ICT – Page 25 – Open Minds!

New media anarchy is good for you!

“You people are too well mannered! I’ve never been to a conference where people are so properly dressed and so polite to each other!”

With these words, Neha Viswanathan made sure she had everyone’s attention. But it was not just a gimmick — she was contrasting the relatively more orderly, organised world of mainstream media (MSM) with the decidedly more anarchic world of new media — including blogs, wikis, YouTube and Second Life.

Neha, South Asia Editor of Global Voices, was speaking on a panel on ‘new media’ during the Global Symposium+5 on ‘Information for Humanitarian Action’ in Geneva this week (22 – 26 Oct 2007).

The panel topic itself showed the rapid change taking place in the humanitarian sector. As the panel premise said: “Within minutes of a disaster or conflict, the first images are seen on YouTube rather than CNN, and probably to a larger audience. YouTube, Flickr and blogging are bringing wars, disasters and their humanitarian consequences to the attention of the public, government and aid agencies more efficiently than ever. It’s now possible to keep watch on a Darfur village through satellite imagery, or take a virtual tour of a refugee camp.”

The panel was to discuss whether citizen journalism and new collaborative/ networking technologies are improving humanitarian response, and review how the humanitarian community is faring in this new environment.

My own views on this are found in another blog post: New media tsunami hits humanitarian sector – rescue operations now on!

Neha’s take was slightly different. She started reminding everyone that the new media activists were unruly and not always polite. The blogosphere is very much a contested and contentious space where arguments rage on. Not everything is moderate, balanced or ‘evidence-based’ (to use a new favourite phrase of the humanitarian community).

But in times of crisis or emergency – whether disasters or war – new media activists are increasingly the first responders. The anarchic nature actually provides them with an advantage: they are distributed, self-organising and motivated. There is no central newsroom or coordination point telling them what to do. In typical Nike style, they just do it.

As an example, she described World Wide Help, whose introduction reads: “Using the web to point help in the direction where it’s most needed”.

This blog was started by several founders and members of the SEA EAT (South East Asian Earthquake And Tsunami) blog, wiki and database, all of which gained worldwide attention at the time of the Indian Ocean earthquake and tsunami on 26 December 2004. The group, now calling themselves The World Wide Help Group, has since remobilised to aid in other relief efforts.

Read the whole story of the SEA EAT Blog: A Candle in My Window by Peter Griffin, one of its co-founders

As Sir Arthur C Clarke has also noted, the 2004 tsunami marked a turning point in how citizen journalists and other new media activists respond to emergencies. Since then, the power of new media has been unleashed on many public interest issues and humanitarian causes. As an example, Neha cited the online campaign against street sexual harassment in India.

In Neha’s view, new media can collate authentic testimonials of those directly affected by disasters or other crises, and keep the public attention (and thereby, political interest) on emergencies beyond the first few days.

Her advice to humanitarian aid agencies: keep looking at the new media, especially blogs, to find out what people at ground zero are saying about relief and recovery work.

“Bloggers are not objective – they talk openly, and express themselves freely,” she told the largely prim and proper Geneva audience, where some participants had referred to the meeting as ‘this august gathering’!

Finally, in situations where MSM (the formerly big media!) are shut down, restrained or intimidated into not carrying out their watchdog role, it’s the new media that fills the voice. Neha described the pro-democracy struggles in Nepal in 2005 – 2006 as an example where the people power struggles continued to be reported and commented on after the autocratic king clamped down on all print and broadcast media.

Read my August 2007 blog post: The Road from Citizen Kane to Citizen Journalist

New media tsunami hits global humanitarian sector; rescue operations now on…

Geneva, 25 October 2007 (MovingNews): The global humanitarian sector has been hit by a ‘new media’ tsunami, causing widespread damage and massive confusion in Geneva.

Giant waves — carrying blogs, wikis, YouTube and other new media products — have simultaneously swept over several aid capitals of the world, including London, New York and Tokyo.

United Nations and many other international relief organisations are among the worst affected. These aid agencies, usually among the first to arrive at the scene of major disasters or crises, found their information and communication capacities severely depleted.

“This is entirely a man-made calamity, and we just didn’t see it coming,” the UN spokesperson in Geneva said in a brief message released using the old-fashioned Morse code. “Our risk registers, log frame analyses and satellite technologies gave us no advance warning.”

Eye witness reports said some agencies were completely marooned on old media islands, saddled with very large numbers of completely unreadable documents going back to decades.

First casualties included assorted spin doctors carrying out propaganda for UN agencies. One perished while trying to sanitise the Wikipedia entry about his agency head.

Meanwhile, several dozen injured or badly bruised public information officers have been treated at a language clinic. Some will undergo trauma counselling.

