e-Asia 2009 in Colombo: Huge gaps remain between Sri Lanka’s ICT hype and reality

Say eeeeeeeeeee - and don't ask questions!
The much-hyped e-Asia 2009 conference and exhibition opens in Colombo, Sri Lanka, today. It is organised by our good friends at the Centre for Science, Development and Media Studies (CSDMS) in India and the Sri Lankan government agency known as Information and Communication Technology Agency (ICTA).

According to the conference website, e-Asia 2009 is meant also to celebrate Sri Lanka’s Year of ICT and English, 2009. The event has been preceded by a massive advertising blitz in Sri Lanka’s print and broadcast media, while Colombo and suburbs have been plastered with promotional banners and posters.

The foreign delegates will be exposed to a great deal of sunshine stories from the ICTA which was originally set up as a sunset agency (but hey, the sun never sets on some people!). Sri Lankan delegates will be too embarrassed or well mannered to point out glaring gaps between the hype and reality. Few people want to rock the boat these days!

I am reminded of a popular Sri Lankan folk tale. It relates an incident that happened when we were ruled by hereditary kings, and concerns jaggery — a delicious sugar substitute we make from the sap of the coconut palm.

The King of Lanka, being the curious type, wanted to know how jaggery was made. He sent for the official jaggery supplier to the Palace, who claimed that it was being produced under the most hygienic conditions by people who had mastered the technique for decades.

Unlike today’s rulers, however, the kings of yore didn’t believe everything they were told. So one day the King went in disguise to investigate. Which was just as well — because the reality was completely different! The king found his jaggery being made in a rickety old shack, with none of the hygienic conditions!

A very angry king revealed who he was, and demanded an explanation. He was then told: “That’s the hype, Your Majesty, and this is the reality!”

For one thing, today’s heads of state – overexposed in the media – can hardly expect to go anywhere incognito (and if they tried, security officers and assorted sycophants would immediately prevent it!). All the same, it is an interesting thought experiment to wonder what the President of Sri Lanka might uncover if he were to probe beyond the glitzy (almost giddy) propaganda being unleashed by ICTA!

As I wrote in CSDMS’s own regional magazine i4d a couple of years ago, the gulf between the hype and reality in our ICT circles can be as wide as it is shocking. When an agency invests so much time, effort and money in publicity, we can always suspect that there is more than what meets the eye…

People want their needs met and problems solved, not fancy projects...

The proof of the ICT pudding is in the societal acceptance and integration of ICT tools, processes and services in the daily living, work and leisure of people. As I said in my i4d essay: “Tragically, the ICT Agency of Sri Lanka, which has the mandate and powers to address these issues, is instead dissipating its energy and resources on setting up rural tele-centres, a task that it should leave to better positioned and experienced groups. This glaring inability to set and pursue the right priorities has been a bane of Sri Lankan ICT sector for years.”

What I wrote a couple of years ago is still valid. Here’s another excerpt:

No amount of legislation, policy formulation and paid propaganda by the ICTA is going to mainstream ICTs in Sri Lankan society. ICTs have to prove their worth, and be accepted as adding value to living and working conditions of ordinary people.

We can assess the utility and relevance of any new technology by asking a few simple questions. Does the new technology or process:
– put more food on their table?
– add More money in people’s pockets?
– make interfacing with govt easier?
– save time and effort involved in commuting?
– support cultural and personal needs of individuals and groups?
– put a smile on users’ faces?

Finally, is it affordable, user-friendly and widely available, with minimum entry level barriers?

Read my full essay, ICT Hype and Realities in i4d magazine

Taste the Waste: Uncovering a crime against humanity and Nature

Opening the lid...

“How can we explain the fact that one sixth of humanity goes to bed hungry every night, when the world already produces enough food for all?

“The short answer is that there are serious anomalies in the distribution of food. Capricious and uncaring market forces prevent millions of people from having at least one decent meal a day, while others have an abundance of it. For the first time in history, the number of severely malnourished persons now equals the number suffering from over-consumption: about a billion each!”

That was the opening of an article on the future of food, co-authored by Sir Arthur Clarke and myself in 2000. It was circulated by the UN Food and Agriculture Organisation (FAO) to mark World Food Day that year, and was reproduced in 2008 in The Hindu newspaper, India.

Nearly a decade after we wrote those words, the situation hasn’t really improved. There still are a billion people for whom chronic hunger is a grim fact of life. About 25,000 people die of hunger every day. Meanwhile, at the other end of the spectrum, the number of obese people has grown to 1.5 billion.

