Everyone has information ‘needs’ — and information ‘wants’ too!

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When the development community talks of people living in poverty (or ‘the poor’) they almost always talk about somebody else — it is not ‘us’ but a remote, often nameless ‘them’.

And when the humanitarian community talks of people affected by crises — disasters or conflict — that too almost always is about somebody else, typically in a poor country.

The well-meaning, do-good people in development and humanitarian communities are fond of talking about the information needs of the poor or crisis affected. These ‘needs’ are usually defined in terms of survival, sustenance or relief.

It’s as if people in poverty or crisis situations only have a simple set of information needs, but none of the information ‘wants’ that we, the privileged, have in abundance.

In Geneva this week, I have argued that everyone has a right to not only information needs, but also information ‘wants’. Development or emergency relief would become truly meaningful only when both these are met.

I’m participating in the Global Symposium+5 on ‘Information for Humanitarian Action’ organised by the United Nations Office for the Coordination of Humanitarian Affairs (UN-OCHA). The meeting, held from 22 – 26 October 2007 at the Palais des Nations, UN headquarters in Europe, brought together over 200 persons involved or interested in information and communication aspects of humanitarian work.

I was invited to be part of working group 5 on ‘Communicating with affected communities in crisis’. Members of this group were drawn from national and international humanitarian aid agencies, UN system, governments and the media.

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Our brief was to ‘look at the information needs of affected populations both during emergencies and in longer term recovery efforts’. We were to ‘evaluate the nature of these needs, to identify actions necessary to achieve operational reality, and to consider the strategies required to integrate beneficiary communications into the humanitarian response framework, particularly through the opportunities offered by the current reform process’.

Now that’s all well and good, and we did that part of our work in earnestly and seriously. The outcome was presented on Oct 25 to the plenary stimulating discussion and debate.

But I kept reminding our working group that we really have to think beyond the mere information needs of people, and address their information wants as well.

This basically means information related to cultural and social aspects. Humans don’t live on bread, water, clothing and shelter alone. We are complex and nuanced beings with a vast array of interests — and that’s equally true for the city stockbroker, village farmer and the aid worker wearing a UN cap.

Evidence of this is all around us if we only care to notice. For example:

* Tens of thousands of people driven to temporary shelters by disasters or wars followed the 2006 Football World Cup in Germany from their make-shift homes. Football mania didn’t stop at the periphery of a camp.

* Every time there is an important cricket match in South Asia, it unites the rich and poor, the sheltered and homeless, and those living normal or crisis disrupted lives.

The sooner we in the development and humanitarian sectors recognise this reality, the better.

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Photo shows working group 5 in session: photo courtesy UN OCHA.

I made a similar point in an essay written in mid 2004 on using information and communication technologies (ICTs) for poverty reduction:
I cringe every time I hear remarks about the poor just needing survival or sustenance related information. The information needs and wants of the poor can be as diverse as everybody else’s. Sarvodaya – Sri Lanka’s largest development NGO — once surveyed the information needs of poor people in rural and semi-urban areas. Their findings included: health and nutrition information, as well as details on bank loans, foreign jobs and insurance policies. There was also interest in world affairs, national politics and cultural affairs…

Read my full essay in GKP Partners Newsletter (My essay is the last one, so keep scrolling down, down, down.)

Three years later I found myself making the same point to a different group, many of who are information specialists working in crisis and emergency situations.

This kind of perception will continue as long as we harbour the us-and-them divide.

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Geography lesson that saved many lives: The story of Tilly Smith and Asian Tsunami of 2004

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Today, 10 October, is the International Day for Disaster Reduction. The theme this year is “Disaster Risk Reduction Begins at School”.

This year’s campaign, spearheaded by UN International Strategy for Disaster Risk Reduction aims “to inform and mobilize Governments, communities and individuals to ensure that disaster risk reduction is fully integrated into school curricula in high risk countries and that school buildings are built or retrofitted to withstand natural hazards.”

Buried beneath this development jargon that UN agencies are so fond of is something very important: sensitising the next generation about living with hazards can help make our societies better able to cope with disasters when they do happen.

And you never know when an informed and alert school kid could save the day — and many lives.

A good example came from Thailand when the Indian Ocean Tsunami arrived without any public warning on 26 December 2004.

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Tilly Smith, an eleven-year-old British schoolgirl, was on holiday on Maikhao Beach in Thailand with her family when the tsunami hit. Just a few weeks earlier, she had studied tsunamis in school — and immediately recognized the signs of the receding sea as a sign of an impending disaster. She warned her parents, which led to all the hotel guests being rapidly moved from the beach.

This simple, timely action by a single schoolgirl saved the life of dozens of people. Tilly’s story highlights the critical importance of basic education in preventing the tragic impacts of natural disasters.

Watch her story on YouTube:

This 5 min video, produced by UN/ISDR in 2005, is available in English, French and Spanish. Watch the English version on their website, which is now hidden under all that bureaucratic babble:
Higher resolution WMV file – more suited for broadband Internet connections
Lower resolution WMV file – will play better on narrowband Internet connections

According to the Wikipedia, Tilly’s family have declined requests to be interviewed by commercial and national broadcasters, but Tilly has appeared at the United Nations in November 2005, meeting Bill Clinton the UN Special Envoy for Tsunami Relief, and at the first year anniversary in Phuket, as part of the campaign to highlight the importance of education.

In December 2005, Tilly was named “Child of the Year” by the French magazine Mon Quotidien. On the First Anniversary of the Official Tsunami Commemorations at Khao Lak, Thailand on December 26, 2005, she was given the honour of closing the ceremony with a speech to thousands of spectators which read in part:

National Geographic online: Tsunami Family saved by school girl’s geography lesson

BBC Online: Award for tsunami warning pupil