Education for Sustainable Development – Page 28

Release Ozzy Ozone held prisoner by brand guardians!

In September 2007, I wrote about Ozzy Ozone, an energetic, cheerful little ozone molecule – part of the ozone layer in the upper atmosphere that prevents the Sun’s harmful ultra-violet rays from coming through and causing skin cancer, cataract and other health problems.

Ozzy Ozone is part of a global public education effort by the UN Environment Programme (UNEP) to tell everyone how harmful UV rays are to our health, and how Ozzy and his fellow ozone molecules are literally protecting life on earth from being zapped out.

I called Ozzy the little molecule on a big mission — to tell all humans to soon phase out using certain chemicals that, when released to the air, go up and destroy his kind.

Last week, while attending a UNEP meeting in Bangkok to plan the next ozone communication strategy for Asia Pacific, I heard some disturbing news: little Ozzy has become a prisoner of his brand guardians. As a result, he is not as free as he could be to roam the planet, spreading the vital ozone message.

Anne Fenner, Information Officer of UNEP’s OzonAction Programme revealed how she routinely turns down requests to produce toys and other material using the popular character.

“I have had so many requests from companies, but we cannot allow commercial exploitation of this brand,” Anne said.

I was stunned. Here is one of the more popular communication products to emerge from the UN, not generally known for such successful engagement of popular culture. And there we were, brainstorming on ways to get the ozone message to large, scattered (and distracted) audiences.

Ozzy was created by a graphic artist in Barbados, as part of a government-supported campaign to raise public awareness on ozone layer thinning. This cartoon character served as a “mascot” and was very effective in raising awareness in Barbados. The cartoon series was printed in local newspapers. Additionally, promotional items produced for local public awareness and education campaigns using the Ozzy graphic include posters, key rings, rulers, erasers, refrigerator magnets, mouse pads, pens, pencils, stickers, and envelopes.

The character was so popular that UNEP struck a deal with Barbados to ‘globalize’ Ozzy. An animated video was produced, along with a dedicated website, comic strips and other media adaptations.

Ozzy has been a run-away success, giving UNEP a high profile, widely popular character — and a great deal of media coverage and interest. The kind of media engagement that is typically enjoyed by Unicef, the most media-savvy of all UN agencies.

But we now know that Ozzy’s brand guardians don’t allow him to go as far as he could. They may be playing by the rules, but do they realise that huge opportunities are being lost?

There we were, a small group of journalists, communicators, scientists and government officials discussing for three days how to get the biggest bang for our collectively limited buck where ozone messaging is concerned.

It was frustrating to know that the best brand ambassador has been locked up in brand integrity and copyright restrictions.

I suggested to Anne Fenner that protecting the brand integrity need not be so rigidly pursued. For example, careful franchising could be undertaken based on a set of guidelines — and the royalty could go into a trust fund that supports ozone communication work.

Indeed, the challenge for development communicators everywhere is to find the common ground between the public interest and the commercial interest. In this era of globalised media and CSR, the two interests are no longer mutually exclusive. Some might argue they never were.

The long-established copyright regimes themselves are being questioned, challenged and bypassed by a growing number of research, advocacy and activist groups. Many now publish their academic or artistic work under Creative Commons licenses, that enable their creators to be acknowledged and retain some control — and yet allow many types of uses without excessive restriction.

When TVE Asia Pacific recently released an Asian regional book called Communicating Disasters, our co-publisher UNDP Regional Centre in Bangkok proposed that the book be under Creative Commons Attribution 3.0 license. We were happy to go along.

UNEP has some catching up to do. Turning the pages of lavishly illustrated Ozzy Ozone comic story books (of which 3 titles have come out so far), I found that UNEP has the standard copyright restriction. However, they add a line: “This publication may be reproduced in whole or part and in any form for educational or non-profit purposes without special permission from the copyright holder, provided acknowledgement of the source is made.”

That’s encouraging – but not good enough. What happens if a commercially operated media organisation wants to use this content for public interest? Will they qualify under ‘educational or non-profit purposes’?

Probably not. And that’s when the dreaded copyright lawyers could come marching out.

It’s the assorted lawyers and over-cautious officials who are keeping Ozzy Ozone a virtual prisoner.

And sadly, little Ozzy is not alone. Everywhere in the publishing and media world, we can find many examples of how creative works are being held back – usually by over-protective lawyers or accountants. Sometimes that’s the case even if the artistes or media professionals themselves would much rather let go of the rights.

In July 2007, I wrote a blog post called ‘The lawyers who locked up the butterfly tree’ — which revealed how lawyers working for the publicly-funded BBC had systematically blocked a multi-award winning African documentary film from being used for environmental education, awareness and advocacy. All because the BBC had partly funded its production, and therefore had a claim on its copyright.

So here’s our plea to Ozzy’s brand guardians in UNEP: let him roam free, taking the vital message to millions. And while at it, let him make some money (from franchisees) which can suppot the rest of UNEP’s ozone communication work.

And if some spoilsport of a copyright lawyer gets in the way, tell him/her to take a beach vacation — without sunblock.

Race to Save the Sky…by 2010

This is the opening segment of an Asian film that we at TVE Asia Pacific produced in 2006 for the UN Environment Programme (UNEP).

Called Return of the Ozone Layer: Are We There Yet? (30 mins, 2006), it tells the story of how the Asia Pacific – home to half of humanity – holds the key to saving the ozone layer…from man-made chemicals eating it up.

We presented it as a race…against time, and against many odds. Here’s how it opens.

You wouldn’t notice it even if you look carefully…but the Asia Pacific is running an important race.

It’s a race to phase out a group of chemicals used in industry, agriculture or consumer products.

When released to the atmosphere, these chemicals damage the Earth’s protective ozone layer. This ‘ozone shield’ protects all life from the Sun’s harmful ultraviolet rays.

These chemicals are used in refrigerators, air conditioners, fire fighting equipment, farming and a range of other products and processes.

The industrialised countries have already stopped producing these chemicals. This happened thanks to an international environmental treaty called the ‘Montreal Protocol on Substances that Deplete the Ozone Layer’. It was adopted in 1987 in response to the thinning of the ozone layer – or the ‘Ozone Hole’ –discovered two years earlier.

