Education for Sustainable Development – Page 25

Iodised Salt: How to make the world smarter, faster?

A miracle powder? — A miracle substance to get smarter?

One of the earliest video films I helped distribute at TVE Asia Pacific, soon after it was set up in 1996, was called Ending Hidden Hunger.

This 20 minute film, made in 1992 by Bedford Films of UK and narrated by Sir Peter Ustinov, described how the UN children’s agency UNICEF was working toward eliminating micronutrient deficiencies from iron, vitamin A and iodine in different parts of the developing world. Examples are taken from Africa and Asia to both illustrate the extent of the problem as well as steps being taken to reduce these deficiencies that cause mass-scale disability and death.

The main premise of the film was simple: those lacking micro-nutrients in their regular diet often don’t show immediate signs of starvation. This deprivation builds up over time and causes slow – sometimes irreparable – damage.

I was reminded of this film — and its still very relevant message — when reading an excellent essay by Nicholas Kristof in International Herald Tribune a few days ago. He is a columnist for the New York Times who travels the world reporting from the various frontlines of survival and struggle.

In Raising the World’s I.Q., dispatched from Rawalpindi, Pakistan, Kristof was talking about ‘a miracle substance that is cheap and actually makes people smarter’: iodised salt.

Here’s the context, as he put it:

“Almost one-third of the world’s people don’t get enough iodine from food and water. The result in extreme cases is large goiters that swell their necks, or other obvious impairments such as dwarfism or cretinism. But far more common is mental slowness.

“When a pregnant woman doesn’t have enough iodine in her body, her child may suffer irreversible brain damage and could have an I.Q. that is 10 to 15 points lower than it would otherwise be. An educated guess is that iodine deficiency results in a needless loss of more than 1 billion I.Q. points around the world.”

In nearly all countries, the best strategy to control iodine deficiency is iodisation of salt — one of the most cost-effective ways to contribute to economic and social development. Especially in these hard times, development professionals are looking for smart ways to get the biggest bang for their limited (and still shrinking) bucks. Investing in micronutrients – such as iodine – can provide some of the biggest bangs possible.

In June 2008, UNICEF published Sustainable elimination of iodine deficiency, a new report on progress since 1990 when the world’s governments set the target to eliminate iodine-deficiency disorders worldwide.

In October 2008, The Lancet, one of the world’s leading medical journals, published a report that noted: “Iodine deficiency is the most common cause of preventable mental impairment worldwide.”

The medical, public health and development communities have known and talked about iodine and other micronutrients for over 30 years. Significant progress has been made – for example, UNICEF says by 2006, more than 120 countries were implementing salt iodisation programmes, and 34 countries had managed to get rid of iodine deficiency among their people through this smart strategy.

But there still are major gaps — which continue to cause preventable damage to tens of millions of people including children.

Nicholas Kristof navigates through the heavy, jargon-ridden developmentspeak and churns out an eminently readable, accessible piece. It’s written in first person narrative from a part of the world where illiteracy, superstition – and their erstwhile companion, religious fanaticism – are trying to prevent people at risk from using iodised salt. This is science writing at its finest: anecdotal, personalised and purposeful.

And he’s absolutely right when he says iodised salt lacks glamour, doesn’t have too many stars or starlets singing its praise and (almost) no one writing about it despite its potential to improve lives for so many people.

I should know: one of the earliest topics I tackled as a young science reporter – getting started in the late 1980s – was salt iodisation. I struggled to put together a readable, engaging piece — which I then had to push through jaded editors who wondered what all this fuss was about.

I have only one (minor) bone to pick with Kristof. He pokes fun at Canada for hosting and supporting the Micronutrient Initiative, “an independent, not-for-profit organization committed to promoting simple cost-effective solutions for hidden hunger and developing innovative new solutions where needed.”

He calls Canada “earnest and dull, just like micronutrients themselves”. It’s a personal view – perhaps expressed with his tongue firmly in his cheek. Having travelled a fair amount in North America, and having good friends in both countries, I think that the nation north of the US-Canada border is a tad more civilised, certainly more caring and better engaged with the rest of the world.

But then, that too is a personal view. I’m darn lucky that I get enough iodine in my diet so that I can think for myself, keep asking lots of annoying questions…and occasionally even get some answers right.

Two billion people – almost a third of humanity – aren’t so lucky.