“We have never been exposed to this level of open and two-way communication,” a survivor from UN OCHA said. “We were so used to always being in control, always telling others what to do and how to do it. I still don’t know what hit us!”

In a major show of solidarity, the world’s computer, telecommunications and media industries are rushing emergency teams to provide relief and recovery support.

“For decades, the UN, red cross and other aid agencies have responded to many and varied emergencies. In their hour of need, we have decided to come to their help,” a joint tele-com-media industry statement said.

Other survivors are being given first aid in simple, jargon-free public speaking. Those who respond well will be treated with basic courses in participatory communication methods.

The emergency coordinators have ordered that any spin doctors found alive be quarantined to prevent the spread of the fatal infection known as MDG.

As the recover process continues, ICT activists plan to conduct more advanced exercises — such as how to produce PowerPoint presentations with less than 20 words per slide.

“But we have to take things one step at a time,” a relief worker said. “These people have just had their entire frame of reference collapse all around them. They are in deep shock and disbelief. It will be a gradual process.”

It has now been established that a few alert officials had anticipated the new media tsunami well ahead of its dramatic arrival. But their warnings were ignored, as it now turns out, to everyone’s peril.

In Washington DC, the United States has just designated veteran broadcasters Walter Cronkite , Bill Moyers and Oprah Winfrey as their New Media Tsunami Relief Ambassadors. In the coming weeks, they will tour the decimated UN, red cross and other humanitarian aid agencies, taking stock of the global disaster and sharing their collective wisdom on telling the truth to the public simply and well.

You, dear reader, are now invited to continue building this unfolding scenario:

How soon and how well will the humanitarian sector raise its head from the new media tsunami?

Will they learn lessons from this disaster, or might they soon return to business as usual?

What would happen to the massive outpouring of goodwill, voluntary help and aid?

Message to aid workers: Go mobile — or get lost!

“MY NAME is Mohammed Sokor, writing to you from Dagahaley refugee camp in Dadaab. Dear Sir, there is an alarming issue here. People are given too few kilograms of food. You must help.”

This short, urgent message of a single individual has already joined the global humanitarian lore. It was sent by SMS (a.k.a. mobile texting) from the sender’s own mobile phone to the mobiles of two United Nations officials, in London and Nairobi. Sokor found these numbers by surfing at an internet café at the north Kenyan camp.

The Economist used this example to illustrate how the information dynamics are changing in humanitarian crises around the world. In an article on 26 July 2007, titled ‘Flood, famine and mobile phones’, it noted:
“The age-old scourge of famine in the Horn of Africa had found a 21st-century response; and a familiar flow of authority, from rich donor to grateful recipient, had been reversed. It was also a sign that technology need not create a ‘digital divide’: it can work wonders in some of the world’s remotest, most wretched places.”

Elsewhere in the article, it added: “Disaster relief is basically a giant logistical operation. Today’s emergency responders can no more dispense with mobile phones or electronically transmitted spreadsheets than a global courier company can. But unlike most couriers, aid donors operate amid chaos, with rapidly changing constraints (surges of people, outbreaks of disease, attacks by warlords). Mobile phones increase the flow of information, and the speed at which it can be processed, in a world where information used to be confused or absent. The chaos remains, but coping with it gets easier.”

Image courtesy WikiMedia

All available indicators suggest that the future of humanitarian assistance is going to be largely dependent on mobile communications. Despite this reality, old habits die hard. I sat through an entire presentation on ‘Innovation to Improve Humanitarian Action’ at the Global Symposium+5 on ‘Information for Humanitarian Action’ in Geneva this week — and not once did I hear mobile phones being mentioned. A group of 15 – 20 people had deliberated for 2 days to come up with their vision of ‘the potential of emerging technologies and approaches used in the field and globally to strengthen information sharing, coordination and decision-making’ in humanitarian work.

It might be that aid workers are all frustrated computer geeks…because all their talk was about collaborative and networking software, Geographic Information Systems (GIS), the use of really high resolution (read: oh-so-sexy) satellite imagery, and the latest analytical tools — all requiring high levels of skill and personal computers with loads of processing power.

But no mobile phones! This was too much to let pass, so I raised the question: did you guys even consider this near ubiquitous, mass scale technology and its applications in crisis and disaster situations? And how do you engage the digitally empowered, better informed disaster survivors and crisis-affected communities?

I also recalled the example of Aceh tsunami survivors keeping each other informed about the latest arrivals of relief supplies – all through their mobile phones (as cited by the head of MERCY Malaysia on the previous day).

It turned out that they did discuss mobiles — well, sort of. Amidst all the gee-whiz talk about high tech gadgets, I received a short answer: widespread as mobile phones now are, ‘these systems are not fully integrated or compatible with other information platforms’ — whatever that means! The group’s spokespersons also pointed out that since mobile services are all operated by commercial (telecom) service providers, using their networks involves lots of ‘negotiations’. (I would have thought it’s the same with those who operate earth-watching or communications satellites.)

