August 2007 – Page 2

Making fun of HIV: Welcome to the Scenarios from Africa

General Assembly of Diseases: In the city of Contaminobo, assorted germs in an emergency session. Tuberculosis, Polio, Hepatitis and others are all angry and afraid because their favourite target – humans – are fighting back. Enter ‘His Royal Heinous, Overlord AIDS’. Hope at last! When he attacks the immune system of humans, other germs can still have a chance…The humans are so careless, that it’s easy for AIDS to quickly spread from one to many. But wait a minute – somebody has been listening into all their talk. Which means the secret of defending humans from HIV and his cronies is out.

Iron Will: Moussah is a young man with a healthy, or bubbling, interest in girls. His male friends advise him to be play it safe — carefree sex can easily expose him to HIV, for which there is no cure. They talk about condoms, and another strategy that is an alternative to using the rubber latex. But Moussah doesn’t quite understand the expression ‘iron will’. He interprets it differently, and gets custom made iron underpants made — much to the amusement of his friends, who remind him the most important sex organ is…the brain!

Just Once: A man returns from the field and feels like making love to his wife. She is living with HIV and insists that he uses a condom — but they’ve run out of stocks. So he cycles far and wide in search of condoms – where is a rubber when you need one? Finally he succeeds and rushes home, only to find that his wife did have one last, unused condom with her. So why didn’t you tell me, he asks in exasperation. Her answer is revealing….

Intrigued? There’s a lot more where they came from.

These three stories are part of Scenarios from Africa — a highly successful and popular pan-African initiative to use moving images to get young people talking and acting on HIV/AIDS. The decade-long project has been carried out with and for young people, with community mobilisation, education and media elements.

Integral to this communication effort are television drama vignettes about different scenarios involving HIV in everyday life.

Some are very funny while others are very moving. They cover many dimensions of the HIV epidemic, from preventing the virus spreading to taking care of persons living with HIV. Underlying themes include safe sex, removing social stigma from the epidemic and dispelling misconceptions about how HIV spreads or does not spread.

The project was started in 1997 and is coordinated by the non-profit Global Dialogues Trust. It gave African children and young adults an exciting opportunity to educate themselves and others about HIV/AIDS by inviting them to participate with internationally acclaimed directors in the production of these short films.

The films are based on ideas thought up by young people in a series of contests. So far, over 105,000 young people from 37 African countries have taken part in these contests. Over 1,000 local and international partner organisations have been involved in organising the contests and selecting the winning ideas.

The films range in duration from just under 2 minutes to almost 15 minutes. They were produced by top fiction film-makers and animation specialists in Africa.

All stories use African actors, locations and situations – and employ different story telling tactics.

Scenarios from Africa is a multi-media communication project that has been widely acclaimed by practitioners, activists and scholars worldwide. The films are supported by a user’s guide and online discussion points that help teachers, trainers and activists to make the best use of these stories in their work.

The films are all distributed on a non-commercial basis across Africa and beyond, for broadcast and narrowcast use. The Scenarios films have been broadcast on locally-based television stations in almost every country in sub-Saharan Africa. The films are also collected on compilation DVDs and video cassettes for use by organisations and schools. Some 60,000 copies of the films (DVDs and video cassettes) of the films have been distributed to date.

The films are now available in a wide and growing range of African and European languages, and are reaching tens of millions of people.

Says Daniel Enger of the Global Dialogues Trust: “Although the films were originally produced for the sub-Saharan African cultural context, we have been pleased to learn over the years that the films have proven useful as awareness-raising tools in many countries of the Asia Pacific area. Indeed, most of the HIV-related topics raised in the Scenarios from Africa collections have universal relevance, making the films useful discussion starters across the globe.”

TVE Asia Pacific has recently taken on the task of distributing all Scenarios films across the Asia Pacific region. As with all other films in its catalogue, TVEAP will distribute Scenarios on a non-exclusive, non-commercial basis to broadcast, civil society and educational. We have been promoting the Scenarios films since we screened them to packed houses during the 2004 AIDS Film Festival in Bangkok

Meanwhile, the 5th Scenarios contest will be held from 1 December 2007 to 15 March 2008. Please contact for more information.