Talk about a world of contrast and disparity!

Here’s more shocking news: we routinely throw away half of all food produced in this world. Between plough and plate, or from farms to homes, we waste almost as much food as we eat.

Eyes Wide Shut?
Many countries don’t have the slightest idea how much is wasted. Britain made an effort to measure the waste pile and came to a staggering 15 million tons of food a year. This includes 484 million unopened tubs of yoghurt, 1.6 billion untouched apples, bananas worth £370 million and 2.6 billion slices of bread.

In his recent book Waste: Uncovering the Global Food Scandal, Tristram Stuart documented the extent of waste in the food industry worldwide.

Taste the Waste is a new documentary film linked to an online campaign that shows us what is being thrown away: where, why, when and by whom.

The film maker turned campaigner, Valentin Thurn, has come up with one more reason why we should stem this callous waste: “Cutting food waste is an easy solution to reduce climate emissions and hunger,” he says.

Reducing food waste means a big opportunity to reduce greenhouse gas emissions – if we threw away only half of the avoidable waste, the consequences for the climate would be the same as taking one out of five cars off our roads.

It would also help the hungry, because they also depend on the global food cycle. Cash crops from all over the world are traded on the stock exchange. The agricultural resources on this planet are limited. The farmland taken up to produce the food that we throw away could instead be producing food for them.

Young activists protest against this situation by rescuing the wasted food. People eating rubbish – a habit that sounds disgusting until you see the loads of perfectly edible food in the bins of your supermarket or sandwich shop around the corner.

Thurn’s call to action: “We need your help! Go out, look around and tell us about the food in the bins where you live. Send texts, photos, videos, and help to reveal the huge scandal of how we are wasting food.”

Watch the film’s trailer on YouTube:



According to the latest FAO figures, there are more hungry people in the Asia Pacific (642 million) than all other regions combined. This is followed by Sub-Saharan Africa (265 million), Latin America and the Caribbean (53 million), and the Near East and North Africa (42 million). Sub-Saharan Africa has the highest percentages of people living in hunger, while the Middle East and North Africa saw the most rapid growth in the number of hungry people (13.5%) during 2008.

The UN’s definition of hunger is based on the number of calories consumed. Depending on the relative age and gender ratios of a given country, the cutoff varies between 1,600 and 2,000 calories a day.

Starting in 2008, activist groups worldwide observe 16 October as World Foodless Day. Their argument: World Food Day is a mockery and is much better named World Foodless Day.

It’s a day of global action on the crises that beleaguer the people. The objectives are to: “create public awareness and media attention on the root causes of the food crisis; provide policy recommendations and organize meetings with government officials, opinion makers and leaders; organise activities to raise our voices against neoliberal policies and their impact; and highlight people’s recommendations to respond to the world food crisis.”

Watch PAN-Asia Pacific’s video for World Foodless Day 2008:



Read an excellent review of Tristram Stuart’s book: Watching our wasteline, By Darryl D’Monte

‘Small Islands – Big Impact’ film making waves in the world’s Biggest Polluter…

Dilrukshi Handunnetti
Dilrukshi Handunnetti: Making waves
My good friend Dilrukshi Handunnetti, a leading investigative journalist in Sri Lanka, is currently on a Jefferson Fellowship traveling in the United States. She is one of a dozen journalists from the Asia Pacific who have been competitively chosen to participate in this prestigious programme, which in 2009 is focusing on the theme, The Right Climate for Confronting Climate Change?

I finished my latest climate film, Small Islands – Big Impact, only the day before Dilrukshi left for Hawaii, her first stop in the multi-destination, intensive programme. Given her long standing coverage of the Maldivian political affairs as well as Asian/global environmental issues, I gave her a DVD of the film to take along.

I’m delighted to hear that she has been showing Small Islands – Big Impact in various presentations, often producing a…big impact wherever it was shared. It’s always good to have such feedback — here’s an excerpt from an email she has just sent me from Boulder, Colorado:

“I liked presenting your short film and the response it generated. The film generated a discussion on promoting the concept of (climate) adaptation as a human right – just as I felt it would be such a catch phrase here. I also had the (media coverage of) the underwater Cabinet meeting with me. So Maldives got a lot of attention despite not having a Maldivian here.

“Several wanted to know about the actual risk level of the Maldives and the possibility of the islands being submerged. They also asked about purchasing land elsewhere and whether the Maldives had the financial capability to do that. Others wanted to know about depleting fish catch President Nasheed spoke about as this was a common concern to Indonesia, Southern India and Vietnam.