The Montreal Protocol sets time-bound, measurable targets for managing nearly 100 different chemicals.

These are closely tied to economic activity, public health and safety. Therefore, developing countries and economies in transition were given more time to reduce consumption — with the same goal of eventually phasing them out.

20 years on, the Montreal Protocol’s implementation has produced tremendous benefits to our health and environment.

But it’s a bit too early to celebrate.

Many challenges remain.

Developing countries now have to show they are making good use of the extra time and resources given to them.

It is the Asia Pacific that now produces and consumes most of the world’s Ozone Depleting Substances – or ODS. .

All production and use of CFCs in developing countries must stop in 2010.

But it’s easier said than done. The region has tens of thousands of small scale industries and farms that still use ozone damaging chemicals.

To accomplish the remaining phase-out targets, all
of them need to be engaged.

In this film, we look at key challenges the Asia Pacific region faces on the road to 2010. Meeting these challenges would ensure timely compliance of phase-out targets.

Clearly, governments alone cannot win this race. Millions of ordinary citizens have to join in.

Millions like the five we feature in this film.

Making this 30-minute documentary was a challenge. For a start, we had to grapple with complex scientific, economic and political issues and present them in a non-technical, accessible manner. We knew the average viewer was not interested in the intricacies of inter-governmental negotiations or atmospheric chemical reactions.

Talking about the ozone layer – which is out of sight, lying a few kilometers above the Earth’s surface – is never easy. It’s harder to get people to pay attention that sustained action is needed to remove man-made threats to the ozone layer.

Our challenge was to tell the story in a simple, engaging way — and UNEP wanted it to be different from many ozone layer documentaries already made. That’s when we decided to focus on five ordinary Asians who were doing their bit to save the ozone layer.

As our opening narration put it:

Five ordinary people, living and working in the Asia Pacific – the world’s largest and most diverse region.

Their actions will impact the future of life on our planet.

And there are millions more like them.

This is their story.

Watch the entire film (in several parts) on TVEAP’s YouTube channel.

September 2007 blog post: Ozzy Ozone: The Little molecule on a big mission

Hard Times: Give us more cars and less traffic!

In July 2007, we featured an interesting new film called Faecal Attraction. It probed the link between sewage disposal and river water pollution in India — specifically, the River Yamuna, part of the massive Indo-Gangetic river system.

Now the intrepid film-maker Pradip Saha has taken on another big, messy subject that has even bigger vested interests: the auto industry and its contribution to worsening traffic congestion, air pollution and public health in metropolitan India, especially the capital Delhi.

The film couldn’t have come at a better (worse?) time. India’s Tata Motors will be unveiling their people’s car, priced at Indian Rupees 100,000 (US$ 2,600 approx) on 10 January 2008 at Auto Expo in New Delhi.

“A car priced at hundred thousand Indian Rupees means a lot in terms of urban planning, urban life,” says Pradip, who is also the editor of Down to Earth magazine on science and environment. “Roads are already clogged, winter air is thick with SOX and NOX, our cities will be swarming with small cars.”

He says a few gunfights have already taken place in Delhi between neighbours over claims on parking space. Automobile industry has made urban space pretty absurd.

Pradip Saha Courtesy CSE India
Courtesy CSE Down to Earth

Yet, he adds, any opposition to the introduction of these swarming small cars on account of increasing traffic congestion and pollution has been termed by the car maker and their friends as ‘elitist’. “This car maker has positioned itself as the agent of liberation, where we all have cars. Kink has no boundary.”

So Pradip decided to take the issue head on, making fun of a very serious situation.

Here’s the story behind the film, in Pradip Saha’s own words:

I was invited for an art residency by Khoj, an international artist’s association in Delhi. The brief was to create a public artwork with urban ecological concern.

I decided to do something on automobiles. My initial response was to respond to the way automobiles are sold, playing with desire. I also find certain policy issues related to automobile use pretty kinky. For example, when the auto bosses complain to highest financial authority about slump in auto sale, the highest financial authority calls the bank bosses to make car loans easy. Isn’t it kinky? I was thinking of pushing these kinks and business of desire a bit and create pornography that has automobiles as characters.

I made two. But wasn’t sure about putting them in public as kids will be seeing them too. I have been talking a few friends to create a website of automobile porns, mimicking standard porn site sensibilities.

So I turned to another format. I created a fake news TV channel called HARD TIMES, and went to the road interviewing drivers and riders in cars stuck in traffic jam in Delhi. The style is a take on News TV style, where they stick a microphone down your throat on any occasion, pretending a democratic format that generates peoples’ voice.

I did the same, with 2 basic questions: What is the reason of traffic jam? and How can we solve traffic jam? I edited 5.50 minutes video, and showed it as a loop in Connaught place, on the pavement on a large plasma screen. It also had an accompanying LED display board, a la, railway station information system, that went on giving out important numbers related to absurdity of automobile use in the city. This was a loop too.

Ultra low-cost small cars — such as the much-hyped models being planned by the Tatas and other carmakers — can mean big trouble for India, unless the country makes drastic policy changes. A new study by Centre for Science and Environment (CSE) , released in October 2007, said the influx of these cars would drive public transport and two-wheelers off the roads and greatly increase urban congestion and pollution.

Courtesy CSE Down to Earth

Read CSE’s Down to Earth cover story on 15 October 2007: Small car revolution: Who cares about congestion, pollution

Little voices from the waves: Maldives too young to die!

My post last week on the Maldives on the frontline of climate change reminds me that I have been covering this story for the better part of 20 years. I have just located this photo from the depths of my personal image collection.

I first visited the Maldives in 1988, which was within months of the Indian Ocean archipelago nation suffering from a massive storm surge in 1987. Although the damage was minimal, the experience was a forceful reminder of how vulnerable the Maldives can be to even a small rise in sea levels – this is what prompted the low lying nation to take up the issue internationally.

In November 1989, the Maldives hosted the first ever small states conference on sea level rise, held at the Kurumba island resort.

