Communicating research – Page 21

Governments, disasters and communication: Lead, follow or get out of the way!

The Association for Progressive Communications (APC) has just published a good review of the book I recently co-edited titled Communicating Disasters: An Asia Pacific Resource Book.

The review is written by two academics. Dr Malathi Subramanian is Former Principal, Daulat Ram College, University of Delhi, India, while Dr. Anupama Saxena is Head, Department of Political Science, Guru Ghasidas University, Bilaspur, Chhattisgarh, India.

As they remark: “The book has articles contributed by authors who do not engage in mere theoretical discussions. They draw on their rich and varied experiences working in either preparing disaster resilient communities or responding to humanitarian emergencies triggered by specific disasters in different parts of the globe.”

They add: “The eminently readable book provides first hand information about the real life situations of disaster, richly illustrated with case studies and use of professional images….The book is written in a manner that successfully sensitises the reader to the complexity of the issue of disaster management and its various nuances. After reading the book one is sure to echo the spirit of one of the contributors, Sanjana Hattotuwa: ‘We cannot prevent or predict all disasters. However, we can plan for, react to and learn from disasters when they do occur’.”

In preparation of this review, Malathi and Anupama did an email interview with me where they posed half a dozen questions on some key issues we have addressed in the book. Here is the full interview, which brings out my personal views interspersed with those of some other contributors to our multi-author book.

Question: In developing countries the governments are considered to be the nodal agencies for disaster management. In this context do you think that there is a need to advocate the integration of the National disaster management policy with the national ICT Policy to exploit the potential of ICTs before, during and after a disaster?

Yes, that certainly is the ideal, desirable scenario. But I’m not sure how soon this can become a reality, given how many of our governments think of these sectors as separate compartments – or ‘silos’ – with little or no integration. In the real world, however, these are all mixed up: people who use ICTs are affected by various disasters and the first responders – including relief workers and journalists – use various ICT tools in their work. Increasingly, we are seeing disaster affected people themselves using ICTs, especially mobile phones, to communicate with family, friends, aid officials and others from the scenes of disaster. We have documented specific instances of all this in our book and pointed out that the typical hapless, uninformed affected person is being replaced by a digitally empowered one. So the integration of disaster management and ICTs has been happening on the ground for some time, whether or not policy-makers acknowledge it!

At policy and regulatory level, governments can play an enabling role by easing the various bottlenecks that currently hold back optimum use of ICTs in disaster preparedness, early warning or response. This is so lacking and badly needed in my own country Sri Lanka. One example: amateur radio enthusiasts played a key role in establishing emergency communication with some coastal areas badly hit by the 2004 tsunami. When everything was dead, short wave was alive. Yet, barely months later, the government blocked any new amateur radio equipment being brought into the country as someone felt it was a threat to national security!

But in my view, misguided policies are worse than no policies at all. That’s when I feel like quoting Rabindranath Tagore’s words which every southern government should heed: ‘If you can lead, lead. If you cannot, follow. If you can do neither, then get out of the way’.

Question: Participatory Modes of communications form a very important part of a comprehensive strategy aiming at creating disaster resilient communities. What type of policies and frameworks the national governments should adopt to facilitate this?

Living with disasters – or developing resilience to disasters – is fast becoming a necessary strategy of day-to-day survival. Communication plays a role in this. In our book, we have an entire chapter on this written by Chin Saik Yoon, who has been researching and documenting participatory communication processes in development. He identifies communication as one of four necessary steps towards recovery from a disaster. Survivors need to maintain communication with family, friends, and counsellors in order to share their experiences. They need to tell their stories about the disaster, and listen to others as they tell theirs. This helps survivors to collectively release their stress.

To continue in his own words: “Participatory communication processes work best here. This is where survivors assume the role of both the ‘initiator’ as well as the ‘receiver’ of communication. No expert or government official should be there to decide what is to be discussed by the survivors. They need only facilitate the process. The participatory processes ensure that communication occurs at the pace that communities are comfortable with and address issues only when survivors are ready to deal with them.”

This makes eminent sense, but it is precisely this kind of thoughtful, sensitive approach that many governments are unable or unwilling to adopt. For too long, governments have been seen as the sole decider, provider and protector – and governments do have a responsibility in all these. But in today’s world, the role of government has to be reviewed and redefined. As Chin says, government officials may facilitate, but governments must get out of the historical habit and temptation of playing Big Mama (or worse, Big Brother!) by doing such communication themselves.

