Animation | Moving Images, Moving People!

New-and-improved Tinker Bell: UN’s latest Honorary Ambassador of Green

27 October 2009 — Nalaka Gunawardene

Now she's green inside and out!

I always thought Tinker Bell was a bit green — with envy, that is. Peter Pan’s faithful fairy sidekick was far too possessive of him: every time another female appeared to get close, Tink would try to chase her away. She typifies the Jealous Female.

And now, Tinker Bell is very officially green, too: The United Nations has just named the Disney animated character Tinker Bell an “Honorary Ambassador of Green” to help promote environmental awareness among children.

The announcement came just prior to a screening at UN Headquarters in New York of the world premiere of the Walt Disney animated film, “Tinker Bell and the Lost Treasure.”

In the new movie, being released on DVD and BluRay on 27 October 2009, the feisty fairy first seen in 1953′s Peter Pan classic animation movie finally gets a makeover for her journey away from the magical land of Pixie Hollow.

The new and improved Tink looks more tomboyish: more of her body is covered in clothes, yet she still retains her curvy figure. “We wanted to make Tink as real as possible in Lost Treasure,” says director Klay Hall. “It made sense she was going to put on a jacket, leggings and boots. This is sort of a new phase for Tink, and the look brings her up to the current feeling we are trying to convey,” such as the belt she uses to carry items she needs.

Tomboyish yet curvy... “We’re delighted Tinker Bell has agreed to be our Honorary Ambassador of Green,” said Kiyo Akasaka, Under-Secretary-General for Communications and Public Information. “This beloved animated character can help us inspire kids and their parents to nurture nature and do what they can to take care of the environment.”

The UN event was intended to promote environmental awareness in the lead-up to the UN climate change conference in Copenhagen in December, where countries will aim to ‘seal the deal’ on a new global agreement to curb greenhouse gas emissions.

Protecting the environment is an underlying theme of the Tinker Bell movies, according to the UN Department of Public Information (DPI), which finds that the Walt Disney Company uses its storytelling to inspire a love of nature and spirit of conservation in its audience.

In the latest film, Tinker Bell’s greatest adventure takes place in autumn, as the fairies in Pixie Hollow are busy changing the colours of the leaves, tending to pumpkin patches and helping geese fly south for the winter. When Tinker Bell accidentally puts all of Pixie Hollow in jeopardy, she must venture out on a secret quest to set things right.

Tinker Bell Director Klay Hall, Producer Sean Lurie and cast members Mae Whitman (Tinker Bell) and Raven Symoné (Iridessa) were among those attending the premiere, hosted by DPI as part of the Secretary-General’s Creative Community Outreach Initiative.

The Initiative links the UN and producers, directors, writers and new media professionals seeking a working relationship with the world body with the goal of raising awareness of critical global issues.

Well, I can think of one Big Challenge for the creative community worldwide: find some way, any way, to ‘animate’ (i.e. bring to life!) the chronically dull and dour Ban Ki-Moon, Secretary General of the UN, who in his own admission is often invisible!

But hey, some feats are beyond even the most creative people! So just enjoy these two online videos…

Tinker Bell and The Lost Treasure: First 6 Minutes

Disney’s TinkerBell Named UN “HONORARY AMBASSADOR OF GREEN”

Animating and singing our way to a Low Carbon Future…

21 September 2009 — Nalaka Gunawardene

Low Carbon, High Priority

Some 100 world leaders are due to gather at the United Nations headquarters in New York this week for the highest level summit meeting on climate change ever convened.

As the New York Times reported: “In convening the meeting, the United Nations is hoping that collectively the leaders can summon the will to overcome narrow nationalinterests and give the negotiators the marching orders needed to cut at least the outline of a deal.”

Recognising climate change as one of the greatest social, economic, political and environmental challenges facing our generation, the British Council has launched the Low Carbon Futures project. It has focus on mitigating the effects of climate change in an urban environment. It is part of the British Council’s major global climate security project and India is, along with China, one of the top two priority countries for this work. Sri Lanka, with less than 2% of India’s population and correspondingly lower carbon emissions, is a lower priority.

