Stop that Traffick: ‘The Girl Next Door’ becomes ‘Trade’ the Movie

Image from Trade the Movie Image from Trade the Movie

When 13-year-old Adriana (played by Paulina Gaitan) is kidnapped by sex traffickers in Mexico City, her 17-year-old brother, Jorge (Cesar Ramos), sets off on a desperate mission to save her. Trapped by an underground network of international thugs who earn millions exploiting their human cargo, Adriana’s only friend throughout her ordeal is Veronica (Alicja Bachleda), a young Polish woman captured by the same criminal gang. As Jorge dodges overwhelming obstacles to track the girl’s abductors, he meets Ray (Kevin Kline), a Texas cop whose own family loss leads him to become an ally.

From the barrios of Mexico City and the treacherous Rio Grande border, to a secret internet sex slave auction and a tense confrontation at a stash house in suburban New Jersey, Ray and Jorge forge a close bond as they frantically pursue Adriana’s kidnappers before she is sold and disappears into a brutal underworld from which few victims ever return.

This is the synopsis of Trade, a feature film that opens across the United States on 28 September 2007.

Inspired by Peter Landesman’s chilling NY Times Magazine story on the U.S. sex trade, “The Girls Next Door,” (published in January 2004), TRADE is a thrilling story of courage and a devastating expose of one of the world’s most heinous crimes. The American debut of Marco Kreuzpaintner, one of Germany’s leading young directors, TRADE is produced by Roland Emmerich and Rosilyn Heller from a screenplay by Academy Award(R) nominee Jose Rivera (The Motorcycle Diaries).

Watch the trailer for Trade the movie

Image from Trade the Movie

Explaining the social context to this dramatised story, the movie’s website says:
“The practice of slavery in the US is something most people think ended with the 13th Amendment in 1865, but in recent years it has returned in an even more virulent form. Fueled by the collapse of the Soviet Union and other eastern European countries, new technologies like the internet, and sieve-like borders, the traffic in human beings has become an epidemic of colossal dimensions. The State Department estimates that as many as 800,000 people are trafficked over international frontiers each year, largely for sexual exploitation. Eighty percent are female and over fifty percent are minors. Many people in this country push this atrocity out of their minds, believing that it only occurs in faraway countries like Thailand, Cambodia, the Ukraine and Bosnia. The truth is that the United States has become a large-scale importer of sex slaves. Free the Slaves, America’s largest anti-slavery organization estimates that at least 10,000 people a year are smuggled or duped into this country by sex traffickers.”

Image courtesy Trade the Movie

The film’s makers, Roadside Attractions, says it will donate 5 per cent of the opening week box-office gross divided among four organisations participating in the release of the film; United Nations Office on Drugs and Crime (UNODC), Equality Now, International Justice Mission (IJM), and David Batstone’s Not For Sale Campaign.

On 19 September 2007, they held a benefit premiere at the United Nations headquarters in New York that included supper in the UN Delegates dining room. This marked the first film premiere event ever to take place at the United Nations, with the crusty UN officials mingling with film stars and artistes.

Read about the film-makers

Get involved in anti-traffick activism

Image courtesy Trade the movie

UN-ODC press release about Trade the movie

All images courtesy Trade the movie website

Taking it personally: Anita Roddick’s Arabian Nights

“I am overwhelmed by the potential of the web to link like-minded people and move them to mass-action,” the late Anita Roddick once wrote. “We are excited to experiment in other media too — perhaps subversive billboards, or a television program, or other print projects. As someone once said, we are only limited by our imaginations.”

In my personal tribute to Anita, written shortly after her untimely death on 10 September 2007, I touched on her extraordinary skills as an activist-communicator. It was in connection with a global television series that I last met Anita in person.

In the summer of 2003, I was invited to join a small group of people at Anita’s country home, Highfield House, in Arundel, Somerset, England. It was a one-day brainstorming on the future of Hands On, a global TV series that she’d been hosting for three years.

Hands On stood out as a beacon of hope amidst so much doom and gloom on television -– it featured environmentally-friendly technologies, business ideas and processes that have been tried out by someone, somewhere on the planet.

It covered a broad range of topics, from renewable energies, waste management and information technology to food processing and transport. The aim was to showcase good news and best practices so they could inspire others — entrepreneurs, communities or even governments — to try these out.

