social justice – Page 8

Everyone has information ‘needs’ — and information ‘wants’ too!

When the development community talks of people living in poverty (or ‘the poor’) they almost always talk about somebody else — it is not ‘us’ but a remote, often nameless ‘them’.

And when the humanitarian community talks of people affected by crises — disasters or conflict — that too almost always is about somebody else, typically in a poor country.

The well-meaning, do-good people in development and humanitarian communities are fond of talking about the information needs of the poor or crisis affected. These ‘needs’ are usually defined in terms of survival, sustenance or relief.

It’s as if people in poverty or crisis situations only have a simple set of information needs, but none of the information ‘wants’ that we, the privileged, have in abundance.

In Geneva this week, I have argued that everyone has a right to not only information needs, but also information ‘wants’. Development or emergency relief would become truly meaningful only when both these are met.

I’m participating in the Global Symposium+5 on ‘Information for Humanitarian Action’ organised by the United Nations Office for the Coordination of Humanitarian Affairs (UN-OCHA). The meeting, held from 22 – 26 October 2007 at the Palais des Nations, UN headquarters in Europe, brought together over 200 persons involved or interested in information and communication aspects of humanitarian work.

I was invited to be part of working group 5 on ‘Communicating with affected communities in crisis’. Members of this group were drawn from national and international humanitarian aid agencies, UN system, governments and the media.

Our brief was to ‘look at the information needs of affected populations both during emergencies and in longer term recovery efforts’. We were to ‘evaluate the nature of these needs, to identify actions necessary to achieve operational reality, and to consider the strategies required to integrate beneficiary communications into the humanitarian response framework, particularly through the opportunities offered by the current reform process’.

Now that’s all well and good, and we did that part of our work in earnestly and seriously. The outcome was presented on Oct 25 to the plenary stimulating discussion and debate.

But I kept reminding our working group that we really have to think beyond the mere information needs of people, and address their information wants as well.

This basically means information related to cultural and social aspects. Humans don’t live on bread, water, clothing and shelter alone. We are complex and nuanced beings with a vast array of interests — and that’s equally true for the city stockbroker, village farmer and the aid worker wearing a UN cap.

Evidence of this is all around us if we only care to notice. For example:

* Tens of thousands of people driven to temporary shelters by disasters or wars followed the 2006 Football World Cup in Germany from their make-shift homes. Football mania didn’t stop at the periphery of a camp.

* Every time there is an important cricket match in South Asia, it unites the rich and poor, the sheltered and homeless, and those living normal or crisis disrupted lives.

The sooner we in the development and humanitarian sectors recognise this reality, the better.

Photo shows working group 5 in session: photo courtesy UN OCHA.

I made a similar point in an essay written in mid 2004 on using information and communication technologies (ICTs) for poverty reduction:
“I cringe every time I hear remarks about the poor just needing survival or sustenance related information. The information needs and wants of the poor can be as diverse as everybody else’s. Sarvodaya – Sri Lanka’s largest development NGO — once surveyed the information needs of poor people in rural and semi-urban areas. Their findings included: health and nutrition information, as well as details on bank loans, foreign jobs and insurance policies. There was also interest in world affairs, national politics and cultural affairs…”

Read my full essay in GKP Partners Newsletter (My essay is the last one, so keep scrolling down, down, down.)

Three years later I found myself making the same point to a different group, many of who are information specialists working in crisis and emergency situations.

This kind of perception will continue as long as we harbour the us-and-them divide.

A million video cameras to change the world!

Something remarkable is happening with online public video sharing platforms: progressive non-profit groups worldwide are seizing their power to do good.

YouTube started off more like the people’s version of funniest home videos. But it’s no longer confined to that category. Activist and social groups are increasingly uploading their videos. As broadband Internet rolls out around the world, more people are actually able to watch these videos online.

In response, YouTube, owned by search giant Google, is creating a special section for nonprofits to air their videos and link them to its Google Checkout online payment system to receive funds directly.

“Nonprofits understand that online video isn’t just a way to broadcast public service announcements on a shrunken TV set,” Reuters quoted Steve Grove, head of news and politics at YouTube, as saying. “It’s a way to get people to do more than just absorb your message but to engage with their user generated content as well.”

Pure Digital, maker of the Flip video camera, has said it plans to give away a million video cameras to non-profit organizations around the world to capture images and moments in places traditional media outlets might not be able to reach.

“Video has power and media has power but the challenge is that the media is limited to telling stories that are controlled by a very small number of people,” Jonathan Kaplan, chief executive of Pure Digital, told Reuters. “This program along with YouTube and other sites will expand the media universe for learning what’s really going on in the world,” he said.