Read Raising the world’s I.Q. by Nicholas Kristof

Salt iodisation is not universally hailed. Read an alternative point of view that appeared in India’s Frontline magazine in 2006: Imposing iodine

Climate Neros: Films chained, unchained…

down-to-earth

“Twenty centuries ago, Emperor Nero fiddled while Rome burned. Today, some media companies are squabbling over copyrights while the planet is warming.”

These words, which I first uttered during an Asian workshop on moving images and changing climate in Tokyo in early October 2008, have resonated with many journalists, producers and activists concerned about climate change.

The latest outlet to carry my views is Down to Earth, the fortnightly magazine on science and environment published from New Delhi, India. They have included a condensed version of my remarks in their issue for 15 December 2008, under the heading: Films chained, unchained

It’s part of a special issue to mark the 14th Conference of Parties to the United Nations Framework Convention on Climate Change (UNFCCC) and the fourth meeting of Parties to the Kyoto Protocol, being held in the Polish city of Poznan from 1 to 12 December 2008.

In fact, Down to Earth editor Pradip Saha was part of our Tokyo workshop which called for climate change to be recognised as a copyright free zone.

When Down to Earth editors first mooted the idea of carrying my views, they suggested a catchy headline: Climate’s Niros. I rather liked that…but that didn’t survive their copyediting. Ah, well…

Last chance for Kyoto Protocol? Courtesy Down to Earth — Last chance for Kyoto Protocol?

In its preamble to the special climate change issue, Down to Earth editors say:
“Eleven years after the Kyoto Protocol was signed — only to be consigned to irrelevance over the subsequent decade — nations are meeting in Poland to negotiate post-2012 action.

“The realities of climate change are clearer than ever, and the cost of action is mounting. Rich countries, historically responsible for climate change, are proposing new mechanisms to share the burden. Leading developing countries such as India and China need to negotiate hard as well and make a big push for renewables…” Read full story

On 5 November 2008, SciDev.Net published my op ed essay:
Planet before profit for climate films

On 7 November 2008, Asia Media Forum published a longer version of this essay:
Climate Change or (c)limate (c)hange: Guarding copyrights on a warming planet

These have been linked to, or commented upon, by various blogs and websites. Interestingly, the big time TV/video production companies and broadcasters have been keeping quiet in this debate.

Perhaps they are too busy counting their money accruing from license fees?

Moji Riba: Capturing oral history in moving images

Moji Riba has been working since 1997 to document Arunachal Pradesh's rich cultural heritage. Image courtesy Rolex Awards

“I like to think of our heritage as an elastic band. I want to stretch this as much into the future generations as we can – till it reaches its edge and snaps. Each day I wake up and hope that this never happens. But that is sadly a finality we have to stare at – unless of course, there is a revolution of some kind!”

That’s how Moji Riba, Indian film-maker and cultural anthropologist, sums up the raison d’etre for his work.

He has reasons to worry. He lives and works in India’s north-eastern Arunachal Pradesh, which an isolated remote and sparsely populated part of the country that is home to 26 major tribal communities,. Each one has its own distinctive dialect, lifestyle, faith, traditional practices and social mores. They live side by side with about 30 smaller communities.

Today, a combination of economic development, improved communications, the exodus of the young and the gradual renunciation of animist beliefs for mainstream religions threatens Arunachal’s colourful traditions. “It is not my place to denounce this change or to counter it,” says Moji. “But, as the older generation holds the last link to the storehouse of indigenous knowledge systems, we are at risk of losing out on an entire value system, and very soon.”

Can anyone capture culture – a dynamic, hugely variable phenomenon – and preserve it in a museum or lab? Not quite. Preserving the communities as a living reservoir of culture is the best method. In addition, modern communication technologies can be used to record the myriad practices and memories – the indigenous knowledge and oral history of a people.

This is just what Moji Riba has been doing for over a decade. He founded and heads the Centre for Cultural Research and Documentation (CCRD) in Naharlagun, Arunachal Pradesh. The non-profit centre, established in 1997, focuses on audio-visual documentation of the folklore, ritual practices and oral histories of the diverse tribes that inhabit the north-eastern states of India and how the indigenous people are adapting to the processes of rapid change.

Moji, who holds a masters degree in mass communication from the prestigious Mass Communication Research Center (MCRC), Jamia Millia Islamia University, New Delhi, could easily have joined the exodus of talent from his state to the metropolitan centres in India. But he chosen to return to his roots with his enhanced skills and expanded worldview.