President Nasheed
President Nasheed: Stop pointing fingers, extend a helping hand...
“Some queried whether President Nasheed was going to Copenhagen to state his case. Two others asked whether lobby groups were behind his thinking. Several found, including American, Chinese and Indian participants, that President Nasheed’s call to end the blame game should be heeded by all. There was collective agreement that others’ behaviour impacted on the likes of President Nasheed and vulnerable communities.

“Interestingly, everyone found his interview a STORY. Something that they would want to report on in their respective media. We continue to discuss the same on our tours and walkathons from venue to venue for various meetings. In fact, I had the American participant asking our resource persons (IPCC types, no less!) whether they were willing to acknowledge the concept of climate refugees directly in relation to the Maldives.

“I think the movie served a great purpose of awakening the minds of many to the threat level faced by some communities on low lying coastal nations – like the pacific Islands and the Maldives. A senior broadcaster from the Tonga Broadcasting Corporation personally thanked me for wanting to highlight their plight as a small island nation.”

You can watch Small Islands – Big Impact online here:

Read the full text of my interview with President Nasheed on TVEAP website

As with all TVEAP films, this one too is available free of license fees and copyright restrictions to broadcast, civil society and educational users anywhere in the world. It’s now a year since I wrote a widely reproduced op ed essay on Planet before profit for climate change films — I practise what I preach!

A journalist for over 17 years, Dilrukshi Handunnetti has extensively covered politics, the environment, culture, and history and gender issues. In her current role, she writes the parliamentary column for the newspaper in addition to writing and editing investigative stories carried in her publication. Dilrukshi has also covered the ethnic conflict from a non-military perspective and written extensively on issues of good governance, graft and corruption. Dilrukshi is the recipient of many national journalism awards in Sri Lanka, including: the Young Reporter of the Year 2001, Best Environment Reporter of the year 2002, Best Environment Reporter of the year 2003, Best English Journalist of the Year 2004 (Merit) Award and D B Dhanapala Award for the Best English Journalist of the Year 2005, all presented by the Editors’ Guild of Sri Lanka.

In this extract from our 2005 film Deep Divide, Dilrukshi talks about Sri Lanka’s coastal resource development challenges before and after the 2004 Asian Tsunami:

President Mohamed Nasheed: Encounter with a genial climate crusader…

President Mohamed Nasheed: Stop pointing fingers!
President Mohamed Nasheed: Stop pointing fingers!

It had taken many days to set up the interview, but in the end we got only 15 minutes of the promised 30. President Mohamed Nasheed turned up more than an hour late, lagging behind in his day’s schedule. While waiting, his staff had repeatedly asked me to cut down the interview as the President was already late for a state function. I had nodded half-heartedly.

President Nasheed (known among his people as ‘Anni’) walked in, beaming and apologising for keeping us waiting for over a day. We had set up our lights and video camera the previous day, only to find that the President had cancelled all his appointments that day to be with his young daughter hospitalised with the ‘flu. As a father myself, I could fully understand – even if it affected our filming plans.

I introduced myself and crew, and asked how his sick daughter was doing. She is not in any danger, he said, and should be home soon. That was a relief.

I ushered President Nasheed to the simple chair we’d chosen for him to occupy during our interview, being filmed in the stately room where the President normally receives high level state guests. As the crew pinned up the mic and adjusted the lights, I quickly explained who we were, and what the interview was for – a short film that would be globally distributed highlighting the vulnerability of his island nation to climate change impact.

There was not an air of pomposity around him. He exchanged a few words in Divehi with my Maldivian film crew – Ibrahim Yasir and Hussein Makzoom. As I would soon find out in the interview, he was also very well informed, articulate and passionate. (I remembered interviewing former President Maomoon Abdul Gayoom nearly 20 years ago when I covered the Small States Conference on Sea Level Rise he convened in Nov 1989. Gayoom was expressive in his own way but had an air of scholarly superiority about him.)

In the 15 minutes that we had, I asked a total of 10 questions. I had sent in advance a baker’s dozen questions to his media staff. I don’t know if they briefed him, but clearly President Nasheed was in his element. He didn’t have any notes, and yet answered my questions perceptively, genuinely and always eagerly. The one-time journalist and human rights activist was very media savvy.

Read my full interview on TVE Asia Pacific website and on Groundviews citizen journalism website (where a discussion is unfolding)

He must have been asked some or most of these questions many times before. Yet with each answer, he found his comfort levels with me and by about the fifth minute, we were nicely chatting along. I had to keep reminding myself that I was really talking to one of Asia’s youngest heads of state. At that moment, he sounded every bit a chatty technocrat.