Visit FlipVideo website on support for non-profit groups

Reuters quotes the recent example of the impact of clips of the Myanmar army’s confrontations with local protesters which were posted on YouTube and other Web sites. Some of the clips made their way to mainstream news media, which were blocked out of entering or covering events in Burma.

See an example of a YouTube video on what’s happening in Burma:

Our friends at Witness, an activist group founded by the musician Peter Gabriel in 1992, has long specialised in raising awareness of such previously unseen events through video. Sam Gregory, programme director at Witness, says online distribution has made it easier to put videos in front of the right people such as decision makers and others with a personal connection to the cause.

“It’s not necessarily about the size of the audience it’s about placing targeted video and turning ‘watching’ into action,” said Gregory.

Read the Reuters story on 19 Oct 2007: Nonprofits turn to YouTube to raise awareness, funds

My blog post on 1 Oct 2007: Shoot on sight: Rights Alert on Burma

My blog post on 30 Sep 2007: Kenji Nagai: Filming to the last moment

TVE Asia Pacific News story March 2007: TVEAP films now on YouTube

What’s happening with online video has a parallel in how activist groups seized the potential of the hand-held video camera. The handicam was invented in 1985 by Sony. Intended originally for entertainment and domestic documentation purposes only (ranging from family vacations and weddings), it did not take long to find new uses for this revolutionary technology.

The Handicam Revolution in media began when a video camera captured police beating Rodney King on a Los Angeles highway. The shocking amateur footage was broadcast on TV around the world. The acquittal of the police officers after their first trial sparked outrage, and riots erupted in a 20 block section of Los Angeles, leaving 54 people dead and over 2,000 injured.

Ever since Rodney King, broadcasters have been using amateur video to provide images of events that their own camera people have not captured. And human rights activists have started relying on the power of video images to capture the attention of the broadcasters to expose acts of human rights abuse and violation.

Stop that Traffick: ‘The Girl Next Door’ becomes ‘Trade’ the Movie

When 13-year-old Adriana (played by Paulina Gaitan) is kidnapped by sex traffickers in Mexico City, her 17-year-old brother, Jorge (Cesar Ramos), sets off on a desperate mission to save her. Trapped by an underground network of international thugs who earn millions exploiting their human cargo, Adriana’s only friend throughout her ordeal is Veronica (Alicja Bachleda), a young Polish woman captured by the same criminal gang. As Jorge dodges overwhelming obstacles to track the girl’s abductors, he meets Ray (Kevin Kline), a Texas cop whose own family loss leads him to become an ally.

From the barrios of Mexico City and the treacherous Rio Grande border, to a secret internet sex slave auction and a tense confrontation at a stash house in suburban New Jersey, Ray and Jorge forge a close bond as they frantically pursue Adriana’s kidnappers before she is sold and disappears into a brutal underworld from which few victims ever return.

This is the synopsis of Trade, a feature film that opens across the United States on 28 September 2007.

Inspired by Peter Landesman’s chilling NY Times Magazine story on the U.S. sex trade, “The Girls Next Door,” (published in January 2004), TRADE is a thrilling story of courage and a devastating expose of one of the world’s most heinous crimes. The American debut of Marco Kreuzpaintner, one of Germany’s leading young directors, TRADE is produced by Roland Emmerich and Rosilyn Heller from a screenplay by Academy Award(R) nominee Jose Rivera (The Motorcycle Diaries).

Watch the trailer for Trade the movie

Explaining the social context to this dramatised story, the movie’s website says:
“The practice of slavery in the US is something most people think ended with the 13th Amendment in 1865, but in recent years it has returned in an even more virulent form. Fueled by the collapse of the Soviet Union and other eastern European countries, new technologies like the internet, and sieve-like borders, the traffic in human beings has become an epidemic of colossal dimensions. The State Department estimates that as many as 800,000 people are trafficked over international frontiers each year, largely for sexual exploitation. Eighty percent are female and over fifty percent are minors. Many people in this country push this atrocity out of their minds, believing that it only occurs in faraway countries like Thailand, Cambodia, the Ukraine and Bosnia. The truth is that the United States has become a large-scale importer of sex slaves. Free the Slaves, America’s largest anti-slavery organization estimates that at least 10,000 people a year are smuggled or duped into this country by sex traffickers.”

The film’s makers, Roadside Attractions, says it will donate 5 per cent of the opening week box-office gross divided among four organisations participating in the release of the film; United Nations Office on Drugs and Crime (UNODC), Equality Now, International Justice Mission (IJM), and David Batstone’s Not For Sale Campaign.

On 19 September 2007, they held a benefit premiere at the United Nations headquarters in New York that included supper in the UN Delegates dining room. This marked the first film premiere event ever to take place at the United Nations, with the crusty UN officials mingling with film stars and artistes.