Over the past decade, he and the centre have made 35 documentaries for television stations and for government and non-governmental agencies. But the centre is more than just an archive or library: it is also a platform offering the tribal people an opportunity to voice their concerns and share experiences.

In 2004, Moji was instrumental in creating the diploma in mass communications at Itanagar’s Rajiv Gandhi University, to augment understanding of cultural values and local customs. He currently divides his time as head of the university’s communications department and running CCRD.

“CCRD has been using documentary films as a tool to document and understand the transitional tribal society and to share that experience through the medium of television,” says Moji. “In these 10 years, we have primarily produced television documentaries on linkages between issues of culture, environment and development and how one cannot be seen in isolation from the other.”

CCRD films have been showcased on Doordarshan, India’s national broadcaster, and various other national and international forums.

Riba teaches Hage Komo the basic camera skills that will allow the young Apatani to film an interview with his father and an animist priest, thus recording his tribe's oral history (Photo courtesy Rolex Awards)

Years of hard work and quiet persistence are beginning to pay off. Moji has just been selected as an Associate Laureate of Rolex Awards for Enterprise, a prestigious global honour. He is being recognised for ‘helping to preserve and document the rich cultural heritage of India’s Arunachal Pradesh tribes’.

He is among the 10 winners of the 2008 Rolex Awards for Enterprise, which for more than 30 years have supported pioneering work in science and medicine, technology and innovation, exploration and discovery, the environment and cultural heritage.

Read the full profile on Moji and his work on Rolex Awards website

I have known Moji for half a decade, in which time my admiration for him has continued to grow. We first met during a South Asian TV training workshop TVE Asia Pacific organised in Kathmandu in October 2003. Since then, Moji worked with us as a freelance film director and producer. In 2005, he directed Deep Divide, a half-hour, three-country documentary on the state of environmental justice in South Asia. In 2006, he filmed stories for TVEAP series Digita4Change (in Bhutan) and The Greenbelt Reports (in three locations in India).

Moji’s films have drawn the attention of film festivals and reviewers. My friend Darryl D’Monte, one of the most senior journalists in India, wrote in 2006 about one film titled When the Mist is Lifted: “As an insider, he (Moji) is able to draw out the contradiction between old and new lifestyles and practices. In remarks after the screening, he spoke about the difficulties of making films in the northeast, and understandably expressed his reluctance to make another film on Arunachal, which has been his staple over the years.”

With support from the Rolex Award, Moji and CCRD plan to implement in 2009 the Mountain Eye Project, an unconventional and ambitious initiative that aims to create a cinematic time capsule documenting a year in the life of 15 different ethnic groups. They will select and train young people from each community to do the filming. This gives him access to enough film-makers as well as access to people with an intimate understanding of village life.

According to Moji, the Mountain eye Project is the result of the learnings that have emerged from about a decade’s work on documentation of the folklore and cultural heritage of the tribal groups in northeast India. It seeks to involve local communities in extensively documenting the disappearing cultural practices and traditional knowledge and to build an audio-visual archive of this data.

It also proposes to activate a vast network of outreach activities through museums in order to inculcate in children and youth, an appreciation of traditional heritage and creating respect for cultural diversity.

Watch this space.

Hage Komo gets video instructions from Moji Riba, who is enlisting local young people to capture the oral histories, languages and rituals of their tribes for his project. Komo films his father gathering bamboo in a grove outside Hari Village. (Photo courtesy Rolex Awards)

Climate change and copyrights: What intellectual property on a dead planet?

Twenty centuries ago, Emperor Nero fiddled while Rome burned. Today, some media companies are squabbling over copyrights while the planet is warming.

This is the main thrust of my latest op ed essay, just published by the Science and Development Network (SciDev.Net) anchored in London, UK. It’s titled: Planet before profit for climate change films.

I have adapted for this commentary some of my ideas initially expressed on this blog – especially the post on 12 Oct 2008: Climate in Crisis and planet in peril – but we’re squabbling over copyrights!

In writing this essay, I’ve also drawn on the excellent discussions we had last month during the Asia Pacific workshop on Changing Climate and Moving Images in Tokyo.

I’m challenging broadcasters to put their money where their mouth is.

