film-making – Page 21

Beyond coffee and bananas: We need fair trade in international media!

Fair trade is gaining momentum worldwide. More products are coming within the scope of fair trade in more countries.

That’s certainly good news in a world full of exploitation, inequality and unfairness at various levels.

But are we, in the mass media whose business it is to gather and deliver news and information, yet part of this good news ourselves? In other words, isn’t it high time there was fair trade in international media products too?

This is the simple question I raised this week at the V Greenaccord International Media Forum on the Protection of Nature, held from 7 to 11 Novmeber 2007 at the historic Villa Mondragone in Frascati, some 20km southeast of Rome.

During the 3.5 day international gathering of journalists and scientists concerned about the environment, we had several speakers referring to fair trade in Europe and at a global level. As more consumers become aware of environmental and social justice considerations, they are doing something about it in their buying of goods that are fairly traded, we heard.

The Wikipedia describes fair trade as ‘an organised social movement and market-based model of international trade which promotes the payment of a fair price as well as social and environmental standards in areas related to the production of a wide variety of goods.’

The movement focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, tea, bananas, honey, cotton, wine and fresh fruit.

Fair trade is all about creating opportunities for small scale producers in the developing countries to get organised and supply directly to consumers in different parts of the world. When they sell direct, with few or no intermediaries, they can earn three or four times more, and that money will enhance their incomes, living standards and societies.

Fair trade is certainly a cherished ideal, but it’s mired in complex economic and political realities. The globalised march of capital, profit-maximising corporations and developed country farm subsidies are among many factors that make fair trade difficult to achieve.

Fair trade activists are well aware of these realities. Their success is built on connecting producers with individual consumers. The proliferation of new media – especially the Internet – has made it easier to sustain such communications.

But the fair trade movement is still largely rooted in goods, not services. In my view, this is necessary but not sufficient in a modern world economy where nearly two thirds of global GDP comes from the services sector. (The Wikipedia’s breakdown for global GDP is agriculture 4%; industry 32%; services 64%).

I can’t immediately find how much the print, broadcast and online media contribute to that 64%, but it must be significant in the media saturated world today. And certainly the flow of media products — text, audio, photographs, moving images, online content and derivatives of these — has become more globalised in the past two decades.

So why not begin to agitate for fair trade in media products when they cross borders? Why aren’t we practising fair trade in our own media industry even as we cover fair trade as a story in our editorial content?

I didn’t get a very clear answer from fair trade activists that I posed this question to this week. While agreeing with me that the same fair trade principles can be applied to the media sector, they acknowledged that each sector has its own dynamics and must develop realistic ways to accomplish fair trade.

So it’s up to us who produce, distribute and manage assorted media products to begin this transformation from within.

Let’s not kid ourselves about what we are taking on. As I wrote in a blog post in September 2007:

“In the media-rich, information societies that we are now evolving into, media and cultural products are an important part of our consumption — and therefore, more of these have to be produced. In the globalised world, more television and film content is being sourced from the majority world — or is being outsourced to some developing countries where the artistic and technical skills have reached global standards.

“But in a majority of these media production deals, the developing country film and TV professionals don’t enjoy any fair terms of trade or engagement. Their creativity and toil are being exploited by those who control the global flow of entertainment, news and information products.

“This is why the top talent in the global South become assistants, helpers and ‘fixers’ to producers or directors parachuting in to our countries to cover our own stories for the Global Village. Equitable payments and due credits are hardly ever given.”

In the same commentary, I added:
“Unfair trade in film and TV is also how the unsung, unknown creative geniuses contribute significantly to the development of new cartoon animation movies or TV series, as well as hip video games that enthrall the global market. Lacking the clout and skill to negotiate better terms, freelancers and small companies across the global South remain the little elves who toil through the night to produce miracles. They work for tiny margins and even tinier credit lines. Some don’t get acknowledged at all.”

Read my blog post: Wanted: Fair trade in film and television!