The series was first broadcast on BBC World and was redistributed to dozens of TV channels worldwide through my own organisation, TVE Asia Pacific, and others. It was backed by the reputed development agency Intermediate Technology (now called Practical Action).

Watch a typical Anita introduction of Hands On and a sample story in capsule form:

Anita brought her usual passion and dynamism to our discussion, energising the development and communications professionals enjoying her hospitality. Covering good news was already going against the media’s grain, but it was harder to keep at it year after year, especially when the media landscape was changing rapidly. It was a challenge to stay engaged and relevant to viewers across Africa, Asia Pacific, Latin America and Europe.

During the meeting, Anita asked me to sum up the World Summit on the Information Society (WSIS) which was coming up in a few months. Putting aside all the ‘developmentspeak’ of UN agencies, I described it as an attempt to put new information and communication technologies (ICTs) to work for the poor and disadvantaged of our world. Or get the geek tools to work for the meek. (I still think my phrase ‘Geek2Meek’ sounds better than the official ICT4D, where D stands for development.)

We agreed that civil society had to seize the opportunities offered by these new media tools. (A few months later, Anita presented two Hands On editions called ‘Communicating for Change’ on BBC World that profiled some initiatives doing just this.)

Always fond of analogies, I likened Hands On to Arabian Nights, which, according to legend, a young woman had spun from her rich imagination for 1,001 nights to save her life from an evil king. In Hands On, I suggested, we are telling stories to save not one life, but all life on Earth.

Read my July 2007 post: Telling stories to save ourselves…and the planet

Anita quite liked my analogy. She was always a good story teller, and had so many good stories to tell (A favourite opening line from her biography, Body and Soul: “There I was, with my panty down to my knees.” You’ll never guess why until you read that story…)

She challenged everyone at that meeting to make Hands On more interesting to younger viewers in different cultures. We recognised that offering one media product to a global audience was a tough sell: most people prefer a home-made, local story.

But then, she’d built the entire Body Shop chain with a largely common product offering, even if raw materials were sourced from different parts of the globe. She never imposed the Body Shop experience on our meeting, but it was sometimes instructive to look at how a globally available product could still be localised.

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This is just what we did in the months and years following the Arundel brainstorming. We rolled out the ‘Localising Hands On in Asia’ project, which saw several dozen Hands On stories being versioned into local languages and distributed through broadcast and narrowcast means in Cambodia, India, Laos and Nepal. The two-year project, generously supported by Toyota, was hugely successful in delivering the Hands On stories to millions of people who would never have been exposed to it in original English.

We were thrilled when our localising work inspired similar local TV shows in three countries (Cambodia, Nepal and Laos). Yet it was the narrowcast outreach that was more rewarding.

Read about one narrowcast experience in my April 2007 blog post: Anita Roddick, Angkor Wat and the development pill

Coming soon: Who killed Hands On, one of the most successful multimedia initiatives in recent years to communicate development?

Crossing the other Digital Divide: Challenge to conservation community

Digital Divide refers to the gap between those who have regular, easy access to modern information and communication technologies (ICTs) and those who don’t. In the past decade, the IT industry and development community have launched various initiatives to bridge this divide. The One Laptop Per Child project is among the better known examples.

As digital technologies and media gain momentum and wider coverage than ever before, another kind of digital divide has emerged. This week in Kathmandu, during the Fourth Asian Conservation Forum, some of us have been talking about this new divide — between the Digital Natives and Digital Immigrants.

This latter divide is mainly a product of age, not socio-economics. Market research and sociological studies now confirm that today’s younger people – raised on a diet of mobile phones, video games and mp3 (music) players – have radically different ways of accessing, receiving and coping with information.

Recognising this new Digital Divide is vital for communication and advocacy work of conservation groups, such as IUCN – The World Conservation Union, conveners of the Kathmandu forum.

For nearly 60 years, IUCN has been an effective platform for knowledge-based advocacy. Using scientific evidence and reasoning, it has influenced conservation policies, laws and practices at country and global levels. The world would be a worse place to live in if not for this sustained advocacy work by thousands of experts and activists who were mobilised by IUCN.

Much of that work has been accomplished through the classical advocacy tools: scientific papers, books, conferences and, in recent years, ‘policy dialogues’ — meetings where experts and activists would sit down and talk things through with those who make policy in governments and industry.

IUCN continues to pursue all these methods, with creditable impact. IUCN’s Red List of Threatened Species, whose latest edition is being released today (12 September 2007), is among the best known examples of how the Union’s work informs and inspires urgent action for saving the world’s animals and plants driven to the edge by human activity.