For our quest for disaster resilience to succeed, we need a transformation in governmental policies, attitudes and practices. In a world experiencing a growing number and intensity of multiple hazards, no government – however powerful or well intended – can reach out and protect every citizen. That illusion was shattered forever by hurricane Katrina. There is no need for such governmental omnipresence either! The smart option is to allow, encourage and empower individuals and communities to do part of it on their own. Governments, researchers, aid agencies and charities still have to be part of this – but first they have to break free from the ‘Let’s-Do-It-All-Ourselves’ mentality.

Question: It is evident from the many case studies in the book that participatory non-media modes of communications have been quite useful in dealing with disasters. Such efforts however, need constant involvement of a wider group of people on voluntary basis over a long period of time for creating resilience for disasters. How to develop this spirit and, more important, sustain it.

Yes, participatory communication efforts have to sustain the community engagement over weeks, months and sometimes years. As one of our contributing authors, Buddhi Weerasinghe, has written in the book: “The big challenge is to sustain disaster preparedness interventions over time. This is helped by the creation of informal leadership within the community through participatory action.”

Since no two communities are alike, it’s very hard to generalise on how to develop the necessary conditions and ‘spirit’, but some generic lessons can be drawn from documented examples. The right kind of community leadership helps, as does external help that is neither over-bearing nor fleeting. Assistance from aid agencies needs to be delivered at a pace the communities can absorb, integrate and use.

Disasters are often the latest (and highly disruptive) layer over existing multiple layers in a community. Even if a shared plight and grief temporarily unite a community, that alone cannot hold people together for too long, especially if there are deep divides in that community. So community cohesion and unity become very important factors in the success of participatory communication. There is no single formula that can work for everyone.

Question: The book describes many successful interventions based on non-media participatory mode of communications for disaster management. Which of these interventions do you think can be cited for the most optimal use of non media participatory mode of communications?

In our introduction to the book, Frederick Noronha and I wrote: “Media-based communication is vitally necessary, but not sufficient, in meeting the multiple information needs of disaster risk reduction and disaster management. Other forms of participatory, non-media communications are needed to create communities that are better prepared and more disaster resilient.”

These non-media communication methods range from basic inter-personal communication and small group discussions to participatory rural appraisal techniques. The methods are not new or unique; they are being customised to meet disaster preparedness and/or response needs.

It’s more than mere talk. Some methods involve experiential learning – or learning by doing. An example is participatory hazard mapping. First, community members are divided into a few groups and asked to map their neighbourhoods – they have to capture the roads, footpaths, rivers, hillocks, houses, schools, temples and other key landmarks. Then they mark the areas that have been affected historically with different disasters such as tsunami, floods or cyclones. This helps identify relatively safer areas as well as safety routes in case a new disaster demands quick evacuation. Admittedly this is communication plus social mobilisation, but that’s what it takes in the real world – communication is only part of the solution.

As Buddhi Weerasinghe has written in his chapter, “This exercise allows informal leaderships to emerge. Encouraging this leadership and recognizing their inputs can motivate them and enable sustainability of interventions. The process of hazard mapping also imparts a sense of ownership.”

Question: To what extent is it really practicable to achieve the ‘disaster resilience’ in communities?

Disasters are all about resilience – how we pick ourselves up after a tragedy and slowly return to normalcy. And also how we take repeated battering from a multitude of disasters and still carry on with living. There is no single recipe for success in building disaster resilient communities. Everyone needs to approach this with open and flexible minds, and see what works for whom under which conditions. Disaster resilience is not a slogan like halving poverty by 2015 or writing off majority world’s debt. It’s a long-drawn, incremental process and will always remain a work in progress because both community dynamics and the nature of hazards change over time.

In many cases, the community has information and insights that help achieve resilience, but it needs to be brought out – that’s where participatory communication helps. But let’s not romanticise matters too much – some communities need external guidance, and most can benefit from external facilitation in their quest for resilience.