One strand in the Low Carbon Futures project is to engage communications professionals – journalists, writers and film makers to help them better understand the issues around mitigation and get across key messages to readers/viewers more effectively.

As part of this project, the British Council collaborated with Music Television (MTV) to produce a music video and two viral video animations on climate friendly, low-carbon lifestyles.

British Council’s first Music Video on Climate Change produced by MTV features VJ Cyrus Sahukar. Combining animation, lyrics and melody, the video talks about how small individual actions can help conserve natural resources and save the climate. MTV VJs have a cult following and the video ends with Cyrus Sahukar, MTV’s face in India, encouraging young people to take that first step. The video was launched in New Delhi on 1 June 2009 in the presence of 50 International Climate Champions from across India & Sri Lanka.

According to the British Council India website, “The video has created a flutter and there is growing demand to screen the video on various institutional networks across India and even outside fulfilling higher level objectives of impacting young urban aspirants. Young Indians are an emerging generation who are ambitious and internationally minded with the potential to be future leaders. The MTV video aims to influence this influential group.”

The Low Carbon Futures project has also released two short, powerful, animated messages that are ‘tongue-in-cheek’- making use of everyday events with a touch of humour. “We are hoping that the messages will be seen as creative, funny and innovative to tempt the recipient to forward it to their peer group. As the virus spreads, so will the message. The British High Commission and the The Energy and Resources Institute (TERI) are also promoting these virals to spread the message amongst the staff members and their external audiences,” says the project website.

The first viral video animation is called Green Journey, and shows a little known benefit of car pooling. Its blurb reads, simply: Meet 3 Mr Rights on the wrong side of the road!

The second viral video animation is called Play Cupid, and gives us one more reason to plant more trees! Blurb: Lets leave the young couples in peace and solitude of nature!

Watch out for more interesting videos from British Council India’s YouTube channel.

Buzz and Bite: PSA campaign against relentless malaria

25 April 2009 — Nalaka Gunawardene

We tried DDT for half a century. Now try PSA...

Today is World Malaria Day. It’s a day to reflect on an ancient disease that continues to kill and sicken so many people in the majority (developing) world.

Malaria accounts for one death every 30 seconds. Malaria kills more than 1 million people every year. Each year, between 350 million and 500 million people are infected with malaria.

Malaria plagued Europe and North America as recently as 60 years ago. Simple public health measures were crucial to eliminating the disease and helping those regions achieve growth, prosperity and stability. Many countries in Africa, Asia and Latin America have yet to achieve this level of control.

Public health officials have been trying to contain and control malaria for decades, most measures targeting the malaria vector mosquitoes. In recent years, educators have joined hands — for stopping malaria begins with awareness on how it spreads and what simple measures can be taken to prevent it.

The Buzz and Bite Campaign is one such awareness tool launched a year ago on World Malaria Day 2008. It consists of a series of 30 animated shorts and 5 audio shorts called Public Service Announcements (PSAs).

The Buzz and Bite Campaign is the creation of Canadian animation producer and director Firdaus Kharas, working with a team of skilled professionals. Firdaus earlier took on another public health challenge, HIV/AIDS, through his highly popular animation series The Three Amigos.

Watch a sample Buzz and Bite Spot (in English, British Accent)

According to the Buzz and Bite website, PSAs have so far been produced in 22 languages, and are being adapted into more. “The goal is to enable a potential reach of 80% of the world’s malaria at-risk population or over 5 billion people in their own language.”

See all language versions on Buzz and Bite channel on YouTube

The PSAs are available to any television broadcaster, radio station, NGO, hospital, doctor, community group, university, school, educator or other user, free of charge, anywhere in the world.

The campaign is strongly supported by Nobel Laureate Archbishop Desmond M. Tutu.

Malaria has been eradicated in many parts of the world but continues to thrive and even grow in other parts, especially in tropical areas. “This anti-malaria campaign focuses on sub-Saharan Africa (where up to 90 per cent of all malaria fatalities occur), on South America, and on South and South-East Asia, where the rates of malaria are alarmingly high,” says the website, adding: “Malaria is preventable. The easiest and cheapest way to prevent malaria infection is through the use of long-lasting insecticide-treated bed-nets (LLINs) which can last up to 5 years. This campaign promotes the use of nets.”