Read about the film-makers

Get involved in anti-traffick activism

UN-ODC press release about Trade the movie

All images courtesy Trade the movie website

MTV Exit: Entertainment TV takes on human trafficking

Television gets blamed for lots of things that go wrong in our world. This isn’t surprising, given it’s the world’s most powerful medium and the key role it plays in our cultural, social and political lives.

A sociological study some years ago said broadcast TV was partly responsible for the movement of millions of people from villages to cities in search of jobs, higher incomes and better living standards. The glitzy lifestyles dramatised on TV was creating illusions in the minds of rural women and men, especially the youth, it said.

Of course, such migrants soon discover a very different reality in the cities. But few want to go back to where they came from. As they hang on in the cities, some fall prey to human traffickers, always on the prowl for vulnerable people to trade in.

The United Nations estimates that the total market value of human trafficking is 32 billion dollars — one of the most lucrative illicit trades in the world. The International Labour Organisation (ILO) estimates that worldwide, about 2.5 million people are victims of trafficking.

If TV indirectly contributed to this human perversion, it can also help society stand up and fight against it. As Music Television (MTV) is now doing.

MTV, the most popular music channel in the Asia Pacific region, will be playing a different tune in the weeks to come. For half an hour at least, beginning 18 September 2007 for MTV Thailand, live and hip music will give way to the harrowing accounts of three victims of human trafficking. This is part of the MTV Exit campaign.

Trafficking of people in the region will be given a human face through the personal accounts of Anna, Eka and Min Aung. Anna was forced into prostitution in the Philippines, while Eka is an Indonesian who was an abused domestic worker in Singapore. Min Aung from Burma recounts his sad experiences working and being practically imprisoned in a factory in Thailand for two years.

Lynette Lee Corporal writing for Inter Press Service (IPS) quotes MTV Thailand campaign director Simon Goff as saying: “We worked with organisations and talked with experts to see what forms of trafficking we would focus on, the most prevalent forms that affect our audiences. We selected regions that would best represent the issue. Then, finally we brought in a production team, led by a Thai producer and a director from the UK.”

Wanted: Fair Trade in Film and Television!

This short film, Fair Trade: The Story (8 mins) has been produced by Eq.tv (Equilibrium Television).

It’s very well made, with great use of images and sound, and powerfully sums up the complex issues around fair trade in an accessible manner. The best part: we don’t feel it’s an activist film, even though fair trade is, by definition, progressive and activist.

What is your power as a consumer? The film, produced in association with TransFair USA and TinCan Productions, begins with this question.

It then tells us: “Fair Trade combines stringent environmental criteria with the highest income and labour standards of any product certification. Fair Trade ensures a fair price for farmers, fair wages for workers, safe working conditions, direct marketing access, community development, democratic decision making, sustainable farming methods, environmental protection.”

Chris White of TransFair USA quips: “Fair trade isn’t a product. Fair trade isn’t a brand. Fair trade is a story.”

Fair trade is all about creating opportunities for small scale producers in the developing countries to get organised and supply directly to consumers in different parts of the world. When they sell direct, with few or no intermediaries, they can earn three or four times more, and that money will enhance their incomes, living standards and societies.

Fair trade is certainly a cherished ideal, but it’s mired in complex economic and political realities. The globalised march of capital, profit-maximising multinational corporations and developed country farm subsidies are three among many factors that made fair trade difficult to achieve in the real world.

Difficult, but not impossible. Determined producers and consumers have shown over the years that they can connect to each other, ensuring greater fairness and justice in transaction. That’s the power of the consumer.

Now here’s another kind of fair trade that I have been advocating for a long time: Fair Trade in Film and Television (FTinFT for short). It’s high time we started promoting this as another plank in fair trade activism.

Let me explain. In the media-rich, information societies that we are now evolving into, media and cultural products are an important part of our consumption — and therefore, more of these have to be produced. In the globalised world, more television and film content is being sourced from the majority world — or is being outsourced to some developing countries where the artistic and technical skills have reached global standards.

But in a majority of these media production deals, the developing country film and TV professionals don’t enjoy any fair terms of trade or engagement. Their creativity and toil are being exploited by those who control the global flow of entertainment, news and information products.

This is why the top talent in the global South become assistants, helpers and ‘fixers’ to producers or directors parachuting in to our countries to cover our own stories for the Global Village. Equitable payments and due credits are hardly ever given.

I personally know many award winning film-makers in developing countries across the Asia Pacific who have been engaged on such unfair, uneven terms. Lacking sufficient market opportunities and trade unions in their own countries, these professionals have little choice but accept the occasional assignment that comes their way from BBC, CNN, AJI or other global players.

