On 19 October 2016, I spoke on climate change communications to a group of Asian journalists and other communicators at a workshop organized by Sri Lanka Youth Climate Action Network (SLYCAN). It was held at BMICH, Colombo’s leading conventions venue.
It was part of a platform of events branded as Sri Lanka NEXT, which included the 5th Asia-Pacific Climate Change Adaptation Forum and several other expert consultations.
I recalled what I had written in April 2014, “As climate change impacts are felt more widely, the imperative for action is greater than ever. Telling the climate story in accurate and accessible ways should be an essential part of climate response. That response is currently organised around two ‘planks’: mitigation and adaptation. Climate communication can be the ‘third plank’ that strengthens the first two.”
I argued that we must move away from disaster-driven climate communications of doom and gloom. Instead, focus on climate resilience and practical solutions to achieving it.
We also need to link climate action to what matters most to the average person:
- Cheaper energy (economic benefits)
- Cleaner air (health benefits)
- Staying alive (public safety benefits)
I offered three broad tips for climate communicators and journalists:
- Don’t peddle fear: We’ve had enough of doom & gloom! Talk of more than just disasters and destruction.
- Look beyond CO2, which is responsible for only about half of global warming. Don’t forget the other half – which includes some shortlived climate pollutants which are easier to tackle such action is less contentious than CO2.
- Focus on local level impacts & responses: most people don’t care about UNFCCC or COPs or other acronyms at global level!
Finally, I shared my own triple-S formula for covering climate related stories:
- Informed by credible Science (but not immersed in it!)
- Tell authentic and compelling journalistic Stories…
- …in Simple (but not simplistic) ways (using a mix of non-technical words, images, infographics, audio, video, interactive media)
Poor venue logistics at BMICH prevented me from sharing the presentation I had prepared. So here it is: