are necessary, these tell only one part of complex stories we cover.

We need to bring in the human face of our stories — how ordinary children, women and men feel about issues and how they react to situations. This is why I now argue that we should not allow the human face of climate change to be lost in our well-meaning technical and economic discussions about climate change mitigation and adaptation.

We can cover carbon neutrality, zero emissions and common but differentiated responsibilities for all we like, but if we don’t pause to listen to these little voices from the waves – from the frontlines that are already feeling the heat – we will miss the bigger picture of what climate change is all about.

Dec 2007: Road to Bali – Beware of ‘Bad Weather Friends’

Photos by Nalaka Gunawardene, Male island, November 1989

Asian Tsunami of December 2004: A moving moment frozen in time

An Indian woman mourns the death of a relative killed in the Asian Tsunami

An Indian woman mourns the death of a relative killed in the Asian tsunami. The picture was taken in Cuddalore, Tamil Nadu, on 28 December 2004 (REUTERS, Arko Datta)

From every disaster, conflict or tragedy emerges a single photograph that captures its essence in a way that becomes iconic. This image, showing the sheer haplessness of those who survived only just barely but lost everything they had, could well be that for the Asian tsunami of December 2004.

It was taken by Indian photojournalist Arko Datta, who won the 2004 World Press Photo Award for this image.

Indian journalist Max Martin (editor of indiadisasters.org) recently interviewed Arko Datta for a chapter in Communicating Disasters: An Asia Pacific Resource Book (co-edited by myself and Frederick Noronha, and just released). The chapter is titled ‘Stop All the Clocks! Beyond Text: Looking at the Pics’, which argues that disaster photography needs to break away from the constraints of time and space.

Excerpts from that interview:

On frames
I actually do not plan a frame. I am merely a messenger and do not try to bring in subjectivity or my priorities (in my photographs). I have to be very objective when I am covering any event. I leave the viewers to interpret the pictures according to their perspective. However, of course there are certain parameters I like to follow.

I do not like showing corpses or any (image of) morbidity unnecessarily. In natural disasters it is mostly unnecessary; however, in a war, one may need to show the victims as that may be the strongest way of making people aware of the fallout of wars.

In a natural disaster, the story is generally about the survivors — their struggle to cope with the loss of their near and dear ones, their struggle to get back to normalcy. It’s the story of their grit and determination to survive and live.

On emotions
The first viewer of my pictures is myself. When I am touched by a situation, I plan to capture it in my camera and show it to others too. So, definitely, as any other human being, I react to every situation too. However, while on work one has to control and restrain one’s emotions, as no productive work can emerge during an emotional state of mind.

Arko Datta
While covering an event, and covering several events over the years, these emotions keep getting suppressed and bottled up. One needs to know how to tackle this in the long run, or it can deeply effect one’s mind. And everyone has his or her own way of tackling it. I do so by talking to my family and very close friends about my experiences.

On interfacing with humanitarian workers
I feel, on the field, humanitarian workers have their own work to do and the press has its own. The humanitarian workers should not get concerned about the press, as definitely the victims will be their top priority. The press can surely manage on its own. In fact, the press should not come in the way of relief and rescue work.

Here’s his profile from World Press Photo:

Arko Datta started his professional photojournalistic career in an Indian dailies in Madras and Calcutta. He then worked at AFP, and joined Reuters in 2001. His awards include national photo competition prizes from the Indian government, a prize in the Canon International photo competition, a Publish Asia award in Malaysia, Best Photojournalist of the Year award from Asian Photography magazine in India, the Picture of the Year award in Bombay and awards in the General News and Daily Life categories of the Indian Express Photo Competition. His publications include “Lost Childhood”, a book on child labor sponsored by the International Labor Organization, and his pictures are featured in a coffee table book of the most memorable pictures of India in the last 100 years and in the Reuters picture book “On the Road”.

Download the full book chapter by Max Martin, titled: Stop All the Clocks! Beyond Text: Looking at the Pics

Read or download the full book’s contents at TVEAP website

When the Waves Came – the story behind the verse

I am a word-smith. Trained as a journalist and writer, I play with words (and occasionally make an honest living of it ) — but almost all of my published output over more than 20 years has been in prose. Not yet a creative writer (maybe someday!), I write mostly fact-based analysis or opinions.

One rare exception was when the Asian Tsunami struck three years ago in the last week of 2004. Extraordinary situations prompt extraordinary responses – and I went on to write the only verse I have so far published: When the waves came.