Remember, film-makers have families to feed too.

Unfair trade in film and TV is also how the unsung, unknown creative geniuses contribute significantly to the development of new cartoon animation movies or TV series, as well as hip video games that enthrall the global market. Lacking the clout and skill to negotiate better terms, freelancers and small companies across the global South remain the little elves who toil through the night to produce miracles. They work for tiny margins and even tinier credit lines. Some don’t get acknowledged at all.

If you think this is inevitable in the big bad world of profit-making business, hear this. I also know some western charities that champion global justice who are equally guilty of repeatedly exploiting southern film-makers — sometimes, ironically, to produce documentaries about social justice issues!

Even as they cover stories about fair trade practices in coffee or cotton, these entities practise unfair trade in their own industry.

I can cite many examples. Last year, the London-based Panos Institute approached me for recommendations for development-sensitive film-makers in two Asian countries where they wanted to implement some training programmes. I asked if the professionals I can gladly recommend – whose skills are on par with any western counterpart – would be paid international rates. Panos backed out saying they can only pay a local rate, which they felt was good enough.

Then there are UN agencies who always haggle with local film-makers over rates and fees. The same agencies that happily commission PR media agencies from Madison Avenue for hundreds of thousands of US Dollars would ask southern film-makers to donate their time, or work at a reduced fee, for the United Nations causes!

Local rates for local talent is simply not good enough if their work contributes to an international media effort. Southern film-makers and photographers, who lack opportunities to roam the planet looking for stories and work, should be engaged on fair, international rates in any media venture whose products will be consumed globally.

I’m proud to say that TVE Asia Pacific practises what I preach here. We are small time commissioners of southern film-making talent, but we always pay international rates, and engage local talent in every country we work in. And they get due, proper credit in all our productions.

This, then, is the essence of Fair Trade in Film and Television that we must advocate and agitate for. As long as the story tellers of the global struggles for social justice are themselves excluded from the story, there can be no fair trade, or true global justice.

There is now an urgency to address FTinFT because Media Process Outsourcing (MPO) is emerging as a growth industry. May 2007 news: India’s InfoSys and TV18 set up MPO firm.

Let me return to the question frequently posed by fair trade activists: What is your power as a consumer?

Now ask that question as a consumer of media products on TV, video, DVD, web and mobile devices. Don’t take anything for granted. Don’t accept the lofty PR claims of big time (or even small time) producers and peddlers of media content on how ethically they have sourced or made this content.

For a start, look carefully at where stories have been made, and whether local film and TV professionals get proper, on-screen credit. And write to the big players – 24/7 news channels, cartoon corporations and others – demanding to know their fair trade policies and practices in content creation and sourcing.

Make the same demands on the United Nations agencies peddling media products on their social causes. See how many of them will stand a simple test: do they engage southern film-makers to tell stories of development and social justice in the South? If not, why not?

And if you are in a position to decide on commissioning a new film, TV or video product, please consider engaging local talent — but pay them international rates if your product is going to cross borders (these days it very likely will).

We have a long way to go to achieve Fair Trade in Film and Television. Let’s get moving!

Read my call for ethical sourcing of international TV news

Photos from TVE Asia Pacific image archives

Shimu: Bangladesh’s real life ‘Meena’ enthralls millions on TV

Meena’s uncle has arranged for his daughter Rita to marry Babu, a shopkeeper’s son. But Rita is only 15 and has not yet finished school. With Meena’s help, it comes to light that Babu, who is studying to be a doctor, does not want to get married yet, especially since he knows it is unsafe for young girls to become mothers. To everyone’s satisfaction, the marriage is postponed until Rita is 18 and has completed her education.

That’s the storyline in Meena: Too Young to Marry, which is part of the hugely successful cartoon animation series Meena, which Unicef produced with leading animation houses in South Asia during the 1990s. It was part of the Meena Communication Initiative.

Its central character is Meena: a spirited, nine-year-old girl, living in a typical South Asian village, facing all the usual challenges of growing up — whether in her efforts to go to school, or having enough to eat, or in fighting the stigma surrounding HIV/AIDS in her village. In a sub-region where many families still favour boys over girls, life is not easy for Meena, but she finds ways to not just cope but flourish.

Now comes the news of a real life Meena in Bangladesh.

Alo Amar Alo is the name of a live action television drama series that promotes girls’ education in Bangladesh. Launched in July 2007, it is currently running on Bangladesh Television, BTV.

Alo Amar Alo (“Light My Light”) centers around a girl named ‘Alo’ who stops going to school when she completes Class V. Throughout 26 episodes, the story follows Alo as she struggles to overcome life’s challenges through the support and friendship of a renowned actress.