It was also one of the earliest international gatherings on this issue, which was to gain public interest and momentum in the years that followed. Among the participants were delegates from practically all the small states in different parts of the world (defined as those with less than 1 million population), and scientists from disciplines such as oceanography, climatology, meteorology and geology.

This was one of the first international scientific events that I covered as an eager young science journalist. I was then a roving South Asian correspondent for Asia Technology, a popular monthly on Asian science and technology published from Hong Kong (which, alas, folded up in 1991) – there’s nothing online as it was in the pre-web era!

The conference had technical sessions where experts debated scenarios and implications, and a political segment where delegations made their official statements. In the end, they issued the Malé Declaration on Global Warming and Sea Level Rise, which urged for inter-governmental action on the issue.

Some 18 years later, I’m still eager but not so young – and I’ve covered more than my share of international environmental conferences to know that they can’t save the world. At least not on their own.

But many serve a useful function in rallying around concerned parties, helping them to agree on advocacy positions. Progress at inter-governmental level can be painfully slow and incremental. Sustaining public and media interest is one way to keep pressure on the endlessly bickering governments.

Following the November 1989 conference, small island states played a key role in negotiations that led to the UN Framework Convention on Climate Change adopted in 1992. This is the precursor to Kyoto, Bali and other processes that are now very much in the news.

The Maldivian hosts knew that scientists and officials alone could not send out a powerful message to the world on what climate change means to low lying islands of the world – many of them no more than a few feet above sea level.

So on the last day evening, we were all taken to the Maldivian capital of Male, where we saw a demonstration and meeting held by the school children and ordinary people. To me, at least, this was the most striking moment of the whole week.

Leading up to this, I had been listening to competent experts and concerned officials talk about impacts, scenarios and mitigation measures for several days. Based on my notes and interviews, I filed several stories that captured highlights.

But unless I go back to my personal archives and look up those stories, I can no longer remember what I wrote. My lingering memories of this event are in these images, showing school children telling delegates – and the world – what it means to be living on the front lines of climate change impact.

Then newly formed Maldivian environmental organisation Bluepeace was also part of the demonstration:

I worked for several years as a science and technology reporter. I was trained to gather, process and present facts and, preferably, expert opinion. But over the years I have realised that while hard facts and expert opinions are necessary, these tell only one part of complex stories we cover.

We need to bring in the human face of our stories — how ordinary children, women and men feel about issues and how they react to situations. This is why I now argue that we should not allow the human face of climate change to be lost in our well-meaning technical and economic discussions about climate change mitigation and adaptation.

We can cover carbon neutrality, zero emissions and common but differentiated responsibilities for all we like, but if we don’t pause to listen to these little voices from the waves – from the frontlines that are already feeling the heat – we will miss the bigger picture of what climate change is all about.

Dec 2007: Road to Bali – Beware of ‘Bad Weather Friends’

Photos by Nalaka Gunawardene, Male island, November 1989

Return to Paradise: Maldives on the frontline of climate change

All of us at TVE Asia Pacific are missing Mariyam Niuma.

This bubbly, happy-go-lucky intern returns to her native Maldives this week after working with us for over a year as a programme assistant. She plans to spend more time with her family, and explore work opportunities in the Indian Ocean archipelago nation of 370,000 people.

Niuma, in her early 20s, applied for a staff position in late 2006. Among other things, she came with skill and dexterity in graphic design, web research and English proficiency — always useful for a regional communication organisation like ourselves.

“I want to learn as much as I can how a non-profit organisation works,” she told as at the recruitment interview. She had plans of taking the knowledge and skills back to her home atoll, hoping to make life better for her people.

I hope she found what she was looking for. We found in her an energetic young person with good attitude – one who could be challenged to work on tough (and sometimes tedious) tasks on a regular basis.

“The last year has been a very challenging and fulfilling year for me, and being at TVEAP helped a lot,” she wrote in an email on her last day at work. “I will miss you all and being a part of you and will always remember the good times and everything I have learnt here both professionally and personally.”

Some months into her internship, Niuma gave us a presentation on her home country, home atoll and life at home. To many outsiders, Maldives evokes images of palm-fringed sandy beaches, shallow seas of an exquisitely azure blue, high end resorts, crystal clear blue waters for diving…and plenty of sunshine all the year round. (Image shows Kurumba resort, Maldives.)

Well, all that’s true as widely advertised. But Maldives is a whole lot more – a history going back to at least 1,500 BC, distinctive island culture, and a nation that is struggling to reconcile tradition with modernity. Divehi, the Maldivian language, contributed the word “atoll” (a ring-shaped coral reef) to the English language.

The former British protectorate, which became independent in 1965 and a republic in 1968, has a pro-democracy movement sustained over the past few years. If such political turbulences create a sense of uncertainty in the minds of Maldivians about their future, it’s only one source of concern.

They also have to worry about whether their nation would have a collective future. That’s because of climate change that scientists now confirm are underway, aggravated by human action.

Most of the 1,200 islands in the Maldives are no more than 1m (3 feet) above sea level. Even a modest rise in sea levels could inundate these lands. Within 100 years the Maldives could become uninhabitable.

Time is indeed running out for Niuma and her country — as this poster produced by The Body Shop reminds us.

time-is-running-out — Time is running out...and not just for the Maldives

In 1987 and 1991 storm surges flooded a large number of islands, including one-third of the capital where one-quarter of the country’s population lives. Unusually high waves forced the international airport to be closed, causing great damage to tourism and constraining emergency relief operations. On 26 December 2004, the Asian tsunami battered the Maldives, forcing the evacuation of 13 of its 200 inhabited islands. These incidents indicate how vulnerable the islands are to wave action.

Maldives was among the first countries in the world to raise climate change as a serious issue at the United Nations. President Maumoon Abdul Gayoom raised the alarm back in 1987, when most people had not even realised the problem and scientific evidence was just beginning to come in.

The Maldives did more than raise the issue. The country played a lead role in rallying around other small island states worldwide that would be among the first to be impacted when sea levels rise due to thermal expansion and melting of polar ice.

In November 1989, the Maldives hosted the first ever small states conference on sea level rise, which was one of the first international scientific events that I covered as an eager young science journalist.