Watch Scenarios films on the official website (RealPlayer required)

Scenarios from Africa now available from TVE Asia Pacific

All images used in this post are courtesy Global Dialogues Trust.

Read my other blog posts on HIV:
HIV: Stigma a bigger killer than the virus?
Three Amigos: Funny condoms with a serious mission
Beware of Vatican condoms!
50? In South African terms, you’re probably dead!
Ratomate’s best cup of tea
A girl named Nan-nan

‘Cheque-book Development’: Paying public media to deliver development agency logos

In their ceaseless efforts to keep their organisations in the media spotlight, spin doctors of development agencies are distorting news values and corrupting the media, turning issue-based communication products into ‘logo delivery mechanisms’.

This is the thrust of my latest op ed essay, titled ‘Cheque-book Development’ corrupting the media. It has just published by the popular media-watch website anchored in the US, MediaChannel.org

Image courtesy MediaChannel.org

In this essay, I draw on several years of first hand observations in development, humanitarian and broadcasting circles at Asian and global levels. I focus on a disturbing practice that more and more development/humanitarian agencies engage in: paying intermediaries for getting their stories on global news and current affairs TV channels.

This is nothing short of cash-for-media coverage.

Here’s an extract:

“As development organisations compete more intensely for external funding, they are increasingly adopting desperate strategies to gain higher media visibility for their names, logos and bosses.

“Communication officers in some leading development and humanitarian organisations have been reduced to publicists. When certain UN agency chiefs tour disaster or conflict zones, their spin doctors precede or follow them. Some top honchos now travel with their own ’embedded journalists’ – all at agency expense.

“In this publicity frenzy, these agencies’ communication products are less and less on the issues they stand for or reforms they passionately advocate. Instead, the printed material, online offerings and video films have become ‘logo delivery mechanisms’.”

Image courtesy MediaChannel.org Cartoon courtesy Global Journalist

Some of these communication officers I write about have become friends over the years — I empathise with their pressures, but don’t approve of what their organistions do. As I write in the essay:

“This practice is wrong on two counts. One, allowing intermediaries to sell access to the airwaves is a form of corruption. Two, every time this happens, it siphons off tax-payer supported development funds intended for combating poverty and suffering in the majority world.

“It is the reverse of cheque-book journalism, where some media organisations pay celebrity or other sources for exclusive access to their stories. When development agencies are paying sections of the media to get promotional or favourable stories aired, we must call it ‘cheque-book development’.”

Make no mistake — this is a form of media corruption. It’s not just the development sector’s vanity that fuels this process. Many 24/7 news channels are struggling to fill their hours inexpensively. Some turn a blind eye to ethical sourcing as long as they can have a steady supply of subsidised content.

Read my full essay on MediaChannel.org

Note: Being a US-anchored outlet, MediaChannel.org spells ‘cheque-book’ as ‘check-book’, which is correct in American spelling of English! As I write in my essay, it appears that TV channels and networks on that side of the Atlantic seem a bit harder to corrupt. But then, what do I know?

Read my Nov 2006 essay on MediaChannel.org: Ethical News Gathering Challenge for Al Jazeera

I have been speaking about the growing threat of cheque-book development for some time. For instance, I referred to it during Communicating Disasters: An Asian Brainstorming organised by TVE Asia Pacific and UNDP in Bangkok in December 2006.

Essay republished on Asia Media Forum

India and Pakistan: Still struggling to grow up at 60!

See 23 March 2008 related story: Arthur C Clarke – Of Nukes and Impotent Nations (commentary on nuclear arms race in South Asia)

Today, 15 August 2007, India marked its 60th anniversary of political independence from the British. Pakistan, which was created by the British partitioning of India at the time of independence, marked their 60th birthday yesterday.

So here’s wishing the Indo-Pak combine a meaningful 60th.

For human beings, 60 is a landmark age. In some cultures, it marks the beginning of senior citizen stage. Wisdom, maturity and exemplary conduct are assumed and expected of those reaching 60.

When it comes to nation states, however, things don’t quite work that way. India and Pakistan at 60 are a good example.

Yes, they have made significant advances on many fronts in the past six decades. But before that progress can be celebrated, we have to take note of the political and socio-economic turmoil that these two nations — harbouring close to 1.5 billion human beings between them — find themselves in.