Playing the role of Alo is 13-year-old Shimu, who suddenly finds herself the star of the country’s most popular television series.

In an article profiling her, The Washington Post wrote on 14 September 2007: “Shimu, a youthful Bangladeshi version of Winona Ryder, is recognized across the country for her moving role as the spunky 11-year-old heroine Alo. On Wednesday nights, more than 10 million viewers tune in after the 8 p.m. news to see her character put through the gantlet of family entanglements and financial strains that afflict many of the young girls in this desperately poor, densely populated South Asian nation. Alo must fight to stay in the fifth grade while her uncle demands that she work in a garment factory and other family members urge her to marry so they will have one less mouth to feed.”

“Teachers say that Shimu’s photograph hangs in classrooms across the country on posters advertising the show and that her story has become a symbol of the struggle to keep girls in school.”

Elsewhere, the article notes:
“As in Latin America’s telenovelas and many African and South Asian TV dramas, story lines in Bangladeshi programs are often infused with messages decrying social ills such as child labor, domestic violence and early marriage. Many of the shows are low-budget productions funded by nonprofit organizations or the government. Shimu’s show…is funded by the Education Ministry and UNICEF; actors receive modest stipends.

Being a TV star has not changed Shimu’s life, says Washington Post writer Emily Wax. Even though Shimu is on television, her family does not own a TV set. She and her friends watch the show at the theater group’s center.

Her grandfather, Mohamed Siddiq, 61, is quoted saying he wants Shimu to stay in school but is worried that she may end up marrying or working, since their family is being evicted in a month and has no savings.

“We are illiterate. I really want Shimu to stay in classes,” Siddiq said. “It’s just so hard to survive here.”

Read the full article about Shimu in The Washington Post online

The Alo Amar Alo series is funded by Unicef and the Ministry of Education in Bangladesh. It’s part of a communication strategy which includes interactive popular theatre shows, folksong performances, wall paintings and Meena Communication Initiatives.

“These have been extremely effective in raising awareness on the value of education as well as reaching the remote corners of the country through the mass media. Parents have shown more willingness to send girls to school. The increase in the enrollment of girls has also been the impact of multiple awareness raising campaigns,” says Unicef Bangladesh.

But big challenges remain. The Washington Post article draws parallels between the character Alo and child actor Shimu.

“Sometimes I feel she should support me,” Shimu’s grandmother, Ayesha, 49, who was herself married at 12, is quoted as saying. “Boys want to marry her. They are always harassing her. Even though she is known for her acting, it’s very hard to make a living here. If she were married, we wouldn’t have to worry about feeding her.”

To which Shimu says, simply: “It’s better to stay in learning for the future. I want to try.”

One concern is I have why Unicef is exploiting a child actor without adequate pay. The article refers to actors receiving ‘modest stipends’. If Shimu was paid better for her natural talent as well as considerable time she doubtless spends on acting in Alo Amar Alo, surely that can make a difference in one child’s life? Or is that not statistically significant for Unicef?

Photo of Shimu courtesy The Washington Post

Meena image courtesy Unicef

Anita Roddick: “There was nothing like this dame”

Citizen journalist, film-maker and media critic Rory O’Connor has written a moving tribute to extraordinary activist and entrepreneur Anita Roddick, whose premature death on 12 September 2007 has left her many admirers in shock and grief.

He recalls how colleague and fellow media-activist Danny Schechter and he first met Anita at a gathering of progressive business executives called the Social Ventures Network. Their shared background, vision and ideals soon turned them into friends and co-conspirators.

Rory recalls how their company Global Vision embarked on a new human rights-oriented TV newsmagazine in the mid 1990s: “Anita and her husband Gordon were key players in that series – ‘Rights & Wrongs: Human Rights Television’ – coming to fruition. They contributed their energy and enthusiasm, their ideas and information, their contacts and creativity (and oh yes, their capital!) and without all of it, the series would never have been born. But with their help, the award winning newsmagazine was broadcast weekly for four years, on more than 150 public television stations in the USA, as well as on channels and networks in sixty-one other countries. It remains the only regularly scheduled television program in history devoted exclusively to coverage of human rights.”

Rory echoes my own point about how Anita was a communicator par excellence, driven more by intuition and inspiration than any textbookish theories:
“Although Anita wasn’t a media activist per se, she intuitively understood how media could be used for activism, and she did so shamelessly and in a cheerfully relentless manner. Whether she was supporting social and environmental causes through window displays, convincing American Express to pay her to appear in an ad promoting the Body Shop and its causes, working with Globalvision on its commercial and non-profit programming (or later writing books, blogging, running an activist website, contributing to the success of Mother Jones magazine, or working closely with — and donating millions to — media-savvy organizations such as Amnesty International,) Anita intrinsically ‘got’ the importance of characters and stories to selling anything—from cold cream to ideas and values – and she employed them cleverly and constantly in support of her principles.”

