Schools across Asia are re-opening this week after the Seasonal holidays. In some countries, as in Sri Lanka, it also marks the beginning of a new school year (we summer-less folks follow the calendar year).
So I want to share this great cartoon, recently drawn by Nate Beeler, the award-winning editorial cartoonist for The Washington Examiner.
New kid on the block?
This is no laughing matter. According to WHO, as of 27 December 2009, worldwide more than 208 countries and overseas territories or communities have reported laboratory confirmed cases of pandemic influenza H1N1 2009, including at least 12220 deaths.
The WHO director-general, Margaret Chan, said on 4 January 2010 that the swine flu — influenza A(H1N1) — pandemic may not be conquered until 2011.
So watch out – but just how do we get kids to stop being…kids?
In this essay, I have expanded some points originally made in two recent blog posts, on 30 April and 1 May 2009.
Here’s an excerpt:
“Flu shots, quarantine measures and hospital care alone cannot counter the current flu outbreak. While medical doctors and researchers spearhead the public health response, we need the mass media and other communicators to mount the public awareness response. Ideally, they should reinforce each other.
“For the first time in history, we now have the technological means to quickly reach out to most of humanity. More than four billion mobile phones are in use, a majority of them in the developing world. Nearly a quarter of the world population (over 1.5 billion people) have access to the web, even if at varying levels of bandwidth. Thousands of radio and TV channels saturate the airwaves – these still are the primary source of news and information for billions.
“Can these information and communication technologies (ICTs) help disseminate the right kind of flu awareness? How fast can we mobilise 24/7 media outlets and telecom networks to inspire preventive and curative action? What can the blogging, texting and twittering new media activists do in such efforts?”
I then return to one of my favourite points about communicating disasters and crises: the need for credible messages and credible messengers. This was a core theme in the Asian book on Communicating Disasters that I co-edited in 2007. I also highlighted it in this interview given to APC in early 2008.
Here’s how my essay ends: “Whether it is SARS, HIV or tsunami, many Asian governments have suffered from a credibility gap in managing information about emergencies. For example, the initially slow and guarded media reporting on SARS allowed the virus to spread quickly in China, with devastating results. We cannot afford to repeat these mistakes with the latest flu pandemic.
“Nearly a century ago, British author H G Wells talked about human history being a race between education and catastrophe. In the coming weeks, we would find out if humanity has what it takes to outrun and outsmart a stubborn virus.”
Read the full essay at MediaChannel.org
My latest essay is a humble birthday present to MediaChannel.org as it completes 10 years. Unique among websites, MediaChannel.org holds the rest of the media accountable with the best of the world’s media criticism and analysis — offering news, diverse global perspectives, and commentaries tracking international news flows. They cover breaking controversies, showcase change-makers, trends and cutting edge issues that you need to know about – produced by journalists for journalists and citizens.
“Our survival alone is a cause for celebration – a decade of growth and impact is impressive in ‘Internet years’,” wrote the website’s founders in a special 10th anniversary message. They added: “Over the past 10 years, we have survived financial crises and organized hack attacks. We have managed to remain relevant and on the cutting edge in a quickly evolving online landscape when many other sites and organizations have come… and gone.”
The team is making an urgent appeal for donations to keep this excellent service going. I’m very happy to amplify this – few services can deliver better value for money, and our troubled times and troubled media sure need the soul-searching constantly provided by MediaChannel.org
So this is how it REALLY started...The World Health Organization (WHO) said this week that the global spread of swine flu was highly likely, and raised its alert level to Phase 5 — the next-to-highest level in the worldwide warning system. It also offered advice on prevention, caring for persons with the flu and how to seek medical help.
“Wash your hands when you shake hands, cover your mouth when you cough,” he said. “It sounds trivial, but it makes a huge difference. If you are sick, stay home. If your child is sick, take them out of school. If you are feeling certain flu symptoms, don’t get on an airplane.”
That’s the basic preventive message that needs amplification and repetition all over the world. While medical doctors and researchers spearhead the public health response, we need the mass media and all communications professionals to support the public awareness response. Flu shots and hospitals alone cannot win this battle.
For the first time in history, we have the means of rapid access to most of humanity. What we now need is clarity of message, credible messengers and sustained delivery.
I see this as an interesting – even if very risky – social experiment on the preventive powers of our 24/7 media and information devices. More than four billion mobile phones are in use, most of them in the developing world. Over one billion people connect to the web. We also have hundreds of radio and TV channels saturating the airwaves. Can these media peddle the right kind of awareness and inspire preventive action faster than the flu virus propagates itself? This is the classic race between education and catastrophe that H G Wells wrote about many decades ago!
We in Asia have some useful experiences from 2003 when the Severe Acute Respiratory Syndrome (SARS) affected much of the region. On that occasion, the media led a parallel front against the pandemic, delivering both preventive messages and helping care for those already infected.
Precisely because rapid response is vital in a situation like SARS and swine flu, it’s the broadcast and online media that can provide timely and up-to-date coverage. It’s too early and too soon to compare media’s role in this crisis with SARS and other rapid-spread public health crisis of the past. Print media can also play a part in spreading general awareness, but they don’t have the speed and 24/7 outreach that we need for covering a crisis like this. Besides, in many parts of the world, newspapers and magazines are struggling to stay in business, coping with a terminal malady affecting their industry.
Open Minds! 