Here’s an excerpt:

“Broadcast mandarins routinely support global struggles against poverty, HIV, corruption and climate change by offering free airtime to carry public interest messages. But few let go of their own products on these very subjects for non-broadcast uses.

“Making climate change a ‘copyright free zone’ for media products would increase the resource materials available to thousands of educators, social activists and trainers struggling to communicate this complex topic to audiences across the world. Moving images would make their task easier.

“The climate crisis challenges everyone to adopt extraordinary measures. Broadcasters and film-makers need to balance their financial interests with planetary survival.

“What use is intellectual property on a dead planet?”

Read my full essay on SciDev.Net: Planet before profit for climate change films.

In September 2006, speaking at the United Nations headquarters (photo below), I called for poverty to be recognised as a copyright free zone. The idea was to have broadcasters and other electronic publishers release copyrights on TV, video and online content relating to poverty and development issues -– at least until (MDG target year of) 2015.

The TV broadcast and film communities have reacted to this proposal with disdain or indifference, but I keep badgering on. If poverty didn’t motivate broadcasters to change business as usual, I hope, the planetary threat posed by climate change would.

2008: A Halloween Year – Prepare to get really scared…

Today, October 31, Halloween would be observed in several countries of the western world.

One Halloween custom is Trick-or-treating where children move from house to house in costumes, asking for treats such as sweets with the question: “Trick or treat?” The “trick” part of “trick or treat” is an idle threat to play a trick on the homeowners or their property if no treat is given.

2008 has been a highly turbulent year for most parts of the world. Oil and food prices went through the roof (and while oil has come down in recent weeks, food scarcities still loom large). Then came the global economic crisis, triggered by greedy bankers lending recklessly.

In such a year, what would it take to scare people on Halloween night? Or would Halloween be mild compared to the shocks and jolts we’ve been living through for much of the year?

Just when you think it can’t get any worse, it does. My favourite cartoon character Calvin had it figured out years ago:

According to some analysts, the global economic crisis that we are living through at the moment just a harbinger of a much more dramatic global ecological collapse to come.

One of them is Patrik Etschmayer, who recently wrote an essay in Nachrichten, Switzerland, titled:
“The Wall Street Crisis and the Coming Ecological Disaster”. His main point: the same people that got the world into the present crisis are driving the world over an ecological cliff.

Here’s an extract in translation: “What if this crisis was just a prelude – a precursor to a much greater threat – one that could possibly cost millions of lives? The current economic crises was based on the idea that we can live and consume based on credit – and the belief that we can continue to do so unabated as long as we steadfastly ignore the facts and spread the risks widely enough. That idea didn’t fly. Yet its seems that humanity still seems to believe that the things that have failed in the monetary economy, will, in the long run, still apply to the material reality of our world. Quite simply, because nature will not present us with a bill for the resources upon which we depend for our very survival.”

British journalist George Monbiot made the same point in his weekly environmental column. Writing in The Guardian on 14 Oct 2008, he said:

“As we goggle at the fluttering financial figures, a different set of numbers passes us by. On Friday, Pavan Sukhdev, the Deutsche Bank economist leading a European study on ecosystems, reported that we are losing natural capital worth between $2 trillion and $5 trillion every year, as a result of deforestation alone. The losses incurred so far by the financial sector amount to between $1 trillion and $1.5 trillion. Sukhdev arrived at his figure by estimating the value of the services – such as locking up carbon and providing freshwater – that forests perform, and calculating the cost of either replacing them or living without them. The credit crunch is petty when compared to the nature crunch.

“The two crises have the same cause. In both cases, those who exploit the resource have demanded impossible rates of return and invoked debts that can never be repaid. In both cases we denied the likely consequences. I used to believe that collective denial was peculiar to climate change. Now I know that it’s the first response to every impending dislocation.”

So the Halloween scares could be pretty mild compared to the scares of the real world. As the Hollywood copy writers used to say, we might as well: Get ready to be scared…really scared.

©limate ©hange or climate change? Copyrights on a warming planet

OK, this is hot off my imaginative mind. I was writing an op ed essay today and turning phrases over in my mind when I came up with this…which neatly sums up what I’ve been saying for a while: confronted with the climate crisis, broadcasters and film-makers need to adopt a more liberal approach to copyrights on their creations.