Watch Anita’s one minute on climate change for Friends of the Earth:

Watch QuantumShift.tv’s thoughtful tribute to Anita Roddick, better presented than the fleeting coverage of mainstream news channels:

Read the full tribute on Media is a Plural website.

Read my own tribute to Anita Roddick: We shall always remember you!

Read Danny Schechter on News Dissector website

Anita Roddick: We shall always remember you

“Remember me!”

That’s how Anita Roddick, who died on 10 September of brain haemorrhage, autographed for me a copy of her book Taking It Personally: How to make Conscious Choices to Change the World.

You’re hard to forget, I told her at the time. And suddenly, memories are all we are left with. And what vivid ones!

Dame Anita Roddick (1942 – 2007), founder of The Body Shop, is one of the most unforgettable persons I have met. And now that she has moved on, far too soon, her memory challenges us to persist with the social, humanitarian and environmental causes that she so passionately championed.

Media obituaries described her as the ‘Queen of Green’, but Anita was much more than just green. She stood for justice, fairness and equality in both business practices and her campaigns. From ethical sourcing of raw materials for her beauty products to agitating for human rights and humane globalization, she was one activist who walked the talk.

“I came out of the womb as an activist. I’m part of the 1960s; it’s in my DNA,” she wrote in Newsweek earlier this year. “So the idea of dying with loads of money doesn’t appeal to me at all.”

She added: “I want to use the last years I have to get my hands dirty working for civil change. I want to be able to see the positive difference that money can make by giving away what I have.”

It’s not immediately clear if she made much headway with that, but the recently set up Roddick Foundation is the latest of a long line of campaigns, social projects and charities that she founded, energised or supported.

Her business acumen and commitment to global justice have been eulogised for years. She was equally adept in using the media and communications to draw attention to a cause, issue or incident.

Without going to any business school, Anita built up a global business that had over 2,200 stores in 55 countries by the time she let go of the company in 2004. And without attending any communication school, she became one of the best communicators of our troubled times – speaking eloquently for her company’s ideals and various charitable causes.

It all came from the heart, and it was passion –- not cold facts or even colder logic -– that drove her to be a phenomenally successful communicator.

Anita loved to say: “The job of a citizen is to keep his mouth open.” And her advice to activists was: Get Informed. Get Inspired. Get Outraged. Get Active.

Never underestimate the power of one, she said. As she liked to put it:
If many little people
In many little places
Did many little deeds
They can change the face of the Earth

And like the Energizer bunny, but with lot more purpose, she kept going, going and going. She loved the Dorothy Sayers quote: “A woman in advancing old age is unstoppable by any earthly force”.

It was on one of her many world travels that our paths first crossed. In the summer of 1991, I was invited to give a workshop at Youthquake, a Canadian environmental conference building up momentum for the Earth Summit scheduled for the following year. It was here that I met two of my all-time favourite activists: geneticist-turned-TV presenter David Suzuki, and Anita Roddick. The celebrity guest was Mutang Tu’o, a representative from the Penan indigenous tribe from Sarawak, Malaysia, whose jungles were in imminent danger of being logged.

Youthquake was part conference, part youth jamboree and altogether a great deal of fun. Anita turned up with her youngest daughter Sam, and spent hours just telling real life stories in her inimitable way – full of laughter and making fun of power and pomposity. After all these years, I can’t remember anything about what I myself spoke, but I know Anita’s remarks had a lasting influence.

In those heady days before the Earth Summit, email and the global Internet, activists had an easier and simpler choice of adversaries — Uncle Sam and World Bank usually came up among the top five. When economic globalization gathered pace, things became more complex and nuanced. Ah, for the good old days!

Anita marched fearlessly into this new world where corporate fortunes are being made at the speed of light, governments are waging wars to the tune of media-entertainment industries, and certain development agencies have turned poverty reduction and HIV/AIDS into cottage industries.

Marshall all facts, get analysis right, take your firing positions and never give up the good struggle, she seemed to suggest: there’s a war out there, and it wasn’t just in Iraq and Afghanistan.

In fact, Taking It Personally was her rough guide on how to tame run-away globalization. For it, Anita invited the top thinkers in the struggle for humanitarian trade policies to weigh in on the problem, and to give citizens the tools and inspiration to do work for constructive solutions. Among its contributors were Vandana Shiva, Paul Hawken (Natural Capitalism), Naomi Klein (No Logo), and Ralph Nader.