In a chapter called ‘Bridging the Long Last Mile’, I have described the experience of a community-based disaster preparedness and early warning dissemination effort undertaken by Sarvodaya, LIRNEasia and other partners in Sri Lanka. The project studied which ICTs and community mobilisation methods could work effectively in disseminating information on hazards faced by selected coastal communities all of which were battered by the Indian Ocean tsunami of December 2004.

Sri Lanka – Last Mile Hazard Info project planning meeting: Photo courtesy Sarvodaya

I would refer you to the chapter for details, but the key lessons may be summed up as follows:
• Trusted technology: Use ICTs that are reliable in performance, accessible at the local levels and trusted by the people.
• Complementary redundancy: Always have at least two different ICTs delivering information, to minimise transmission failures.
• Credible information: Tap only the most authentic sources of information at national and international level, reducing room for misinformation and rumour.
• Right mix: Achieve the appropriate combination of technology, training and institutional arrangements at the grassroots.
• Be prepared: Raise localised awareness and provide experiential training so community know what to do when crisis occurs.

After the Tsunami: Going the Long Last Mile in Sri Lanka

This is J A Malani. She’s an ordinary Sri Lankan woman living in Hambantota, on the island’s southern coast. Several hundred people in her town perished when the Indian Ocean Tsunami arrived on 26 December 2004 without any public warning. When the waves finally stopped their hammering, close to 40,000 people were dead or missing in the biggest disaster the island nation experienced.

Survivor Malani and her neighbours – lucky to be alive – are naturally apprehensive about when the next disaster might arrive, in what form and from where.

And this time around, too, they worry whether there would be anyone to warn them about it.

There just might be. Since the big tsunami three years ago, several Sri Lankan telecom operators, civil society organisations, IT companies and researchers have come together to test out a community-based hazard warning system — one that would prevent the repetition of the nasty surprise Malani’s community experienced not too long ago.

‘Evaluating Last Mile Hazard Information Dissemination Project’ (HazInfo project for short) was an action research project by LIRNEasia to find out how communication technology and training can be used to safeguard grassroots communities from disasters. It involved Sarvodaya, Sri Lanka’s largest development organisation, and several other partners, and was supported by International Development Research Center (IDRC) of Canada.

The project studied which information and communications technologies (ICTs) and community mobilisation methods could work effectively in disseminating information on hazards faced by coastal communities. The exercise was not confined to tsunamis alone; other rapid onset disasters such as cyclones and floods were also covered.

In its first phase, the project worked in 32 chosen coastal villages (all impacted by the tsunami) and mobilised local communities from muslim, Sinhala and Tamil backgrounds. Malini’s community was among those participating in this field testing of an approach that Sarvodaya hopes to roll out progressively to all 15,000 villages they work in.

That initial engagement by itself was reassuring to Malani. “This has helped us to get rid of fear and hesitation in our minds,” she said in a television interview recorded some weeks ago. “Now we know what we should do when a disaster strikes.”

That peace of mind is priceless to any human being, and that knowledge is liberating – particularly to one who has survived a major disaster that came from nowhere.

Malani is one of several beneficiaries featured in a 12-minute film TVE Asia Pacific recently produced. Several other participants from different coastal locations expressed similar views — and hopes that next time around, they will not be taken unawares.

The Long Last Mile can be viewed on YouTube in two parts:

The Long Last Mile, part 1 of 2:

The Long Last Mile, part 2 of 2:

LIRNEasia researchers analysed how each ICT tool or combination was integrated into communities to deliver timely warnings to those designated as first responders. The factors needed for efficient functioning of the hazard information hub were also studied. Read detailed findings and analysis here.

The HazInfo project grew out of a participatory concept paper that LIRNEasia developed in the aftermath of the 2004 tsunami. It noted that a national early warning system was a ‘pure public good’, and the responsibility of its supply would normally fall on the government. However, the paper acknowledged that, due to lack of capacity, “it is unlikely that the last mile of such a system will be provided by the local government or private firms operating in the marketplace”.

I have written a whole chapter on this project, titled Bridging the Long Last Mile, in Communicating Disasters: An Asia Pacific Resource Book (co-edited by Nalaka Gunawardene and Frederick Noronha). Read that chapter here:

bridging-the-long-last-mile-final-text-formated.pdf

Communicating Disasters in digitally empowered Asia: A tale of two books

I have just spent a hectic week in Kuala Lumpur, and am just coming up for fresh air. That explains why this blog was silent for a few days.