Raising this amidst 60 journalists and producers from Africa, Asia, Europe, Latin America and the Caribbean attending the annual Greenaccord meeting, I pointed out that many of us were keen to contribute to media outlets beyond the countries where we are based. It gives us a chance to tell our stories to a bigger audience, and to have our voices heard about a range of issues and topics important to our communities.

And yes, the additional income that such work brings in is quite useful too, thank you.

Heads were nodding when I pointed out how hard it is for a talented, hard working journalist based in the majority world to break into the tightly controlled international media outlets. Even when they make an occasional breakthrough, they are often exploited by being paid lower professional fees for the same output and quality of work.

Or worse, majority world journalists are slighted and insulted for being where they are and who they are, rather than be judged on the merit of their work. As I wrote in a commentary published by SciDev.Net in November 2005: “Media gatekeepers in the North often dismiss the better-informed and equally competent Southern professionals — saying, insultingly, that ‘they don’t have the eye’! And for years, I have resisted the widespread practice of Northern broadcasters and filmmakers using the South’s top talent merely as ‘fixers’ and assistants.”

All this makes it imperative for us in the globalised media — in the developed North and developing South — to begin agitating for fair trade in media products and services. As in other products, we are not looking for charity or tokenism or a lowering of standards. We must strive for fairness and equality while working on building the capacity of southern journalists to generate world class media products.

And as my friend Darryl D’Monte — whom we missed dearly at this year’s Greenaccord forum — has been saying for years, publishing each other’s stories is one great step forward.

Mahatma Gandhi put it this way: we must be the change we wish to achieve.

Note: My own organisation, TVE Asia Pacific, practises what I preach here, and always engages local camera crews when we film TV stories across Asia. We will be taking up Fair Trade in Film and Television (FTinFT) as a campaign from 2008.

Image of camera crews courtesy Pamudi Withanaarachchi of TVEAP.

Meeting photos courtesy Adrian Gilardoni’s Flickr account

Ram Bahadur Tamang: The face of Film South Asia

For ten years, this ordinary Nepali man’s photo has been a rallying call for documentary film-makers across South Asia, home to one fifth of humanity.

He has become the symbol, and the logo, of Film South Asia (FSA), a regional film festival organised every other year in Kathmandu since 1997. FSA, whose latest edition rolls out in the Nepali capital this week (11 – 14 October 2007) is the leading and most enduring film festival that brings together South Asian film-makers and film-lovers. It is a low-budget, high-energy festival organised by the non-profit Himal Association.

Having been associated with FSA from the beginning (I was on the first festival’s jury, and have hosted a couple of travelling festivals since), I was curious about who this old man was. On a visit to Kathmandu last month, I asked FSA Chairman and documentary champion Kanak Mani Dixit about it.

It turns out that the FSA logo is derived from this photo, taken of an ordinary Nepali called Ram Bahadur Tamang. Photocredit goes to Cory R Adams.

Courtesy Himal Southasian

Ram Bahadur belonged to the Tamang people, who are believed to have migrated to Nepal from Tibet. Today, the Tamangs reside mainly in the high hills north of Kathmandu.

Perhaps inspired by my query, Kanak has written up the story behind the photo/logo in his column On the Way Up in the latest issue of Himal Southasian which he edits.

He says: “The Tamang from Byabar served the Rana palaces as guards and porters. Ram Bahadur was one such. One day, he was caught by a photographer holding an early-model Sony video camera. He had a Sirdi Sai Baba badge on his left lapel. The image of Ram Bahadur is now the logo of the Film South Asia documentary film festival. He looks out over the world through his camera and his other, free, eye. The trophy given to the best film at the end of each FSA is known as the Ram Bahadur Trophy.”

Not much more is known about old Ram Bahadur. He had moved on shortly after this picture was taken. We don’t know, for example, if he ever actually used the Sony camera, or was just playing with what, at the time, seemed a high-tech curiosity. This was, after all, the early 1990s when video cameras were not quite ubiquitous.