The message I heard was: mobile phones are probably too down-market, low-tech and entirely too common for the great humanitarian aid worker to consider them as part of their expensive information management systems. For sure, everybody uses them to stay in touch in the field, but what use beyond that?

What uses, indeed. If today’s aid workers ignore the mobile phone revolution sweeping Africa, Asia Pacific and, to a lesser extent, Latin America, they risk marginalising their own selves. The choice seems to be: go fully mobile, or get lost.

Fortunately, the panel discussion that followed — on ‘Envisioning the Future’ — partly redressed this imbalance. The panel, comprising telecom industry, citizen media and civil society representatives, responded to the question: what will our humanitarian future look like and what role will information play in supporting it?

Leading the ‘defence’ of mobiles was Rima Qureshi, head of Ericsson Response, part of the global mobile phone manufacturer’s social responsibility initiatives. She reminded us there were now 3.4 billion (3,400 million) mobile phones in the world — and it was growing at 6 new mobile connections every second. By the time she ended her 8-minute talk, she said, some 3,000 new mobiles would have been connected for the first time.

This represents a huge opportunity, she said, to put information into everyone’s hands whenever and wherever they need it. And mobiles are all about two-way communication.

The new generation of mobile phones now coming out are not locked into a single telecom network, and have built-in global positioning (GPS) capability. This means the phone’s location can be pinpointed precisely anywhere on the planet — which can be invaluable in searching for missing persons in the aftermath of a disaster.

Wearing her Ericsson prophet’s hat, Rima said: “Everything we can do on a personal computer will soon become possible on a mobile. Mass availability of mobile phones, able to connect to the global Internet, will represent a big moment for human communication.”

And not just Ericsson, but many other mobile phone makers and network operators are rolling out new products and services. The new mobiles are easier to use, more versatile and durable, and come with longer-lasting or renewable sources of power. Wind-up phone chargers have been on the market for some years, and some new mobile phones come with a hand-cranking charging device that makes them entirely independent of mains electricity. With all this, the instruments keep getting cheaper too.

And if aid workers ignore these and other aspects of mobile realities, they shouldn’t be in their business!

Rima described another Ericsson initiative called Communication for All. It’s trying to harness the power of shared network, across commercial telecom operators and networks (but with some development funding from the World Bank) to deliver coverage to rural areas that aren’t as yet covered fully. The rolling out of coverage would have profound implications for disaster managers and aid workers.

As James Darcy, Director of humanitarian aid policy at the UK’s Overseas Development Institute, noted from the chair, the future of humanitarian communication is already here — but the sector needs to have more imagination in applying already available technologies for new and better uses.

My colleague Sanjana Hattotuwa, ICT researcher and activist from Sri Lanka, made the point that 3.4 billion mobiles raise new ethical considerations. For example, while it is now technologically possible to track the movement of every mobile phone – and therefore, in theory, each unit’s owner – this knowledge can be abused in the wrong hands. (I’ll write a separate blog post on Sanjana’s other remarks.)

Not everyone in the audience was convinced about the future being mobile. Soon enough, the predictable naysayer popped up: saying only 2.4 per cent of people in Sub-Saharan Africa as yet owned mobile phones, and Internet access was limited to only one per cent. Blah, blah, blah! (I was half expecting someone to blurt out the now completely obsolete – but sadly, not fully buried – development myth that there are more phones in New York city than in the whole of sub-Saharan Africa. That didn’t happen.)

Funny thing was, we were discussing all this at the Palais des Nations, the European headquarters of the UN, which is just literally across the street from the headquarters of the International Telecommunication Union (ITU), the authoritative monitor of telecom and ICT industry data and trends! It seemed that the gulf between some humanitarian workers and the telecom industry was much bigger than that.

Of course, being connected – to mobile, satellite and every other available information network – is only the first step. We can only hope humanitarian workers don’t end up in this situation, captured in one of my all-time favourite ICT cartoons (courtesy Down to Earth magazine):

Read about Sri Lanka’s pathfinding action research by LIRNEasia and others: Last Mile Hazard Information Dissemination Project

All Geneva photos courtesy UN-OCHA Flickr on Global Symposium+5

Share (information) if you really care: Challenge to humanitarian community

Why can’t we humanitarian workers talk to each other in the field?

Why must we, instead, badger and harass people affected by a disaster or war, asking them for the same information over and over again?