To remain similarly effective in the coming years, IUCN — and the rest of the conservation community — need to evolve and adapt to changing realities in human society. One such reality is the proliferation of ICTs in the past two decades.

The International Telecommunications Union (ITU) announced recently that the world’s telephone connections had passed four billion. Largely thanks to the explosion of mobile phones in the majority world, the total number of telephones (fixed and mobile) had quadrupled in the past decade.

While exact figures are hard to come by, it is estimated that around 1.17 billion people (almost 1 in 6 persons) have access to the Internet, even though varying levels of quality.

These are the more widely quoted figures, but the media mix keeps diversifying even as the size of the overall ‘ICT pie’ keeps increasing. For example, the 1990s saw a channel explosion in both FM radio and television across much of Africa, Asia Pacific and Latin America, hugely increasing viewers’ choice and enhancing the outreach of broadcasting. The popularity of video games (and now, online games) has spawned trans-boundary subcultures that were inconceivable even a decade ago.

It is this bewilderingly media-enriched world that IUCN’s members and experts are trying to engage, hoping to persuade everyone — from governments and industry to communities and individuals — to live and work as if the planet mattered.

In Kathmandu this week, I argued that scientific merit and rational (and often very articulate) reasoning alone won’t win them enough new converts to achieve significant changes in lifestyles, attitudes and practices. To be heard and heeded in the real world outside the charmed development and conservation circles, we need to employ a multitude of platforms, media and ICT tools. And we have to talk in the language of popular culture.

We have come a long way since the 1980s, with the new ICTs evolving parallel to our own understanding of sustainability.

When we were involved in processes leading up to the Earth Summit in Rio de Janeiro, back in 1992, most of us were still using fax and snailmail to exchange information. Email was confined to academic circles and the web was not even conceived.

By the time Johannesburg Summit was held a decade later, email had come into wide use and static websites were being used to disseminate information and opinions. E-commerce and music file sharing were gaining momentum.

Just five years on, the rapidly evolving web 2.0 offers us more tools and platforms to not just engage in one-way dissemination, but to truly communicate with a two-way flow. Wikis allow participatory document drafting. Web logs or blogs enable faster, easier expression and discussion. YouTube and other platforms have suddenly made sharing of moving images much simpler (assuming we have sufficient bandwidth).

In fact, connectivity is improving in many parts of the world, though there still are many gaps, frustrations and cost issues to be resolved. Young people, under 25 years, are leading the charge in entering and ‘colonising’ the new media. Social networking platforms such as MySpace and FaceBook are only the tip of this cyber iceberg. And virtual worlds — such as Second Life, with over 8 million online members — are moving in from the periphery to occupy a clear niche in our new digital world.

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Every indication is that these trends will continue. IUCN and other conservationists, with their rigorous scientific analysis expressed in technical papers, print publications and the occasional op ed article in a broadsheet newspaper, have to navigate in this whirlpool — and it’s not easy. But their choice is between engagement and marginalisation. The planet cannot afford the latter.

I’m not suggesting that conservation scientists and organisations must drop their traditional advocacy methods and rush to embrace the new ICT tools. But they need to survey the new media landscape with an open mind and identify opportunities to join the myriad global conversations.

A good part of that is what intellectuals might see as chatter, or tabloid culture. It’s precisely this mass tabloid audience that needs to be engaged for conservation.

There are inspiring examples of how other sections of the development spectrum are seizing new media opportunities:

* Some humanitarian groups now use Google Earth online satellite maps for their information management and advocacy work, for example in Darfur, Sudan, and the Central African Republic.

* In an attempt to name and shame offenders, human rights activists are using YouTube to post incriminating video evidence of human rights abuses worldwide. The influential Foreign Affairs journal recently called this the YouTube Effect.

Fortunately, at least a few Asian conservation leaders already appreciate this enormous new media potential. In Kathmandu, Surendra Shrestha, UNEP’s regional director for Asia Pacific, echoed my views.

“My young kids spend several hours each weekend in virtual worlds. We need to get in there and engage them with our content,” he said. “To do that, we have to get inside their minds, and speak their language.”

Shrestha mentioned how UNEP in Asia is attempting this with ICT-based projects for youth, such as e-generation which, according to him, has involved half a million young people.