The conference issued the Malé Declaration on Global Warming and Sea Level Rise, which urged for inter-governmental action on the issue. The small island states played a key role in negotiations that led to the UN Framework Convention on Climate Change adopted in 1992. This is the precursor to Kyoto, Bali and other processes that are now very much in the news.

Just a few weeks ago, in mid November 2007, the Maldives once again hosted representatives from small island states to discuss climate change. Eighteen years after the original meeting, the subject is no longer a fringe concern; it’s now on everybody’s agenda.

maldives-islands — Maldives from the air: tiny specs in the ocean

The meeting urged the the human dimension of global climate change to be included in the agenda of UN Climate Change Summit in Bali (December 2007), and sought the international community’s commitment “to protect people, planet and prosperity by taking urgent action to stabilize the global climate change”.

This time, the Male’ Declaration on the Human Dimension of Global Climate Change called for the UN High Commissioner for Human Rights to assess the human rights implications of climate change and “to conduct a study into the effects of climate change on the full enjoyment of human rights”. It requested the UN Human Rights Council to convene in March 2009 a debate on human rights and climate change.

I wasn’t at the November 2007 Male meeting, but was glad that the meeting stressed the need for adding a human face to the complex, nuanced challenge of climate change. This resonates very much with my own experience.

Read my April 2007 blog post: Wanted – human face of climate change

Mariyam Niuma takes me a bit closer to the realities of what climate change means to communities living on the frontline. Unlike Niuma, who is web savvy and connected with the wider world, many are blissfully unaware of the problem.

Our challenge is to bring their voices, stories and aspirations to the global news agenda and the myriad discussions now underway searching for solutions.

I hope someday we can work with Niuma again — perhaps amplifying her story in moving images.

Nov 2007 blog post: True people power needed to fight climate change

Related blog post: 6 Jan 2008: Little voices from the waves: Maldives too young to die

Photos of Mariyam Niuma courtesy Manori Wijesekera of TVEAP

Tsunami Stories: How a film saved lives in Kosgoda, southern Sri Lanka

With the third anniversary of the Asian Tsunami drawing close, we are reliving memories of the mega-disaster that hit many parts of coastal Asia on 26 December 2004.

On 10 October 2007, I wrote the story of Tilly Smith, the 11-year-old English school girl whose geography knowledge helped save hundreds of lives on the Maikhao Beach in Thailand that day.

Here’s another story, which was related by Thyagee de Zoysa, a young Sri Lankan woman who until recently was working as Project Officer of CEE Sri Lanka, a non-profit educational charity that I am associated with.

In January 2007, Thyagee spoke at the European launch of TVE Asia Pacific’s latest environmental television series, The Greenbelt Reports</em>, held in Athens, Greece. There she made a passionate appeal for education and awareness to be put into action.

She drew from her personal experience, having survived the Indian Ocean Tsunami in her native village of Kosgoda in southern Sri Lanka. These are her exact words:

“I, myself, am particularly willing to participate in this project, as I was at my home on the 26th of December 2004, with my parents, until we heard a young man crying ‘Run to the temple, run to the hill, the sea is coming’. We ran — and it saved our lives.

“The young man told me later that he knew that the sea was going to come with full power because of a film that he had seen. A film, which was about a meteorite impact with earth and how a tsunami happens after that. He knew that, if there comes a day when the sea goes back towards the horizon, it then comes back again to take your life.

“It does not matter in what way you create awareness on the environment, be it books, films or the Internet. What matters is that you do it and make somebody understand the possible actions to take up. Believe me, I am grateful to this young man for saving my life and that of my family…”

Neither Thyagee nor the young life-saver could recall the name of the film, but it doesn’t matter. The film left a bit of knowledge in the young man’s mind which surfaced instantly just when it was needed. That helped save lives.

Alas, there were very few Sri Lankans – young or old – who had any idea about tsunamis prior to that fateful Boxing Day 2004.

Writing a foreword to Communicating Disasters: An Asia Pacific Resource Book (co-edited by Nalaka Gunawardene and Frederick Noronha), Sir Arthur C Clarke refers to another rare exception: a retired sailor living in the coastal village of Galbokka recognised the tell-tale signs of the on-coming tsunami and rushed the entire community to safety.

The challenge we still face is to build everybody’s awareness on multiple hazards and what to do when hazards turn into disasters.

From KL to Bali: Why were ICT and climate change debates worlds apart?

The timing of the Third Global Knowledge Conference or GK3 last week just couldn’t have been worse in terms of international media attention and coverage.

Some 1,700 people from all over the world – representing academia, civil society, governments and industry – gathered in the Malaysian capital of Kuala Lumpur from 9 to 13 December 2007 for this platform of events meant for everyone interested in using information and communications technologies (ICTs) for the greater good – to solve real world problems of poverty, under-development, illiteracy and various other disparities that afflict our world.

The organisers, a network called the Global Knowledge Partnership, called it ‘Event on the Future’. They had worked for almost two years on planning the event, and spent a huge amount of development funding to drum up global interest in the event.

As things turned out, GK3 was a complete non-event for the world’s media, whose attention was much more engaged by another event that was crucial for the future of all life on this planet – the UN Climate Change conference taking place in neighbouring Indonesia’s Bali island.

That coincidence of events was very unfortunate, especially since GK3 also discussed and debated important issues that shape our common future. Yes, the substance at GK3 was immersed in — and sometimes buried under — massive volumes of hype and spin, but for the discerning participants there were occasional gem stones amidst the numerous gravel.

I have written up my impressions of GK3 as a series of missed opportunities. In my view, the biggest missed opportunity was GK3’s failure to position itself as part of the smart response to global climate change that scientists now confirm is happening and is largely human-induced.

After 20 years working in the media, I can understand why the news media ignored GK3. Yes, bad timing was one factor. But the bigger lapse was that the GK3 organisers and participants failed to find and articulate their common ground with the bigger global process that was unfolding in Nusa Dua, Bali island.

In the real world, Bali is not all that far from KL. But sadly, the two were worlds apart as parallel processes took place with little confluence.

It need not have been that way. There is much that ICTs can do in reducing carbon emissions that are warming up the planet.