For discussions on this, see my earlier blog posts:

15 Oct 2008: Standing on Al Gore’s Shoulders: Moving images in the climate debate

13 Oct 2008: ‘Climate Challenge’ marks turning point in Vietnam’s climate concerns

12 Oct 2008: India’s climate change NIMBYsm and middle class apathy

12 Oct 2008: Climate in Crisis and planet in peril – but we’re squabbling over copyrights!

See also these news items appearing on TVE Asia Pacific website:

6 Oct 2008:
Make climate change a ‘copyright free zone’: Asia Pacific TV and film professionals call

4 Oct 2008:
Climate coverage in media needs rational and emotional approaches

Wash Your Hands – yes, UNICEF, but only if you ask us nicely!

Global Handwashing Day logo

October 15 was marked as the first Global Handwashing Day (GHD). It’s simple yet important mission was to promote the practice of handwashing with soap.

Washing hands can save lives. Washing hands with soap can save more lives. This is the simple message reinforced on this day with public campaigns focusing on schools and school children.

In this UN-declared International Year of Sanitation 2008, the GHD will echo and reinforce its call for improved hygiene practices.

GHD is a Unicef-led initiative involving governments, civil society, volunteers and others around the world.

“Turning handwashing with soap before eating and after using the toilet into an ingrained habit could save more lives than any single vaccine or medical intervention, cutting deaths from diarrhea by almost half and deaths from acute respiratory infections by one-quarter,” says the GHD official website, explaining the background.

IYS 2008 logo

Trying saying that aloud in one breath – I can’t. Evidently, the crusty technocrat who wrote that text wanted to pack all the rationale into one long, clumsy sentence.

But this message is too important to be spoilt by an inarticulate official. Washing hands with soap can prevent diahrroeal diseases and pneumonia, which together kill more than 3.5 million children under five every year. That’s 400 needless deaths every hour, round the clock.

Fortunately, the campaigning material that went out using moving images were better produced. Here are two good examples (and a bad one).

The popular Australian children’s musical entertainers, The Wiggles, produced and donated a song to mark the Global Handwashing Day. This simple and catchy tune “seeks to motivate millions of children around the world, to transform the simple act of handwashing with soap from an abstract and seldom practiced behaviour into an automatic and enjoyable habit”.

Meanwhile, in India, cricket star Sachin Tendulkar joined forces with UNICEF to get Indian children to improve their health and hygiene as part of GHD. Tendulkar features in a public service announcement (PSA) being broadcast this month in 14 languages across India. It will target students in more than 6 million schools.

And finally, here’s Unicef’s own news story posted this week on its YouTube channel telling us more on GHD. It’s technically well made, but absolutely lacks passion. The narrator delivers her script in such an indifferent, detached tone, and UNICEF Senior Adviser for Sanitation and Hygiene pontificates also in a tone that will not win her many followers. Scenes of senior UN officials washing their hands in a demonstration are laughable. The only saving grace in this story is when we see Hayley Westenra, the well known singer from New Zealand and youngest UNICEF Goodwill Ambassador, visiting water and sanitation projects in Ghana.

If only the rest of GHD promoters had the enthusiasm and passion that Hayley Westenra exudes! Passion used to be the hallmark of UNICEF during the time of its legendary executive director James Grant, who strongly believed in communicating messages of child survival and well-being. He gave UNICEF a head start in working with the media, especially television.

Alas, large UN agencies like UNICEF have little or no institutional memory for more than just a few years. Because if they did, GHD campaigns could have effectively used, at least in South Asia (where nearly half of all people lack access to toilets) an episode of the hugely popular Meena cartoon animation series.

Meena is the enchanting heroine of an animated film series produced by UNICEF in South Asia. The films are part of a package of communication materials promoting the status of the girl child in this region. UNICEF co-produced the series a decade ago with leading animators in the US and South Asia.

In Meena’s Three Wishes, Meena dreams of a magic genie that will grant her three wishes so that everyone would be healthy and never again get sick from poor sanitation and unsafe water. When Meena wakes up, she realizes that she must make her dream come true. With the help of her brother Raju, other children in the village, and Mithu, her pet parrot, Meena convinces people to build and use latrines, to use safe water and to wash their hands to stop the spread of germs and disease.

I don’t particularly enjoy it when UN agencies try to play nanny to the whole world, especially if they talk to us in such jargon-ridden, dispassionate terms. Their messages are tremendously important, and deserve wider dissemination — they can literally save lives.