Those tensions are exacerbated by the bitter nuclear arms race between these two still-impoverished nations.

When it comes to geopolitics of nuclear weapons, India and Pakistan behave worse than two sill school boys. This is how my friends at Himal Southasian magazine summed it up brilliantly:

And here’s another Himal cartoon which punctures the juvenile male obsession with weapons of mass destruction:

Image courtesy Himal Southasian

So let’s hope that the 60-year-olds will finally begin to act their age at least now!

AV against HIV: Recalling my own ‘Richard Gere moment’

The 8th International Conference on AIDS in Asia and the Pacific, or ICAAP8, opens in my home city of Colombo in a few days’ time. As I wrote in an earlier post, some of us have been blocked out of this important event by some arrogant members of the conference Secretariat. But our interest in HIV/AIDS advocacy will not be so easily deterred.

On a positive note, I have vivid memories of my active involvement in the XV International AIDS Conference, held in Bangkok, which attracted over 17,000 delegates to the Thai capital for a week full of events and activities. One of them was the official 2004 International AIDS Film Festival, which TVE Asia Pacific organised at the invitation of the Thai Ministry of Public Health and the International AIDS Society.

2004 AIDS Film Festival in Bangkok

Over 4 days, we screened close to 50 TV and video films at three venues, drawing a total of more than 8,000 visitors. These films came from all over the world, in response to an open call that we had issued. We received a rich mix of genres: documentaries, docu-drama, current affairs programming, short television spots as well as entertainment formats — animation, dramas and reality television.

Films at this festival captured the kaleidoscope of emotions, challenges and contradictions presented by the AIDS pandemic. They were evidence of how TV and film professionals are covering HIV as a major development concern of our times.

That formidable task — which we summed up as ‘AV against HIV’ — received a boost when movie industry heavyweights joined in. We had documentaries narrated by Angelina Jolie, Will Smith and Glenn Close.

And while we were organising the festival, actor-activist Richard Gere sent the word saying he was interested in being associated with it. Of course we seized the offer, and had him open the film festival — hugely raising its profile in the Thai and international media.

2004 AIDS Film Festival banner by TVEAP Richard Gere arrives for 2004 AIDS Film Festival, Bangkok Richard Gere being welcomed by Thai children

After three years, I can still remember the moving speech that Richard Gere made at the opening ceremony in the Scala cinema in downtown Bangkok. Talking to an audience packed with diplomats, businessmen, journalists, activists and government officials, he said his experience with persons living with HIV had changed his life even more than his study of Tibetan Buddhism.

He recalled how he had lost a very close friend to HIV. “I don’t want anyone else to die like that,” he said, adding: “It (AIDS) has gone on too long, way too long.”

Then he did something simple yet very effective. He asked everyone who knew at least one person living with HIV to put their hands up. A few dozen hands went up in an audience of around 500.

Next, he said: hands up everyone who has lost at least one person to HIV. Some hands went down while three dozen remained held up.

I did not put my hands up for either call.

That was a moment of truth for myself. Until then, I hadn’t really, closely known anyone who was living with HIV (and disclosed that fact to me). I also had not lost anyone to HIV. Not knowingly anyway.

As the event progressed, I sat there asking myself:
• What kind of little comfort zone or cocoon am I living in?
• What kind of society do I live in, where very few people – if anyone – would dare to acknowledge they are living with HIV?
• And how can I remain authentic, communicating HIV from such a detached standpoint?

Richard Gere at XVI AIDS Conference in Toronto, 2006

I’ve been writing and speaking about HIV for almost two decades. In that time, I have touched on many aspects of HIV, including:
• The science of HIV/AIDS, as a science communicator;
• Public health aspects of the global pandemic as a feature writer;
• The human rights dimensions of HIV, as a development communicator; and
• Nexus between media and HIV, as a media watcher/researcher.

But I sat there in the Scala cinema wondering if it was sufficient for me to have done all that with the objectivity of a journalist, or the clinical detachment of a researcher.

I then realised that when it comes to HIV/AIDS, we have to suspend these ordinary frameworks and ‘conditioning’ of our training.