Read Kanak Mani Dixit on Who’s Ram Bahadur Tamang in Himal South Asian October 2007

Read my July 2007 post: Himal Southasian – 20 years of celebrating South Asian diversity

Geography lesson that saved many lives: The story of Tilly Smith and Asian Tsunami of 2004

Today, 10 October, is the International Day for Disaster Reduction. The theme this year is “Disaster Risk Reduction Begins at School”.

This year’s campaign, spearheaded by UN International Strategy for Disaster Risk Reduction aims “to inform and mobilize Governments, communities and individuals to ensure that disaster risk reduction is fully integrated into school curricula in high risk countries and that school buildings are built or retrofitted to withstand natural hazards.”

Buried beneath this development jargon that UN agencies are so fond of is something very important: sensitising the next generation about living with hazards can help make our societies better able to cope with disasters when they do happen.

And you never know when an informed and alert school kid could save the day — and many lives.

A good example came from Thailand when the Indian Ocean Tsunami arrived without any public warning on 26 December 2004.

ISDR BBC

Tilly Smith, an eleven-year-old British schoolgirl, was on holiday on Maikhao Beach in Thailand with her family when the tsunami hit. Just a few weeks earlier, she had studied tsunamis in school — and immediately recognized the signs of the receding sea as a sign of an impending disaster. She warned her parents, which led to all the hotel guests being rapidly moved from the beach.

This simple, timely action by a single schoolgirl saved the life of dozens of people. Tilly’s story highlights the critical importance of basic education in preventing the tragic impacts of natural disasters.

Watch her story on YouTube:

This 5 min video, produced by UN/ISDR in 2005, is available in English, French and Spanish. Watch the English version on their website, which is now hidden under all that bureaucratic babble:
Higher resolution WMV file – more suited for broadband Internet connections
Lower resolution WMV file – will play better on narrowband Internet connections

According to the Wikipedia, Tilly’s family have declined requests to be interviewed by commercial and national broadcasters, but Tilly has appeared at the United Nations in November 2005, meeting Bill Clinton the UN Special Envoy for Tsunami Relief, and at the first year anniversary in Phuket, as part of the campaign to highlight the importance of education.

In December 2005, Tilly was named “Child of the Year” by the French magazine Mon Quotidien. On the First Anniversary of the Official Tsunami Commemorations at Khao Lak, Thailand on December 26, 2005, she was given the honour of closing the ceremony with a speech to thousands of spectators which read in part:

National Geographic online: Tsunami Family saved by school girl’s geography lesson

BBC Online: Award for tsunami warning pupil

Stop that Traffick: ‘The Girl Next Door’ becomes ‘Trade’ the Movie

When 13-year-old Adriana (played by Paulina Gaitan) is kidnapped by sex traffickers in Mexico City, her 17-year-old brother, Jorge (Cesar Ramos), sets off on a desperate mission to save her. Trapped by an underground network of international thugs who earn millions exploiting their human cargo, Adriana’s only friend throughout her ordeal is Veronica (Alicja Bachleda), a young Polish woman captured by the same criminal gang. As Jorge dodges overwhelming obstacles to track the girl’s abductors, he meets Ray (Kevin Kline), a Texas cop whose own family loss leads him to become an ally.

From the barrios of Mexico City and the treacherous Rio Grande border, to a secret internet sex slave auction and a tense confrontation at a stash house in suburban New Jersey, Ray and Jorge forge a close bond as they frantically pursue Adriana’s kidnappers before she is sold and disappears into a brutal underworld from which few victims ever return.

This is the synopsis of Trade, a feature film that opens across the United States on 28 September 2007.

Inspired by Peter Landesman’s chilling NY Times Magazine story on the U.S. sex trade, “The Girls Next Door,” (published in January 2004), TRADE is a thrilling story of courage and a devastating expose of one of the world’s most heinous crimes. The American debut of Marco Kreuzpaintner, one of Germany’s leading young directors, TRADE is produced by Roland Emmerich and Rosilyn Heller from a screenplay by Academy Award(R) nominee Jose Rivera (The Motorcycle Diaries).