That’s why public campaigns should be left in the hands of communication professionals who know how to reach out beyond the charmed development circle. For the rest of UNICEF, they should perhaps take a lesson or two in passionate communication from Hayley Westenra, The Wiggles – and their own little Meena!

Standing on Al Gore’s Shoulders: Moving images in the climate debate

Al Gore used to have a reputation as a very smart man who was very stiff and aloof especially in his public speaking.

I didn’t notice this the only time I listened to him in person, at an environmental journalists conference at MIT in Boston, Massachusetts, in the Fall of 1995. Perhaps because he was speaking to a group of over 200 journalists, Gore was especially charming. He delivered a well prepared speech passionately, and then took a dozen questions.

I still remember one incident during question time. A Bangladeshi participant lined up to ask him something and started addressing him as ‘Mr President’. Gore smilingly interjected: ‘Not yet!’. The journalist, not the least shaken by his slip of the tongue, said: ‘Well, I hope you will be one day!’.

Well, that day came…and it was not to be. Gore won the popular vote in the 2000 presidential election but lost the presidency in a bizarre series of events that had the rest of the world gasping.

All that sounds so long ago, now that Gore has emerged as the world’s best known climate crusader. There are many who feel that he is more effective in his current role than as a politician.

His 2006 film, An Inconvenient Truth, helped move the climate change debate forward in a decisive manner.

Whatever we might think about the film’s artistic and technical merits, I’m glad it has settled one question: can a single film make a difference in tipping public opinion about a matter of global importance?

The answer, where climate change is concerned, is a resounding yes!

For sure, the film arrived at a time when the climate change debate had been going on for nearly two decades. Scientific evidence was mounting for human responsibility for accelerated changes in our climate. Political and business leaders, in denial for years, were finally beginning to take note — perhaps sensing votes or dollars.

Coming in at the time it did — in the Summer of 2006 –- Al Gore’s film tipped the public opinion to agree that climate change was for real and responses were urgently needed.

“It is now clear that we face a deepening global climate crisis that requires us to act boldly, quickly and wisely,” says the former US Vice President introducing his film.

An Inconvenient Truth focuses on Al Gore and his travels in support of his efforts to educate the public about the severity of the climate crisis. Gore says, “I’ve been trying to tell this story for a long time and I feel as if I’ve failed to get the message across.”

The film closely follows a Keynote presentation (dubbed “the slide show”) that Gore presented throughout the world. It intersperses Gore’s exploration of data and predictions regarding climate change and its potential for disaster with Gore’s life story.

An Inconvenient Truth is not a particularly stunning or dramatic documentary. Some have called it a ‘dramatised PowerPoint presentation’ (although Gore actually uses Apple’s Keynote presentation software). There aren’t cuddly animals, deadly chemicals, forest infernos or gory animal hunts that make environmental films appeal to a mass audience.

In fact, it hangs together — and sustains for nearly an hour and a half — due to the sheer star power of Al Gore. And when we take a closer look, we see how hard Gore and his team at Participant Productions have tried to engage audiences.

The film, made on a budget of around US$1 million (modest by Hollywood standards) went on to earn US$49 million at the box office worldwide. As at late 2008, it ranks as the fourth-highest-grossing documentary film in the United States, after Fahrenheit 9/11, March of the Penguins and Sicko.

I first saw An Inconvenient Truth at a cinema in Virginia, USA, while it was still on its initial theatrical release in the Fall of 2006. I reviewed it in early 2007, and recently returned to discussing the film during a presentation I made to our Asia Pacific regional workshop on changing climate and moving images, held in Tokyo in early October 2008.

My thrust was: now that Al Gore and his film have helped turn the climate debate, how can we continue to use moving images in search of solutions? In other words, how do we stand on the shoulders of Al Gore?

The Great Warming: Another excellent film on climate change

I looked back at Gore’s film and another excellent Canadian film that came out the same year, The Great Warming. Discussing their merits, I noted how both films appeal as much to our emotions as they do to our rational intellect. “Facts, figures and analysis alone cannot engage a diverse, sometimes sceptical or indifferent audience. That’s why they try a different approach: appealing to the emotions.”

Here are some excerpts from my remarks:

We often see environmental documentaries failing to engage audiences because they pack too much information, or worse, preach too heavily and directly. Some film-makers feel strongly that they must ‘inform and educate’ their viewers at all costs.

To engage people, both are needed
It’s story telling that works best with moving images –- and what better stories to tell than the personalised ones of real people dealing with real world problems and challenges?