When she autographed a copy for me, she added with a mischievous grin that the book’s US distributors had been coerced to withdraw it. She showed a possible reason: that famous photo of President George W Bush reading a book with a young child — while holding it upside down!

It’s this topsy turvy, cruel world that Anita Roddick tried to make slightly better in a thousand different ways. We fellow travellers will sorely miss her, but there is ‘no bloody alternative’ but to just slog on.

— Nalaka Gunawardene; Kathmandu 12 September 2007

Read my earlier post: Anita Roddick, Angkor Wat and the ‘Development Pill’

BBC Online: Dame Anita Roddick dies at 64

The Step-children of Tsunami: Overlooked and forgotten

Meet Mala. She lives in in Kottaikkadu village in Kancheepuram District in India’s southern Tamil Nadu state.

She was 11 years old when, in December 2004, the Asian Tsunami crashed into village without warning. This made her very poor family desperate and destitute.

The disaster didn’t kill anyone in her village, but caused considerable property damage. In her case, the waves that rolled in spared their small hut, but her fisherman father was nearly drowned: he survived with some injuries.

But the family’s fishing boat and gear were gone. That was a mighty blow.

After the waves had retreated, they returned to their house and started rebuilding their lives. They thought the world’s generosity in responding to the Asian Tsunami will somehow bring some help.

They were wrong.

When the Tsunami triggered massive aid donations, all affected countries pledged to distribute it in a fair, equitable and transparent manner. But as the aid trickled down layers of government and charities, various biases and distortions crept in.

What happened in Mala’s village was an example. We came across the situation when tracking Mala’s family for a whole year (2005) after the Tsunami, documenting their long road to recovery as part of our Children of Tsunami media project.

We tracked two affected families each in India, Indonesia, Sri Lanka and Thailand, filming their progress — or the lack of it — every month and producing video reports that were uploaded to a dedicated website.

Follow Mala’s story through monthly video reports on our website

The most striking example of aid disparity came from India. Even months after the disaster, Mala’s family — or anyone else in her village — received absolutely no relief or recovery assistance.

Officially, it was because ‘no one was killed’ in her village. But everybody in Kottaikkadu village knew the real reason: in the Indian social hierarchy, they occupy the lowest level, known as ‘Dalits’.

Apparently, that was why both government agencies and charities stayed clear of the village.

Our India production team, led by senior journalist and film-maker Satya Sivaraman (with video camera in the photo, below), investigated further. They compared Kottaikadu with its adjoining village of Alambara. Both had suffered similar damage during the Tsunami: people lost their boats and nets, but there were no deaths.

Yet the people of Alambara – who belong to a supposedly higher caste of fishermen — received food items, boats and fishing nets from various outside sources.

In fact, they felt quite sorry for their neighbours in Kottaikkadu. “On the day of the tsunami we ran over 15 kilometers,” said Kuppuraj, a resident of Alambara. “Kottaikadu villagers, who live just 600 meters away…ran with us — but nobody has helped them to recover.”

There was another incident that showed up the caste-based discrimination, which my colleague Manori Wijesekera, production manager of Children of Tsunami, has just reminded me.

In March 2005, our India film crew found Mala’s father seriously ill with a lung infection (triggered by his near-drowning during the Tsunami) and his family so helpless that they were unable to even seek medical attention.

So the crew put their filming gear aside, and became good Samaritans: they rushed the sick man to a nearby government-run hospital. But once there, doctors refused to admit or treat him — all due to the patient’s supposedly low caste!

It was only when Satya and crew threatened to film the entire sorry episode, and have it broadcast on television later that day, that medical attention was finally provided. Discarding their production plans, our crew stayed with Mala’s family at the hospital through the night and next day to ensure the doctors gave her father the correct medical attention. The family believes that the production team saved her father’s life that day.

Read more about what happened at Children of Tsunami website

Watch the March 2005 video report that covered the hospitalisation incident

While their father was recovering, Mala’s mother toiled as a labourer to keep the home fires burning. Mala has one younger sister and two younger brothers.

Children of Tsunami: Rebuilding the Future was TVE Asia Pacific’s response to largely superficial media coverage of the Indian Ocean Tsunami of December 2004. It tracked on TV, video and web the personal recovery stories of eight affected families in India, Indonesia, Sri Lanka and Thailand for a year after the disaster. Its many media products — distributed on broadcast, narrowcast and online platforms -– inspired public discussion on aid management and optimum rehabilitation choices.

As we discovered along the way, some of the affected could be better described as Step-children of Tsunami.

In one of my early blog posts, I paid a tribute to the most extreme example of such a child, Thillainayagam Theeban.