I was at the Third Global Knowledge Conference (GK3) held in the Malaysian capital from 11 to 13 December 2007. With several related events preceding the main conference, my week was completely full.

GK3 was a global platform for all those engaged in using ICTs (information and communication technologies) for meeting the real world’s needs and solving its problems — to reduce poverty, increase incomes, create safer communities, create sustainable societies and support youth enterprise, etc. (Read my impressions of GK3 in this blog post.)

The week’s assorted events saw two separate video films produced by TVE Asia Pacific being screened as integral components of two sessions. These were The Long Last Mile (on community-based warning of rapid onset disasters) and Teleuse@BOP (on telephone use patterns among low income groups in five emerging Asian economies).

That wasn’t surprising because we produce and distribute films that capture Asia’s quest for improving lives through sustainable development. But unusually for myself, I also had two books coming out during the week — one that I had edited, and another that carried a chapter I had written.

The first was Communicating Disasters: An Asia Pacific Resource Book, which I co-edited with Indian journalist Frederick Noronha. It was the culmination of a year-long process that began with an Asian brainstorming meeting on Communicating Disasters that TVEAP convened in December 2006 in Bangkok. That meeting, attended by three dozen participants drawn from media and disaster management sectors, identified the need for a handbook that can strengthen cooperation of these two communities before, during and after disasters.

The book, comprising 19 chapters contributed by 21 authors, has a foreword written by Sir Arthur C Clarke, inventor of the communication satellite. Pulling together these contributions from the specialist authored scattered across the globe was no easy task for co-editor Fred and myself.

The book’s blurb reads as follows:

“Where there is no camera, there is no humanitarian intervention,” said Bernard Kouchner, co-founder of Medecins Sans Frontieres who later became the Foreign Minister of France. Disaster managers and relief agencies acknowledge the mass media’s key role at times of distress. Yet, the relationship between media practitioners and those managing disasters can often be stressful, difficult and fraught with misunderstandings. Communicating about disasters sometimes ends up as communication disasters.

How can these mishaps be minimised, so that the power of conventional and new media can be harnessed to create more disaster resilient communities? What value addition can the new information and communication technologies (ICTs) bring in? In this book, media and development professionals from across the Asia Pacific share their views based on decades of experience in covering or managing a variety of disasters – cyclones, droughts, earthquakes, floods, landslides and tsunamis.

This book is aimed at journalists, disaster managers and civil society groups who want to use information and communication to create safer societies and communities.

The other book that came out in KL was Digital Review of Asia Pacific, 2007-2008 edition. It was launched during a workshop on Emerging Knowledge Opportunities (The Progress of ICT in Asia-Pacific and Other Parts of the World) on 12 December 2007.

The completely updated edition of the Digital Review of Asia Pacific contains authoritative reports on how 31 economies are using ICT in business, government and civil society written by senior authors who live and work in the region.

I have written the Sri Lanka chapter for the book, continuing a tradition I started back in 2003 with the first edition of the book. I was only sorry that I missed the session during GK3 where the book was launched — because I was moderating another session exactly at the same time in another room. But I was glad to join at least part of the post-launch reception and to meet with some fellow authors who were attending GK3.

Both books are multi-author books, and both have been in the making for a year or longer. It was quite a challenge to get 20 other contributors to come up with their chapters for Communicating Disasters. They were genuinely interested and supportive, but everyone being so busy, it took time and effort to pull together all the strands.

I was not the only common author in these books. My colleague and one-time co-author Chanuka Wattegama (now with LIRNEasia) has written two distinctive chapters on ICTs and disaster communication for the two books.

Many years ago, my friend (now international expert on terrorism and widely published academic author) Rohan Gunaratna told me that writing a book was like waging a small war. I don’t normally use military metaphors, because I deplore all things military, but I can’t resist extending Rohan’s analogy to say that compiling a multi-author book is a bit like waging a mini-war with a coalition of the willing!

“Hands up who is poor, speaks English – and looks good on TV!”

“Hands up who is poor, speaks English – and looks good on TV!”

With that title, I opened my panel remarks to the 8th Annual Symposium on Poverty Research in Sri Lanka on the morning of 30 November 2007.

