When Worlds Collide, by Nalaka Gunawardene

Text of my ‘When Worlds Collide’ column published in Ceylon Today Sunday newspaper on 30 September 2012

“Those who are crazy enough to believe they can change the world are the ones that do!”
– Steve Jobs (1955-2011)

It will soon be one year since Apple’s co-founder and inventive genius departed in a hurry. There are many ways to remember him. I think of him as the quintessential maverick.

Indeed, he turned that personal quality into a core value at Apple. That was also the theme of a memorable advertising slogan – ‘Think Different’ – that boosted the company’s sagging image in 1997.

Jobs had just returned after 11 years in the ‘tech wilderness’. The campaign’s TV component, a commercial named “The Crazy Ones”, saluted notable mavericks through history.

The commercial, entirely in black-and-white, featured 17 iconic personalities –including Albert Einstein, Mahatma Gandhi, Buckminster Fuller, Thomas Edison…

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