With ‘moving images, moving people’ as our slogan, we at TVE Asia Pacific believe in the power of well-made films to reach out to people’s hearts and minds.

Our experience shows that moving images can indeed move people, but only when:
• They are used in the right context;
• They form part of a bigger effort or campaign;
• Audio-visual’s strengths are maximised; and
• Audio-visuals limitations are properly recognised.

It’s the combination of broadcast and narrowcast spheres that has a better chance of changing people’s attitudes and, ultimately, their behaviour.

Read the full presentation here:
standing-on-al-gores-shoulders-nalaka-gunawardene-speech-in-tokyo-4-oct-20081

‘Climate Challenge’ marks turning point in Vietnam’s climate concerns

Climate Challenge TV series: Seeking local solutions for a global problem

Many media reports and documentaries on climate change tend to be scary. Even the most balanced and scientifically informed ones caution us about dire scenarios that can rapidly change the world as we know it.

But it’s not all doom and gloom. Like every crisis, climate change too presents humanity with formidable challenges that can become opportunities to do things differently — and better.

Climate Challenge is a rare TV series that adopts this positive attitude. The 6-part series co-produced by One Planet Pictures in the UK and dev.tv in Switzerland, links the global climate crisis with location action for both mitigation (trying to reduce further aggravation) and adaptation (learning to cope with impacts).

It also makes the point: in the fight against global warming, developed and developing countries must work hand-in-hand to find viable solutions for all.

The film-makers of Climate Challenge focus on some of the most promising approaches to turning down the global thermostat. Climate Challenge goes in search for solutions that won’t put a break on economic growth.

The series had its original run on BBC World News in April – May 2007. Shortly afterwards, TVE Asia Pacific (TVEAP) started distributing it to TV channels, educational institutions and civil society groups across the Asia Pacific region. It has been one of the more popular items on our catalogue of international TV films on sustainable development and social justice.

Our deal with Asia Pacific broadcasters is a barter arrangement. TVEAP clears copyrights for developing countries in our region (more than 30 countries or territories) and offers films free of license fee that normally prevent many southern broadcasters from using this content.

We offer a new set of titles every two months to our broadcast partners – now numbering over 40 channels. They select and order what interests them, and often pay for the cost of copying on to professional tape and dispatch by courier.

When they receive the tapes, accompanied by time-coded scripts, many TV stations version the films into their local language/s using sub-titles or voice-dubbing. They do this at their expense, and then assign a good time slot for airing the films once or several times. They are free to re-run the films as often as they want. The only expectation is that they give us feedback on the broadcasts, so that we can report to the copyright owners once a year.

This arrangement works well, and bilateral relationships have developed between TVEAP’s distribution team and programme managers or acquisition staff at individual TV stations across Asia. Everything happens remotely — through an online ordering system and by email. It’s rarely that we at TVEAP get to meet and talk with our broadcast colleagues in person.

I was delighted, therefore, to meet one of our long-standing broadcast colleagues in Tokyo earlier this month when we ran a regional workshop on changing climate and moving images. Pham Thuy Trang, a reporter with news and current affairs department of Vietnam Television (VTV), was one of the participants. She turned out to be an ardent fan of our films.

She told the Tokyo workshop how the Climate Challenge series marked a turning point in Vietnam’s public discussion and understanding of climate change issues.

In mid 2007, VTV was one of many Asian broadcasters who ordered Climate Challenge. Having versioned it into Vietnamese, VTV broadcast the full series in December 2007 to coincide with the 13th UN climate change conference in Bali, Indonesia.

“This was the first time the issue received indepth coverage on TV,” Trang said. This was particularly significant because a 2007 survey had revealed low levels of interest in climate issues by the media in Vietnam.

“In fact, the World Bank has identified Vietnam, with its 3,000 km long coastline, as among the countries most vulnerable to climate change impact. Our media has been reporting some developments – such as increased coastal erosion – as purely local incidents without making the climate link,” she noted.

The series, originally broadcast in the foreign documentaries slot, was noticed by the VTV senior management who then arranged for its repeat broadcast in the long-established environmental slot. The latter slot, well established for a decade, commands a bigger audience.

“Our Director General was impressed by our receiving such a good series on an important global issue,” Trang recalled. She added: “We need more films like this – that explain the problem and help us to search for solutions.”