Sri Lanka’s Centre for Poverty Analysis (CEPA) had invited me to speak during a session on ‘Taking it off the page: Alternative mediums of communication to influence change’. The theme of the overall symposium was ‘Communicating research and influencing change’.

Part of my talk was on challenges in using moving images to communicate development related research. The other part was on how most sections of the mainstream media covers stories of the poor — or those living at the bottom of the income pyramid.

I noted that as Asia’s billions strive for a better today and better tomorrow, there are millions of stories at the bottom of the pyramid. But most mainstream media manage to miss these stories due to their ignorance, or arrogance, or both.

But reporting from the bottom of the pyramid need not be all about doom, gloom and alarm. In fact, so much is happening there that a well informed story-teller won’t have much time to spend on negativity (while acknowledging a great deal of suffering that remains).

In my remarks, I emphasised that to discover these stories and tell them with empathy and accuracy, we as story-tellers need to recognise a few basic realities:
• The poor are not another species to be treated as if they were endangered! They are living and loving human beings as complex and nuanced as anyone in this room.
• Nor are the poor a ‘sub-human species’ with a simpler set of needs and aspirations. They have as many primary, secondary and tertiary needs – just like anyone else!
• When it comes to information, they have not only survival and practical information needs (which many development projects try to provide), but also what I call ‘information wants’ – cultural and social information – which many development projects completely ignore.
• The poor have opinions too — and are often more articulate and expressive when someone cares to listen and capture these.

So telling media stories from the Bottom of Pyramid needs the knowledge base, socio-cultural understanding and ethical framework in which to gather and process these stories. We at TVE Asia Pacific don’t claim to have got everything right, here are our basic rules of engagement:
• We treat the rich, middle class and poor alike – extending the same courtesy and respect (including obtaining personal clearances for interviews).
• We caption everyone on-screen by name and location, irrespective of their social and economic status.
• We film people – for interviews or generic footage – only with informed consent.
• Wherever possible, we take our the finished TV products back to where they were filmed and share with those who told us their stories. (We are not alone in this: I have written blog posts about Earthcare Films of India and the Brock Initiative of the UK who are also doing this.)

Our industry of broadcast TV is not always known for its class-less treatment of every human being with respect and dignity. In fact, the poor often become ‘Canon-fodder’ for camera crews looking for dramatic images of human suffering.

The globalised media continue to use stereotyped images of the global South – captured mostly by northern photographers and camera crews. As my friend Shahidul Alam, founder of Drik Picture Library in Bangladesh, says: “Invariably, films about the plight of people in developing countries show how desperate and helpless they are…. Wide angle black and white shots, grainy, high contrast images characterise the typical third world helpless victim.”

This explained my title: “Hands up who is poor, speaks English and looks good on TV!” It’s a caricature of how some camera crews go looking for that convenient sound-bite with some doom-and-gloom visuals to match.

But it’s not just the northern media who sensationalise and oversimplify life at the bottom of the pyramid in the South. Many of our own media outlets, rooted in the cities and obsessed with middle class life styles, are also good (or bad) in this game!

And the media are not alone. When development agencies and ‘pro-poor’ activists presume – in their middle class arrogance – that the poor only need survival or sustenance related information, the latter is immediately reduced to sub-human status.

Nov 2005 op ed: Communication rights and communication wrongs

Nov 2006 op ed: Ethical news gathering: Al Jazeera’s biggest challenge

Aug 2007 blog post: Wanted: Ethical sourcing of international TV News

Moving images moving research…beyond academic circles!

Although I’ve dabbled in some media research at times, I don’t think of myself as a researcher. So when Sri Lanka’s Centre for Poverty Analysis (CEPA) invited me to speak at their 8th Annual Symposium on Poverty Research in Sri Lanka, I spoke on what I know a little bit about — communicating research using the audio-visual media.

My panel remarks, delivered on the morning of 30 November 2007, were on ‘alternative mediums of communication to influence change’. I opened with the provocative title “Hands up who is poor, speaks English – and looks good on TV!” (see separate blog post on media related aspects of my talk).

These days, so much of research in physical, biological and social sciences is justified in the name of poverty reduction. Yes, studying and understanding development problems is the essential first step of solving them. But without properly communicating this research, the results won’t help the poor — or anyone else.

We at TVE Asia Pacific are committed to covering Asia’s development issues using TV, video and web. Our small challenge is to capture the many and varied facets of how Asians are working for a better today and better tomorrow. Reducing and eventually eliminating poverty is a significant part of that process.