The biggest ‘digital dividend’ from ICTs is how they can help reduce needless travel. Dependent as we still are on fossil fuels of oil and coal for most of our transport, even a few percentage points of travel that we can realistically cut down can yield major savings in emissions of carbon dioxide.

In a blog post written in August 2007, I cited Sir Arthur C Clarke’s slogan that sums this up very well: Don’t commute; communicate!

I quoted from an essay Sir Arthur had written for the UK’s Climate Group in 2005, included as part of a global exhibit on climate issues, where he noted: “….Meanwhile, other technologies enable us to adjust our work and lifestyles. For example, mobile phones and the Internet have already cut down a lot of unnecessary travel – and this is only the beginning. We should revive a slogan I coined in the 1960s: ‘Don’t commute – communicate!’”

My friend and academic colleague Dr Rohan Samarajiva, who heads the regional ICT research organisation LIRNEasia, has given this some further thought.

More and easier use of telecom should theoretically lead to less need to travel. But nothing is ever that simple, he says. “It is not realistic to think that improved telecom-based connectivity will immediately lead to a reduction in demand for transport and a reduction in greenhouse gases. But it is clearly a necessary action that will yield good results over time.”

For telecom to make a real contribution to reducing demand for transport, Rohan says several things need to happen:
• Most people need to have easy and convenient access to telecom, for sending as well as receiving messages and for retrieving as well as publishing information;
• All offices and business establishments must be reachable through telecom;
• They must change their business processes to reduce the need for people to physically come to their locations; and
• The ancillary infrastructures such as energy, payment and delivery systems must change accordingly.

These, then, are important goals that are worth pursuing not only for the achieving information societies but also for saving the planet from the current slow baking. That’s the message that GK3ers failed to grasp or convey to Bali.

Instead, we heard from the movers and shakers of the IT and ICT companies how they are working to achieve greater energy efficiency in the manufacture and use of their products. Their sincerity and commitment were not in question. But I didn’t hear anyone emphatically make the point that helping people to avoid needless transport use is the biggest climate benefit ICTs can deliver. (I was yearning to stand up and say ‘It’s avoided transport, stupid!’ in one plenary but we ran out of time.)

The industry mandarins were not alone. Even the International Telecommunications Union (ITU), which sets standards and keeps an eye on ICT trends and conditions, missed this point. In a statement delivered to the Bali climate conference, ITU talked about lots of small contributions that ICTs can make to find solutions to the climate crisis.

To quote from their 12 December 2007 press release:
“ITU pointed out that the proliferation of ICT products in homes and offices, and their deployment throughout the world, places an increasingly heavy burden on energy consumption. The late night glow in homes and offices emanating from computers, DVD players, TVs and battery chargers is all too familiar. And the move to “always-on” services, like broadband or mobile phones on standby, has greatly increased energy consumption compared with fixed-line telephones, which do not require an independent power source. Energy demands caused by high-tech lifestyles in some countries are now being replicated in others.”

It’s always good to improve energy efficiency, if only to keep the bills in check. But can ICT industry and ITU please stop apologising for the relatively minor contribution their sector makes to global warming — and instead become a much bigger part of the solution? In other words, stop rearranging chairs on the Titanic’s deck, and instead get in the engine room to help steer the planetary Titanic from heading straight into that iceberg looming large.

We don’t need further studies, expert groups or conferences to deliver this category of carbon-saving, climate-friendly benefits: just keep rolling out telecom coverage worldwide and also make the services affordable and dependable. The markets will do the rest.

This point was also lost in Bali. Obsessed as they were with a mechanism to succeed the imperfect Kyoto Protocol, the delegates failed to fully appreciate tried and tested solutions that can begin to roll out now and here. Let the diplomats and lobbysts bicker for years to come, but don’t ignore what markets can do in the meantime.

Even some champions of climate change have yet to realise the ICT potential for their planet-saving crusade. Al Gore, being both ICT-savvy and green, is an exception. Sir Nicholas Stern is not.

In October 2006, the UK government published a 579-page report on the economics of climate change by Sir Nicholas Stern, a former chief economist at the World Bank. Despite the massive size, scope and authority of the report, the Stern Report had no reference to the role that the ICT sector could play in helping to reduce energy demand, mitigate CO2 emissions and help to save the planet.

Fortunately, as I wrote in August 2007, telecom operators are begining to taking note. Among them is the European Telecommunications Network Operators’ Association (ETNO), which issued a report — incidentally, in the same month as the Stern Report — titled Saving the climate @ the speed of light: ICT for CO2 reductions.

It was a joint publication with the World Wide Fund for Nature, WWF. Its introduction read: “A wider usage of ICT-based solutions can play an important role in reducing CO2 emissions. This joint WWF-ETNO road map proposes a concrete way forward for a better consideration and inclusion of ICT’s in EU and national strategies to combat climate change.”

Read the full report here.

So it seems that part of the climate response answer is literally in the air – or the airwaves. The emergence of information societies — where more electrons (carrying information) are moved than atoms (people, goods) — can help the pursuit of climate-neutral or, even better, climate friendly lifestyles. To use a currently fashionable UN term, that’s a co-benefit!

For these co-benefits to be appreciated and seized, it’s essential that we look at the bigger picture and not just work in individual sectors such as ICT and sustainable development. The ITUs and UNEPs of this world have to meet and talk more often — and also listen to each other more seriously.

I chose to attend the ICT event of GK3 in KL in spite of receiving three separate (and sponsored) invitations to join various activities in Bali. After last week, I have mixed feelings about that choice, but there’s no doubt at all in my mind about the massive potential that ICTs hold for mitigating the worsening of climate change.

But the ICT sector has to put its money where its mouth is, and practise what it advocates. It’s not good enough to endlessly meet and talk about all things ‘e’. Just as the world has to kick its serious addiction to oil and coal, we in the development sector have to wean ourselves away from our obsession with paper. Lots and lots of it.

In the last hour of the final day, I walked around GK3’s exhibition area, with the ridiculous name MoO. I was stunned by the massive volumes of paper lying around everywhere. The week’s events were drawing to an end, and it was unlikely there would be too many more takers for all that paper. In that week, I saw very little digital media being used to peddle institutional messages or deliver their logos. It was 95% paper-based.