You heard the buzz...Now get ready for bite!

Images and video courtesy Buzz and Bite campaign

Crisis of Credit: The story of bright, greedy bankers with no common sense…

12 March 2009 — Nalaka Gunawardene

A complex crisis made simple...

At the height of the Cold War, some of the best brains in both the United States and the now extinct USSR worked for their respective nation’s nuclear weapons development and maintenance work. They were basically driven by Mutually Assured Destruction, a doctrine of military strategy in which a full-scale use of nuclear weapons by two opposing sides would effectively result in the destruction of both the attacker and the defender. It was appropriately abbreviated as M.A.D.

The men (it was mostly if not entirely male) with these deadly toys have been described as very smart people with no common sense. They’ve been the subject of much study, commentary and satire — Stanley Kubrick’s 1964 black comedy film Dr Strangelove among them.

Where would very smart men with no common sense (and few, if any, scruples) find work in the post Cold War period? Looks like some of them went into banking!

How else could we explain the deadly games played by bankers that triggered the credit crisis which has snowballed into a global economic recession affecting us all?

Sub-prime mortgages, collateralised debt obligations, frozen credit markets and credit default swaps. These terms are now being bandied around but a year ago, few had heard of them and even now, how many of us non-bankers understand what they mean?

Aren’t they the weapons of mass destruction of our times? While the nukes were well guarded and their use was tightly controlled (with only a few near misses over decades), where was regulatory oversight when bankers accumulated toxic credit over time?

In September 2008, I wrote a blog called Financial Meltdown: Putting pieces together of a gigantic whodunnit with links to some current affairs documentaries that tried to explain what was happening. In December 2008, I named the American blogger, investigative journalist and film-maker Danny Schechter as Moving Images Person of the Year for his relentless, now prophetic work cautioning about the coming credit crisis from years ago.

Now, design artist Jonathan Jarvis has come up with a brilliant animation that tells the ‘Short and Simple Story of the Credit Crisis’.

Watch it on YouTube: Crisis of Credit, part 1 of 2

Crisis of Credit, part 2 of 2

Here’s his description:
The goal of giving form to a complex situation like the credit crisis is to quickly supply the essence of the situation to those unfamiliar and uninitiated. This project was completed as part of my thesis work in the Media Design Program, a graduate studio at the Art Center College of Design in Pasadena, California.

For more on his thesis work exploring the use of new media to make sense of a increasingly complex world, visit jonathanjarvis.com

Posted in Animation, Citizen journalism, film-makers, film-making, Online video, public interest, Story telling, Video, YouTube. 1 Comment »

Anyone can make video film, right? Why do we need professionals?

15 November 2008 — Nalaka Gunawardene

Anyone can cook, right?

I really enjoyed the Disney/Pixar film Ratatouille (2007), which won the year’s best animated feature film Oscar award and deserved it.

Here’s the plot summary from IMDB: Remy is a young rat in the French countryside who arrives in Paris, only to find out that his cooking idol is dead. When he makes an unusual alliance with a restaurant’s new garbage boy, the culinary and personal adventures begin despite Remy’s family’s skepticism and the rat-hating world of humans. Read full synopsis on IMDB

The movie opens with a TV show featuring Chef Auguste Gusteau, owner of the best restaurant in Paris, talking about his bestselling cookbook, which proudly bears his mantra “Anyone Can Cook!”

Well, that’s heretical to the fine artistes of gourmet. But it’s revived the age old debate between fully-trained professionals and new-entrant amateurs, and inspired some interesting discussions online. One blogger thought: “Remy the rat is a perfect metaphor for the non-expert Web 2.0 knowledge maker. He has no credentials and must prove himself through his actual knowledge and application of knowledge rather than through credentials.”

He added: “What’s the moral of the story? Even without being an acknowledged expert on a topic, if you work hard to express your ideas in clever ways, you too can be respected for what you know.”