I was recovering from chicken pox when the mega-disaster that struck on 26 December 2004. The killer waves spared the Colombo city on the western part of coastal Sri Lanka where I live – and we were extremely lucky. But with close to 40,000 persons dead or missing (which was 1 in 500 of us), it was not a time to heave sighs of relief. We all knew people who were directly affected in one way or another: losing loved ones, suffering property damage, or seeing their jobs go up in the waves.

In the days following the disaster, the entire country was a giant funeral house. For a short while, at least, our utterly divided nation of Lanka was united — first in horror and then in grief.

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I first heard about the disaster on local television – whose newscasters were struggling to make sense of what was happening. Tsunamis were not known in the Indian Ocean until then, and most people had not even heard of the term. Broadcast journalists had to improve with terms like ‘ferocious wave action’, ‘seas flooding land’ and ‘seas spilling over to coastal areas’, etc.

As the international news media started reporting the extent of devastation from all over South Asia and Southeast Asia, we realised that Sri Lanka was not alone – even though it had been battered very badly.

By Monday 27 December, the scale of the disaster was clearer, and the Sri Lankan death toll was already past 25,000 -– and counting. Search and rescue efforts were now underway, and relief agencies were continually updating their assessments of damage. The grim statistics kept rising by the hour.

The global family first watched in shock — and then started to react. Around the world, hundreds of caring people were dropping everything they had lined up for their Seasonal holidays and rushing to volunteer in Sri Lanka and other disaster hit countries. Inspired by the saturation media coverage, especially on television, caring women and men in far away corners of our planet were donating generously for disaster relief support. Children were breaking open their tills in which they’d carefully saved small change for months or years. Church congregations had special collections. Performing artistes were getting ready to have Tsunami aid concerts. Spurred and partly embarrassed by these citizen actions, governments belatedly started pledging massive volumes of aid. The worldwide response to Asia’s tragedy was deeply moving (the bickering and swindling came later).

My office (TVE Asia Pacific) was closed that week for Seasonal holidays, but I decided to go in and follow the disaster’s news coverage online (I didn’t have ADSL at home then.) Websites were often giving better coverage than TV channels, and the bloggers were rising to the challenge from many locations in impacted Asia.

I spent most of December 27 and 28 in my office. Weakened as I was by chicken pox, I didn’t rush out to help with relief efforts. I knew my limits. Instead, I was emailing regular updates to our friends and partners from many parts of the world who were concerned and anxious about our safety and well-being. Not being a blogger myself then, I was doing it on a one-to-one basis.

I slowly came to terms with a deep anguish that had built up since I first heard the dreadful news. I was badly shaken and numbed by the unfolding human tragedy and humanitarian crisis all around myself. No, I didn’t lose a loved one, or suffer personal property damage, but it was impossible not to be moved by the carnage and destruction all around. And at a scale that was unprecedented in my lifetime.

For hours on 28 December 2004, I watched the ‘doom and gloom’ television news coverage and monitored news updates online. At that stage, with little news yet emerging from Aceh, Indonesia, Sri Lanka had reported the highest death toll and the greatest damage. It was the biggest disaster in the island’s living memory.

When I finally gathered enough sense and wits, I wrote a verse ‘When the waves came’ – it was one way of coming to terms with the calamity. Its basic premise was that the killer waves had been a brutal ‘equaliser’ of all men and women. It no longer mattered on which side of law, morality, economics or social class they stood.

To drive home the point, I sprinkled the words of William Makepeace Thackeray throughout the verse:
“Good or bad, guilty or innocent —
they are all equal now.”

The verse was not meant for publication, and was only privately circulated for a few days. One friend who received it, Bircan Unver in New York, wanted to publish it on her Light Millennium website. After some persuasion, I agreed.

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I wrote this verse with tears running down both my cheeks. I kept on typing, without wiping my face, as words poured out from my grief-stricken mind. This was the least I could do, as my tribute to everyone who perished or suffered by nature’s incredible fury.

Writing this verse was cathartic for me. Three years after it happened, I can now disclose what followed my writing of this verse: I closed the laptop, sat down on the floor, and completely broke down.

I have no idea for how long I cried: it must have been 20 or 30 minutes. There was no one in the office that day so I didn’t have to subdue myself. Of course, my tears were nowhere near as abundant as those who lost their loved ones to the tsunami. But they were no less sincere.

Looking back, I suspect that during those hours of sorrowful solitude, Children of Tsunami was conceived.

But that’s another story.

Photos courtesy TVE Asia Pacific