My colleague Manori captured on her mobile phone this image of an exasperated me surrounded by mountains of paper.

The MoO exhibitors were not alone in their profligacy and wastefulness – the GK3 secretariat easily wins the prize for producing the greatest volume of glossy, expensive paper-based promotional material for at least a year preceding the event.

Clearly both ICT and climate camps have some urgent rethinking to do. Together, we can find win-win, now-and-here solutions for slowing down processes of disruptive climate change already underway.

Or we can keep pushing bits of paper all around, all year round. The choice is ours – and the planet is at stake.

– Nalaka Gunawardene

Read my overall impressions of GK3: All geek but very little meek…and at what high cost?

“Hands up who is poor, speaks English – and looks good on TV!”

“Hands up who is poor, speaks English – and looks good on TV!”

With that title, I opened my panel remarks to the 8th Annual Symposium on Poverty Research in Sri Lanka on the morning of 30 November 2007.

Sri Lanka’s Centre for Poverty Analysis (CEPA) had invited me to speak during a session on ‘Taking it off the page: Alternative mediums of communication to influence change’. The theme of the overall symposium was ‘Communicating research and influencing change’.

Part of my talk was on challenges in using moving images to communicate development related research. The other part was on how most sections of the mainstream media covers stories of the poor — or those living at the bottom of the income pyramid.

I noted that as Asia’s billions strive for a better today and better tomorrow, there are millions of stories at the bottom of the pyramid. But most mainstream media manage to miss these stories due to their ignorance, or arrogance, or both.

But reporting from the bottom of the pyramid need not be all about doom, gloom and alarm. In fact, so much is happening there that a well informed story-teller won’t have much time to spend on negativity (while acknowledging a great deal of suffering that remains).

In my remarks, I emphasised that to discover these stories and tell them with empathy and accuracy, we as story-tellers need to recognise a few basic realities:
• The poor are not another species to be treated as if they were endangered! They are living and loving human beings as complex and nuanced as anyone in this room.
• Nor are the poor a ‘sub-human species’ with a simpler set of needs and aspirations. They have as many primary, secondary and tertiary needs – just like anyone else!
• When it comes to information, they have not only survival and practical information needs (which many development projects try to provide), but also what I call ‘information wants’ – cultural and social information – which many development projects completely ignore.
• The poor have opinions too — and are often more articulate and expressive when someone cares to listen and capture these.

So telling media stories from the Bottom of Pyramid needs the knowledge base, socio-cultural understanding and ethical framework in which to gather and process these stories. We at TVE Asia Pacific don’t claim to have got everything right, here are our basic rules of engagement:
• We treat the rich, middle class and poor alike – extending the same courtesy and respect (including obtaining personal clearances for interviews).
• We caption everyone on-screen by name and location, irrespective of their social and economic status.
• We film people – for interviews or generic footage – only with informed consent.
• Wherever possible, we take our the finished TV products back to where they were filmed and share with those who told us their stories. (We are not alone in this: I have written blog posts about Earthcare Films of India and the Brock Initiative of the UK who are also doing this.)

Our industry of broadcast TV is not always known for its class-less treatment of every human being with respect and dignity. In fact, the poor often become ‘Canon-fodder’ for camera crews looking for dramatic images of human suffering.

The globalised media continue to use stereotyped images of the global South – captured mostly by northern photographers and camera crews. As my friend Shahidul Alam, founder of Drik Picture Library in Bangladesh, says: “Invariably, films about the plight of people in developing countries show how desperate and helpless they are…. Wide angle black and white shots, grainy, high contrast images characterise the typical third world helpless victim.”

This explained my title: “Hands up who is poor, speaks English and looks good on TV!” It’s a caricature of how some camera crews go looking for that convenient sound-bite with some doom-and-gloom visuals to match.

But it’s not just the northern media who sensationalise and oversimplify life at the bottom of the pyramid in the South. Many of our own media outlets, rooted in the cities and obsessed with middle class life styles, are also good (or bad) in this game!

And the media are not alone. When development agencies and ‘pro-poor’ activists presume – in their middle class arrogance – that the poor only need survival or sustenance related information, the latter is immediately reduced to sub-human status.

Nov 2005 op ed: Communication rights and communication wrongs

Nov 2006 op ed: Ethical news gathering: Al Jazeera’s biggest challenge

Aug 2007 blog post: Wanted: Ethical sourcing of international TV News

Moving images moving research…beyond academic circles!

Although I’ve dabbled in some media research at times, I don’t think of myself as a researcher. So when Sri Lanka’s Centre for Poverty Analysis (CEPA) invited me to speak at their 8th Annual Symposium on Poverty Research in Sri Lanka, I spoke on what I know a little bit about — communicating research using the audio-visual media.

My panel remarks, delivered on the morning of 30 November 2007, were on ‘alternative mediums of communication to influence change’. I opened with the provocative title “Hands up who is poor, speaks English – and looks good on TV!” (see separate blog post on media related aspects of my talk).

These days, so much of research in physical, biological and social sciences is justified in the name of poverty reduction. Yes, studying and understanding development problems is the essential first step of solving them. But without properly communicating this research, the results won’t help the poor — or anyone else.

We at TVE Asia Pacific are committed to covering Asia’s development issues using TV, video and web. Our small challenge is to capture the many and varied facets of how Asians are working for a better today and better tomorrow. Reducing and eventually eliminating poverty is a significant part of that process.

As Asia’s billions strive for better lives, there are millions of stories at the bottom of the income pyramid. But most mainstream media manage to miss these stories due to their ignorance, or arrogance, or both.

For us, one key source of information and analysis is researchers – people who study trends and conditions, and keep reflecting on how and why. Their knowledge and insights are invaluable for us to tell stories from and about the bottom of the pyramid.

As I told the researchers in my audience: “Part of our challenge is to know what you are studying — and then figure out the public interest and human interest angles of your work. As communicating research to those outside the scientific or research communities is more an art than a science.”

I cited three recent examples where we had produced engaging TV/video content to communicate research directly relevant or related to the poor.

Digits4Change was our attempt to understand and document how information and communication technologies (ICTs) are changing the way Asians live, work and play. We covered technologies such as Internet, computers, mobile phones and satellite communications applied in education, healthcare and rural business development. The knowledge base for this 2006 series came from IDRC’s Pan Asia programme which supports action research that addresses specific problems.

Also in 2006, we produced The Greenbelt Reports to take a close look at the environmental lessons of the Indian Ocean tsunami. We visited a dozen locations in India, Indonesia, Sri Lanka and Thailand to find out how community and conservation interests can be balanced in relation to coral reefs, mangroves and sand dunes. In telling these stories, we worked with researchers from global agencies like IUCN the World Conservation Union and UNEP as well as national organisations like the M S Swaminathan Research Foundation in India.

The Greenbelt Reports

Living Labs is our most recent series, released in March 2007. Filmed in 9 countries in Africa, Asia, Europe and Latin America, it looked at how researchers are addressing different aspects of a major challenge in agriculture: how to grow more food with less water. We worked with a global action research project called the CGIAR Challenge Programme on Water and Food, which gave us exclusive access to their on-going field work and emerging findings in nine major river basins of the developing world.

In telling these and other stories, we work within a certain framework we have defined for ourselves. Among its salient points:
• We don’t set out trying to communicate messages; we just want to tell good stories and development communication is a by-product.
• We look for under-reported/ignored development issues, or a less covered angle in a widely reported story.
• We don’t just talk to technical experts but to many other individuals involved or affected – women, men and children from all walks of life.
• We seek and accommodate different points of view, not allowing single-issue activists or one source to dominate/monopolise a story.
• Our finished products are informed by science but never immersed in science – we always keep in mind that our audience is non-specialsits.

All our stories cover real people dealing with real world issues and challenges. And since Asia has more people living in poverty than anywhere else in the world, most of the time our stories concern what’s happening at the bottom of the pyramid – or what can directly impact people living there.

And without exception, all these TV series and individuals films are available free of any license fees for broadcast, civil society and educational use. They are also available for online viewing at TVE Asia Pacific’s channel on YouTube.

Communicating research through moving images is not easy. Packing years of hard work into a few mins of engaging visuals and narration involves ruthless condensation which sometimes leaves some researcher egos bruised. When covering the work of large research organisations, we’ve also had deal with internal politics and hierarchies: for example, what to do when a junior researcher is more authentic and articulate than her supervisor?

Producing Living Labs based on filming in 9 countries on 3 continents in just 5 months during 2006 was a challenge in both logistics and political negotiations. As editor-in-chief, I had to balance the public accessibility of our end product with researchers’ keenness to pack their stories with facts and figures.

We didn’t please everyone. One senior researcher told us that his multi-faceted, multi-year nad multi-million dollar was like an elephant — and we’d only glimpsed just one part of that big creature!

That’s just the point: we can never cover the whole elephant in a media product intended for non-specialists. So we choose which part of the elephant is most interesting and present it in a way that will make viewers realise — and hopefully, appreciate — that there’s a lot more that’s worth finding out.

Moving image products often act only as ‘teasers’ — communicating highlights of research, and directing those interested to online or offline sources that offer more information.

Because they act as a/v versions of executive summaries, these ‘teasers’ by themselves are a powerful way of reaching out those who are unlikely to look up the details: that includes many policy makers, government officials and business people.

Winston Churchill used to ask his staff to give him everything ‘on one page’. These days, he might have asked for everything to be summed up in a five minute video — as we often do.

Road to Bali: Beware of ‘Bad weather friends’!

All the environmental roads — well, actually flights — seem to lead to Bali in the coming days.

The Indonesian ‘Island of the Gods’, famed as a tourist resort, will play host to the 13th United Nations Climate Change Conference from 3 to 14 December 2007.

The Conference, hosted by the Government of Indonesia, brings together representatives of over 180 countries together with observers from inter-governmental and non-governmental organizations, and the media. The two week period includes the sessions of the Conference of the Parties to the UN Framework Convention on Climate Change (UNFCCC), its subsidiary bodies as well as the Meeting of the Parties of the Kyoto Protocol.

The Bali meeting will be a turning point in the global response to climate change, an issue which has moved above and beyond being a simple ‘green’ concern to one with economic, security and social implications. The annual meeting returns to Asia after five years, since New Delhi, India, hosted the 8th meeting in November 2002.

In the build up to Bali, a new report released on 19 November 2007 says that without immediate action, global warming is set to reverse decades of social and economic progress across Asia, home to over 60 per cent of the world’s population.

Up in Smoke? Asia and the Pacific – with a foreword by Dr Rajendra K Pachauri, Chairman of the Nobel prize-winning Inter-governmental Panel on Climate Change (IPCC) – is the most extensive and concluding chapter of a unique, four-year long exercise by the Up in Smoke coalition, an alliance of the UK’s major environment and development groups.

The report shows “how the human drama of climate change will largely be played out in Asia, where almost two thirds of the world’s population live, effectively on the front line of climate change.”

When our friends at the International Institute for Environment and Development (IIED) in London sent me the press release about the report last week, something caught my eye. Among the several accompanying quotes was this one concerning the media:

“In many Asian countries climate change stories don’t make it into the media, so the public are left out of the debate. The challenge for decision-makers and the media is to stimulate interest in their work and translate the complex issues into stories that capture the public’s imagination. Climate change above all requires the engagement of everyone in creating the changes required.”

This sweeping statement is attributed to Rod Harbinson, Head of Environment, Panos London.

I know Panos London well, and am surprised to read an official remark of this nature emerging from that organisation which, until recently, has tried to relate to the majority world media as a friend and supporter. In fact, the first time I had one of my own pieces internationally syndicated was by Panos Features, back in 1989.

Come to think of it, the second article I wrote for Panos Features concerned how the low-lying, Indian Ocean island nation of Maldives was preparing for adverse impacts of climate change. That was years before the web, so there’s no link I can provide.

As a development writer and journalist who has covered global climate change among other issues for two decades, I have problems with Mr Harbinson’s remark.