I’ve only just read these views, but they resonate with what I felt when I watched the movie in late 2007. The story certainly reminded me of a heated debate in my own field of moving images: can anybody and everybody make video, now that the tech barriers and costs have come down? If this is the case, what’s the point of having highly trained, better paid professionals who do it for a living?

I shan’t try to resolve that debate here. But here’s an interesting take on the debate from the Onion News Network. They report: YouTube is offering a cash prize to the first user to upload a video with a shred of originality or artistic merit.

Posted in Animation, Cartoons, cinema, citizen media, community media, digital media, film-making, food, Movies, New media, Uncategorized, Video, YouTube. Tags: Onion News Network, ONN, Ratatouille, Remy the rat. 8 Comments »

Encounter with Anpanman: A superman made of bread!

2 November 2008 — Nalaka Gunawardene

Anpanman is one of the most popular anime cartoon series in Japan

Last month, on my way to the Tokyo headquarters of NHK, Japan’s public broadcaster, I stopped at the Tokyo Tower for a bit of sight-seeing.

A communications tower located in Shiba Park, Minato, Tokyo, the Tokyo Tower is 332.6 meters (1,091 ft) tall – which makes it the tallest self-supporting steel structure in the world. Built in 1958, this Eiffel Tower-like structure supports an antenna that broadcasts television and radio signals for important Japanese media outlets including NHK, TBS and Fuji TV.

At the base of the tower, I had an unexpected encounter with an old friend. I know him as Gnana Katha Malliya, the name given to him in the Sinhalese adaptation that I watch on Sri Lankan television.

But everyone in Japan knows him by his original name: Anpanman. He is one of the most popular anime cartoon series (manga) in Japan. It is produced by Nippon Television Network Corporation.

Anpanman is the creation of Takashi Yanase, a Japanese writer of children’s stories. Each animated cartoon is approximately 24 minutes long, split into 2 episodes of approximately 12 minutes each.

Yanase has been writing Anpanman since 1968. He became inspired by the idea of Anpanman while struggling to survive as a soldier in World War II. He had frequently faced the prospect of starvation which made him dream about eating a bean-jam filled pastry called Anpan.

Anpanma is indeed a superman made by a baker. His head is a bun made by Jam Ojisan, a kind-hearted baker. He was created when a shooting star landed in Jam Ojisan’s oven while he was baking.

Anpanma’s name comes from the fact that he is a man with a head made of bread that is filled with bean jam called an anpan. His weakness is water or anything that makes his head dirty. He regains his health and strength when Jam Ojisan bakes him a new head and it is placed on his shoulders. Anpanman’s damaged head, with Xs in his eyes, flies off his shoulders once a new baked head lands.

The most endearing attribute of Anpanman is his sense of sacrifice. When he comes across a starving creature or person, he lets the unfortunate creature or person eat part of his head. Jam Ojisan has to keep baking an endless supply of heads for our hero.

And it gives a whole new meaning to the phrase ‘eat my head off’.

Baikinman is the villain in the stories. He comes from the “Germ World” and is the leader of the viruses. His name means “Germ Man”, and his ambition is to destroy Anpanman and turn the planet into another “Germ World”.

Read about other characters in Anpanma

Anpanman (R) and Baikinman at the Tokyo Tower

According to the Wikipedia, as of September 2006, Anpanman’s books had collectively sold over 50 million copies in Japan.

The Anpanman television series is called Soreike! Anpanman (meaning ‘Go! Anpanman’) – it has been on the air in Japan since 1988. More than 800 episodes have been made to date. There are also 18 cinematic films featuring the characters.

According to the Japanese toy company Bandai, Anpanma is the most popular fictional character from age 0 to 12 years in Japan.

As I found out, Anpanman is such a cultural icon in Japan that his images adorn railway carriages, and there is an Anpanman museum opened in Yokohama in 2007.

Anpanman is also popular in many countries across Asia. He has a large following in China and Korea, where the comics and TV series have been a popular Japanese cultural export for years.