With these simple yet important questions, Dr Jemilah Mahmood, President of MERCY Malaysia, started off the first panel discussion on humanitarian realities at the Global Symposium+5 on ‘Information for Humanitarian Action’ organised by the United Nations Office for the Coordination of Humanitarian Affairs (UN-OCHA). The meeting, held in Geneva from 22 – 26 October 2007 at the Palais des Nations, has brought together over 200 persons involved or interested in information and communication aspects of humanitarian work.

I was nearly dozing off on a surfeit of humanitarian jargon and acronyms when Jemilah started her reality check. The medical doctor turned humanitarian leader spoke from her heart, and spoke such common sense that sometimes seemed to elude the self-important UN types.

Jemilah argued that there was a greater need for community based information gathering and communication, rather than just data mining that often takes place in crisis or emergency situations.

“Communication with affected communities needs to be a genuinely two-way process,” she said, echoing the discussions at my own working group on ‘Communicating with affected communities in crisis’.

She talked of people in Aceh, Indonesia, and elsewhere who survived the tsunami — and then faced a barrage of questions and questionnaires from an endless stream of aid workers, many of who asked the same questions again and again! Why couldn’t the first group/s who surveyed survivors not have shared the information they gathered, she wondered.

“I sometimes see how humanitarian agencies are fighting with each other to keep field information to themselves,” she revealed.

There is also a need for humanitarian workers to be more sensitive to and respectful of affected people’s culture and social norms. For example, it is inappropriate to go to predominantly muslim communities and ask about their sexual habits or probe incidents of rape — even though gathering such information would be relevant in some situations. “The humanitarian workers need to find the right ways to tackle these and other challenges,” she said.

Sometimes well meaning aid workers inadvertently overstep their boundaries. In the aftermath of the Pakistan earthquake of October 2005, community meetings were scheduled at times when the people had to break their day-time fasting.

Today’s crisis affected people are becoming better informed and more empowered. Jemilah recalled how mobile phones are increasingly spreading news and information among crisis affected people on the arrival of new food or medicinal stocks. Once in Aceh, the news of vaccine stock arrival spread within hours through mobile texting or SMS, prompting thousands of people to turn up asking for this service.

The humanitarian community needs to combine technology, common sense and human considerations to deliver better services and benefits, she argued. “Technology alone won’t do this for us, but it offers us useful tools,” she said.

She added: “There are huge opportunities to use modern communication technologies to plan better, reduce disaster risks and have a well coordinated response in times of disasters.”

In short, we need locally relevant, low-cost solutions to improve information gathering, information sharing and communication all around, she argued.

MERCY Malaysia is an internationally recognised medical and humanitarian relief organisation. “MERCY Malaysia is not just a response organisation,” says its president Dr Jemilah Mahmood. This realisation came during the Afghanistan crisis (in October, 2001), when members decided it would be more prudent to look towards providing Total Disaster Risk Management (TDRM) to ensure that affected communities become more resilient after a disaster.

Since its inception, MERCY Malaysia has served hundreds of thousands of victims of natural and complex humanitarian disasters from Kosova, Indonesia, India, Turkey, Cambodia, Afghanistan, Sri Lanka, Iraq, Iran and Sudan. Hundreds of volunteers, both from the medical and non-medical field, have been trained and deployed to these areas. Dr. Jemilah Mahmood herself has led most of these missions at home and abroad, in particular to Kosova, Indonesia, Cambodia, Afghanistan, Iraq and most recently to Palestine.

Read The Star newspaper (Malaysia) article on MERCY Malaysia on 12 October 2007

All Geneva photos courtesy UN-OCHA Flickr on Global Symposium+5

Everyone has information ‘needs’ — and information ‘wants’ too!

When the development community talks of people living in poverty (or ‘the poor’) they almost always talk about somebody else — it is not ‘us’ but a remote, often nameless ‘them’.

And when the humanitarian community talks of people affected by crises — disasters or conflict — that too almost always is about somebody else, typically in a poor country.

The well-meaning, do-good people in development and humanitarian communities are fond of talking about the information needs of the poor or crisis affected. These ‘needs’ are usually defined in terms of survival, sustenance or relief.

It’s as if people in poverty or crisis situations only have a simple set of information needs, but none of the information ‘wants’ that we, the privileged, have in abundance.

In Geneva this week, I have argued that everyone has a right to not only information needs, but also information ‘wants’. Development or emergency relief would become truly meaningful only when both these are met.

I’m participating in the Global Symposium+5 on ‘Information for Humanitarian Action’ organised by the United Nations Office for the Coordination of Humanitarian Affairs (UN-OCHA). The meeting, held from 22 – 26 October 2007 at the Palais des Nations, UN headquarters in Europe, brought together over 200 persons involved or interested in information and communication aspects of humanitarian work.

I was invited to be part of working group 5 on ‘Communicating with affected communities in crisis’. Members of this group were drawn from national and international humanitarian aid agencies, UN system, governments and the media.