We have to:
• Stop thinking of it as someone else’s problem;
• Get away from the ‘us’ and ‘them’ mindset;
• Understand that no one is immune or buffered from the human immunodeficiency virus, HIV; and
• More than anything else — stop living in denial.

These apply to individuals, communities, society — and also governments.

That was my Richard Gere moment.

Read TVEAP news report on 2004 AiDS Film Festival

See more photos on 2004 AIDS Film Festival on TVEAP website

Photos by Jerome Ming and Indika Wanniarachchi for TVEAP

“If we don’t tell our stories, no one else will”

Image courtesy Maisha Labs

An unpretentious, matter-of-fact press release arrived in my email overnight from Maisha Film Lab in Kampala, Uganda. It started as follows:

“MAISHA, the annual training program for East African Filmmakers founded by director Mira Nair (Namesake, Mississippi Masala, Monsoon Wedding) is now in its third year of operation. Housed in Munyonyo, Kampala, the three-week lab (which takes place from July 21st to August 11th, 2007) is currently training 9 filmmakers, 3 sound mixers, 3 cinematographers, and 3 editors with world-renowned filmmaking professionals.”

The press release then listed Maisha’s 2007 mentors. Among them:
– Jason Filardi (Writer, Bringing Down The House)
– Joshua Marston (Writer/Director, Maria Full of Grace)
– Alison Maclean (Writer/Director, Jesus’ Son)
– David Keating (Writer/Director, Last of the High Kings)
– Drew Kunin (Production Sound Mixer, Crouching Tiger Hidden Dragon, Zodiac)
– Kerwin DeVonish (2nd Unit DP, Inside Man)
– Barry Alexander Brown (Editor, Inside Man, Malcolm X), and
– Fellipe Barbosa (Director, Salt Kiss)

Wow – Mira has succeeded in rounding up some of the best film industry talent in North America. All these professionals are donating their time, so that African film-makers can sharpen their skills in making better moving images.

But it’s the mission of Maisha that interests me most — because it so resonates with what we at TVE Asia Pacific have been advocating in Asia in our own small way: equipping and empowering local film-makers to tell their own stories to their people and the world.

Maisha’s tagline says it all: “If we don’t tell our stories, no one else will”

As their website explains: “Film is easily one of the most far-reaching mediums in the modern world, one that essentially validates a culture. In the entire African continent, there are few, if any, training programs for aspiring filmmakers.

“The few films that take place in East Africa are often made by foreigners without local crews, and generally focus on the political turmoil that plagues the region. While there is a flourishing and vital writing and theatre culture in the region, the bridge to convert this talent into screenplays and films has yet to be built.”

MAISHA (meaning “life” in Kiswahili) provides new screenwriters and film directors from East Africa (Uganda, Kenya, Tanzania and Rwanda) and South Asia (India, Pakistan, Sri Lanka and Bangladesh) with access to the professional training and production resources necessary to articulate their visions.

Mira Nair image from Harvard University Gazette

Maisha aims to preserve, cultivate and unleash local voices from these regions, and to become one of the first targeted programs to offer structured and accessible resources to these emerging filmmakers. MAISHA is motivated by the belief that a film which explores the truths and idiosyncrasies of the specifically local often has the power to cross over and become significantly universal.

Web 2.0 – The Machine is Us/ing Us!

Technology that drives the web is changing fast. Dozens of free or very low-cost interactive Web tools have emerged in recent years that enhance the ways we create and publish information and the ways we collaborate and share resources – text, images, audio and video.

This evolution of the Web is commonly known as Web 2.0. This term was first coined by the American media company O’Rieliy Media in 2003.

This blog you are reading is part of that web 2.0 evolution. So is YouTube!

“HIV is our virus; go find one of your own!”

“HIV is our virus; go find one of your own!”

Well, the nice lady on the phone didn’t actually say that. But that message was heard loud and clear.

And she is one at the forefront of fighting HIV/AIDS in my native Sri Lanka. My organisation had gone with an offer of help, in our own small way, to augment their good fight. But for reasons best known to her, she chose to brush us off.

It happens in the context of the 8th International Conference on AIDS in Asia and the Pacific, or ICAAP8. The year’s most important regional event on HIV is scheduled to be held in Colombo, Sri Lanka, from 19 to 23 August 2007. Several hundred members of our region’s HIV community — from activists and researchers to development aid officials and persons living with HIV — are expected to turn up.