Watch the trailer for Trade the movie

Explaining the social context to this dramatised story, the movie’s website says:
“The practice of slavery in the US is something most people think ended with the 13th Amendment in 1865, but in recent years it has returned in an even more virulent form. Fueled by the collapse of the Soviet Union and other eastern European countries, new technologies like the internet, and sieve-like borders, the traffic in human beings has become an epidemic of colossal dimensions. The State Department estimates that as many as 800,000 people are trafficked over international frontiers each year, largely for sexual exploitation. Eighty percent are female and over fifty percent are minors. Many people in this country push this atrocity out of their minds, believing that it only occurs in faraway countries like Thailand, Cambodia, the Ukraine and Bosnia. The truth is that the United States has become a large-scale importer of sex slaves. Free the Slaves, America’s largest anti-slavery organization estimates that at least 10,000 people a year are smuggled or duped into this country by sex traffickers.”

The film’s makers, Roadside Attractions, says it will donate 5 per cent of the opening week box-office gross divided among four organisations participating in the release of the film; United Nations Office on Drugs and Crime (UNODC), Equality Now, International Justice Mission (IJM), and David Batstone’s Not For Sale Campaign.

On 19 September 2007, they held a benefit premiere at the United Nations headquarters in New York that included supper in the UN Delegates dining room. This marked the first film premiere event ever to take place at the United Nations, with the crusty UN officials mingling with film stars and artistes.

Read about the film-makers

Get involved in anti-traffick activism

UN-ODC press release about Trade the movie

All images courtesy Trade the movie website

MTV Exit: Entertainment TV takes on human trafficking

Television gets blamed for lots of things that go wrong in our world. This isn’t surprising, given it’s the world’s most powerful medium and the key role it plays in our cultural, social and political lives.

A sociological study some years ago said broadcast TV was partly responsible for the movement of millions of people from villages to cities in search of jobs, higher incomes and better living standards. The glitzy lifestyles dramatised on TV was creating illusions in the minds of rural women and men, especially the youth, it said.

Of course, such migrants soon discover a very different reality in the cities. But few want to go back to where they came from. As they hang on in the cities, some fall prey to human traffickers, always on the prowl for vulnerable people to trade in.

The United Nations estimates that the total market value of human trafficking is 32 billion dollars — one of the most lucrative illicit trades in the world. The International Labour Organisation (ILO) estimates that worldwide, about 2.5 million people are victims of trafficking.

If TV indirectly contributed to this human perversion, it can also help society stand up and fight against it. As Music Television (MTV) is now doing.

MTV, the most popular music channel in the Asia Pacific region, will be playing a different tune in the weeks to come. For half an hour at least, beginning 18 September 2007 for MTV Thailand, live and hip music will give way to the harrowing accounts of three victims of human trafficking. This is part of the MTV Exit campaign.

Trafficking of people in the region will be given a human face through the personal accounts of Anna, Eka and Min Aung. Anna was forced into prostitution in the Philippines, while Eka is an Indonesian who was an abused domestic worker in Singapore. Min Aung from Burma recounts his sad experiences working and being practically imprisoned in a factory in Thailand for two years.

Lynette Lee Corporal writing for Inter Press Service (IPS) quotes MTV Thailand campaign director Simon Goff as saying: “We worked with organisations and talked with experts to see what forms of trafficking we would focus on, the most prevalent forms that affect our audiences. We selected regions that would best represent the issue. Then, finally we brought in a production team, led by a Thai producer and a director from the UK.”

Taking it personally: Anita Roddick’s Arabian Nights

“I am overwhelmed by the potential of the web to link like-minded people and move them to mass-action,” the late Anita Roddick once wrote. “We are excited to experiment in other media too — perhaps subversive billboards, or a television program, or other print projects. As someone once said, we are only limited by our imaginations.”