And, as it turns out, I’d been enjoying his exploits on Sri Lankan television for years without even knowing his original Japanese name! This reinforces the point I made in Feb 2008, writing about another favourite character Madeline – originally French, but whom I encountered on a visit to Manila and Los Banos in January this year.

I wrote: “It’s becoming impossible to discern or define what is ‘local’ anymore in this rapidly globalising and integrating world. Sociologists and communication researchers who split hairs about preserving ‘local content’ have a romanticised notion that is hard to find in the real world.”

Read my Feb 2008 blog: What’s local in our mixed up, globalised world?

Watch a sample story: Anpanman to Hamigakiman

Posted in Animation, Asia, Broadcasting, Cartoons, Japan, Media, Philippines, Sri Lanka, Television, Uncategorized. Tags: anime, Anpanman, Madeline, manga, popular culture. 4 Comments »

Don’t say a word: Men, women and Bruno Bozzetto

25 April 2008 — Nalaka Gunawardene

I just wrote a blog post titled Children of Heaven: Appreciating the sound of silence. Reviewing the 1997 movie by Majid Majidi, I remarked about his strategic use of silences in his soundtrack – we must never underestimate its power in the right place.

Other creators of moving images do their magic with a good sound track – but sometimes without using a word of dialog. Here’s a clever example I’ve found on YouTube – it is by Italy’s leading animator, Bruno Bozzetto (photos below, courtesy Bruno Bozzetto website).

Bruno Bozzetto

Titled Femminile & Maschile (Feminine and Masculine), this 2-D animation was made in 2004. I can’t find a synopsis online, but one website introduced it simply as follows: Some situations that show the difference of behaviour between men and women in the everyday life.

Anyone with a sense of humour can appreciate this piece – and I hope that includes die-hard feminists…

Here’s the intro from Wikipedia:
Bruno Bozzetto (born March 3, 1938 in Milan, Italy) is an Italian cartoon animator, creator of many short pieces, mainly of a political or satirical nature. He created his first animated short “Tapum! the weapons’ story” in 1958 at the age of 20. His most famous character, a hapless little man named “Signor Rossi” (Mr. Rossi), has been featured in many animated shorts as well as starring in three feature films: “Mr. Rossi Looks for Happiness” (1976), “Mr. Rossi’s Dreams” (1977), and “Mr. Rossi’s Vacation” (1977). Read the rest of his profile on Wikipedia

Earlier this week, to mark Earth Day on 22 April 2008, I took part in a half hour, live interview with Sri Lanka’s highest rated, most popular channel, Sirasa TV. I wanted to relate the global to not just the local but also to the individual and family level. To discuss how our lifestyle choices and consumer decisions affect that planet, I used a series of brilliant cartoon animations that Bruno Bozzetto had done some years ago for WWF.

Again, without having his characters utter a single word, Bozzetto gives out profound messages through images and musical sound track. This is why I keep saying that when it comes to the sheer economy of words, we writers just can’t beat cartoonists.

Sorry, I can’t locate these anywhere online (YouTube lists dozens of his other creations, but not this series — which I can’t even find on his own website.) It’s time for someone to revive this series, for their message is even more relevant for today’s climate-challenged world…

Bruno Bozzetto entry on Internet Movie Database
Visit the official website of Bruno Bozzetto
Watch other Bruno Bozzetto short animations online

Posted in Animation, Broadcasting, Communicating development, Education for Sustainable Development, film-makers, film-making, majority world, Online video, Sustainable Development, Television, Uncategorized, Video, YouTube. 2 Comments »

Grasshoppers for Earth Day!

22 April 2008 — Nalaka Gunawardene

Today is Earth Day. It’s especially observed in the United States, where it originated in 1970 as an apolitical event to rally everyone around to the call for a cleaner, safer environment.

Rather than talk anything environmental, I just want to share a brilliant animation produced by the famous Italian animator Bruno Bozzetto.

It’s called Grasshoppers. It takes a satirical look at the rise of our species in a historical context – and reminds us of our place.

Synopsis: In the natural course of earth’s evolution, five or a thousand years represent just a handful of seconds. What is mankind’s role in this infinite stage?

Grasshoppers received an Oscar nomination in 1991 in the animation shorts section.