Trang kept on thanking TVEAP for Climate Challenge and other films that bring international environment and development concerns to millions of Vietnamese television viewers. I said we share the credit with generous producers like One Planet Pictures and dev.tv, who let go of the rights to their creations for the global South.

If only more producers of TV content on climate and other development issues think and act as they do. That was also the call we made at the end of our workshop: recognise climate change as a copyright free zone.

Related blog post: Climate in crisis and planet in peril – but we’re squabbling over copyrights!

India’s climate change NIMBYsm and middle class apathy

The global climate is indeed changing, but not everyone is equally affected by it – or bothered about it either. Take, for example, the majority of India’s 300 million+ middle class, which is roughly the size of the entire population of the United States.

According to environmental activist and independent film-maker Pradip Saha, it’s not a question of ignorance, but apathy.

“Our educated middle classes understand what’s happening, but they are also big contributors to the problem – with their frenzy to burn oil and coal. They look for any excuses for not acting on this issue,” Pradip said during a recent regional workshop in Tokyo, Japan.

The Asia Pacific workshop on ‘Changing Climate and Moving Images’, held in Tama New Town, Tokyo, was organised by TVE Japan in collaboration with TVE Asia Pacific and supported by Japan Fund for Global Environment.

Pradip, associate director of the Centre for Science and Environment – a leading research and advocacy organisation – has been tracking climate change issues for two decades. He sees this Big Issue in three ways: science of climate change, politics of climate change and feelings of climate change.

To fully understand how the complex Indian society perceives and responds to the climate crisis, all three dimensions need to be studied, he says. And particular attention must be paid to the plight of those who are already experiencing changes in their local climate.

From the Himalayan mountains to the small islands in the Bay of Bengal, millions of Indians are living and coping with climate change. “Large sections of our poor feel it, and are among the worse impacted.”

Many such affected people may never have heard of climate change. They are bewildered by rapid changes in rainfall, river flows, sunshine and other natural phenomena.

Pradip drew an example from the Sundarban delta region in the Bay of Bengal. With 10,000 square kilometres of estuarine mangrove forest and 102 islands, it is the world’s largest delta. Here, some islands are slowly being eroded and submerged by rising sea levels. Three small islands have already gone underwater. Others are experiencing problems of salt water intrusion, posing major difficulties for the local people.

Analysis of surface data near Sagar island in the Sundarbans reveals a temperature increase of 0.9 degree celsius per year. Experts are of the opinion that this is one of the first regions bearing the brunt of climate change.

But the islanders – like most other poor people in India – don’t have enough or any voice to express their concerns to the policy makers, civil society groups and captains of industry. For these members of the middle class, the Sundarbans mean just one thing: the Royal Bengal Tiger.

And most of them probably have never heard of Sagar island. They might just shrug it off, saying: It’s Not In My Backyard (NIMBY).

During the past few months, Pradip has been filming on these islands trying to capture the unfolding human and environmental crisis. He was inspired by an investigative story that appeared in early 2008 in the Down to Earth science and environmental magazine where he is managing editor.

Pradip screened the 64-minute long film, aptly titled Mean Sea Level, at our workshop. The few of us thus became the first outsiders to see the film which I found both deeply moving and very ironic. With minimal narration, he allows the local people to tell their own story. There’s only one expert who quickly explains just what is going on in this particularly weather-prone part of the world.

Confronted with middle class apathy and indifference, activists and journalists like Pradip Saha face an uphill task. “Knowledge is not turning into action because those who know (about climate change causes and responses) are also the biggest culprits,” he says.

To make matters worse, government policies are not formulated with adequate public consultations. Sections of central and state governments in India have also started responding to individual effects of climate change without understanding the bigger picture. Such piecemeal solutions can do more harm than good.

Then there is India’s obsession with motor cars – a topic on which Pradip has already made a short film.

Pradip’s views on climate change activism in India resonates with those of the Filipino academic-activist Walden Bello. Speaking at the Greenaccord international media forum in Rome in November 2007, he called for a mass movement at the grassroots across the developing countries of the global South to deal with climate change – the biggest environmental threat faced by the planet today.

As I quoted him saying, such a movement might be unpopular not only with the Southern elite but also with sections of the urban-based middle class sectors that have been the main beneficiaries of the high-growth economic strategy that has been pursued since the early 1990s.

Read my April 2007 post: Fossil Fools in India