In my personal tribute to Anita, written shortly after her untimely death on 10 September 2007, I touched on her extraordinary skills as an activist-communicator. It was in connection with a global television series that I last met Anita in person.

In the summer of 2003, I was invited to join a small group of people at Anita’s country home, Highfield House, in Arundel, Somerset, England. It was a one-day brainstorming on the future of Hands On, a global TV series that she’d been hosting for three years.

Hands On stood out as a beacon of hope amidst so much doom and gloom on television -– it featured environmentally-friendly technologies, business ideas and processes that have been tried out by someone, somewhere on the planet.

It covered a broad range of topics, from renewable energies, waste management and information technology to food processing and transport. The aim was to showcase good news and best practices so they could inspire others — entrepreneurs, communities or even governments — to try these out.

The series was first broadcast on BBC World and was redistributed to dozens of TV channels worldwide through my own organisation, TVE Asia Pacific, and others. It was backed by the reputed development agency Intermediate Technology (now called Practical Action).

Watch a typical Anita introduction of Hands On and a sample story in capsule form:

Anita brought her usual passion and dynamism to our discussion, energising the development and communications professionals enjoying her hospitality. Covering good news was already going against the media’s grain, but it was harder to keep at it year after year, especially when the media landscape was changing rapidly. It was a challenge to stay engaged and relevant to viewers across Africa, Asia Pacific, Latin America and Europe.

During the meeting, Anita asked me to sum up the World Summit on the Information Society (WSIS) which was coming up in a few months. Putting aside all the ‘developmentspeak’ of UN agencies, I described it as an attempt to put new information and communication technologies (ICTs) to work for the poor and disadvantaged of our world. Or get the geek tools to work for the meek. (I still think my phrase ‘Geek2Meek’ sounds better than the official ICT4D, where D stands for development.)

We agreed that civil society had to seize the opportunities offered by these new media tools. (A few months later, Anita presented two Hands On editions called ‘Communicating for Change’ on BBC World that profiled some initiatives doing just this.)

Always fond of analogies, I likened Hands On to Arabian Nights, which, according to legend, a young woman had spun from her rich imagination for 1,001 nights to save her life from an evil king. In Hands On, I suggested, we are telling stories to save not one life, but all life on Earth.

Read my July 2007 post: Telling stories to save ourselves…and the planet

Anita quite liked my analogy. She was always a good story teller, and had so many good stories to tell (A favourite opening line from her biography, Body and Soul: “There I was, with my panty down to my knees.” You’ll never guess why until you read that story…)

She challenged everyone at that meeting to make Hands On more interesting to younger viewers in different cultures. We recognised that offering one media product to a global audience was a tough sell: most people prefer a home-made, local story.

But then, she’d built the entire Body Shop chain with a largely common product offering, even if raw materials were sourced from different parts of the globe. She never imposed the Body Shop experience on our meeting, but it was sometimes instructive to look at how a globally available product could still be localised.

This is just what we did in the months and years following the Arundel brainstorming. We rolled out the ‘Localising Hands On in Asia’ project, which saw several dozen Hands On stories being versioned into local languages and distributed through broadcast and narrowcast means in Cambodia, India, Laos and Nepal. The two-year project, generously supported by Toyota, was hugely successful in delivering the Hands On stories to millions of people who would never have been exposed to it in original English.

We were thrilled when our localising work inspired similar local TV shows in three countries (Cambodia, Nepal and Laos). Yet it was the narrowcast outreach that was more rewarding.

Read about one narrowcast experience in my April 2007 blog post: Anita Roddick, Angkor Wat and the development pill

Coming soon: Who killed Hands On, one of the most successful multimedia initiatives in recent years to communicate development?

Wanted: Fair Trade in Film and Television!

This short film, Fair Trade: The Story (8 mins) has been produced by Eq.tv (Equilibrium Television).

It’s very well made, with great use of images and sound, and powerfully sums up the complex issues around fair trade in an accessible manner. The best part: we don’t feel it’s an activist film, even though fair trade is, by definition, progressive and activist.

