Nalaka Gunawardene speaks at national conference on Sri Lanka’s readiness for implementing the Paris Agreement. BMICH Colombo, 8 September 2016
Climate change COP21 in December 2015 adopted the Paris Agreement to avoid, mitigate and adapt to climate change. Among many other solutions, Sri Lanka’s “intended nationally determined contribution” (INDC) has agreed to reduce 7% emissions from energy and transport and 23% conditional reductions by 2030.
Sri Lanka’s Centre for Environmental Justice in collaboration with the government’s Climate Change Secretariat, UNDP and Janathakshan held a national conference on “SRI LANKA’S READINESS FOR IMPLEMENTING PARIS CLIMATE AGREEMENT” on 7 and 8 September 2016 in Colombo. It was attended by over 200 representatives from government, civil society and corporate sectors.
I was asked to speak in Session 5: Climate Solutions, on “Climate communication and Behaviour changes”. This is a summary of what I said, and the PowerPoint presentation used.
L to R: Nalaka Gunawardene; Nalin Munasinghe, National Programme Manager at Sri Lanka UN-REDD Programme, and Uchita de Zoysa
As climate change impacts are felt more widely, the imperative for action is greater than ever. Telling the climate story in accurate and accessible ways should be an essential part of our climate response.
That response is currently organised around two ‘planks’: mitigation and adaptation. Climate communication can be the ‘third plank’ that strengthens the first two.
Encouragingly, more journalists, broadcasters, researchers and advocacy groups are taking up this challenge. They urgently need more media and public spaces — as well as greater resources — to sustain public engagement.
The United Nations Framework Convention on Climate Change (UNFCCC), which Sri Lanka has signed and ratified, recognizes the importance of IEC. It calls for “improving awareness and understanding of climate change, and creating solutions to facilitate access to information on a changing climate” to winning public support for climate related policies.
The UNFCCC, through its Article 6, and its Kyoto Protocol, through its Article 10 (e), call on governments “to educate, empower and engage all stakeholders and major groups on policies relating to climate change”.
When strategically carried out, IEC can be a powerful force for change on both the ‘supply’ and ‘demand’ sides of climate adaptation and climate related public information. In this analogy:
‘supply’ involves providing authentic, relevant and timely information to all those who need it, in languages and formats they can readily use; and
‘demand’ means inspiring more individuals and entities to look for specific knowledge and skills that can help make themselves more climate resilient.
These two sides of the equation can positively reinforce each other, contributing significantly to Sri Lanka’s fight against climate change.
To be effective, climate communication also needs to strike a balance between alarmism and complacence. We have to place climate concerns within wider development and social justice debates. We must also localise and personalise as much as possible.
Dr M Sanjayan, vice president of development and communications strategy at Conservation International, a leading advocacy group, says environmentalists and scientists have failed to build sufficient urgency for action on climate change. He feels we need new communication approaches.
The Lankan-born science communicator wrote in 2013: “By focusing on strong narratives about peoples’ lives in the present rather than the future; by keeping stories local and action-oriented (solvable); and by harnessing the power of narrative and emotion, we have a better chance to build widespread public support for solutions.”
Although it has been discussed for centuries, there is no universally accepted definition of basic human needs. During the 1970s, basic needs emerged as a key topic in development debates. Various studies – catalysed by UN agencies and the Club of Rome – tried to define it.
In 1976, the International Labour Organization (ILO) prepared a report that identified basic needs as food, clothing, housing, education and public transportation. It partially drew on ILO’s country reports on Columbia, Kenya and Sri Lanka. Since then, different development agencies have adopted variations of the original ILO list. National planners have used the concept to benchmark economic growth.
The ground reality has changed drastically since those heady days. In view of the rapid evolution of information society, communication should be considered a basic human need. This is the basic thrust in my latest Ravaya column (in Sinhala).
See also my related writing on revisiting basic needs:
In December 2003, on the eve of the World Summit on the Information Society (WSIS), I did a wide-ranging interview with Sir Arthur Clarke on satellite TV, internet, censorship and other challenges of emerging information societies. It was published in One World South Asia on 5 December 2003.
I adapted into Sinhala parts of that interview for my Ravaya Sunday newspaper column last week (18 Dec 2011),making the point that much of what he said about satellite TV at the time is now equally relevant to the rapid spread of the Internet.
For this week’s column, appearing in the print edition for 25 Dec 2011, I have adapted more segments of that interview covering topics such as: violence in society and media’s role; educational potential of television; does satellie TV spread cultural imperialism; and how technology – not politicians or generals – now determine the free flow of information across borders. This cartoon, drawn by David Granlund a year ago, aptly captures that last point!
A welcome dam breach, this one! - cartoon by Dave Granlund
Open Minds! (formerly: Moving Images blog) 