The Tsunami has become yesterday’s news, but there are thousands of affected children, women and men who are still living on the edge of survival.

Children of Tsunami revisited two years later

All images courtesy Children of Tsunami media project, TVE Asia Pacific

A Silent Emergency: More television sets than toilets!

Read a later blog post: Faecal Attraction: There’s no such thing as a convenient flush…

It was September 2004. My daughter Dhara, eight years at the time (or ‘eight plus’ as she insisted on saying), had a complaint.

The toilets in her school were not clean enough. She was finding it squeamish to use them. So she was doing her best to avoid going to the loo: she’d drink less, and try to ‘hold back’ until she could rush home.

Like many sheltered middle class kids, she was still coming to terms with the wider world outside her home. And she attends a well endowed private school where, I am told, toilets are cleaned regularly by janitors engaged by the school.

Now we cut to eleven-year-old Susheela, a girl growing up in neighbouring India. I’ve never met her in person, but this sentence summed up her tragic story:
“I was always first in the class. I am very much interested in studies. I want to become a lawyer. But my mother stopped me from going to school after Class V as the middle school I was attending, 5 km from my house, had no toilet. Can someone help me?”

This was the opening of an article on water and sanitation written by Indian journalist Dr Asha Krishnakumar and published in the news magazine Frontline (part of The Hindu group) at the end of 2003. It was titled: A Silent Emergency.

It was several months later that I actually read Asha’s article. By coincidence, my daughter was having her own ‘toilet issue’ at the time — and the contrast was striking.

Asha’s article continued:
Susheela’s anguish is shared by a large number of girls in India who drop out of school for what sounds like an absurd reason: want of a toilet in school. “Sanitation is closely linked to female literacy in India,” says a United Nations Children’s Fund (UNICEF) study. According to V. Balakrishnan, convener of the Tamil Nadu Primary Schools Improvement Campaign, the lack of proper toilet facilities in schools has a definite and significant bearing on the drop-out rate of girls, particularly around the time they reach Class VIII. In 2000, barely 10 per cent of Tamil Nadu’s 40,000 government schools had usable toilets; the figure is much lower for the country as a whole.

I’d been covering development issues in the media for over 15 years, but this stark reality had not occurred to me. In some developing countries, girls face a greater struggle in enrolling in school and staying on. There are cultural, social and economic factors working against educating girls.

And as Asha’s article revealed, there are other, less known factors adding to this burden.

I shouldn’t have been surprised. Indian census data had revealed in 2001 that, some parts of the country had more television sets than toilets.

Asha’s was one of three dozen excellent media articles on water and sanitation that I read that month as a judge in an international award scheme to recognise the best media reporting on the issue. Organised by the Water Supply and Sanitation Collaborative Council (WSSCC), it was meant to to encourage broader media coverage of water supply, sanitation and hygiene (WASH) issues in the developing world.

The initiative, first launched in 2002, is open to journalists from developing countries, who write or broadcast original investigative reports on WASH issues. The Collaborative Council seeks to use the WASH Media Awards as part of the broader goals of fostering sustainable relations with journalists in developing nations, and increasing media coverage of WASH issues.

WASH has recently announced the next media awards, covering print and broadcast media coverage from 1 July 2007 to 30 April 2008. This time around, it also involves the Stockholm International Water Institute (SIWI).

Winning entries will be presented at the World Water Week in Stockholm , Sweden in August 2008. Deadline for the submission of entries is on or before May 15, 2008. Read the announcement

In 2004, the recipient of the first WASH Media Award was Nadia El-Awady from Egypt for her outstanding article “The Nile and its People”. It illustrated the impacts of industrial pollution, sewage and solid waste management on people’s health and dignity along the River Nile.

We evaluated a large number of high quality entries and decided to give special recognition and Certificates of Appreciation to several other journalists. Asha was one of them.

A few months later, it was my privilege to meet Asha in person at a workshop on media and sustainable development that TVE Asia Pacific organised as part of the Education for a Sustainable Future conference in Ahmedabad, India, in January 2005. The photo shows Asha addressing our workshop while Darryl D’Monte, fellow judge in WASH media awards looks on.

By another coincidence, the lady on the right is Nadia El-Awady who was overall winner of the WASH media award. At the time she was the Health and Science Page Editor of IslamOnline.net. She has since been promoted.

Either the world is smaller than we think, or our networks are larger than we imagine.

But I will always be grateful to Asha for opening my eyes on a silent emergency. One that I have since explained to my daughter. She no longer complains.

Read the WASH press release on 2004 media award winners

Read the publication on WASH Media Awards 2004

Read WASH media guide on The Biggest Scandal of the last 50 Years

Photos by Janaka Sri Jayalath, TVE Asia Pacific