The 8th International Conference on AIDS in Asia and the Pacific, or ICAAP8, opens in my home city of Colombo in a few days’ time. As I wrote in an earlier post, some of us have been blocked out of this important event by some arrogant members of the conference Secretariat. But our interest in HIV/AIDS advocacy will not be so easily deterred.
On a positive note, I have vivid memories of my active involvement in the XV International AIDS Conference, held in Bangkok, which attracted over 17,000 delegates to the Thai capital for a week full of events and activities. One of them was the official 2004 International AIDS Film Festival, which TVE Asia Pacific organised at the invitation of the Thai Ministry of Public Health and the International AIDS Society.

Over 4 days, we screened close to 50 TV and video films at three venues, drawing a total of more than 8,000 visitors. These films came from all over the world, in response to an open call that we had issued. We received a rich mix of genres: documentaries, docu-drama, current affairs programming, short television spots as well as entertainment formats — animation, dramas and reality television.
Films at this festival captured the kaleidoscope of emotions, challenges and contradictions presented by the AIDS pandemic. They were evidence of how TV and film professionals are covering HIV as a major development concern of our times.
That formidable task — which we summed up as ‘AV against HIV’ — received a boost when movie industry heavyweights joined in. We had documentaries narrated by Angelina Jolie, Will Smith and Glenn Close.
And while we were organising the festival, actor-activist Richard Gere sent the word saying he was interested in being associated with it. Of course we seized the offer, and had him open the film festival — hugely raising its profile in the Thai and international media.

After three years, I can still remember the moving speech that Richard Gere made at the opening ceremony in the Scala cinema in downtown Bangkok. Talking to an audience packed with diplomats, businessmen, journalists, activists and government officials, he said his experience with persons living with HIV had changed his life even more than his study of Tibetan Buddhism.
He recalled how he had lost a very close friend to HIV. “I don’t want anyone else to die like that,” he said, adding: “It (AIDS) has gone on too long, way too long.”
Then he did something simple yet very effective. He asked everyone who knew at least one person living with HIV to put their hands up. A few dozen hands went up in an audience of around 500.
Next, he said: hands up everyone who has lost at least one person to HIV. Some hands went down while three dozen remained held up.
I did not put my hands up for either call.
That was a moment of truth for myself. Until then, I hadn’t really, closely known anyone who was living with HIV (and disclosed that fact to me). I also had not lost anyone to HIV. Not knowingly anyway.
As the event progressed, I sat there asking myself:
• What kind of little comfort zone or cocoon am I living in?
• What kind of society do I live in, where very few people – if anyone – would dare to acknowledge they are living with HIV?
• And how can I remain authentic, communicating HIV from such a detached standpoint?

I’ve been writing and speaking about HIV for almost two decades. In that time, I have touched on many aspects of HIV, including:
• The science of HIV/AIDS, as a science communicator;
• Public health aspects of the global pandemic as a feature writer;
• The human rights dimensions of HIV, as a development communicator; and
• Nexus between media and HIV, as a media watcher/researcher.
But I sat there in the Scala cinema wondering if it was sufficient for me to have done all that with the objectivity of a journalist, or the clinical detachment of a researcher.
I then realised that when it comes to HIV/AIDS, we have to suspend these ordinary frameworks and ‘conditioning’ of our training.
We have to:
• Stop thinking of it as someone else’s problem;
• Get away from the ‘us’ and ‘them’ mindset;
• Understand that no one is immune or buffered from the human immunodeficiency virus, HIV; and
• More than anything else — stop living in denial.
These apply to individuals, communities, society — and also governments.
That was my Richard Gere moment.
Read TVEAP news report on 2004 AiDS Film Festival
See more photos on 2004 AIDS Film Festival on TVEAP website
Photos by Jerome Ming and Indika Wanniarachchi for TVEAP