HIV virus

TVE Asia Pacific has been involved in communicating about HIV for a few years. One highlight was when, at the invitation of the International AIDS Society and the Thai Ministry of Public Health, we organised the 2004 AIDS Film Festival in Bangkok. That was part of the XV International AIDS Conference.

We also distribute across Asia some outstanding factual films on HIV/AIDS produced in different parts of the world. Among them is the highly acclaimed Scenarios from Africa.

With these and other credentials, we had hoped that we could share our experience in using audio-visual media for communicating the HIV message in all its nuances and complexity.

Earlier this year, we responded to a call for skills building activities appearing on the Conference website. We didn’t know anyone involved, but we submitted a proposal to the website, outlining our offer to conduct a ‘Skills Building Workshop on Strategic use of moving images for HIV/AIDS Advocacy’. We didn’t ask for any money – our offer was to do it entirely at our cost. We planned to involve some Asian communicators who are regional leaders in this area.

A few weeks later we had a phone and email exchange with a Sri Lankan member of the secretariat
about our proposal. We don’t know this lady at all, but relating to her was not a pleasant experience. In fact, she was very dismissive and almost rude. She found fault with us for submitting our proposal late, when in fact we’d done so well within deadline!

We felt rebuffed and put off by her attitude. Although she said she was going to get back to us, it never happened. Evidently, our offer had touched on somebody’s raw nerve.

We still don’t know what irked this lady — it’s possible that my outspoken public views on HIV/AIDS in Sri Lanka may have been taken personally by a small mind. This is the problem with some people: they take evidence-based criticism personally.

Whatever was responsible, we won’t be at ICAAP8. Our friends who are part of the media team at the conference belatedly tried to involve us. But by then, our spirits were shattered.

A missed opportunity. And there’s some irony that while the Thai Ministry of Health invited us to run an entire film festival in their capital, the Sri Lankan Health Ministry (organisers of ICAAP8) would actually keep us out of this event!

Such are the politics of HIV, which I’m only just beginning to understand. And I thought we needed to unite against the common, invisible enemy…

Read my other blog posts on HIV:

HIV: Stigma a bigger killer than the virus?

Three Amigos: Funny condoms with a serious mission

Beware of Vatican condoms!

50? In South African terms, you’re probably dead!

Ratomate’s best cup of tea

A girl named Nan-nan

Earthcare Outreach: taking moving images to the grassroots

On 19 July 2007, I wrote about the need for natural history and environment film-makers to take their films back to the locations and communities where they filmed.

I cited the specific example of the Brock Initiative, started by ex BBC Natural History producer Richard Brock, which is supporting projects in several countries in Africa and Asia.

In today’s mail, I received the DVD of Tiger – the death chronicles, the latest documentary by the award-winning Indian film-maker Krishnendu Bose. I’m going to watch and write about it separately, but this reminded me of the outreach work he and his company, Earthcare Films, have been doing for years.

After working for a dozen years with factual film-makers from across Asia, my experience is that not many are really interested in any outreach besides a high profile broadcast. For sure, broadcasts help draw attention to a film and its creator/s. But as we have discussed in recent blog posts, broadcast television is not an ideal platform to get a discussion going on issues and concerns. In fact, many film makers are finding it harder to get their serious films broadcast at times with better audience ratings.

Still, surprisingly few film-makers have time or patience for serious narrowcast outreach. Yes, it is a time consuming, tedious process. The logistics can be demanding and expensive. And there is not much glamour (or ‘arty and intellectual feel’) in going to a small town or remote village and playing back your film to a few dozen people living on the edge of survival.

Image courtesy Earthcare Films website

But as exceptional film-makers like Krishnendu (in photo above, taken from Earthcare Films website) know well, it can be an enormously enriching and satisfying experience for a film-maker. People like him watch the audience while they watch the film.

“Films are a greatly underused communication form. Serious communication usually is at most limited to awareness building,” says Earthcare Films website in its section on outreach.

That’s why EarthCare Outreach wants to explore beyond. “Films could be tools for social change and empowerment. Participatory film-making by sharing skills and capacities could take the ‘use’ of films to a different level. Not that it has not been tried and practised, but we want to take it forward and try and push the boundaries.”