Visit Bruno Bozzetto official website

Posted in Animation, Eco-friendly living, Education for Sustainable Development, Violence, war. Leave a Comment »

The Meatrix Reality: Mixing animation, activism and spoof

15 March 2008 — Nalaka Gunawardene

When I gave up eating all meat nearly 15 years ago, I had some explaining to do.

Breaking away from the pack is never that easy. Friends and colleagues wanted to know if I had suddenly gone religious (most certainly not: I practise no religion and frown upon all); or become an animal-hugger (well, not quite); or if I was too sick to eat a ‘normal diet’ anymore.

That last one was closer to the truth. I became a partial vegetarian because I wanted to stay healthy. I realised how unhygienic meat production and distribution were in my part of the world, and yes, I was also sensitive about the excessive cruelty to animals who end up on dining tables.

And it’s not just in Asia that organised meat production is increasingly hazardous to human health (not to mention the untold suffering by farm animals and the growing power of big agri-business companies). Animal rights and environmental activists have been pointing these out for years. And as powerful documentaries like Fast Food Nation (2006) documented, it is not only meat that’s crushed in the powerful mincing machine, but the whole of society.

But just how do we carry this message to the young Digital Natives who are the most eager consumers of meat and fast food? As we discussed some months ago, the big challenge is to take complex development issues in the right durations (shorter the better) and right formats (mixed or pure entertainment).

The Meatrix Moopheus

I was delighted, therefore, to belatedly discover the innovative and insightful series called The Meatrix. Funnily, I heard about it from two sources almost at the same time. A Malaysian activist I was visiting in Georgetown, Penang, last week highly recommended it. Two days later, my colleague Manori Wijesekera returned from having screened one of our own films at the 16th Earth Vision Film Festival in Tokyo - where The Meatrix was a finalist in the children’s environmental film category.

The Meatrix is an animated spoof on The Matrix trilogy (1999 – 2003). It uses humor and thinly veiled characters and situations from the original Matrix films to educate the uninitiated about factory farms.

Evidently, it was made with the blessings of the Wachowski brothers who created the science fiction thriller series. The first animation, The Meatrix, starts when Moopheus the Cow finds Leo the Pig at a family farm and informs him that corporations are taking over the way farms used to be. By taking the blue pill, Leo can remain at ease in his current situation, or by taking the red pill, Leo can see just how far the rabbit hole goes. (Of course, the good Leo takes the red one.)

Watch the first animation on YouTube:

In this case, the Meatrix is the illusion created by big time agricultural corporations who have taken over most family-run farms in the west, and turned them into ruthless factories producing meat and dairy products. Those who take on the Meatrix – at grave risk to their life and limbs – reveal how these factory farms are pumping steroids, antibiotics and growth hormones to maximise production, exposing unsuspecting consumers to major health risks like mad cow disease and antiobiotic resistance.

There are two short sequels to the original Meatrix: The Meatrix II: Revolting, and The Meatrix II½. They all pack action, suspense and even a bit of romance….just like the Matrix films did. And all the Meatrix animations are under five minutes in duration – just right for the fast media generation!

The Meatrix is collaboration between GRACE (Global Resource Action Center for the Environment) and Free Range, a cutting-edge design company with a social conscience. It’s the mission of GRACE to eliminate factory farming and to preach the message that sustainable agriculture is both a better environmental and economic choice for rural communities.

In February of 2003, Free Range developed the Free Range Flash Activism Grant, offering the prize of a flash movie production to forward the work of a worthy nonprofit. GRACE was the first recipient, in recognition of its important work on farm reform.

When The Meatrix I launched in November 2003, the viral grassroots film broke new ground in online advocacy, creating a unique vehicle in which to educate, entertain and motivate people to create change. The Meatrix movies have been translated into more than 30 languages and are now the most successful online advocacy films ever with over 15 million viewers worldwide.