Our brief was to ‘look at the information needs of affected populations both during emergencies and in longer term recovery efforts’. We were to ‘evaluate the nature of these needs, to identify actions necessary to achieve operational reality, and to consider the strategies required to integrate beneficiary communications into the humanitarian response framework, particularly through the opportunities offered by the current reform process’.

Now that’s all well and good, and we did that part of our work in earnestly and seriously. The outcome was presented on Oct 25 to the plenary stimulating discussion and debate.

But I kept reminding our working group that we really have to think beyond the mere information needs of people, and address their information wants as well.

This basically means information related to cultural and social aspects. Humans don’t live on bread, water, clothing and shelter alone. We are complex and nuanced beings with a vast array of interests — and that’s equally true for the city stockbroker, village farmer and the aid worker wearing a UN cap.

Evidence of this is all around us if we only care to notice. For example:

* Tens of thousands of people driven to temporary shelters by disasters or wars followed the 2006 Football World Cup in Germany from their make-shift homes. Football mania didn’t stop at the periphery of a camp.

* Every time there is an important cricket match in South Asia, it unites the rich and poor, the sheltered and homeless, and those living normal or crisis disrupted lives.

The sooner we in the development and humanitarian sectors recognise this reality, the better.

Photo shows working group 5 in session: photo courtesy UN OCHA.

I made a similar point in an essay written in mid 2004 on using information and communication technologies (ICTs) for poverty reduction:
“I cringe every time I hear remarks about the poor just needing survival or sustenance related information. The information needs and wants of the poor can be as diverse as everybody else’s. Sarvodaya – Sri Lanka’s largest development NGO — once surveyed the information needs of poor people in rural and semi-urban areas. Their findings included: health and nutrition information, as well as details on bank loans, foreign jobs and insurance policies. There was also interest in world affairs, national politics and cultural affairs…”

Read my full essay in GKP Partners Newsletter (My essay is the last one, so keep scrolling down, down, down.)

Three years later I found myself making the same point to a different group, many of who are information specialists working in crisis and emergency situations.

This kind of perception will continue as long as we harbour the us-and-them divide.

Taking it personally: Anita Roddick’s Arabian Nights

“I am overwhelmed by the potential of the web to link like-minded people and move them to mass-action,” the late Anita Roddick once wrote. “We are excited to experiment in other media too — perhaps subversive billboards, or a television program, or other print projects. As someone once said, we are only limited by our imaginations.”

In my personal tribute to Anita, written shortly after her untimely death on 10 September 2007, I touched on her extraordinary skills as an activist-communicator. It was in connection with a global television series that I last met Anita in person.

In the summer of 2003, I was invited to join a small group of people at Anita’s country home, Highfield House, in Arundel, Somerset, England. It was a one-day brainstorming on the future of Hands On, a global TV series that she’d been hosting for three years.

Hands On stood out as a beacon of hope amidst so much doom and gloom on television -– it featured environmentally-friendly technologies, business ideas and processes that have been tried out by someone, somewhere on the planet.

It covered a broad range of topics, from renewable energies, waste management and information technology to food processing and transport. The aim was to showcase good news and best practices so they could inspire others — entrepreneurs, communities or even governments — to try these out.

The series was first broadcast on BBC World and was redistributed to dozens of TV channels worldwide through my own organisation, TVE Asia Pacific, and others. It was backed by the reputed development agency Intermediate Technology (now called Practical Action).

Watch a typical Anita introduction of Hands On and a sample story in capsule form:

Anita brought her usual passion and dynamism to our discussion, energising the development and communications professionals enjoying her hospitality. Covering good news was already going against the media’s grain, but it was harder to keep at it year after year, especially when the media landscape was changing rapidly. It was a challenge to stay engaged and relevant to viewers across Africa, Asia Pacific, Latin America and Europe.

During the meeting, Anita asked me to sum up the World Summit on the Information Society (WSIS) which was coming up in a few months. Putting aside all the ‘developmentspeak’ of UN agencies, I described it as an attempt to put new information and communication technologies (ICTs) to work for the poor and disadvantaged of our world. Or get the geek tools to work for the meek. (I still think my phrase ‘Geek2Meek’ sounds better than the official ICT4D, where D stands for development.)

We agreed that civil society had to seize the opportunities offered by these new media tools. (A few months later, Anita presented two Hands On editions called ‘Communicating for Change’ on BBC World that profiled some initiatives doing just this.)

Always fond of analogies, I likened Hands On to Arabian Nights, which, according to legend, a young woman had spun from her rich imagination for 1,001 nights to save her life from an evil king. In Hands On, I suggested, we are telling stories to save not one life, but all life on Earth.