Nalaka Gunawardene (left) with President Mohamed Nasheed of the Maldives
Nalaka Gunawardene (left) with President Mohamed Nasheed of the Maldives

President Nasheed had lot to say, and knew just how to say it. I had prepared for days, reading his recent speeches and op ed essays. I had figured out what to ask to elicit the kind of answers I was hoping for. He didn’t disappoint me. If his staff had not interrupted our interview, we could have easily gone on for half an hour or longer.

But I knew he had already given good ‘soundbites’ that we could excerpt in a short film. For example, how many heads of state would engage in plain talk like this when asked for his core message to the upcoming climate summit in Copenhagen: “In a nutshell, I’d like to say what has already been said: ‘Don’t be stupid!’. Going on and on about who did it is not going to save us. This is the time to realise that the deed is done. So let’s see how we may be able to proceed from here…

Earlier in the interview, he sounded grave when he outlined the prospects for his nation, the lowest-lying country on the planet, now on the frontline of climate change impact. “We will die if this goes on, and therefore, we have a fundamental right for life. If that is challenged, we have to link it be a human rights issue, and not just an environmental issue.”

The next minute, his tone became more resolute when talking on coping with massive changes already unfolding as a result of global warming. He stressed the value of democracy, good governance and people’s right to information as vital elements in adaptation – the difficult task of living with climate change.

Responding to my questions, President Nasheed talked about plans to make the Maldives carbon-neutral within a decade, and said the ‘sovereign wealth fund’ he announced soon after his election was already saving money “so that we will have something when the going gets very bad….”.

Sinking slowly in the East?
Sinking slowly in the East?
We also wanted to film President Nasheed at work, to establish him as an engaged political leader – the first democratically elected President of the Indian Ocean archipelago of 325,000 people. But there was no time. We then hoped to film his daily walk home after work. But the rain and delayed schedule meant he went home by car – and after dark. So we had to rely on stock footage instead.

The mix of democrat and technocrat in President Nasheed makes him an extraordinary personality and the world is taking note. The New York Times Magazine did a full length profile in May 2009 with the title ‘Wanted: A New Home for My Country’. A Hollywood film company is currently tracking the President as he travels the world, calling for urgent climate action that goes beyond mere words. (In fact, with my consent, they filmed me filming the President.)

A month after my interview, TIME Magazine named him an Environmental Hero of 2009 – the only serving head of state so honoured this year. I was delighted to see this, but TIME’s chosen photograph made me very jealous. I had dearly wanted to shoot our interview outdoors, but a combination of bad weather and presidential schedule ruled that out. Evidently, TIME photographer Chiara Goia had better luck: President in full business suit standing about a foot deep in the calm, azure waters of the Maldives.

The same waters that he and his team are trying desperately hard to keep at bay, for as long as possible.

Read my full interview with President Mohamed Nasheed on TVEAP website and on Groundviews

Watch the short film, Small Islands, Big Impact:



Blog post January 2008: Little voices from the waves: Maldives too young to die!

Sheri Liao: From ‘Time for Environment’ to TIME Hero of the Environment 2009

Sheri Liao photographed for TIME by Elisa Haberer
Sheri Liao photographed for TIME by Elisa Haberer

Copyright infringement – or piracy – in video, film and software is a highly contentious issue. I have good friends on both sides of the divide: film maker friends who insist on protecting all their rights to their creations, and open source advocates who want everything to be free and accessible in the public domain.

I can appreciate both points of view, but my own attitude to anyone copying any video films I have helped make or am distributing is: just sit back and enjoy it! After all, the kind of films I make and/or distribute through TVE Asia Pacific are all issue-based and in the public interest. If anyone pirates them, that can only peddle our content and messages to more people…

It’s a pragmatic response to a reality that I can do little to change anyway. Five of the world’s top 10 countries for video piracy are found in the Asia Pacific region, with China at No 2 and India at No 5. If you can’t beat ’em, cheer ’em — and even join ’em!

That’s just what I did in mid 1996, when we received first reports of a Chinese TV presenter making unauthorised use of environmental programming being broadcast on BBC World, the global TV channel. I was then the head of Asia Pacific programme for the non-profit foundation producing Earth Report series, which first aired on BBC and then offered to other TV channels and networks around the world.

Further investigations revealed that the person involved was a woman named Sheri (Xiaoyi) Liao, a former researcher at the Chinese Academy of Social Sciences who had formed an environmental group called Global Village of Bejing, and was presenting a weekly TV show called ‘Time for Environment’. To bring environmental news and views from other parts of the world, she was using Chinese dubbed extracts of Earth Reports recorded straight off the BBC World satellite channel.