Get involved – what you can do to stop the Meatrix from marching on and on to restaurants and homes of the world

The Meatrix animations and the interactive website built around them are fine examples of crossing the other digital divide (between Digital Immigrants and Digital Natives) that I have been writing about. This is Education for Sustainable Development (ESD) with none of the pomposity and preaching of UN agencies and other development organisations who are, sadly, trapped in their own version of a Verbiage Matrix where text, text and more text seems to be their whole reality.

It’s time some of our development friends took a red pill to see what lies outside their charmed and illusory circles.

PS: By the way, I still eat fish and other seafood, largely because on my frequent travels in Asia I turn up in places where being a complete vegetarian is simply not realistic (try Korea, for example). I now say I eat only those creatures that swim, but none that walks on land. One of these days, I will give up temptations for all flesh…

What’s local in our mixed up, globalised world?

10 February 2008 — Nalaka Gunawardene

I belong to what’s arguably the biggest club in the world, whose members number not in millions but billions. Everywhere I go, I meet fellow members and, sooner or later, conversation drifts to our shared membership in – parenthood.

Last weekend, I was absorbing the sights, sounds and smells of the Laguna province in the Philippines in the exalted company of academic colleagues from the College of Development Communications, University of Philippines Los Banos. At one point, we walked past some old houses designed in Spanish style – a reminder of the country’s strong Spanish legacy.

I heard how the Filipino language has absorbed or adapted hundreds of Spanish words, so much so that the younger generations don’t realise the Spanish origins of many words they use everyday.

One colleague related a story. Her daughter (now 16) had been a fan of ‘Madeline‘ – an animated series based on the popular children’s books by Ludwig Bemelmans, an American author of Austrian and German origins. Read more about Madeline animated TV series.

Happy coincidence: my daughter Dhara (still 11) and I are fans too of the smart and adventurous little French girl who lives with 11 other kids Miss Clavelle’s boarding school in Paris. Although the smallest girl, Madeline nevertheless manages to get herself into one predicament after another, giving her friends and teachers much to worry about. In the end, though, she always comes out all right.

Madeline is a good friend of the Spanish Ambassador’s son, Pepito. The young boy occasionally slips in a few Spanish words or phrases. This happened in one episode when Pepito was talking about sombreros.

The Filipino girl was excited. She exclaimed: “Mom, Pepito is talking in Filipino!”

It’s a small reminder of how delightfully mixed up our cultures are – and not just in language. Many of our metaphors, references and other expressions have been borrowed and adapted from other cultures and traditions in far corners of the planet. After a generation or two, few remember the origins.

It’s becoming impossible to discern or define what is ‘local’ anymore in this rapidly globalising and integrating world. Sociologists and communication researchers who split hairs about preserving ‘local content’ have a romanticised notion that is hard to find in the real world.

‘Content creation’ describes something that we journalists, as well as film-makers, writers and creative artistes have been doing for centuries. For much of that period, content was entirely local. It was only in recent decades that information and communications technologies (ICTs) enabled content to be swapped around the world at the speed of light.

And some ICT activists feel the need to make content more local again. No doubt an ideal. But I keep asking them: just what is local anymore in our rapidly integrating and hopelessly mixed up world?

Does it really matter anyway, except to the cultural purists who live in ivory towers?

Dewitt Wallace, the American founder of the Reader’s Digest magazine, was fond of pointing out how much his publication had become a part of the everyday lives of millions of people worldwide. One of his favourite anecdotes was about two children born and raised on a Caribbean island.

On their first visit to the United States, the kids were walking on the streets of New York, in the magazine’s home state of New York (Reader’s Digest is owned and published by The Reader’s Digest Association, a privately held company based in Chappaqua, New York, but the mailing address is actually Pleasantville, New York). On seeing the magazine on sale at newsstands, one of them exclaimed: “Look dad, they have the Reader’s Digest here too!”.

I personally think we should focus more on content that is locally relevant and locally useful. If it is also locally generated, that’s well and good — but does the point of origin matter too much in this knowledge society, when we are swapping electrons and ideas across political boundaries?

Posted in Animation, Cartoons, children, ICT, Philippines, Story telling, Television. 2 Comments »

« Older posts

Moving Images, Moving People!

Top Posts

Recent Posts

Recent Comments

Meta

Archives