What is your power as a consumer? The film, produced in association with TransFair USA and TinCan Productions, begins with this question.

It then tells us: “Fair Trade combines stringent environmental criteria with the highest income and labour standards of any product certification. Fair Trade ensures a fair price for farmers, fair wages for workers, safe working conditions, direct marketing access, community development, democratic decision making, sustainable farming methods, environmental protection.”

Chris White of TransFair USA quips: “Fair trade isn’t a product. Fair trade isn’t a brand. Fair trade is a story.”

Fair trade is certainly a cherished ideal, but it’s mired in complex economic and political realities. The globalised march of capital, profit-maximising multinational corporations and developed country farm subsidies are three among many factors that made fair trade difficult to achieve in the real world.

Difficult, but not impossible. Determined producers and consumers have shown over the years that they can connect to each other, ensuring greater fairness and justice in transaction. That’s the power of the consumer.

Now here’s another kind of fair trade that I have been advocating for a long time: Fair Trade in Film and Television (FTinFT for short). It’s high time we started promoting this as another plank in fair trade activism.

Let me explain. In the media-rich, information societies that we are now evolving into, media and cultural products are an important part of our consumption — and therefore, more of these have to be produced. In the globalised world, more television and film content is being sourced from the majority world — or is being outsourced to some developing countries where the artistic and technical skills have reached global standards.

But in a majority of these media production deals, the developing country film and TV professionals don’t enjoy any fair terms of trade or engagement. Their creativity and toil are being exploited by those who control the global flow of entertainment, news and information products.

This is why the top talent in the global South become assistants, helpers and ‘fixers’ to producers or directors parachuting in to our countries to cover our own stories for the Global Village. Equitable payments and due credits are hardly ever given.

I personally know many award winning film-makers in developing countries across the Asia Pacific who have been engaged on such unfair, uneven terms. Lacking sufficient market opportunities and trade unions in their own countries, these professionals have little choice but accept the occasional assignment that comes their way from BBC, CNN, AJI or other global players.

Remember, film-makers have families to feed too.

Unfair trade in film and TV is also how the unsung, unknown creative geniuses contribute significantly to the development of new cartoon animation movies or TV series, as well as hip video games that enthrall the global market. Lacking the clout and skill to negotiate better terms, freelancers and small companies across the global South remain the little elves who toil through the night to produce miracles. They work for tiny margins and even tinier credit lines. Some don’t get acknowledged at all.

If you think this is inevitable in the big bad world of profit-making business, hear this. I also know some western charities that champion global justice who are equally guilty of repeatedly exploiting southern film-makers — sometimes, ironically, to produce documentaries about social justice issues!

Even as they cover stories about fair trade practices in coffee or cotton, these entities practise unfair trade in their own industry.

I can cite many examples. Last year, the London-based Panos Institute approached me for recommendations for development-sensitive film-makers in two Asian countries where they wanted to implement some training programmes. I asked if the professionals I can gladly recommend – whose skills are on par with any western counterpart – would be paid international rates. Panos backed out saying they can only pay a local rate, which they felt was good enough.

Then there are UN agencies who always haggle with local film-makers over rates and fees. The same agencies that happily commission PR media agencies from Madison Avenue for hundreds of thousands of US Dollars would ask southern film-makers to donate their time, or work at a reduced fee, for the United Nations causes!

Local rates for local talent is simply not good enough if their work contributes to an international media effort. Southern film-makers and photographers, who lack opportunities to roam the planet looking for stories and work, should be engaged on fair, international rates in any media venture whose products will be consumed globally.

I’m proud to say that TVE Asia Pacific practises what I preach here. We are small time commissioners of southern film-making talent, but we always pay international rates, and engage local talent in every country we work in. And they get due, proper credit in all our productions.

This, then, is the essence of Fair Trade in Film and Television that we must advocate and agitate for. As long as the story tellers of the global struggles for social justice are themselves excluded from the story, there can be no fair trade, or true global justice.