By happy coincidence, I was visiting Beijing – for the first time – for a few days in October 1996, to participate in an international conference of rocket scientists (not my usual orbit, but fortuitous in this instance!). I managed to contact Sheri Liao, and one evening I escaped from the conference to meet this woman who was fast becoming the environmental face of Chinese television.

L to R Dr Li Hao, Nalaka Gunawardene & Sheri Liao, Beijing Oct 1996
L to R Dr Li Hao, Nalaka Gunawardene & Sheri Liao, Beijing Oct 1996
Sheri Liao came to meet me with Dr Li Hao, a Chinese biologist who had recently returned from Germany and teamed up with Global Village in its quest to raise environmental awareness in China.

In a long chat over drinks and dinner, I found out Sheri had been a visiting scholar on International Environmental Politics at the University of North Carolina, but returned to her homeland to found the Global Village of Beijing earlier that year. She was keen to introduce responsible environmental conduct by Chinese citizens at every level. And early on, she realised the massive power of broadcast television to reach China’s one billion plus people. She approached her work with an obsession bordering on missionary zeal: in that process, she was even willing to ‘pirate’ foreign TV content – all for a good cause.

Soon after that encounter, I negotiated for Sheri Liao to make authorised use of Earth Report films in China. Instead of catching it off the airwaves, she soon started receiving proper master tapes and scripts, so a more professional versioning into Chinese could be done. My then British colleagues, who were initially peeved that a Chinese woman was pirating their programmes, soon became her ardent supporters.

That was also the beginning of many years of my engagement with environmental education and communication work in China. (Li Hao later left Global Village to establish her own non-profit, Beijing Earthview Environment Education and Research Centre).

All this is a long way of saying how delighted I am to see Sheri Liao being named as a Hero of the Environment by TIME Magazine earlier this month. She is one of several Asian leaders, researchers and activists included in this year’s roll call of men and women who are fighting on behalf of our beleaguered plant. Read full list here.

Sheri Liao: Greening the Airwaves of China...
Sheri Liao: Greening the Airwaves of China...
Chronicling her close association with China’s rising levels of environmental awareness and activism, TIME noted: “Liao was helped by the fact that the birth of GVB coincided with China’s economic takeoff in the mid-’90s. The group became active in Beijing neighborhoods, raising environmental awareness on the local level. But in recent years it has expanded its work across the country, and it is now involved in everything from promoting plastic-recycling to encouraging building managers to reduce electricity consumption.”

Our paths have crossed a few times since that first meeting in the Fall of 1996. We have been in workshops and conferences together, where I saw Sheri in action – always intense, with a sense of urgency and resolve.

She has been recognised before. In 2002, she was awarded one of the ‘Ten Outstanding Women in China’ by the magazine Chinese Women. She was also honored as the ‘Green Guide’ by China National Planting Tree Committee in 2003 and became one of the ‘Ten National Outstanding Women’ in 2004. In 2005, she won the ‘Annual Economic Figure Social Commonwealth Award’ by China Central Television (CCTV). In 2006, she was honored Green Chinese Annual Figure.

Sheri also continues to be an unofficial bridge between China and the rest of the world. She works with UN agencies, foreign universities and charities like the Clinton Global Initiative – which honoured her with one of its Global Citizen Awards 2008.

China’s road to environmental salvation is a long and hard one. As TIME noted, “Environmental groups continue to run afoul of the Chinese government, which is wary of any power not concentrated in the hands of the Communist Party. But Liao is well connected — she served as an environmental adviser on the Beijing Organizing Committee for the 2008 Olympic Games — and in China’s tricky political landscape, those who walk a prudent line often travel furthest.”

Douglas Varchol: Secret of keeping ‘perfectly cool’ in a warming world…

Douglas Varchol (standing, extreme right) speaking at Ozone Media Roundable, 8 Oct 2009
Douglas Varchol (standing, extreme right) speaking at Ozone Media Roundable, 8 Oct 2009

With his wild hair and trendy suits, Douglas J Varchol can pass for a rock star. He is actually an accomplished independent film-maker, currently operating out of Bangkok, Thailand, covering a variety of science and environmental stories in Asia.

Last week, he participated in the Ozone Media Roundtable that TVE Asia Pacific and UNEP organised in Chiang Mai, northern Thailand. After showing his latest documentary film on ozone, titled Earth Report: Perfectly Cool, which was first broadcast on BBC World News in September 2009, he talked about his experience in making the film.