Read my July 2007 post: Telling stories to save ourselves…and the planet

Anita quite liked my analogy. She was always a good story teller, and had so many good stories to tell (A favourite opening line from her biography, Body and Soul: “There I was, with my panty down to my knees.” You’ll never guess why until you read that story…)

She challenged everyone at that meeting to make Hands On more interesting to younger viewers in different cultures. We recognised that offering one media product to a global audience was a tough sell: most people prefer a home-made, local story.

But then, she’d built the entire Body Shop chain with a largely common product offering, even if raw materials were sourced from different parts of the globe. She never imposed the Body Shop experience on our meeting, but it was sometimes instructive to look at how a globally available product could still be localised.

This is just what we did in the months and years following the Arundel brainstorming. We rolled out the ‘Localising Hands On in Asia’ project, which saw several dozen Hands On stories being versioned into local languages and distributed through broadcast and narrowcast means in Cambodia, India, Laos and Nepal. The two-year project, generously supported by Toyota, was hugely successful in delivering the Hands On stories to millions of people who would never have been exposed to it in original English.

We were thrilled when our localising work inspired similar local TV shows in three countries (Cambodia, Nepal and Laos). Yet it was the narrowcast outreach that was more rewarding.

Read about one narrowcast experience in my April 2007 blog post: Anita Roddick, Angkor Wat and the development pill

Coming soon: Who killed Hands On, one of the most successful multimedia initiatives in recent years to communicate development?

Running the planet without a user-guide

There is a best-selling small book titled Everything Men Know About Women. It’s authored by Cindy Cashman, writing under the pseudonym Dr. Alan Francis.

The book is revealing as it’s simple: every page is completely blank.

I was reminded of this little book while listening to some of the world’s leading environmental scientists and conservationists speak this week during the 4th IUCN Asia Conservation Forum, held in the Nepali capital of Kathmandu, 10 – 13 September 2007.

Expert after expert admitted how limited our understanding still was of the planet’s intricate and inter-linked natural systems. Some processes — such as how climate change would impact different geographical regions, natural cycles and ecosystems — are only just beginning to be understood. We know more about the surface of the Moon than about the bottom of the oceans on our planet. We have only had a few recent glimpses into the large and complex world of micro organisms.

In short, many pages of our planet’s ‘operations manual’ or user guide are still completely blank!

Yet the ecological threats are real, and they are here. The pressures we humans exert on our environment is increasing by the day. Deferring action until we have better knowledge and understanding is no longer an option.

Instead, we now have to use a combination of the best current knowledge, common sense and intuition to address a multitude of formidable environmental issues including the growing piles of our waste, intensification of disasters, march of desertification, changing climate as well as the poisoning of our freshwater, seas and the air. Some of these degradation factors feed on each other, producing more damage – and rude shocks – than each one could on their own.

In this scenario, the conservation community — in Asia and elsewhere — faces three major challenges:

First, they just have to doggedly persist in gathering new knowledge, and deriving understanding and insights on how our planet works. This is not research for its own sake, or mere academic theorising. It’s now a pre-requisite for survival.

Second, they have to find smart and strategic ways to fill up the ‘blank pages’ in our planet’s user-guide. In the 1970s, they used to say we have been handed over a planet without that manual and it seemed we had time to figure things out. The truth is, time is running out and we have to write that manual as we go along.

Third, it’s vital that the user-guide is widely shared using every available advocacy and dissemination method, tool and medium. Staying within comfort zones and talking to each other in technical jargon is not enough. This is the point I personally stressed at the meeting: use modern ICT tools to discuss, debate and engage everyone in changing their ways where needed.

The current conservation imperative reminds me of what H G Wells said: History is a race between education and catastrophe. Right now, it seems, we are just staying ahead to avoid disaster.

Thanks to initiatives like the Millennium Ecosystem Assessment, those blank pages in the Earth’s user guide are filling up.

Strange as it sounds, the book’s already filled pages have to be be peddled far and wide even as the other pages are being written.

Talk about a race between education and catastrophe!

Crossing the other Digital Divide: Challenge to conservation community

Digital Divide refers to the gap between those who have regular, easy access to modern information and communication technologies (ICTs) and those who don’t. In the past decade, the IT industry and development community have launched various initiatives to bridge this divide. The One Laptop Per Child project is among the better known examples.

As digital technologies and media gain momentum and wider coverage than ever before, another kind of digital divide has emerged. This week in Kathmandu, during the Fourth Asian Conservation Forum, some of us have been talking about this new divide — between the Digital Natives and Digital Immigrants.

This latter divide is mainly a product of age, not socio-economics. Market research and sociological studies now confirm that today’s younger people – raised on a diet of mobile phones, video games and mp3 (music) players – have radically different ways of accessing, receiving and coping with information.