There is now an urgency to address FTinFT because Media Process Outsourcing (MPO) is emerging as a growth industry. May 2007 news: India’s InfoSys and TV18 set up MPO firm.

Let me return to the question frequently posed by fair trade activists: What is your power as a consumer?

Now ask that question as a consumer of media products on TV, video, DVD, web and mobile devices. Don’t take anything for granted. Don’t accept the lofty PR claims of big time (or even small time) producers and peddlers of media content on how ethically they have sourced or made this content.

For a start, look carefully at where stories have been made, and whether local film and TV professionals get proper, on-screen credit. And write to the big players – 24/7 news channels, cartoon corporations and others – demanding to know their fair trade policies and practices in content creation and sourcing.

Make the same demands on the United Nations agencies peddling media products on their social causes. See how many of them will stand a simple test: do they engage southern film-makers to tell stories of development and social justice in the South? If not, why not?

And if you are in a position to decide on commissioning a new film, TV or video product, please consider engaging local talent — but pay them international rates if your product is going to cross borders (these days it very likely will).

We have a long way to go to achieve Fair Trade in Film and Television. Let’s get moving!

Read my call for ethical sourcing of international TV news

Photos from TVE Asia Pacific image archives

Ozzy Ozone: The Little Molecule on a Big Mission

This is Ozzy Ozone. He is an energetic, cheerful little ozone molecule – part of the ozone layer in the upper atmosphere that prevents the Sun’s harmful ultra-violet rays from coming through.

Today, 16 September 2007, is a day to celebrate Ozzy Ozone. Because it’s the 20th anniversary since the nations of the world adopted the Montreal Protocol to phase out chemicals that harm the ozone layer.

It was a landmark international environmental treaty — one which has galvanized governments, industry and society into sustained action for two decades to give using close to a hundred chemicals, all of which – when released into the air – go up to damage the ozone layer.

Ozzy Ozone has been part of the many-faceted public education programme mounted by the UN Environment Programme (UNEP) to tell everyone how harmful UV rays are to our health, and how Ozzy and his fellow ozone molecules are literally protecting life on earth from being zapped out.

In this video, Ozzy Ozone and Alberta the Albatross take a voyage of discovery to find out exactly who and what is attacking the ozone layer and how children can play an important role in making a difference.

Watch Ozzy Ozone online:

Order Ozzy Ozone on video tape or DVD from TVE Asia Pacific

Ozzy himself is now 10 years old. He was created by a graphic artist in Barbados, as part of a government-supported campaign to raise public awareness on ozone layer thinning. This cartoon character served as a “mascot” and was very effective in raising awareness in Barbados. The cartoon series has been printed in the local newspapers on several occasions. Additionally, promotional items produced for local public awareness and education campaigns using the Ozzy graphic include posters, key rings, rulers, erasers, refrigerator magnets, mouse pads, pens, pencils, stickers, and envelopes.

The character was enduring and popular that UNEP struck a deal with Barbados to ‘globalize’ Ozzy. An animated video was produced, along with a dedicated website, comic strips and other media adaptations.

Ozzy Ozone website

Anita Roddick: “There was nothing like this dame”

Citizen journalist, film-maker and media critic Rory O’Connor has written a moving tribute to extraordinary activist and entrepreneur Anita Roddick, whose premature death on 12 September 2007 has left her many admirers in shock and grief.

He recalls how colleague and fellow media-activist Danny Schechter and he first met Anita at a gathering of progressive business executives called the Social Ventures Network. Their shared background, vision and ideals soon turned them into friends and co-conspirators.

Rory recalls how their company Global Vision embarked on a new human rights-oriented TV newsmagazine in the mid 1990s: “Anita and her husband Gordon were key players in that series – ‘Rights & Wrongs: Human Rights Television’ – coming to fruition. They contributed their energy and enthusiasm, their ideas and information, their contacts and creativity (and oh yes, their capital!) and without all of it, the series would never have been born. But with their help, the award winning newsmagazine was broadcast weekly for four years, on more than 150 public television stations in the USA, as well as on channels and networks in sixty-one other countries. It remains the only regularly scheduled television program in history devoted exclusively to coverage of human rights.”