Such initiatives are beginning to happen, thanks to a few conservationists who are pragmatic enough to exploit the inevitable. But much more needs to be done to make conservation ‘cool’ and hip for Asia’s youthful population, half of them under 35, and many of them Digital Natives.

For sustainability measures to have a chance of success, these upwardly mobile, spend-happy youth have to be reached, touched and persuaded. If it takes tabloid tactics to achieve this, so be it.

And given Asia’s growing economic clout and ecological impact – with China and India leading the way – the fate of the planet will be decided by what is done, or not done, in our region.

While they debate the finer points of conservation strategies and activities in Kathmandu, Bangkok and other cities across our massive region, Asia’s conservation community must quickly cross the new Digital Divide that currently separates them from Digital Natives.

Declaration of interest: I was part of IUCN Sri Lanka Secretariat (1992-1994), where I started its communication division, and have been a member of IUCN Commission on Education and Communication since 1991.

Read my April 2007 post: Do ICTs make a difference?

Internet People: Can you spot who everyone is?

This is an amusing and clever video I’ve just come across on YouTube: Internet People. As its creators say “it’s an animated tribute to the internet people of the world, wherever you may be.”

It celebrates those ordinary people who found expression — and sometimes, fame — on YouTube before political campaign managers and corporate spin doctors realised its potential.

Animated by Dan Meth, with music by Dan Meth and Micah Frank, Internet People captures and celebrates our shared Internet experiences over the last half-decade with cartoon caricatures that are somehow funnier than the original footage.

“I dare you to watch it just once—or to get all the references after even three viewings,” says animator Meth.

Dan Meth is about to have his own cartoon series – the Meth Minute 39 – on Channel Federator. So watch out!

The Road from Citizen Kane to Citizen Journalist

From Citizen Kane to Citizen Journalist.

That’s the original title given to an essay that I co-wrote with Sir Arthur C Clarke nearly two years ago, at the invitation of the Indian news magazine Outlook.

The editors of Outlook changed it to Arise, Citizen Journalist! — which was fine, though perhaps not as poignant.

Of course, our original title would make sense only if you know what Citizen Kane means. That’s the name of the famous 1941 movie directed by Orson Welles, based on the life and career of American newspaper publisher Charles Foster Kane. The Wikipedia describes Kane as ‘a man whose career in the publishing world was born of idealistic social service, but gradually evolved into a ruthless pursuit of power and ego at any cost.’

Many consider Citizen Kane to be one of the finest movies ever made — some rank it as the best ever.

Image courtesy Wikipedia

In the essay, written within months of the Asian Tsunami of December 2004, we looked at the rise and rise of citizen journalists — taking both a historical perspective and a futuristic scenarios.

On the road thus far, we wrote: “Historically, organised and commercialised mass media have existed only in the past five centuries, since the first newspapers — as we know them — emerged in Europe. Before the printing press was invented, all news was local and there were few gatekeepers controlling its flow. Having evolved highly centralised systems of media for half a millennium, we are now returning to a second era of mass media — in the true sense of that term. Blogs, wikis and citizen journalism are all signs of things to come.

After exploring the corporatisation of the mass media, and its implications for free flow of information and opinions, we ask the question: can the citizen journalist fill the many voids in today’s mainstream media?

The essay quotes John Naughton, a noted British chronicler of the new media, who has watched and commented on the rise of blogging and its impact on the rest of the media. We also refer to researches Shayne Bowman and Chris Willis who have defined citizen journalism as the act of citizens “playing an active role in the process of collecting, reporting, analysing and disseminating news and information”

We raise the all-important question: “Will citizen journalism survive and thrive in the harsh marketplace? The answer to that question lies in our hands—let us not underestimate the power of the discerning media consumer to set new trends (and not forget how mass indifference kills many innovations).

The essay suggests that we should not write off the mainstream media — it has survived and adapted to many changes in both technology and the marketplace.

But our conclusion is definitive: Yet one thing is clear: the age of passive media consumption is fast drawing to an end. There will be no turning back on the road from Citizen Kane to citizen journalist.”

Read the full essay in Outlook magazine’s 10th anniversary issue, 17 October 2005

Read my friend Shahidul Alam on ‘Publishing from the Streets: Citizen Journalism’

Shahidul Alam on citizen journalism on MediaHelpingMedia website

Web 2.0 – The Machine is Us/ing Us!