Krishnendu and colleagues have set up the EarthCare Outreach Trust specifically for this purpose. The objective is “to create ownership and stake in the process and the product of a documentary film of the people whose lives we document. In the process we strive to empower young people and rural communities to make them stakeholders in decision-making and in planning for natural resource management.”

For the past several years, Earthcare Outreach has been active on these fronts, organising mobile film screenings or traveling film festivals in rural and urban areas in different parts of India. The website talks about how they have held community and citizenry exchanges between selected locations, evolving film-making skill-share across these groups.

Contact Earthcare Films for more information and involvement

On a personal note, I’m trying to recall when I first met Krishnendu. It must be at least a decade ago — I had seen some of his work before I met the man behind them. We were together as guests of the Earth Vision Tokyo Global Environmental Film Festival in 2001 — where his film, Harvesting Hunger, (image below shows it being filmed) won a special jury award.

Image courtesy Earthcare Films

Arthur Clarke’s climate friendly advice: Don’t commute; communicate!

This week I’m working from home, as I nurse a cold that came from nowhere and knocked me down.

I have to take plenty of rest as my body battles the virus. So I alternate between bed and desk, keeping up with at least some of my work.

And that’s not as difficult as it once was, thanks to my home ADSL connection. (For sure, its day-time speeds make it more like ‘fraudband’ and not the broadband that it’s marketed as, but hey, at least I’m connected to the world.)

So this week I have practised a slogan that Sir Arthur C Clarke — inventor of the communications satellite and inspiration for the World Wide Web — suggested over some four decades ago: Don’t commute; communicate!

Well, that’s old hat — probably older than myself. But that assumes a new significance with the current concerns about climate change and how we may adapt our lifestyles to be more climate friendly, i.e. emit less carbon dioxide and other gases that trap the sun’s heat and warm up the planet.

Trust Sir Arthur to make that link ahead of many others. In a short essay written for the UK’s Climate Group in 2005, included as part of a global exhibit on climate issues, he noted:

“In 1973, when OPEC started to multiply oil prices, I rashly predicted: ‘The age of cheap power is over – the age of free power is still 50 years ahead.’

Three decades on, there are promising signs that we may soon get close to that ideal. There is a real possibility that the most important event of the early 21st century will be the advent of unlimited amounts of clean energy. Does it really matter whether hydrogen or nuclear fusion or another technology will finally liberate us from our current addiction to fossil fuels? Meanwhile, other technologies enable us to adjust our work and lifestyles. For example, mobile phones and the Internet have already cut down a lot of unnecessary travel – and this is only the beginning. We should revive a slogan I coined in the 1960s: ‘Don’t commute – communicate!’”

Self evident as this might seem, it’s not a point that is appreciated widely enough.

On 30 October 2006, the UK government published a 579-page report on the economics of climate change by Sir Nicholas Stern, a former chief economist at the World Bank. Despite the massive size, scope and authority of the report, the Stern Report had no reference to the role that the ICT sector could play in helping to reduce energy demand, mitigate CO2 emissions and help to save the planet.

Fortunately, others are taking note. Among them is the European Telecommunications Network Operators’ Association (ETNO), which issued a report — incidentally, in the same month as the Stern Report — titled Saving the climate @ the speed of light: ICT for CO2 reductions.

It was a joint publication with the World Wide Fund for Nature, WWF. Its introduction read: “A wider usage of ICT-based solutions can play an important role in reducing CO2 emissions. This joint WWF-ETNO road map proposes a concrete way forward for a better consideration and inclusion of ICT’s in EU and national strategies to combat climate change.”

Read the full report here.

Image courtesy ETNO and WWF

And guess what, there is already a movement: ICT for carbon dioxide reduction, inevitably abbreviated as ICT4CO2R!

Read Sir Arthur Clarke’s full essay: Hydrocarbon Anonymous

Sir Arthur Clarke photo by Shahidul Alam, taken in January 2007

PS: I must admit that my carbon emission savings by working from home are pretty modest. I live about a kilometre from my office, so my personal commuting to and from work does not entail much of fossil fuel burning. On a good day, I can walk to work…