Rory echoes my own point about how Anita was a communicator par excellence, driven more by intuition and inspiration than any textbookish theories:
“Although Anita wasn’t a media activist per se, she intuitively understood how media could be used for activism, and she did so shamelessly and in a cheerfully relentless manner. Whether she was supporting social and environmental causes through window displays, convincing American Express to pay her to appear in an ad promoting the Body Shop and its causes, working with Globalvision on its commercial and non-profit programming (or later writing books, blogging, running an activist website, contributing to the success of Mother Jones magazine, or working closely with — and donating millions to — media-savvy organizations such as Amnesty International,) Anita intrinsically ‘got’ the importance of characters and stories to selling anything—from cold cream to ideas and values – and she employed them cleverly and constantly in support of her principles.”

Watch Anita’s one minute on climate change for Friends of the Earth:

Watch QuantumShift.tv’s thoughtful tribute to Anita Roddick, better presented than the fleeting coverage of mainstream news channels:

Read the full tribute on Media is a Plural website.

Read my own tribute to Anita Roddick: We shall always remember you!

Read Danny Schechter on News Dissector website

War Made Easy: Exposing the Spin Doctors of Death

As we mark the sixth anniversary of 9/11 terrorist attack on the World Trade Center in New York, attention is focused more and more on the role the media played in the days and months that followed.

The war in Iraq was justified as a retaliation against 9/11. The Pentagon marched on to the cheer-leading of American media, which barely asked the basic questions, let along challenge the military-political logic.

A new documentary probes how this shameless acquiescence took place in full public glare. WAR MADE EASY: How Presidents & Pundits Keep Spinning Us to Death, narrated by Sean Penn, features Normon Solomon, on whose 2005 book the film is largely based.

Here’s the trailer for the film:

And its synopsis:

War Made Easy reaches into the Orwellian memory hole to expose a 50-year pattern of government deception and media spin that has dragged the United States into one war after another from Vietnam to Iraq. Narrated by actor and activist Sean Penn, the film exhumes remarkable archival footage of official distortion and exaggeration from LBJ to George W. Bush, revealing in stunning detail how the American news media have uncritically disseminated the pro-war messages of successive presidential administrations.

War Made Easy gives special attention to parallels between the Vietnam war and the war in Iraq. Guided by media critic Norman Solomon’s meticulous research and tough-minded analysis, the film presents disturbing examples of propaganda and media complicity from the present alongside rare footage of political leaders and leading journalists from the past, including Lyndon Johnson, Richard Nixon, Defense Secretary Robert McNamara, dissident Senator Wayne Morse, and news correspondents Walter Cronkite and Morley Safer.

Norman Solomon’s work has been praised by the Los Angeles Times as “brutally persuasive” and essential “for those who would like greater context with their bitter morning coffee.” This film now offers a chance to see that context on the screen.

Approx. 72 minutes
English subtitles
Directed & Written by: Loretta Alper & Jeremy Earp
Produced by: Loretta Alper
Co-produced & Edited by: Andrew Killoy
Executive Producers: Jeremy Earp & Sut Jhally
Associate Producer: Jason Young
Sound: Peter Acker, Armadillo Media Group
Motion Graphics: Andrew Killoy & Sweet & Fizzy
Additional Music: John Van Eps & Leigh Philips
Narrated by: Sean Penn
Based on the book by Norman Solomon

Image courtesy War Made Easy website

I haven’t yet seen this film, but it’s certainly one I want to catch soon. Not the least because I live and work in a war-ravaged country – Sri Lanka – where the politicians and generals have engaged in their own (increasingly sophisticated) acts of spin doctoring. Most alarmingly, large sections of the Sri Lankan media find absolutely nothing wrong to play along, all in the name of patriotism….

Sounds familiar?

Read the full transcript of War Made Easy