Technology that drives the web is changing fast. Dozens of free or very low-cost interactive Web tools have emerged in recent years that enhance the ways we create and publish information and the ways we collaborate and share resources – text, images, audio and video.

This evolution of the Web is commonly known as Web 2.0. This term was first coined by the American media company O’Rieliy Media in 2003.

This blog you are reading is part of that web 2.0 evolution. So is YouTube!

Read more about web 2.0 on Wikipedia.

Here’s a cool video that I just came across on YouTube, which uses web 2.0 to show us a few things the new tools enable us to do:

My colleague Manori Wijesekera recently made a great presentation on how the development community can take advantage of web 2.0 tools in creating information products and in communicating their work to different audiences. She was speaking at TVE Asia Pacific’s regional workshop in Khao Lak, Thailand (2 – 6 July 2007), under the Saving the Planet project.

I’ll be summing up her key points in the next few days.

Arthur Clarke’s climate friendly advice: Don’t commute; communicate!

This week I’m working from home, as I nurse a cold that came from nowhere and knocked me down.

I have to take plenty of rest as my body battles the virus. So I alternate between bed and desk, keeping up with at least some of my work.

And that’s not as difficult as it once was, thanks to my home ADSL connection. (For sure, its day-time speeds make it more like ‘fraudband’ and not the broadband that it’s marketed as, but hey, at least I’m connected to the world.)

So this week I have practised a slogan that Sir Arthur C Clarke — inventor of the communications satellite and inspiration for the World Wide Web — suggested over some four decades ago: Don’t commute; communicate!

Well, that’s old hat — probably older than myself. But that assumes a new significance with the current concerns about climate change and how we may adapt our lifestyles to be more climate friendly, i.e. emit less carbon dioxide and other gases that trap the sun’s heat and warm up the planet.

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Trust Sir Arthur to make that link ahead of many others. In a short essay written for the UK’s Climate Group in 2005, included as part of a global exhibit on climate issues, he noted:

In 1973, when OPEC started to multiply oil prices, I rashly predicted: ‘The age of cheap power is over – the age of free power is still 50 years ahead.’

Three decades on, there are promising signs that we may soon get close to that ideal. There is a real possibility that the most important event of the early 21st century will be the advent of unlimited amounts of clean energy. Does it really matter whether hydrogen or nuclear fusion or another technology will finally liberate us from our current addiction to fossil fuels? Meanwhile, other technologies enable us to adjust our work and lifestyles. For example, mobile phones and the Internet have already cut down a lot of unnecessary travel – and this is only the beginning. We should revive a slogan I coined in the 1960s: ‘Don’t commute – communicate!’”

Self evident as this might seem, it’s not a point that is appreciated widely enough.

On 30 October 2006, the UK government published a 579-page report on the economics of climate change by Sir Nicholas Stern, a former chief economist at the World Bank. Despite the massive size, scope and authority of the report, the Stern Report had no reference to the role that the ICT sector could play in helping to reduce energy demand, mitigate CO2 emissions and help to save the planet.

Fortunately, others are taking note. Among them is the European Telecommunications Network Operators’ Association (ETNO), which issued a report — incidentally, in the same month as the Stern Report — titled Saving the climate @ the speed of light: ICT for CO2 reductions.

It was a joint publication with the World Wide Fund for Nature, WWF. Its introduction read: “A wider usage of ICT-based solutions can play an important role in reducing CO2 emissions. This joint WWF-ETNO road map proposes a concrete way forward for a better consideration and inclusion of ICT’s in EU and national strategies to combat climate change.

Read the full report here.

Image courtesy ETNO and WWF

And guess what, there is already a movement: ICT for carbon dioxide reduction, inevitably abbreviated as ICT4CO2R!

Read Sir Arthur Clarke’s full essay: Hydrocarbon Anonymous

Sir Arthur Clarke photo by Shahidul Alam, taken in January 2007

PS: I must admit that my carbon emission savings by working from home are pretty modest. I live about a kilometre from my office, so my personal commuting to and from work does not entail much of fossil fuel burning. On a good day, I can walk to work…

All Online Data Lost after Internet Crash…

This report has just come in, from my favourite news source, Onion News Network….enjoy!

I wonder what I would do if all my blog posts were suddenly lost….irrevocably? Agh — perish the thought!

And this reliable news report confirms something I’ve suspected all along — when it comes to e-commerce, Nigeria’s is the southern economy that is best developed: I receive evidence of that in my email practically everyday…