Perfectly Cool is a 22 minute film looking at the challenges faced in trying to phase out a chemical called Hydrochlorofluorocarbons (HCFCs for short), a coolant gas used in air conditioners across the developing world. As chemicals go, it’s a double hazard: this ozone depleting substance also contributes to climate change by acting as a greenhouse gas.

But non-specialist viewers watch broadcast television for good stories, not science lessons. The challenge for journalists and film makers is to ‘sugarcoat’ the technicalities by wrapping it up in human interest stories. Douglas recalled how he did this: combining imagination, hard work and luck.

First, here’s the official synopsis of the film which sums up the story:
Air conditioners are damaging the environment. One widely used coolant gas, HCFC, damages the ozone layer. With booming sales of domestic ACs around the world, the problem has grown in recent years, despite vigorous international efforts to reduce ozone depleting chemicals. Under the international agreement known as the Montreal Protocol, HCFC will be phased out worldwide by 2030. An ozone-friendly replacement gas – HFC – is now used in Europe, but that gas is a potent greenhouse gas — which means it contributes to global warming. However, an answer may be at hand. Earth Report travels to China, centre of the global AC industry, to investigate the cost of cool and meets the industry representatives working on a solution – and Sa DingDing, a musician with extreme views on air conditioners.

Watch the first 4 mins of Earth Report – Perfectly Cool

Humanising science stories is hard enough, and when the subject is something people can’t see or feel, it becomes harder. As I wrote a few days ago, the Ozone Layer – located between 10 and 50 kilometres above the Earth, and invisible to the naked eye – is not something tangible like cuddly animals or endangered plants. Moving ordinary people to care for something they can’t see or touch is tough, even if all life on Earth depends critically on it (the Ozone Layer absorbs most of the Sun’s harmful ultra-violet days).

Douglas had his work cut out for him. Throw into this mix the fact that the editorially independent film was being made pooling funds from six development agencies – each with their own agenda – and that the story was filmed in China where filming permission still involve a lot of paperwork, it’s a small miracle Perfectly Cool was completed. And as we saw, Douglas tells a good story without compromising accuracy or balance.

So did he keep perfectly cool during the making of this film, I asked. He revealed that there were moments of panic and despair, although in the end everything fell into place. While the editors at BBC World were satisfied with the film, some technical specialists consulted for the script had felt it was over-simplified.

Ah, I do know that feeling! When I made a film on ozone in 2006 (Return of the Ozone Layer: Are We There Yet?) it took us 18 months to finish, and went through endless revisions. The UN system seems to just love making films by committee…

With his film, Douglas faced additional hurdles. For example, he takes us inside the Gree company‘s factory producing air conditioners. In 2004, Gree became the largest AC manufacturer in the world, but they had never before allowed television cameras inside their plant. That took lots of time and effort to set up.

Sometimes, things not going according to plans actually helps. When on location, Douglas serendipitously came across elements that were not in the original story treatment but enhanced the human interest: for example, a modern day wedding where the new couple gifted reusable chop sticks to all their guests. That was good environmental conduct – but then they headed off to choose air conditioners for their new apartment…

Douglas Varchol (extreme right) makes a point during Ozone Media Roundtable
Douglas Varchol (extreme right) makes a point during Ozone Media Roundtable

Douglas paid a tribute to his Chinese researcher Lihong Shi and crew, without whose local knowledge and contacts he couldn’t have made the film.

In the end, Douglas pulls it off. Despite its seemingly esoteric and complex subject, Perfectly Cool is perfectly watchable — and not just for science buffs like myself.

Douglas, who once worked with Wired Science making science programmes for American PBS, said he set out to make a film on HCFCs that even his mom (a high school teacher) could understand. I can’t speak for her, but those of us who watched it in Chiang Mai were enthralled.

Asia Pacific Rice Film Award: Say thank you to rice in moving images!

Have a rice day!
Have a rice day!

If an alien spaceship were to randomly descend to the one third of our planet that is not covered by ocean, chances are high that it would land on a rice field.

So I was told a few years ago, when spending time with some rice researchers. Rice is the most widely cultivated food crop in the world. It is also the most important staple food for a large part of the world’s human population, especially in East Asia, South Asia, Southeast Asia, Latin America and the West Indies. From risotto to sushi to paella, food-savvy consumers are using rice as the main ingredient in recipes from around the world. Rice lends substance and texture to many dishes.

Despite all this, rice is under some pressures both economically and culturally. For one thing, it has been taken for granted by many of those who regularly have a ‘rice day’ and think nothing further about it.

