When Avatar (creator) meets Amazon (tribes)…

James Cameron in the Amazon - Photo by André Vieira for The New York Times

This encounter was bound to happen: Hollywood movie director James Cameron, creator of the blockbuster movie Avatar, meets a group of indigenous tribes in the Brazilian Amazon.

But this wasn’t part of a movie plot or promotional stunt: Cameron took time off to make his first ever visit to the Amazon because of a real world environmental cause.

He was visiting Volta Grande Do Xingu last week to discuss the Belo Monte dam being planned by the Brazilian government. According to The New York times: “It would be the third largest in the world, and environmentalists say it would flood hundreds of square miles of the Amazon and dry up a 60-mile stretch of the Xingu River, devastating the indigenous communities that live along it. For years the project was on the shelf, but the government now plans to hold an April 20 auction to award contracts for its construction.”

Map courtesy The New York Times

The dam is a “quintessential example of the type of thing we are showing in ‘Avatar’ — the collision of a technological civilization’s vision for progress at the expense of the natural world and the cultures of the indigenous people that live there,” the newspaper quotes Cameron as saying.

Cameron had derived inspiration from decades long struggles to save the Amazon, but he didn’t know of this specific project until recently. Apparently he first became aware of the issue in February 2010, when he was presented with a letter from advocacy organizations and Native American groups saying they wanted Mr. Cameron to highlight “the real Pandoras in the world”.

Read the full story in The New York Times, 10 April 2010: Tribes of Amazon Find an Ally Out of ‘Avatar’

As I noted in my first comments on Avatar in January 2010: “It looks as if Cameron has made the ultimate DIY allegory movie: he gives us the template into which any one of us can add our favourite injustice or underdog tale — and stir well. Then sit back and enjoy while good triumphs over evil, and the military-industrial complex is beaten by ten-foot-tall, blue-skinned natives brandishing little more than bows and arrows (and with a little help from Ma Nature). If only it works that way in real life…”

A few days later, I followed up with another post I titled Avatar unfolds in the Amazon – a comparison with an investigative documentary, Crude: The Real Price of Oil, made by Joe Berlinger, which chronicles the epic battle to hold oil giant Chevron (formerly Texaco) accountable for its systematic contamination of the Ecuadorian Amazon – an environmental tragedy that experts call “the Rainforest Chernobyl.”

And now, within weeks, the Avatar-maker and Amazon-savers have joined hands!

Watch this space…

See also October 2009 blog post: Adrian Cowell and ‘The Decade of Destruction’: A film can make a difference!

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