Recognising this new Digital Divide is vital for communication and advocacy work of conservation groups, such as IUCN – The World Conservation Union, conveners of the Kathmandu forum.

For nearly 60 years, IUCN has been an effective platform for knowledge-based advocacy. Using scientific evidence and reasoning, it has influenced conservation policies, laws and practices at country and global levels. The world would be a worse place to live in if not for this sustained advocacy work by thousands of experts and activists who were mobilised by IUCN.

Much of that work has been accomplished through the classical advocacy tools: scientific papers, books, conferences and, in recent years, ‘policy dialogues’ — meetings where experts and activists would sit down and talk things through with those who make policy in governments and industry.

IUCN continues to pursue all these methods, with creditable impact. IUCN’s Red List of Threatened Species, whose latest edition is being released today (12 September 2007), is among the best known examples of how the Union’s work informs and inspires urgent action for saving the world’s animals and plants driven to the edge by human activity.

To remain similarly effective in the coming years, IUCN — and the rest of the conservation community — need to evolve and adapt to changing realities in human society. One such reality is the proliferation of ICTs in the past two decades.

The International Telecommunications Union (ITU) announced recently that the world’s telephone connections had passed four billion. Largely thanks to the explosion of mobile phones in the majority world, the total number of telephones (fixed and mobile) had quadrupled in the past decade.

While exact figures are hard to come by, it is estimated that around 1.17 billion people (almost 1 in 6 persons) have access to the Internet, even though varying levels of quality.

These are the more widely quoted figures, but the media mix keeps diversifying even as the size of the overall ‘ICT pie’ keeps increasing. For example, the 1990s saw a channel explosion in both FM radio and television across much of Africa, Asia Pacific and Latin America, hugely increasing viewers’ choice and enhancing the outreach of broadcasting. The popularity of video games (and now, online games) has spawned trans-boundary subcultures that were inconceivable even a decade ago.

It is this bewilderingly media-enriched world that IUCN’s members and experts are trying to engage, hoping to persuade everyone — from governments and industry to communities and individuals — to live and work as if the planet mattered.

In Kathmandu this week, I argued that scientific merit and rational (and often very articulate) reasoning alone won’t win them enough new converts to achieve significant changes in lifestyles, attitudes and practices. To be heard and heeded in the real world outside the charmed development and conservation circles, we need to employ a multitude of platforms, media and ICT tools. And we have to talk in the language of popular culture.

We have come a long way since the 1980s, with the new ICTs evolving parallel to our own understanding of sustainability.

When we were involved in processes leading up to the Earth Summit in Rio de Janeiro, back in 1992, most of us were still using fax and snailmail to exchange information. Email was confined to academic circles and the web was not even conceived.

By the time Johannesburg Summit was held a decade later, email had come into wide use and static websites were being used to disseminate information and opinions. E-commerce and music file sharing were gaining momentum.

Just five years on, the rapidly evolving web 2.0 offers us more tools and platforms to not just engage in one-way dissemination, but to truly communicate with a two-way flow. Wikis allow participatory document drafting. Web logs or blogs enable faster, easier expression and discussion. YouTube and other platforms have suddenly made sharing of moving images much simpler (assuming we have sufficient bandwidth).

In fact, connectivity is improving in many parts of the world, though there still are many gaps, frustrations and cost issues to be resolved. Young people, under 25 years, are leading the charge in entering and ‘colonising’ the new media. Social networking platforms such as MySpace and FaceBook are only the tip of this cyber iceberg. And virtual worlds — such as Second Life, with over 8 million online members — are moving in from the periphery to occupy a clear niche in our new digital world.

Every indication is that these trends will continue. IUCN and other conservationists, with their rigorous scientific analysis expressed in technical papers, print publications and the occasional op ed article in a broadsheet newspaper, have to navigate in this whirlpool — and it’s not easy. But their choice is between engagement and marginalisation. The planet cannot afford the latter.

I’m not suggesting that conservation scientists and organisations must drop their traditional advocacy methods and rush to embrace the new ICT tools. But they need to survey the new media landscape with an open mind and identify opportunities to join the myriad global conversations.

A good part of that is what intellectuals might see as chatter, or tabloid culture. It’s precisely this mass tabloid audience that needs to be engaged for conservation.

There are inspiring examples of how other sections of the development spectrum are seizing new media opportunities:

* Some humanitarian groups now use Google Earth online satellite maps for their information management and advocacy work, for example in Darfur, Sudan, and the Central African Republic.

* In an attempt to name and shame offenders, human rights activists are using YouTube to post incriminating video evidence of human rights abuses worldwide. The influential Foreign Affairs journal recently called this the YouTube Effect.

Fortunately, at least a few Asian conservation leaders already appreciate this enormous new media potential. In Kathmandu, Surendra Shrestha, UNEP’s regional director for Asia Pacific, echoed my views.

“My young kids spend several hours each weekend in virtual worlds. We need to get in there and engage them with our content,” he said. “To do that, we have to get inside their minds, and speak their language.”

Shrestha mentioned how UNEP in Asia is attempting this with ICT-based projects for youth, such as e-generation which, according to him, has involved half a million young people.

Such initiatives are beginning to happen, thanks to a few conservationists who are pragmatic enough to exploit the inevitable. But much more needs to be done to make conservation ‘cool’ and hip for Asia’s youthful population, half of them under 35, and many of them Digital Natives.

For sustainability measures to have a chance of success, these upwardly mobile, spend-happy youth have to be reached, touched and persuaded. If it takes tabloid tactics to achieve this, so be it.

And given Asia’s growing economic clout and ecological impact – with China and India leading the way – the fate of the planet will be decided by what is done, or not done, in our region.

While they debate the finer points of conservation strategies and activities in Kathmandu, Bangkok and other cities across our massive region, Asia’s conservation community must quickly cross the new Digital Divide that currently separates them from Digital Natives.

Declaration of interest: I was part of IUCN Sri Lanka Secretariat (1992-1994), where I started its communication division, and have been a member of IUCN Commission on Education and Communication since 1991.

Read my April 2007 post: Do ICTs make a difference?

Internet People: Can you spot who everyone is?

This is an amusing and clever video I’ve just come across on YouTube: Internet People. As its creators say “it’s an animated tribute to the internet people of the world, wherever you may be.”

It celebrates those ordinary people who found expression — and sometimes, fame — on YouTube before political campaign managers and corporate spin doctors realised its potential.

Animated by Dan Meth, with music by Dan Meth and Micah Frank, Internet People captures and celebrates our shared Internet experiences over the last half-decade with cartoon caricatures that are somehow funnier than the original footage.

“I dare you to watch it just once—or to get all the references after even three viewings,” says animator Meth.

Dan Meth is about to have his own cartoon series – the Meth Minute 39 – on Channel Federator. So watch out!

The Road from Citizen Kane to Citizen Journalist

From Citizen Kane to Citizen Journalist.

That’s the original title given to an essay that I co-wrote with Sir Arthur C Clarke nearly two years ago, at the invitation of the Indian news magazine Outlook.

The editors of Outlook changed it to Arise, Citizen Journalist! — which was fine, though perhaps not as poignant.

Of course, our original title would make sense only if you know what Citizen Kane means. That’s the name of the famous 1941 movie directed by Orson Welles, based on the life and career of American newspaper publisher Charles Foster Kane. The Wikipedia describes Kane as ‘a man whose career in the publishing world was born of idealistic social service, but gradually evolved into a ruthless pursuit of power and ego at any cost.’

Many consider Citizen Kane to be one of the finest movies ever made — some rank it as the best ever.

Image courtesy Wikipedia

In the essay, written within months of the Asian Tsunami of December 2004, we looked at the rise and rise of citizen journalists — taking both a historical perspective and a futuristic scenarios.

On the road thus far, we wrote: “Historically, organised and commercialised mass media have existed only in the past five centuries, since the first newspapers — as we know them — emerged in Europe. Before the printing press was invented, all news was local and there were few gatekeepers controlling its flow. Having evolved highly centralised systems of media for half a millennium, we are now returning to a second era of mass media — in the true sense of that term. Blogs, wikis and citizen journalism are all signs of things to come.”

After exploring the corporatisation of the mass media, and its implications for free flow of information and opinions, we ask the question: can the citizen journalist fill the many voids in today’s mainstream media?

The essay quotes John Naughton, a noted British chronicler of the new media, who has watched and commented on the rise of blogging and its impact on the rest of the media. We also refer to researches Shayne Bowman and Chris Willis who have defined citizen journalism as the act of citizens “playing an active role in the process of collecting, reporting, analysing and disseminating news and information”

We raise the all-important question: “Will citizen journalism survive and thrive in the harsh marketplace? The answer to that question lies in our hands—let us not underestimate the power of the discerning media consumer to set new trends (and not forget how mass indifference kills many innovations).”

The essay suggests that we should not write off the mainstream media — it has survived and adapted to many changes in both technology and the marketplace.

But our conclusion is definitive: “Yet one thing is clear: the age of passive media consumption is fast drawing to an end. There will be no turning back on the road from Citizen Kane to citizen journalist.”

Read the full essay in Outlook magazine’s 10th anniversary issue, 17 October 2005

Read my friend Shahidul Alam on ‘Publishing from the Streets: Citizen Journalism’

Shahidul Alam on citizen journalism on MediaHelpingMedia website