That’s the reason for the first-ever Asia Pacific Rice Film Award – a regional competition to celebrate the role of rice in Asian cultures and societies. This is a regional partnership involving Pesticide Action Network Asia Pacific (PAN-AP), my own organisation TVE Asia Pacific and Public Media Agency of Malaysia.

APRFA logo
APRFA logo
I have just given an interview to TimeOut Kuala Lumpur magazine, October 2009 issue. In my capacity as head of the seven-member international jury, I answered questions from the magazine’s Brian Kwan. Here is the full text of the interview, which is also available online here:

How effective do you think this award will be?
When we set out on this joint effort, we posed two big questions: What feeds 3 billion people? And what is slowly but surely disappearing without anyone noticing it? The answer to both questions is Rice! We wanted this film award to draw attention to the central role that rice plays in Asian and Pacific cultures and economies. The measure of our success will be a long term one, and will depend on how many take part in this competition and how far and wide we will be able to distribute their creative efforts.

Why do you think Asia is in need for a wake up call on the subject of rice?
Rice one of our most revered treasures in the Asia Pacific, and many of us take it for granted. It is central to the Asian way of life — its cultural heritage and diversity, spirituality and traditions. This precious rice heritage is under threat from corporate or industrialized agriculture, neo-liberal globalization, private control of the rice seeds, and genetic engineering of the rice genome. Rice lands are also being torn away from small rice farming communities in the name of “development” projects such as special economic zones, cash cropping, and agro-fuel plantations.

Time Out KLPesticide Action Network Asia Pacific (PAN-AP) has for the last two decades championed the food sovereignty of the grassroots, namely, farmers, agricultural workers, indigenous people and consumers. In 2003, PAN-AP launched the SAVE OUR RICE CAMPAIGN. It is founded on Five Pillars of Rice Wisdom: Rice Culture, Community Wisdom, Biodiversity based Ecological Agriculture, Safe Food and Food Sovereignty. Last year, PAN-AP joined TVE Asia Pacific and Public Media Agency to organise this film competition as part of the on-going campaign. We all share the ideals of promoting rice in Asia and the Pacific.

APRFA co-organisers
APRFA co-organisers
What would you be looking out for in the short films?
The Asia Pacific Rice Film Award will be presented to creators of short innovative television, video or cinematic films that effectively educate the public on the role of rice in Asian cultures, economies and communities/societies. The films should use the ‘Five Pillars of Rice Wisdom’ as guiding principles. They should enhance appreciation of the rice heritage of Asia; raise public awareness of the issues on and threats to rice; highlight the role of small farmers, women in rice; strengthen the people’s resolve and action to save rice; and encourage a stronger role for youth in rice.

Any tips for the participants?
We are looking for short films that are innovative, imaginative and ultimately effective in raising public awareness. Rice may be a pervasive topic in Asia, but the threats to rice are not yet widely appreciated. How do we take this message to the three billion rice growers and eaters of Asia using moving images? How do we engage the YouTube generation – predominantly youthful populations of Asia – with films that open eyes and provoke minds to think further? What would work best — factual reportage, drama, humour, performing arts or other formats? These questions are worth pondering. As organisers, we are open to all formats. We want to be surprised!

After all this, what would be the next step/project?
As I said, this is an on-going campaign, so the winning and commended entries will become new tools and resources for that campaign. Making films and ranking them is only the first half of our shared challenge. We then have to get these films distributed far and wide, using broadcast, narrowcast, webcast and mobile platforms. Three billion people means six billion eye balls that need to be reached! That should keep all of us busy for a while…

Read more about the Asia Pacific Rice Film Award 2008/2009

Deadline for entries is 31 December 2009!

Calling All Climate Films: Engage the world with EngageMedia!

May a million Al Gores rise to this challenge!
May a million Al Gores rise to this challenge!

Exactly this time last year, in early October 2008, I spoke to a group of Asian broadcasters and film-makers gathered in Tokyo on what it takes to stand on Al Gore’s shoulders.

Whatever we might think about the artistic and technical merits of his climate film An Inconvenient Truth, it has settled with a resounding ‘yes’ one question: can a single film make a difference in tipping public opinion about a matter of global importance?

But the climate crisis that confronts us is so formidable that we need many more Al Gores to come up with as many moving images creations as they can.

EngageMedia, a video sharing site about social justice and environmental issues in the Asia Pacific, has put out a call for video/TV films on climate crisis, climate action, climate justice and climate solutions. They plan to ‘put the best stories on a DVD and in an online package to be screened and distributed before, during and after the United Nations Framework Convention on Climate Change (UNFCCC) Summit meeting in Copenhagen in December 2009.