As Asia’s billions strive for better lives, there are millions of stories at the bottom of the income pyramid. But most mainstream media manage to miss these stories due to their ignorance, or arrogance, or both.

For us, one key source of information and analysis is researchers – people who study trends and conditions, and keep reflecting on how and why. Their knowledge and insights are invaluable for us to tell stories from and about the bottom of the pyramid.

As I told the researchers in my audience: “Part of our challenge is to know what you are studying — and then figure out the public interest and human interest angles of your work. As communicating research to those outside the scientific or research communities is more an art than a science.”

I cited three recent examples where we had produced engaging TV/video content to communicate research directly relevant or related to the poor.

Digits4Change was our attempt to understand and document how information and communication technologies (ICTs) are changing the way Asians live, work and play. We covered technologies such as Internet, computers, mobile phones and satellite communications applied in education, healthcare and rural business development. The knowledge base for this 2006 series came from IDRC’s Pan Asia programme which supports action research that addresses specific problems.

Also in 2006, we produced The Greenbelt Reports to take a close look at the environmental lessons of the Indian Ocean tsunami. We visited a dozen locations in India, Indonesia, Sri Lanka and Thailand to find out how community and conservation interests can be balanced in relation to coral reefs, mangroves and sand dunes. In telling these stories, we worked with researchers from global agencies like IUCN the World Conservation Union and UNEP as well as national organisations like the M S Swaminathan Research Foundation in India.

The Greenbelt Reports

Living Labs is our most recent series, released in March 2007. Filmed in 9 countries in Africa, Asia, Europe and Latin America, it looked at how researchers are addressing different aspects of a major challenge in agriculture: how to grow more food with less water. We worked with a global action research project called the CGIAR Challenge Programme on Water and Food, which gave us exclusive access to their on-going field work and emerging findings in nine major river basins of the developing world.

In telling these and other stories, we work within a certain framework we have defined for ourselves. Among its salient points:
• We don’t set out trying to communicate messages; we just want to tell good stories and development communication is a by-product.
• We look for under-reported/ignored development issues, or a less covered angle in a widely reported story.
• We don’t just talk to technical experts but to many other individuals involved or affected – women, men and children from all walks of life.
• We seek and accommodate different points of view, not allowing single-issue activists or one source to dominate/monopolise a story.
• Our finished products are informed by science but never immersed in science – we always keep in mind that our audience is non-specialsits.

All our stories cover real people dealing with real world issues and challenges. And since Asia has more people living in poverty than anywhere else in the world, most of the time our stories concern what’s happening at the bottom of the pyramid – or what can directly impact people living there.

And without exception, all these TV series and individuals films are available free of any license fees for broadcast, civil society and educational use. They are also available for online viewing at TVE Asia Pacific’s channel on YouTube.

Communicating research through moving images is not easy. Packing years of hard work into a few mins of engaging visuals and narration involves ruthless condensation which sometimes leaves some researcher egos bruised. When covering the work of large research organisations, we’ve also had deal with internal politics and hierarchies: for example, what to do when a junior researcher is more authentic and articulate than her supervisor?

Producing Living Labs based on filming in 9 countries on 3 continents in just 5 months during 2006 was a challenge in both logistics and political negotiations. As editor-in-chief, I had to balance the public accessibility of our end product with researchers’ keenness to pack their stories with facts and figures.

We didn’t please everyone. One senior researcher told us that his multi-faceted, multi-year nad multi-million dollar was like an elephant — and we’d only glimpsed just one part of that big creature!

That’s just the point: we can never cover the whole elephant in a media product intended for non-specialists. So we choose which part of the elephant is most interesting and present it in a way that will make viewers realise — and hopefully, appreciate — that there’s a lot more that’s worth finding out.

Moving image products often act only as ‘teasers’ — communicating highlights of research, and directing those interested to online or offline sources that offer more information.

Because they act as a/v versions of executive summaries, these ‘teasers’ by themselves are a powerful way of reaching out those who are unlikely to look up the details: that includes many policy makers, government officials and business people.

Winston Churchill used to ask his staff to give him everything ‘on one page’. These days, he might have asked for everything to be summed up in a five minute video — as we often do.