Drik/Majorityworld
Photo: A family looks for shelter using a raft made of banana trees during the last Monsoon: 31 July 2007: Gaibandha, Bangladesh © Quddus Alam/DrikNews Linked from Shahidul News

I’m in full agreement on the need to ‘translate the complex issues into stories that capture the public’s imagination’. There is also no argument that climate change requires the engagement of everyone.

But I would be very interested to know on what statistical or analytical basis he says “in many Asian countries climate change stories don’t make it into the media, so the public are left out of the debate’.

Asia, as Mr Harbinson should surely know, is not just China, India and Indonesia. It is large and highly diverse region, containing five sub-regions as defined by the UN. It is home to nearly two thirds of humanity, who live in over three dozen independent states or dependent territories.

Living in Asia and trying to work at regional level, I know how difficult it is to make any generalisations about this rich and constantly changing assortment of economies, cultures and societies branded as Asia (which, taken together with the small island nations of the South Pacific, is known as the Asia Pacific). In fact, it’s wise not to speak about Asia as a whole, for there is little in common, say, between Japan and Laos, or between China and Maldives.

The Asian media are as diverse as the region, and have been undergoing rapid change in recent years. Unshackled from the state’s crushing grip in most countries, the broadcast media (radio, TV) have proliferated and emerged as the primary source of information for a majority of Asians. New media – web, mobile devices and multimedia combinations – are now changing the way many Asia’s communicate and access information.

I have always been curious how Panos London, perched at its cosy home in London’s White Lion Street, assesses what goes on in the majority world. In this case, how much of Asia does Mr Harbinson know and is really familiar with? How many Asian media outlets has he or Panos monitored, assessed and sampled before coming to this sweeping and damning conclusion about the lack of climate change stories in the Asian media?

And how many of these outlets are radio and TV, and in languages other than English? I would really like to know.

If Panos London believes in evidence-based analysis, then it owes us in Asia an explanation as to on what basis its head of environment makes such statements about an entire continent, whose media output is predominantly in Asian languages, not English. And whose principal media are broadcast, not print.

And what constitutes a climate story? Tracking the endless array of inter-governmental babble in the name of working out some compromised partial solution to the major problem? Or reporting on campaigns to clean up polluting industries or sectors (such as transport) that generate most of the greenhouse gases? Or focusing on how humble communities in remote corners of the world are finding how their lifestyles and livelihoods are suddenly threatened by something they hardly understand?

To me, it’s all of the above — and a lot more. Climate change is akin to a prism through which many, many development issues and topics can be analysed. Just as HIV/AIDs long ago ceased to be a simple medical or health story, climate change has moved well beyond being an environmental story.

The more angles, perspectives and topics that are covered in the media, the better. And all of it need not be in that staid, cautiously balanced style of The Guardian or BBC that Panos London must be more familiar with.

Panos London, in its statement of beliefs, says ‘Freedom of information and media pluralism are essential attributes of sustainable development’. Surely, then, they realise that media pluralism includes speaking in a multitude of tongues, and analysing from many different perspectives — as happens in the Asian media 24/7, if Mr Harbinson and his colleagues care to spend more time in the region and keep their eyes and ears open.

But instead, they seem more like a group of well-meaning people with a solution in search of a problem. For the past many months, Panos London has been crying wolf about the allegedly poor coverage of climate issues in the majority world media.

That was the main thrust of a report they published in late 2005, titled Whatever the weather – media attitudes to reporting climate change.

According to Panos London website that I have accessed today, “…the survey found that there is little knowledge among journalists about these important choices and they are rarely discussed. The dramatic impacts of extreme weather events, for example, rarely feature in relation to climate change and the topic remains low on editors’ story sheets.”

The survey was based on ‘interviews conducted with journalists and media professionals in Honduras, Jamaica, Sri Lanka and Zambia’ and claimed to ‘give insights into the attitudes of journalists and the status of the media in these countries.’

Well, I was one of those majority world journalists covered by the survey — and I had major reservations about how they used my responses. Being cautious, I had used email (and not the phone) to respond to their survey questions – I therefore have a complete record of everything I said. When the draft report was shared on my request, I found some of my responses being distorted or taken out of context. I had to protest very strongly before some accuracy was restored. I later regretted having agreed to be part of this dubious survey.

It was flawed in many ways. The questionnaire was very poorly conceived and structured. I actually declined to answer some questions which were worded in such a way as to elicit just the kind of response that Panos London wanted — to make a case that journalists in the majority world are so incompetent that they need help.

A glaring omission in the final report was that it carried no list of journalists interviewed. I had to ask several times before I could even find out how many others participated in the survey (apparently some three dozen). But my requests for a list of other survey respondents were repeatedly declined by Panos London, who said it was privileged information. They later took the position that European data protection laws did not allow them to disclose this information!

In an email sent to Rod Harbinson on 22 Feb 2006, I said: “I would argue that Panos London had pre-conceived notions that it wanted to present in this report, and used superficial and largely unprofessional interview surveys with a few scattered journalists as a rubber-stamping exercise to publish what it wanted to say anyway. This is further borne out by the fact that some of my more outspoken responses have been completely ignored.”

I have seen or heard nothing since to change the above view. And the contents of Whatever the weather – media attitudes to reporting climate change are consistent with what Rod Harbinson says in the IIED press release that prompted me to make this comment.

Yes, climate change is the Big Issue of our times that needs everyone to rally around and search for ‘common but differentiated’ solutions and responses. But no issue or global threat is too big to warrant the willing suspension of time-honoured journalistic or academic values of honesty, integrity and balance. Issuing lop-sided ‘survey reports’ and making sweeping negative statements do not help the cause of improving public discussion and debate on climate change.

The road to Bali and beyond is going to be an arduous journey. On that treacherous road, we in the majority world need to beware of ‘bad weather friends’ who come bearing bad surveys and self-serving offers of ‘help’.

— Nalaka Gunawardene

Note: In the spirit of communication for development and media pluralism, I invite Panos London to respond to the above critique, and offer to publish their response in full.

I remain a critical cheer-leader of the global Panos family, and serve on the Board of Panos South Asia, an entirely independent entity that has excellent relations with Panos London. Like all families, we don’t always agree – and that’s part of media pluralism!