Their call out for all climate films says: “This December thousands of delegates, decision makers, stakeholders and activists will converge on Copenhagen. To be part of this EngageMedia is putting together a compilation of Asia-Pacific climate films to be screened and distributed at the event and around the world. Submit your film to EngageMedia and be part of the action. Global action is urgent and essential – the time for debate is over.”

TVE Asia Pacific
, already a partner on EngageMedia platform, is submitting all its recently produced climate change films.

Read the full text of Climate Crisis Video Call-Out: Time for Reel Action!

Asians prominent in TIME Magazine’s Heroes of the Environment 2009

Celebrating Heroes
Celebrating Heroes

Asian environmental leaders, activists and visionaries feature prominently in TIME Magazine’s Heroes of the Environment 2009 list, published in its issue dated 5 October 2009.

This isn’t surprising, since the Asia Pacific accounts for nearly two thirds of humanity. As I’ve been saying for some years, the quest for sustainable development will be won – or lost – in Asia.

By happy coincidence, I have met three of the two dozen remarkable men and women in this year’s Heroes list — and count two of them among my extended network of friends across Asia.

One friend is the Indian film-maker Mike Pandey, who has been making environment and wildlife films for over 30 years in India, where he is one of the most respected names in conservation circles.

The other is Sheri Liao, Founder of the Global Village of Beijing (GVB), one of the earliest non-governmental organisations addressing environmental issues in China. She is an indefatigable Chinese activist and campaigner whom I first met on my first visit to Beijing in 1996. Our paths have crossed a couple of times since then, and I have always admired her zeal and single-minded pursuit of ‘greening’ China. Added on 17 Oct 2009: Blog post on Sheri Liao and greening the airwaves in China

The third ‘hero’ is the amiable and technocratic Mohamed Nasheed, President of the Maldives. I filmed an exclusive TV interview with him a few weeks ago, which I am currently editing into a short documentary on climate change. His country, the smallest independent state in Asia (by both land area and population), is on the frontlines of impact from rising sea levels and extreme weather events triggered by global warming.

heroes_1005“From saving wild mountain rivers in China to measuring the Arctic’s icy expanse, our green heroes are informed by this simple notion: We can all make a difference,” Time editors wrote in introducing this year’s list.

I just wrote a separate blog post on Prince Mostapha Zaher, Afghanistan’s environmental chief.

And I have already blogged about another TIME Hero well ahead of their selection: environmental lawyer Syeda Rizwana Hasan, a determined environmental activist who keeps dozens of ships from coming to die on the beaches of her native Bangladesh.

In the coming days and weeks, I plan to write separate posts on these other heroes whose selection is both timely and inspiring to all of us working in the broader development sector.

Rising from the Ashes: The Ayta’s struggle to preserve their heritage

Rising from the Ashes, teh Ayta struggle to keep their traditions alive
Rising from the Ashes, the Ayta struggle to keep their traditions alive

This weekend, Tropical Storm Ketsana triggered the worst flooding in decades in the Philippine capital Manila and nearby provinces.

The Philippines, an archipelago nation comprising some 7,000 islands, is one of the world’s most disaster-prone countries. It leads a World Bank list of nations most in danger of facing frequent and more intense storms because of climate change. In 2008, it was one of three countries that experienced the most disasters, according to the Brussels-based Centre for Research on the Epidemiology of Disasters.

Apart from the typhoons that blow in from the Pacific Ocean, the Philippines also sits on the Pacific Rim of Fire where periodic earthquakes occur, and active volcanoes are found.

Disasters not only kill or injure people and cause property damage; they also disrupt livelihoods and cultural practices. That’s what happened when the volcanic Mount Pinatubo erupted in 1991, its lava and ashes destroyed many surrounding villages – including the traditional homeland of the Ayta, indigenous people descending from the first inhabitants of the Philippines. They had fled to the hills from the lowlands during the protracted Spanish conquest of the Philippines which first commenced in 1565.

Today, resettled elsewhere on Luzon island, the Ayta are trying to preserve their traditional culture and community integrity through education and theatre. These efforts are supported by the Ayta organisation PBAZ, part of the Education for Life Foundation. Going back to the abandoned village is one way of keeping memories alive.

This is the story of Rising from the Ashes, one film in Saving the Planet, TVE Asia Pacific’s new regional TV series showcasing Asian communities thinking globally and acting locally.